Articles
350 Documents
<![CDATA[DETERMINAN MINAT BELI ULANG PADA RESTORAN BERSERTIFIKASI HALAL YANG DIMEDIASI KEPERCAYAAN ]]>
<![CDATA[Sharmila]]>;
<![CDATA[Umuri, Khairil]]>;
<![CDATA[Farma, Junia]]>
<![CDATA[ Jurnal Ekonomika dan Bisnis Islam Vol 6 No 3 (2023): Desember ]]>
Publisher : <![CDATA[Universitas Negeri Surabaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.26740/jekobi.v6n3.p101-116
<![CDATA[The development of the halal industry is an advantage for the Indonesian state with a majority Muslim community. Restaurant is one of the businesses that is the main focus in the halal industry. This study empirically investigates the effect of price and service on repurchase intention at halal-certified restaurants. He also tries to explore the role of trust as a mediator in the relationship between price, service, and repurchase intention. A number of 85 customers of halal restaurants in Banda Aceh City were selected as research samples using a purposive sampling technique. This study uses primary data which is then analyzed using path analysis and the Sobel test. This study found that price and service have a significant effect on trust and repurchase intention. In addition, trust was found not to significantly mediate the effect of price on repurchase intention. On the other hand, trust was found to have a significant mediating effect on service on repurchase intention. It is hoped that halal restaurant entrepreneurs can improve service and adjust prices appropriately so that public trust increases so that repurchasing interest emerges. Entrepreneurs are also expected to maintain the halalness of their products.]]>
<![CDATA[PENGARUH ISLAMIC BRANDING DAN TREND FASHION TERHADAP KEPUTUSAN PEMBELIAN FASHION ISLAMI PADA MAHASISWA SURABAYA ]]>
<![CDATA[Zulfa, Fina Lailiz]]>;
<![CDATA[Fahrullah,]]>
<![CDATA[ Jurnal Ekonomika dan Bisnis Islam Vol 7 No 1 (2024): April ]]>
Publisher : <![CDATA[Universitas Negeri Surabaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.26740/jekobi.v7n1.p31-44
<![CDATA[Consumer demand for Islamic fashion products is increasing, particularly among students who care about the Islamic fashion industry that reflects the halal lifestyle. Students have a critical attitude when consuming fashion products. This study aims to determine the effect of Islamic branding and fashion trends on purchasing decisions for Islamic fashion in Surabaya students. This study uses a quantitative approach with multiple linear regression analysis techniques. The data used is primary data through distributing questionnaires. The research sample amounted to 100 respondents who were randomly selected based on certain criteria using purposive sampling technique. The results showed that Islamic branding and fashion trends partially affect Islamic fashion purchasing decisions. The results of testing the coefficient of determination obtained that Islamic branding and fashion trends have a simultaneous influence of 49.2% on Islamic fashion purchasing decisions. This research can provide insight to business people to develop more effective marketing strategies in order to achieve success in the Islamic fashion market]]>
<![CDATA[PENGARUH DANA PIHAK KETIGA (DPK), NON PERFORMING FINANCING (NPF), FINANCING TO DEPOSIT RATIO (FDR) DAN OPERATIONAL EFFICIENCY RATIO (OER) TERHADAP PROFITABILITAS PADA BANK MUAMALAT ]]>
<![CDATA[Putri, Seftia Talenta]]>;
<![CDATA[Indrarini, Rachma]]>
<![CDATA[ Jurnal Ekonomika dan Bisnis Islam Vol 7 No 1 (2024): April ]]>
Publisher : <![CDATA[Universitas Negeri Surabaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.26740/jekobi.v7n1.p177-189
<![CDATA[The resilience of Bank Muamalat which has made Bank Muamalat survive until now can be assessed from its financial performance. Bank Muamalat's performance influences the profitability obtained by Bank Muamalat. This research intends to examine the influence of third party funds, non-performing financing, financing to deposit ratio, operational efficiency ratio on profitability at Bank Muamalat for the period 2013 - 2022. This research is quantitative in nature with an approach causal associative, and using non-probability sampling methods. Multiple Linear Regression data analysis technique using the SPSS application. The results of this research reveal that it is partially known that Third Party Funds do not have a significant effect on ROA, Non Performing Financing does not have a significant effect on ROA, Financing to Deposit Ratio has a significant positive effect on ROA, Operational Efficiency Ratio has a significant negative effect on ROA. third party funds, non-performing financing, financing to deposit ratio, operational efficiency ratio simultaneously influence profitability. The implication of the results of this research for Bank Muamalat is that it can maintain performance so that it can channel financing in accordance with existing regulations in order to obtain high profitability. It is hoped that future researchers will be able to add research periods and objects so that they can see other influences on profitability.]]>
<![CDATA[Pengaruh Streamer Product Knowledge, Social Presence of Streamers, dan Social Presence of Viewers terhadap Kepercayaan Pelanggan Fashion Muslim di Live Shopping TikTok Live ]]>
<![CDATA[Awlyasari, Dilta]]>;
<![CDATA[Susilowati, Fitriah Dwi]]>
<![CDATA[ Jurnal Ekonomika dan Bisnis Islam Vol 7 No 1 (2024): April ]]>
