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Bussman Journal : Indonesian Journal of Business and Management
Published by Gapenas Publisher
ISSN : 27979725     EISSN : 27770559     DOI : https://doi.org/10.53363/buss
Core Subject : Economy,
Economics, Econometrics & Finance
Bussman Journal: Indonesian Journal of Business and Management is a multidisciplinary Open Access Journal that strives for inclusivity and global reach. The broad scope of the Journal creates a perfect environment to foster connections between researchers across all areas of Business & Management research : 1.  Islamic Business: Sharia Business, Islamic Economics, Islamic Business, Islamic banking, Islamic capital markets, Islamic wealth management, Issues on shariah implementation/practices of Islamic banking, Zakat and awqaf, Takaful, Islamic Corporate Finance, Shariah-compliant risk management, Islamic derivatives, Issues of Shari`ah Supervisory Boards, Islamic business ethics, Islamic Accounting, Islamic Auditing 2.  Management Business: Marketing Management, Finance Management, Strategic Management, Operation Management, Human Resource Management, E-business, Knowledge Management, Management Accounting, Management Control System, Management Information System, International Business, Business Economics, Business Ethics and Sustainable, and Entrepreneurship.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 397 Documents
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PENGARUH JOB SATISFACTION DAN JOB ENGAGEMENT TERHADAP KOMITMEN KERJA GENERASI Z Nopiyanti, Anita; Supriadi, Yudi Nur; Valerie, Chiquita; Rofiq, Akmal; Zhafran, Irfan
Bussman Journal : Indonesian Journal of Business and Management Vol. 4 No. 2 (2024): Bussman Journal | Mei - Agustus 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v4i2.246

Abstract

This study investigated the effect of job satisfaction and job engagement on the work commitment of generation Z in Agen Perjalanan Online. The results of the analysis showed that job satisfaction did not have a significant positive influence on work commitment, while work involvement had a strong and positive influence on work commitment. These findings are consistent with previous research showing that the relationship between job satisfaction and job commitment is often indirect and influenced by mediating factors. The research method used is a quantitative data approach with Structural Equation Modeling (SEM) analysis techniques based on Partial Least Square (PLS). The population studied was Online travel agency employees in DKI Jakarta, Indonesia, with a total of 50 respondents. The practical implication of these findings is the need to focus on strategies to increase employee engagement, taking into account basic psychological needs such as autonomy, competence, and social connectedness. Similarly, companies need to monitor and strengthen a positive and inclusive work environment to improve employee well-being and their overall productivity
ANALISIS JALUR PENGARUH PRODUK DAN HARGA TERHADAP LOYALITAS KONSUMEN MELALUI KEPUTUSAN PEMBELIAN KOPI DI KAB. JOMBANG : Studi Kasus: Coffee Shop Konoa Siti Nur Qomariah; Ja’far Shodiq; Rismainuri Ummu Choir
Bussman Journal : Indonesian Journal of Business and Management Vol. 3 No. 1 (2023): Bussman Journal | Januari - April 2023
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v3i1.148

Abstract

Consumer devotion is the yardstick by which businesses in the real world judge their performance. The amount of revenue is thought to be primarily determined by customer loyalty. The product and price are also a factor in determining consumer buying choices. Through the district's coffee buying choices, this research seeks to map out the impact of product and price on customer loyalty. partly or concurrently, jombang. collected through surveys or forms for research (primary data). All randomly chosen Konoa coffee store patrons made up the study's sample. While using a random sampling method to determine the group. Multiple linear regression analysis, t, f, path, and determination tests are the types of analysis that were used. The tests carried out revealed that the Konoa coffee shop's purchasing choices were not greatly impacted by the findings of the product study. The Konoa coffee shop's customers' buying choices are heavily influenced by price. The product has no discernible impact on repeat business at Konoa Coffee. At the Konoa coffee store, price has a big impact on customer devotion. Customer devotion at Konoa Coffee Shop is significantly influenced by purchasing choices. Making purchases can mediate how goods affect customer allegiance to Kona Coffee store patrons. The impact of price on customer loyalty to Konoa coffee store patrons can be moderated by purchasing choices
PENGARUH KUALITAS PELAYANAN, TRUST DAN CUSTOMER EXPERIENCE TERHADAP KEPUASAN NASABAH BANK BCA DI KABUPATEN JOMBANG Rosita Ainurrochimah; Wisnu Mahendri
Bussman Journal : Indonesian Journal of Business and Management Vol. 3 No. 3 (2023): Bussman Journal | September - Desember 2023
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v3i3.190

