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INDONESIA
Jurnal Applied Research in Management and Business
Published by Universitas Nasional Karangturi
ISSN : 27976343     EISSN : 28081579     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Applied Research in Management and Business atau yang dikenal dengan sebutan ARIMBI merupakan sebuah wadah bagi para peneliti yang ingin mempublikasikan hasil temuan kepada masyarakat luas. ARIMBI mempunyai komitmen untuk memberikan pembaharuan hasil temuan ilmiah yang bersifat Ekonomi dan Bisnis serta menerbitkannya dalam waktu 2 kali setahun pada bulan juni dan desember. Melalui ARIMBI kami berharap masyarakat dapat mengembangkan Ilmu pengetahuan serta menerapkannya demi kemajuan bersama.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 46 Documents
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PENGARUH LIVE STREAMING, ONLINE REVIEW CUSTOMER DAN INFLUENCER MARKETING TERHADAP MINAT BELI PADA APLIKASI TIKTOK SHOP (Studi Pada Mahasiswa Universitas Islam Darul Ulum Lamongan): PENGARUH LIVE STREAMING, ONLINE REVIEW CUSTOMER DAN INFLUENCER MARKETING TERHADAP MINAT BELI PADA APLIKASI TIKTOK SHOP (Studi Pada Mahasiswa Universitas Islam Darul Ulum Lamongan) Sundari, Ariefah; NASIKHIN, MUH. NUR ALI KHOIRUN
Applied Research in Management and Business Vol. 4 No. 2 (2024): Desember 2024
Publisher : Fakultas Ekonomi, Bisnis dan Humaniora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53416/arimbi.v4i2.297

Abstract

This research aims to determine the influence of live streaming, online customer reviews and influencer marketing on consumer buying interest in the TikTok Shop application. This research was conducted at the Darul Ulum Lamongan Islamic University involving 98 students as respondents. This research uses the Purposive Sampling method. The research was carried out with partial tests and simultaneous tests using SPSS 26. The results of the coefficient of determination test based on the R Square value show that live streaming, online customer reviews and influencer marketing on consumer buying interest are 42.6%.From the analysis results obtained, the partial test results of the live streaming variable have a positive and significant influence on consumer buying interest with tcount (3.212) > ttable (1,984) with sig 0.002 < 0, 05. The online customer review variable has no effect on consumer buying interest with tcount (1.023) < t table (1,984) with sig 0.309 > 0.05. The influencer marketing variable has a positive and significant influence on consumer buying interest with tcount (4.704) > ttable (1,984) with sig 0.000 < 0.05. Based on the simultaneous F test, it can be seen that Fcount (23.507) > Ftable (2.70). It can be stated that simultaneously live streaming, online customer reviews and influencer marketing influence consumer buying interest.
JOB INSECURITY DAN WORK ENGAGEMENT DOSEN DALAM MENJALANKAN INNOVATIVE WORK BEHAVIOR Barkhowa, Mokhammad Khukaim Barkhowa
Applied Research in Management and Business Vol. 5 No. 1 (2025): June 2025
Publisher : Fakultas Ekonomi, Bisnis dan Humaniora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53416/arimbi.v5i1.276

Abstract

The task of lecturers is to transform, develop, and disseminate technology, science through teaching, research, and community service. Thus, all tasks and responsibilities become the workload of lecturers. To make higher education in Salatiga City a success and also to accelerate the realization of the welfare of the people of Salatiga City, it is necessary to increase innovative work behavior so that lecturers can realize new ideas. The problem to be studied is how job insecurity and work engagement affect innovative work behavior in lecturers in Salatiga City. The purpose of this study is to examine how job insecurity and work engagement affect innovative work behavior in lecturers in Salatiga City. This scientific study was conducted by lecturers in Salatiga City based on the Central Statistics Agency of Salatiga City, totaling 1,079 lecturers. Due to limitations, sampling was carried out in this study using calculations with the Slovin formula with a sample size of 92 lecturers. Sampling used simple random sampling. The data analysis tool to answer the research hypothesis used multiple regression analysis. The results of the study showed that job insecurity had a negative and significant effect on innovative work behavior and work engagement had a positive and significant effect on innovative work behavior. Suggestions for lecturers and universities in Salatiga City are that lecturers do not feel that there are threats that occur and affect their work in the current digital era and that lecturers are willing to work overtime to complete their work.
ROE, DER, DAN CR PADA NILAI PERUSAHAAN PERBANKAN DI BEI (2021-2023) Nurhalisa, Mutiara; Tyasarila, Sheiny Raka; Octavia, Ayu Nurafni
Applied Research in Management and Business Vol. 5 No. 1 (2025): June 2025
Publisher : Fakultas Ekonomi, Bisnis dan Humaniora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53416/arimbi.v5i1.331