Publisher : <![CDATA[Universitas Negeri Surabaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.26740/jekobi.v7n1.p70-84
<![CDATA[The purpose of this study is to analyze the influence of streamer product knowledge, social presence of streamers, and social presence of viewers on muslim fashion customers' trust in TikTok Live shopping. The number of Muslim fashion enthusiasts in Indonesia continues to increase every year. Shopping activities are also getting easier with the presence of online shopping services through live shopping, especially TikTok Live. The research method uses quantitative methods with primary data sources obtained from distributing questionnaires online. Sampling used purposive sampling technique with a total of 165 respondents. The technique used in data analysis is Structural Equation Modeling - Partial Least Square (SEM-PLS) in SmartPLS 4 software. The results of the research show that there is a positive and significant influence on streamer product knowledge, social presence of streamers, and social presence of viewers on muslim fashion customers' trust at TikTok Live shopping in the city of Surabaya. Muslim fashion marketers in TikTok Live shopping should be able to better master product specifications, be confident, have a good attitude and be communicative with viewers.]]>
<![CDATA[Pengaruh Brand Image dan Kualitas Produk Terhadap Keputusan Pembelian Produk Makanan Pada UMKM di Lapangan Brawijaya Kota Surabaya ]]>
<![CDATA[Sintiah, Lailatus Sharifa Alif]]>;
<![CDATA[Moch. Khoirul Anwar]]>
<![CDATA[ Jurnal Ekonomika dan Bisnis Islam Vol 7 No 1 (2024): April ]]>
Publisher : <![CDATA[Universitas Negeri Surabaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.26740/jekobi.v7n1.p125-139
<![CDATA[Micro, small and medium enterprises in Brawijaya Field have become culinary tourism attractions that attract many visitors, so many business people have decided to set up MSMEs to earn income. Due to the large number of business actors there, competition results in the products being sold having similarities with other business actors, starting from the brand to the quality of the products being sold. This research aims to determine the influence of brand image and product quality on purchasing decisions. The data collection method uses a Likert scale and is analyzed using multiple linear regression. The sample was determined using a purposive sampling technique of 100 respondents. Based on the results of the T test and F test analysis that have been carried out, it shows that brand image and product quality partially and simultaneously have a positive and significant effect on purchasing decisions. Based on the coefficient of determination, brand image and product quality variables influence purchasing decisions by 54%. The results of this study emphasize the importance of brand image and product quality as key elements that merchants must prioritize to increase sales.]]>
<![CDATA[PENGARUH LABEL HALAL, HARGA, DAN LIFESTYLE TERHADAP KEPUTUSAN PEMBELIAN CHATIME DI SURABAYA ]]>
<![CDATA[Hikmah, Jaudah Wafi]]>;
<![CDATA[Fahrullah,]]>
<![CDATA[ Jurnal Ekonomika dan Bisnis Islam Vol 7 No 1 (2024): April ]]>
Publisher : <![CDATA[Universitas Negeri Surabaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.26740/jekobi.v7n1.p140-157
<![CDATA[Indonesia has the largest Muslim majority in the world, according to data collected by The Royal Islamic Strategic Studies Centre (RISSC). About 237.55 million people, or 86.7% of the total Indonesian population. This has become important enough to study how the people of Surabaya consume food and beverages that already have a halal label. Many manufacturers have opened a beverage industry business in Surabaya, especially in the bubble tea drinking business, one of which is the Chatime brand. The study aims to analyze the influence of halal labels, prices and lifestyle on Chatime purchase decisions in Surabaya. The study used a quantitative method with primary data sources from questionnaires distributed online to respondents who met the criteria. In sampling, use purposive samplings to get 100 respondents. Techniques in data processing use double linear regression analysis. The results of this study are known to have a positive and significant influence on the halal label, price and lifestyle on the decision to buy chatime in Surabaya. This suggests that Muslim consumers in Surabaya tend to consider aspects of halal labels, competitive prices, and compatibility with their lifestyle when choosing to buy Chatime products. This study provides managerial implications for chatime companies that can be an important reference to how customer responses to a Chatime product that has been produced can meet needs or persuade customers to make a buy decision.]]>
<![CDATA[PENGARUH PERSEPSI PELANGGAN TERKAIT IMPLEMENTASI PRINSIP ETIKA BISNIS ISLAM TERHADAP LOYALITAS PELANGGAN DALAM MELAKUKAN TRANSAKSI E-COMMERCE SHOPEE DI SURABAYA ]]>
<![CDATA[Zafira, Amara Rida]]>;
<![CDATA[Anwar, Moch. Khoirul]]>
<![CDATA[ Jurnal Ekonomika dan Bisnis Islam Vol 7 No 1 (2024): April ]]>
Publisher : <![CDATA[Universitas Negeri Surabaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.26740/jekobi.v7n1.p158-176