Abstract

In this research sample, respondents were taken from BCA bank customers in Jombang Regency. The number of samples used in this research was adjusted to the analysis method used, namely the Structural Equation Model (SEM). In the SEM method, the number of samples required is at least 5 times the number of indicator variables. The number of indicators in this research is 16 indicators, so a minimum of 16 X 5 = 80 samples are needed. The results of the research concluded that there was a significant effect on the service quality variable on bank customer satisfaction, and there was a significant effect on the trust variable on customer satisfaction, but the customer experience variable produced a positive but not significant effect on BCA bank customer satisfaction. Then this research resulted that the three independent variables, namely service quality, trust and customer experience, had a joint or simultaneous effect on customer satisfaction, which shows that overall customers were satisfied with the services provided by the company and were in accordance with their needs or whatever. what customers want. However, it is recommended that companies continue to increase customer satisfaction in order to make the customer experience even better and must continue to maintain and improve the quality of service and customer trust so that the level of satisfaction becomes better
EMOSITIONAL BRANDING PARFUME HMNS TERHADAP BRAND LOYALTY PELANGGAN Listiani, Endri; Robiah, Siti; Umarella, Farid Hamid
Bussman Journal : Indonesian Journal of Business and Management Vol. 4 No. 2 (2024): Bussman Journal | Mei - Agustus 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v4i2.232

Abstract

The perfume business trend has been increasing in recent years. Establishing the existence of our products with brands that are known in the community is something important. By utilizing emotional branding is a phenomenon that is taken to build a strong relationship between brands and consumers as with HMNS perfume. Through strong and consistent marketing communications, the HMNS perfume brand conducts a dialogue with their consumers. By utilizing emotional branding, HMNS perfume competes with many local perfume companies competitively to gain brand loyalty from customers. In this study, the researcher tested the influence of emotional branding on customer brand loyalty. This study aims to determine how much influence emotional branding has on customer brand loyalty. This study uses a quantitative method, with a survey of customers and distributing questionnaires to answer research questions. The number of samples in this study was 82 people. The data collection techniques used were questionnaires and interviews. The results of the study showed that: 1. emotional branding variables have a positive effect on customer brand loyalty. 2. Simultaneously, emotional branding (relationships, sensory experiences, imagination and vision) have an effect on customer brand loyalty
PENGARUH DIMENSI BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN RUMAH TIPE 60 DI KOTA PALANGKA RAYA Eka Kaharap, Mikhael
Bussman Journal : Indonesian Journal of Business and Management Vol. 4 No. 3 (2024): Bussman Journal | September - Desember 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v4i3.244

