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INDONESIA
Jurnal Pariwisata Indonesia
Published by Sekolah Tinggi Pariwisata Sahid Surakarta
ISSN : 19072457     EISSN : 25812688     DOI : https://doi.org/10.53691/jpi.v17i1
Core Subject : Economy, Humanities, Education, Art,
Arts Humanities Economics, Econometrics & Finance Education Other
JPI (Jurnal Pariwisata Indonesia) is an open access, peer-reviewed, multidisciplinary journal dedicated to publication in tourism research, with a focus on the application of tourism science to the Indonesian tourism industry. JPI maintains its contribution to scholarships in tourism science in Indonesia. JPI invites writings from various disciplines to contribute to literature on tourism science. JPI invites manuscripts in three main topics but is not limited to: Hospitality Each study focuses on the hospitality industry, including marketing management in the hospitality industry, restaurants, quality assurance, Policy and Regulation of Hospitality, Human Resources, and related topics in the hospitality industry (such as operational departments on hotel) Culinary Each study focuses on culinary development in tourism, innovation in the culinary business, Gastronomy, Herbs, Spices, Traditional Food, Cultural Food Studies, Food Product, Bakery and Pastry, Food Packaging and Product Development, Food Product Branding and Marketing, Education and Training, Nutrition of Food Product, Regulation and Policy Food and Product. Tourism Each study focuses on destination development, including Policy for Destination Planning, Tour Industry, accessibility, and Infrastruktur Destination, Ticketing on destination Policy, Destination marketing, tourist behavior, travel patterns, and related topics on destination development (such as Sustainable Tourism Development Low Carbon Destination, Halal tourism, Community-based Tourism, Nature-based Tourism, Creative Tourism, Social Media for Tourism Marketing, Smart Tourism)
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 146 Documents
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Potensi Wisata Kuliner Makanan Sehat Seafood Widyarti Kusumowardhani
Jurnal Pariwisata Indonesia Vol 18 No 1 (2022): Jurnal Pariwisata Indonesia
Publisher : Sekolah Tinggi Pariwisata Sahid Surakarta

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Abstract

When visiting the beach, besides being treated to views and breathing fresh sea air, you also want to have the opportunity to taste the seafood. Unfortunately not many choices of fish menus are found as they should be near the sea. At least a wide variety of menu choices from seafood, while in contradiction with should be the place close to the ocean. The research method used was descriptive qualitative from field study observations and from the literature. Many spices such as bay leaves are widely available in Indonesia to remove fishy smell and make dishes delicious. In addition could be add turmeric, lemon, ginger,cloves,cumin leaves,basil leaves and pandan leaves. To taste the delicious seafood without being fishy smell, marine fisheries manufacturing business needs to be developed to produce a lot of fish cakes such as meatballs, sausages, sozis, fried foods, fish ramen, canned sardines, produced in mass quantities. Many processed foods from Indonesia and around the world we could saw on u tub. According to the list of fish menus around the world conclusion menus from Korean dishes that approach Indonesia. Includes appearance and cooking methods as well as taste. Expanding seafood streetfood favorites such as fried fish, fish sausage, fish sozis, fish balls, fried fish meatballs, fish crackers, fish hotdogs, fish burgers, fish satay, fishsteak, grilled fish, fish martabak, fish soup, fish ramen mie, fish cilok , the availability of fresh marine fish products and a place to burn them. Also fresh drinks from marine products such as jelly salad and seaweed mixed with young coconut ice and juice at coastal tourist attractions. Goverment support is very important to overcome the fishy smell problem, so that culinary tourism of healthy seafood can increase the number of tourists who come and prosper the coastal community.
Promosi Desa Wisata Penglipuran melalui Pendekatan Digitalisasi Pada Masa Pandemi: Sebuah Studi Literatur I Nengah Sandi Artha Putra; I Made Gede Darma Susila; Ida Bagus Gowinda Putra Udiana
Jurnal Pariwisata Indonesia Vol 18 No 1 (2022): Jurnal Pariwisata Indonesia
Publisher : Sekolah Tinggi Pariwisata Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53691/jpi.v18i1.275