<![CDATA[E-Commerce Shopee plays an important role in making it easier for people to fulfill their needs and desires in buying and selling. This study aims to assess the impact of customer perceptions on the implementation of Islamic business ethics principles on customer loyalty in e-commerce transactions at Shopee Surabaya. The research method used is quantitative by involving 100 respondents as a sample. The questionnaire was distributed through Google Form using a Likert scale to measure customer perceptions related to the implementation of Islamic business ethics principles and their impact on customer loyalty. The results showed that the variable of customer perception related to the implementation of Islamic business ethics principles had a positive effect on customer loyalty in conducting Shopee e-commerce transactions in Surabaya. However, it does not have a full effect, which is an effect of 35.4%. This study provides managerial implications for Shopee companies to better understand the principles of Islamic business ethics and implement them in the transaction process, to create and encourage an attitude of loyalty in consumers and will increase sales in Shopee e-commerce due to an attitude of customer loyalty.]]>
<![CDATA[PENERAPAN MODEL UTAUT TERHADAP MINAT DAN PERILAKU MASYARAKAT KOTA SURABAYA MENGGUNAKAN MOBILE BANKING ]]>
<![CDATA[Printa Angelina, Yunika]]>;
<![CDATA[Yasin, Ach.]]>
<![CDATA[ Jurnal Ekonomika dan Bisnis Islam Vol 7 No 1 (2024): April ]]>
Publisher : <![CDATA[Universitas Negeri Surabaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.26740/jekobi.v7n1.p18-30
<![CDATA[This research aims to analyze the application of the UTAUT model to the interests and behavior of BSI mobile banking users in the city of Surabaya. The research method applied is through a quantitative approach, with primary data collection through distributing questionnaires in the form of Google from. Samples were taken using a purposive sampling method with the criteria being residents of Surabaya City, aged between 17 and 60 years, and had used BSI mobile banking services. The implications of the research results show that constructs in the UTAUT model such as performance expectancy, effort expectancy, social influence have a significant influence on interest in using BSI mobile banking. Meanwhile, facilitating conditions and interest have a significant influence on BSI mobile banking usage behavior. By implementing the UTAUT model, understanding the interests and behavior of BSI mobile banking users can be done comprehensively.]]>
<![CDATA[PENGARUH SERTIFIKAT HALAL, VIRAL MARKETING, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK MIXUE ]]>
<![CDATA[Faiq, Muhammad Ammar]]>;
<![CDATA[Anwar, Moch. Khoirul]]>
<![CDATA[ Jurnal Ekonomika dan Bisnis Islam Vol 7 No 1 (2024): April ]]>
Publisher : <![CDATA[Universitas Negeri Surabaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.26740/jekobi.v7n1.p112-124
<![CDATA[The research is aimed at identifying and testing the influence of halal certificates, viral marketing, and brand image on consumer purchasing decisions of mixue products. This research uses a quantitative associative approach, utilizing primary data obtained through the distribution of questionnaires. The distribution of these questionnaires successfully obtained 123 respondents. The method of analysis used in the research is double linear regression. The results of the research showed that the variables of a valid certificate and brand image influenced the purchase decision of Mixue products. Meanwhile, viral marketing variables have no influence on Mixue product purchase decisions. Meanwhile, these three variables simultaneously influence consumer purchasing decisions of mixed products. Therefore, by taking into account factors such as halal certificates obtained through the process of MUI make consumers more and more confident in the validity of Mixue products, as well as viral marketing of the Mixue product through some influencers as also reviews from other consumers]]>
<![CDATA[PENGARUH PERSEPSI KEGUNAAN, KEMUDAHAN DAN RISIKO TERHADAP MINAT MEMBAYAR ZAKAT, INFAQ DAN SHODAQOH MENGGUNAKAN FITUR BERBAGI-ZISWAF BSI ]]>
<![CDATA[Habibah, Umi]]>;
<![CDATA[Nurafini, Fira]]>
<![CDATA[ Jurnal Ekonomika dan Bisnis Islam Vol 7 No 1 (2024): April ]]>
Publisher : <![CDATA[Universitas Negeri Surabaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.26740/jekobi.v7n1.p97-111
<![CDATA[ZIS funds are the most important instrument in improving the country's welfare in the context of sharia economics. The potential for obtaining ZIS funds and receipt of ZIS funds in Indonesia is experiencing a gap. BAZNAS has designated UPZ (Zakat Management Unit), one of which is BSI, as a service unit tasked with serving muzakki by providing Zakat, Infaq and Shodaqoh (ZIS) payment features, namely the Sharing-Ziswaf feature on BSI mobile banking. This research aims to analyze the influence of perceived usefulness, perceived easy and perceived risk on customers' interest in paying Zakat, Infaq and Shodaqoh (ZIS) using the ziswaf-sharing feature on Bank Syariah Indonesia's mobile banking. Data were analyzed using the SEM-PLS technique. The total number of respondents who filled out the questionnaire were 106 people who were BSI customers. The data source used in this research comes from primary data. Sampling used a purposive sampling technique. The results of the study showed that perceived usefulness and perceived easy had a positive effect on customers' interest in paying ZIS using the ZIS-sharing feature on BSI mobile banking while perceived risk had a negative effect on customers' interest in paying ZIS using the ZIS-sharing feature on mobile BSI banking.]]>