Abstract

This research aims to analyze the influence of the marketing mix on purchasing decisions for houses type 60 and above in the city of Palangka Raya. The focus of this research is to identify the factors that most influence consumer decisions in buying a house, which include price, product, location and promotion. The background to this research highlights the importance of housing as a basic human need as well as the increasing demand for housing in the city of Palangka Raya. With economic growth and increasing people's incomes, the need for adequate and strategic housing becomes increasingly important. Various factors such as location, price and quality of living environment are the main considerations in home purchasing decisions. This research uses a quantitative approach with a survey method to collect data from respondents who have purchased houses of type 60 and above in Palangka Raya. The data collection technique involves distributing questionnaires to a number of randomly selected respondents. Data analysis was carried out using validity and reliability tests to ensure that the research instruments used were accurate and consistent. Next, path analysis using the SEM (Structural Equation Modeling) model was applied to test the relationship between the variables studied. The research results show that promotions through social media and freelance marketing are very effective in influencing home purchasing decisions. Social media allows developers to reach a wider audience at a lower cost, while freelance marketing provides flexibility and personalization in marketing approaches. Price was shown to be a major factor influencing purchasing decisions, indicating that consumers are highly sensitive to price changes and tend to choose homes that offer the best value. Meanwhile, product or home specifications do not show a significant influence on purchasing decisions, which may be due to the homogeneity of products in the housing market. The location of the house is a very important determining factor because consumers pay attention to the facilities available around the housing, such as access to transportation, schools, shopping centers and health facilities
THE INFLUENCE OF ORGANIZATIONAL CULTURE, PROFESSIONAL ETHICS AND AUDITOR COMPETENCE ON EMPLOYEE PERFORMANCE AT THE REPRESENTATIVE FINANCIAL AUDIT BOARD OF CENTRAL KALIMANTAN Dewi Maharani, Rochima
Bussman Journal : Indonesian Journal of Business and Management Vol. 4 No. 3 (2024): Bussman Journal | September - Desember 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v4i3.245

Abstract

This research aims to analyze the influence of organizational culture, professional ethics and auditor competence on employee performance at the Representative Financial Audit Agency of Central Kalimantan Province. This research was conducted at the Central Kalimantan Representative Financial Audit Agency. The research method used in this research is a quantitative approach, research instruments through the distribution of questionnaires distributed to 92 auditor respondents. This research uses SEM PLS with the smartPLS 3.0 research instrument The results of data analysis and hypothesis testing show that organizational culture has no significant effect on the performance of employees of the Representative Audit Agency of Central Kalimantan Province, professional ethics has a significant effect on the performance of employees of the Representative Audit Agency of Central Kalimantan Province and auditor competency has a significant effect on the performance of employees of the Representative Audit Agency of Finance. Central Kalimantan Province
THE INFLUENCE OF WORK ENVIRONMENT ON THE PERFORMANCE OF LECTURERS IN MASTERS AND DOCTORAL PROGRAMS IN MEDAN CITY Lubis, Indah Sari Liza
Bussman Journal : Indonesian Journal of Business and Management Vol. 4 No. 3 (2024): Bussman Journal | September - Desember 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v4i3.248

Abstract

Many factors cause a decline in an organization's employee performance. Whether internal factors or external factors. This study found that the work environment is considered one factor that influences the increase and decrease in lecturer performance. Therefore, this study will test whether the work environment influences the performance of lecturers in master's and doctoral programs in Medan City. Data collection using quantitative methods and data processing using PLS. Two hundred twenty-five professors from Medan City's private universities made up the research sample. The study's findings demonstrated that the work environment favorably and significantly impacted lecturer job satisfaction. Furthermore, the work environment had a slight but favorable influence on the performance of lecturers. Additionally, the work environment positively and substantially impacted performance through job happiness among instructors in Masters and Doctoral Programs at private universities in Medan City. Job satisfaction also had a favorable and significant effect on lecturer performance. It was determined that their work environment impacted lecturers' performance at Medan City's private universities
EFEK GAYA KEPEMIMPINAN TRANSFORMASIONAL DAN KOMPENSASI LANGSUNG TERHADAP KINERJA KARYAWAN MELALUI DISIPLIN KERJA SEBAGAI VARIABEL INTERVENING DI PT COCA COLA EUROPACIFIC PARTNERS SERANG Permata, Nuniek; Saputra, Saripudin; Diantoro, Eman; Alamsyah, Alamsyah
Bussman Journal : Indonesian Journal of Business and Management Vol. 4 No. 3 (2024): Bussman Journal | September - Desember 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v4i3.249