Abstract

In the increasingly competitive world of business, a company's value can determine its direction and performance. This value can influence investor perceptions when assessing a company before investing. This study aims to examine the effect of Return on Equity (ROE), Debt to Equity Ratio (DER), and Current Ratio (CR) on the Firm Value of banking sector companies listed on the Indonesia Stock Exchange (IDX) from 2021 to 2023. The population in this study consists of banking sector companies listed on the IDX during that period, totaling 47 companies. The sampling technique used is purposive sampling, where samples are selected based on certain criteria, resulting in a sample of 46 companies. The data analysis technique employed is multiple linear regression analysis. The study's results indicate that ROE has a significant positive effect on Firm Value, DER has a significant negative effect on Firm Value, and CR has a significant positive effect on Firm Value. The coefficient of determination, or R Square, is only 42.3%, meaning that the independent variables explain only 42.3% of the variance in the dependent variable, suggesting the need to investigate additional variables
MENELISIK DAMPAK RASIO KEUANGAN TERHADAP LABA: STUDI KASUS INDUSTRI MAKANAN DI INDONESIA Saputro, Ilham Fajar Eko; Suseno, Khaeri Agus
Applied Research in Management and Business Vol. 5 No. 1 (2025): June 2025
Publisher : Fakultas Ekonomi, Bisnis dan Humaniora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53416/arimbi.v5i1.348

Abstract

This study aims to analyze the effect of financial ratios on profit growth in food and beverage companies listed on the Indonesia Stock Exchange during the 2021–2023 period. The background of this research is the fluctuation in the financial performance of the food and beverage sector due to various economic challenges, such as rising production costs and changes in consumer behavior. This study uses a quantitative approach with secondary data from the annual financial reports of 21 companies. The analysis method applied is multiple linear regression using statistical software. The results show that the variables Current Ratio, Debt to Asset Ratio, Total Assets Turnover, and Net Profit Margin have varying effects on profit growth. Some ratios show significant relationships, while others do not have a noticeable impact. These findings provide important implications for company management and investors in developing effective financial strategies to support sustainable profit growth
KEBERLANJUTAN PENGGUNAAN EMAIL MARKETING SEBAGAI STRATEGI PEMASARAN DIGITAL UNTUK UMKM: Analisis Komparatif Tools Email Marketing Sederhana dan Terjangkau untuk UMKM Honggo, Hermawan; Lukito, Daniel; Thomas William
Applied Research in Management and Business Vol. 5 No. 1 (2025): June 2025
Publisher : Fakultas Ekonomi, Bisnis dan Humaniora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53416/arimbi.v5i1.349

Abstract

Email marketing remains a promising digital marketing strategy for small businesses, especially Micro, Small, and Medium Enterprises (MSMEs), due to its cost-effectiveness and measurable impact. This study aims to analyze the sustainability of email marketing adoption by MSMEs by comparing several popular and beginner-friendly tools. Using a descriptive qualitative approach, this article presents a comparative analysis of features, ease of use, and pricing from selected tools such as MailerLite, Mailchimp, Brevo, Constant Contact, Moosend, and Flodesk. The findings indicate that each tool offers unique strengths, allowing MSMEs to choose based on their specific marketing goals and resource limitations. This paper also provides practical insights into automation, segmentation, and campaign optimization to support MSMEs in implementing email marketing strategies effectively. Ultimately, the study highlights how MSMEs can harness digital tools to enhance customer engagement and business growth through email marketing.
PENGARUH PERSEPSI KEMUDAHAN DAN KEGUNAAN TERHADAP NIAT ADOPSI CLOUD ACCOUNTING DI ERA DIGITAL Hasbi, Baharudin Fardian; Hadiprajitno, Paulus Theodorus Basuki
Applied Research in Management and Business Vol. 5 No. 1 (2025): June 2025
Publisher : Fakultas Ekonomi, Bisnis dan Humaniora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53416/arimbi.v5i1.351

Abstract

This study aims to analyze the factors influencing the intention to adopt cloud accounting (Accurate) among Micro, Small, and Medium Enterprises (MSMEs) in Kudus Regency using the Technology Acceptance Model (TAM) approach. The factors tested in this study are perceived usefulness and perceived ease of use, which influence the intention to adopt cloud accounting. This research uses a quantitative method with purposive sampling involving 240 respondents who are SME owners or managers. Data were collected through questionnaires and analyzed using Partial Least Squares (WarpPLS 8.0). The results show that perceived usefulness has a positive effect on the intention to adopt cloud accounting. Perceived ease of use also positively affects the intention to adopt cloud accounting. Furthermore, perceived ease of use positively influences perceived usefulness.

Page 5 of 5 | Total Record : 46

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