Abstract

Penglipuran Village has historically been developed into a tourist village because it has different unique potential compared to other villages. This tourist village has won several awards as the best and most sustainable tourism village by several well-known media in the tourism sector. As a result of the impact of the covid-19 pandemic, there has been a decline in the number of tourist visits and it is necessary to take serious action for the village manager to maintain the sustainability of this tourist village. This study aims to determine the efforts made by the village managers during the pandemic by promoting based on the digitalization approach. This study uses a qualitative method with data collection techniques in the form of observation and a literature study which will be analyzed using QDA Miner Lite software. This study indicates that one of the causes that allow tourist villages to have difficulty competing with new tourist attractions in the era of digital transformation is the scenario of using and utilizing digital technology. The role of technology at this time is very important, especially as digital promotional media. This opportunity needs to be utilized by village managers to attract tourists to travel back after the pandemic, such as fostering tourist interest in traveling using virtual tours to promote tourism in Penglipuran Village.
kewirausahaan sosial INOVASI KEWIRAUSAHAAN SOSIAL DALAM MENANGANI KESULITAN DISTRIBUSI PRODUK AGROWISATA DI KOTA BATU Garsione Agni Andrea; Sheidy Yudhiasta
Jurnal Pariwisata Indonesia Vol 18 No 2 (2022): Jurnal Pariwisata Indonesia
Publisher : Sekolah Tinggi Pariwisata Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53691/jpi.v18i2.279

Abstract

Social entrepreneurship is an entrepreneur who has the ability to solve problems in society to become business opportunities by making social changes including welfare and education and health, which are formed through collaboration between community organizations, other entrepreneurs, and stakeholders who have goals based on social values. During the Covid-19 pandemic, many problems occurred in the community, one of which was the manager of agro-tourism in Batu City. Agro-tourism in the form of picking apples and strawberries has difficulty in distributing its agro-tourism products in the form of fruit which ends up being thrown away. The method in this study uses a qualitative descriptive method by narrating statements in accordance with the results of the analysis of existing phenomena by exploration and classification. The social situation/sample is the manager of agro-tourism in Batu City which is managed independently by the local community using a random sampling method (probability sampling area). The results of this study present that the innovative idea of ​​social entrepreneurs helps to overcome the difficulties of agro-tourism managers in handling their products. This innovation can reduce the losses experienced by managers due to no tourist activity. The benefits of this innovation made by social entrepreneurs are not only felt by agro-tourism managers, but also to product recipient communities and volunteers in creating a sense of care for others and the environment. 
UPAYA TOURISM PROMOTION ORGANIZATION (TPO) FOR ASIA PASIFIC CITIES DALAM MENDUKUNG PARIWISATA INDONESIA DI KOTA SURABAYA PERIODE 2016-2021 Ulfah Khulafah
Jurnal Pariwisata Indonesia Vol 18 No 2 (2022): Jurnal Pariwisata Indonesia
Publisher : Sekolah Tinggi Pariwisata Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53691/jpi.v18i2.280

Abstract

This article aims at the efforts of the Tourism Promotion Organization (TPO) for Asia Pacific Cities as an international organization that supports Indonesian tourism, especially in the city of Surabaya during 2016-2021. This article uses international organization theory and the concept of city branding. While the writing method used in this article is a qualitative descriptive method. Then the data collection is done by using interview techniques and literature study. The result of this study is that there is involvement of TPO as an international organization in encouraging tourism in the city of Surabaya. This can be seen from the function and role of TPO as an international organization which is divided into three, namely as a tourism marketing center, as a tourism information center and as a center for tourism networks and cooperation between cities. The third effort was realized through several programs such as TPO Travel Trade Events, magazine creation, and the existence of an international forum to accommodate opinions and cooperation between cities.
UPAYA MENINGKATKAN JUMLAH KUNJUNGAN DESA WISATA MENGGORO MENJELANG PANDEMI COVID-19 BERAKHIR Yulfan Arif Nurohman; Agus Setiawan; Rina Sari Qurniawati
Jurnal Pariwisata Indonesia Vol 18 No 2 (2022): Jurnal Pariwisata Indonesia
Publisher : Sekolah Tinggi Pariwisata Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53691/jpi.v18i2.284