Abstract

To ensure the company survives and succeeds, management must maintain and enhance existing resources, including employee performance, as improved performance contributes to the company's productivity. This study aims to investigate the direct effects of transformational leadership and direct compensation on employee performance and their impact on work discipline at PT Coca-Cola Europacific Partners. The method used is quantitative, with a population and sample size of 45 sales employees. The results indicate that transformational leadership and direct compensation have a significant impact on employee performance and work discipline, with t-statistics greater than 1.96. Additionally, transformational leadership positively influences performance through work discipline, while direct compensation does not show an indirect effect on employee performance through work discipline
PENGARUH KEPRIBADIAN DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN PADA PT. OCEAN INDUSTRI Permata, Nuniek; Saputra, Saripudin; Diantoro, Eman; Alamsyah, Alamsyah
Bussman Journal : Indonesian Journal of Business and Management Vol. 4 No. 3 (2024): Bussman Journal | September - Desember 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v4i3.250

Abstract

Performance has a very important meaning in a company to achieve large profits because it can make a large contribution to company profits. The better a person's performance in the company, the more profits the company will receive. Of the many factors that influence employee performance, one of them is the employee's own personality and job satisfaction.The purpose of this research is to determine the influence of personality on employee performance at PT Ocean Industry, to determine the influence of job satisfaction on employee performance at PT Ocean Industry, to determine the simultaneous influence of personality and job satisfaction on employee performance at PT Ocean Industry.The method used in this research is a quantitative method. The variables in this research consist of the dependent variable, namely employee performance, while the independent variables are personality and job satisfaction. The population in this research is 800 production employees at PT. Ocean Industry with a sample size of 90 employees.He results of the research show that based on the results of the t test the personality variable obtained a t_count value of 5,477 > t_tabel (1.662), the results of the t test for the job satisfaction variable obtained a t_count value (12,510) > t_tabel (1.662) and the F test results obtained an F_count value of 87,416 > F_tabel ( 3.95).The conclusion of this research is that personality influences employee performance, job satisfaction influences employee performance, simultaneously personality and job satisfaction influence employee performance. The percentage of employee performance variables that can be explained by the independent variables is shown by the R Square value, which is 0.668. It can be concluded that the magnitude of the influence of personality and satisfaction on employee performance is 66.8%, while the remaining 33.2% is explained by other variables not examined in this research
PENGUNGKAPAN MANAJEMEN RISIKO PERUSAHAAN DAN MODAL INTELEKTUAL PADA NILAI PERUSAHAAN Mulyono, Helena Elvoni Putri; Lindrawati, Lindrawati
Bussman Journal : Indonesian Journal of Business and Management Vol. 3 No. 2 (2023): Bussman Journal | Mei - Agustus 2023
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v3i2.251

Abstract

The company was founded with the aim of obtaining maximum profit, developing business, competing competitively in rapid technological developments and being able to maintain company value. Companies need to carry out effective and efficient operations to maintain company value by managing their resources, one of which is intellectual capital. Knowledge of intellectual capital provides a competitive advantage for the company. In addition, companies need risk management disclosures that can have an influence on market views, so companies can manage risks and minimize existing risks. This has an impact on decision making by investors. This study aims to analyze the effect of corporate risk management disclosure and intellectual capital on firm value. The research design used is quantitative research and used data namely annual reports and stock prices. The object of research is manufacturing companies listed on the Indonesia Stock Exchange. The data analysis technique used is multiple linear regression. The result of this study is that the enterprise risk management disclosure has a negative effect on firm value, where the more disclosure of enterprise risk management makes investor increasingly avoid the company so that the frim value decreasing. Intellectual capital has no effect on the value of the company, indicating that the intellectual capital owned by the company is not considered by investors so that it does not affect the value of the company

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