Abstract

Menggoro Tourism Village is one of the tourist villages that has experienced a decline in the number of domestic tourists visits due to the COVID-19 pandemic. Currently the COVID-19 pandemic has gradually subsided and government policies have begun to loosen up on the tourism sector. The community of Menggoro Village, which has experienced the economy declined for two years, needs to be improved through increasing community income. People's income can increase along with the increasing number of tourist visits This study was conducted to find the right strategy to increase the number of local tourist visits. The type of research conducted is descriptive qualitative using a SWOT analysis approach as a process of finding visits increases strategies for Menggoro Tourism Village. Based on the SWOT analysis compiled, four strategies were produced consisting of: first, the development of the Menggoro Tourism Village as halal tourism. Second, improving services and education for parties involved in tourism villages. Third, routinely carry out digital promotions. Fourth, hold cultural, local arts and religious events on a regular basis outside the traditional Jumat Pahing activities. The resulting strategy is expected to increase the number of local tourist visits which have a positive impact on the community's economy.
Analisis Model Bisnis pada Kuliner Krupuk Kulit PD IKA dengan Pendekatan Business Model Canvas Hafni Khairunnisa
Jurnal Pariwisata Indonesia Vol 18 No 2 (2022): Jurnal Pariwisata Indonesia
Publisher : Sekolah Tinggi Pariwisata Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53691/jpi.v18i2.286

Abstract

The development of a business needs to be done to increase its capacity of a business. PD Ika is a business engaged in the culinary field, precisely the production of fish skin crackers. PD Ika needs business development to increase its business volume. The business model canvas is a tool to see how a business is developed. The research method used is qualitative using a SWOT approach to analyze the canvas business model at PD Ika. 9 (Nine) components used in general have been carried out at PD Ika. Further development needs to be carried out by taking into account the SWOT analysis that has been carried out on the customer segment and needs to target new customers. The value proposition can be improved with halal certification. Key partnerships can work with the government, academia, mass media, investors, and the community. Customer relationships using social media, websites, and other media. Channels for marketing other than offline marketing also need to use digital marketing. Improvements also need to be made on the other four elements, namely revenue stream, key activities, cost structure, and key resources.
KOLABORASI PEMANGKU KEPENTIANGAN DALAM PENGEMBANGAN DAYA TARIK WISATA EDU-TOURISM RUMAH ATSIRI INDONESIA Truli Nugroho; Alex Soares Thomas; Yeslinda Rupidara; Devi Oktavia Rina; Gabriella Charoline Violeta Toelle; Oktaviana br Ginting
Jurnal Pariwisata Indonesia Vol 18 No 2 (2022): Jurnal Pariwisata Indonesia
Publisher : Sekolah Tinggi Pariwisata Sahid Surakarta

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Abstract

The discourse on collaboration has attracted the attention of researchers from various fields of science and backgrounds. As one of the potential sectors, tourism development is very dependent on the role of stakeholders involved in it. Stakeholder collaboration is ideal for small-scale to large-scale tourist destinations. The role of stakeholders can significantly affect the success of developing a destination. This study was conducted at Rumah Atsiri Indonesia, an Edu-tourism destination in Tawangmangu District. This study aims to answer the question, how is the collaboration of stakeholders in the development of RAI, and what factors are the obstacles in the collaboration of RAI development? The data collection in this study was conducted through observation, interviews, and secondary data analysis. The results of the study found that collaboration between the private sector and the government sector has been going well. However, the community as hosts has not been maximally involved in the development of RAI tourism.
the Perencanaan Strategi Pemasaran Berbasis Syariah Melalui Pendekatan Marketing Mix Dalam Mengembangkan Wisata Cakra Suramadu: Tourism Irodatul Hasanah; Abdur Rahman; Dony Burhan
Jurnal Pariwisata Indonesia Vol 18 No 2 (2022): Jurnal Pariwisata Indonesia
Publisher : Sekolah Tinggi Pariwisata Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53691/jpi.v18i2.293

Abstract

Cakra Suramadu Tourism is located in Morkepek Village, Labang District. The tourism is a new tour, so it requires creativity and innovation in its development. One way to develop tourism is through marketing. The purpose of this study was to determine the quality of tourism objects and to formulate a marketing strategy plan in developing Cakra Suramadu Tourism through a marketing mix approach. The method used is descriptive qualitative research method. The data collection technique used by the researcher is by using a literature study that is in accordance with the object of research. The results showed that there was no marketing strategy carried out by Cakra Suramadu Tourism. The marketing strategy of Cakra Suramadu Tourism has not been effective because it is influenced by several factors, namely the lack of quality human resources and capital for development. This resulted in the development of the Cakra Suramadu Tourism being hampered. This is due to several factors, namely the lack of quality human resources and capital for development. Based on the result of the analysis, the researcher rekommends a sharia marketing strategy through the Tiktok application. This strategy is a suitable in promoting tourism because currently the Tiktok application is widely used by businesses to carry out digital marketing such as product promotions, tourist attractions or other. Tourism managers should use this marketing strategy and collaborate with the Trunojoyo Madura University in tourism development.
STRATEGI MARKETING COMMUNICATIONS MIX 1-11 admin admin
Jurnal Pariwisata Indonesia Vol 7 No 2 (2012): Jurnal Pariwisata Indonesia
Publisher : Sekolah Tinggi Pariwisata Sahid Surakarta

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Abstract

Pencitraan sebuah merek adalah suatu hal sangat penting bagi perusahaan jasa, begitu juga denganhotel sebagai perusahaan jasa, Hotel Sahid Jaya Solo sebagai perusahaan jasa melakukan aktifitaspromosi untuk dapat membangun pencitraan yang baik. Namun pertumbuhan kompetitorberdampak kepada pertumbuhan inovasi dan kreatifitas dalam menciptakan strategi promosi.Sehingga stategi marketing communications mix sangatlah diperlukan dalam membangun brandimage produk dan mendapatkan brand position yang baik. Penelitian ini bertujuan untuk mengkajiperan strategi marketing communications mix yang diterapkan oleh Hotel Sahid Jaya Solo dalammembangun brand image produk. Penelitian dilakukan dengan pendekatan studi kasus selama tigabulan serta penyebaran kuisioner yang diolah menggunakan software pengolah data statistik SPSS20. Hasil penelitian kuesioener dinyatakan valid dengan nilai r hitung> r tabel 0,2638. Hasil ujireliabilitasCronbach Alpha sebesar 0,906 yang artinya sangat reliabel atau dapat dipercaya. Hasiluji normalitas dengan Skewness-Kurtosis dinyatakan bahwa semua variabel berdistribusi normal.Uji homogenitas semua variable dinyatakan homogen dengan nilai Sig>0,05. Uji korelasi parsialmenunjukkan hanya empat variabel yang memiliki nilai Sig. < 0,05 yaitu Sales promotion, publicrelations, direct marketing dan word of mouth. Uji regresi liner ganda didapat nilai R2 sebesar0,624 artinya hubungan antara variabel X dan Y adalah kuat. Diperoleh kesimpulan bahwa HotelSahid Jaya Solo menerapkan strategi marketing communications mix yaitu strategi melaluiadvertising, sales promotion, public relations, personal selling, direct marketing dan word ofmouth. Dan hanya terdapat empat variable yang memiliki korelasi dalam memberikan dampakyang signifikan dalam membangun brand image produk.
2. KAJIAN PENGARUH DISIPLIN DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN HOTEL SANTIKA PREMIERE SEMARANG admin admin; Amaliya Yesin Firmanti
Jurnal Pariwisata Indonesia Vol 7 No 2 (2012): Jurnal Pariwisata Indonesia
Publisher : Sekolah Tinggi Pariwisata Sahid Surakarta

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Abstract

Permasalahan dalam penelitian ini adalah bagaimana pengaruh disiplin dan motivasi kerja terhadap kinerja karyawan Hotel Santika Premiere Semarang. Tujuan penelitian ini adalahuntuk mendiskripsikan kajian disiplin dan motivasi kerja terhadap kinerja karyawan Hotel Santika Premiere Semarang. Penelitian ini menggunakan metode survei, interview dankuesioner. Target populasi dalam penelitian ini adalah karyawan Hotel Santika Premiere Semarang. Sampel yang diambil sebanyak 50 orang. Menggunakan teknik Proporsional Random Sampling.Berdasarkan hasil uji validitas r hitung lebih besar dari pada r tabel yang bernilai 0,2353. Hasil uji reliabilitas nilai Cronbach Alpha sebesar 0,948. Uji normalitas memiliki nilai Sig. 0,707. Dalam uji homogenitas, didapat beberapa komponen yang tidak homogen. Uji korelasi menunjukkan hubungan antara variabel X yaitu disiplin dan motivasi indikator karyawan taat pada peraturan, karyawan disiplin waktu, karyawan ada keinginanuntuk maju, gairah kerja yang tinggi dan profesionalisme berhubungan kuat dengan kinerja karyawan. Untuk uji korelasi parsial Sig. < 0,05, maka terdapat hubungan antara variabel X dan Y. Dari data-data diatas maka dapat disimpulkan bahwa disiplin dan motivasi kerja berpengaruh terhadap kinerja karyawan Hotel Santika Premiere Semarang. Dengan kinerjayang tinggi kualitas pelayanan akan mengalami peningkatan sehingga visi dan misi dari Hotel tersebut akan tercapai. Untuk meningkatkan kinerja karyawan, dapat diberikan pengakuan dan penghargaan bagi karyawan yang berprestasi.

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