cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Yudi Nur Supriadi
Contact Email
admin@gapenas-publisher.org
Phone
+6285885400000
Journal Mail Official
admin@gapenas-publisher.org
Editorial Address
Gg. H.Ridan No.48 RT. 002/002 Kelurahan Poris Plawad Indah Kecamatan Cipondoh Tangerang
Location
Kota tangerang,
Banten
INDONESIA
Bussman Journal : Indonesian Journal of Business and Management
Published by Gapenas Publisher
ISSN : 27979725     EISSN : 27770559     DOI : https://doi.org/10.53363/buss
Core Subject : Economy,
Economics, Econometrics & Finance
Bussman Journal: Indonesian Journal of Business and Management is a multidisciplinary Open Access Journal that strives for inclusivity and global reach. The broad scope of the Journal creates a perfect environment to foster connections between researchers across all areas of Business & Management research : 1.  Islamic Business: Sharia Business, Islamic Economics, Islamic Business, Islamic banking, Islamic capital markets, Islamic wealth management, Issues on shariah implementation/practices of Islamic banking, Zakat and awqaf, Takaful, Islamic Corporate Finance, Shariah-compliant risk management, Islamic derivatives, Issues of Shari`ah Supervisory Boards, Islamic business ethics, Islamic Accounting, Islamic Auditing 2.  Management Business: Marketing Management, Finance Management, Strategic Management, Operation Management, Human Resource Management, E-business, Knowledge Management, Management Accounting, Management Control System, Management Information System, International Business, Business Economics, Business Ethics and Sustainable, and Entrepreneurship.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 397 Documents
 21   22   23   24   25 
PENGARUH WORD OF MOUTH (WOM), CITRA MEREK, DAN KELOMPOK REFERENSI TERHADAP KEPUTUSAN MEMILIH KULIAH: STUDI KASUS PADA MAHASISWA ITSKES MUHAMMADIYAH SELONG Hartiani, Hartiani; Yuniarti, Ratna; Zainuddin, Muhammad
Bussman Journal : Indonesian Journal of Business and Management Vol. 4 No. 3 (2024): Bussman Journal | September - Desember 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v4i3.264

Abstract

The increase in the number of students every year nationally is an opportunity and challenge for universities (PT) to be able to capture the interest of new students, in order to determine the decision to choose to study at the campus in question. The purpose of this study is to see the influence of word of mouth (WOM), reference groups, and brand image on the decision to choose college. This research was conducted on ITSKes Muhammadiyah Selong, East Lombok, West Nusa Tenggara, Public Administration Study Program. The sample in this study is 95 people. The sampling technique used is purposive sampling. The results of data analysis showed that the Word of Mouth (WOM) variable had a nonsignificant effect on the decision to choose a college, but WOM had a significant effect on the decision to register through brand image. Likewise, the reference group variable had a non-significant effect on the selection decision, and the reference group had a significant effect on the choice decision mediated by the brand image. On the direct influence, brand image has a positive and significant effect on the decision to choose to study at ITSKes Muhammadiyah Selong
PENGARUH DISIPLIN KERJA DAN STRES KERJA TERHADAP PRESTASI KERJA DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING PADA PEGAWAI PT. PELNI CABANG PARE-PARE Anwar, Aqilla Marwa; Kadir, Muh Akob; Hasbiyadi, Hasbiyadi
Bussman Journal : Indonesian Journal of Business and Management Vol. 4 No. 3 (2024): Bussman Journal | September - Desember 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v4i3.265

Abstract

The Influence of Work Discipline and Work Stress on Work Performance with Job Satisfaction as an Intervening Variable at PT. PELNI Pare-Pare Branch. (supervised by Muh Akob Kadir and Hasbiyadi). This study aims to determine the direct influence of work discipline, work stress and job satisfaction on work performance. The direct influence of work discipline and work stress on job satisfaction. The indirect influence of work discipline and work stress variables on work performance with job satisfaction as an intervening variable at PT. PELNI Pare-Pare Branch. Data collection using primary data obtained from questionnaires using saturated samples. The population in this study was 44 respondents. The results of the questionnaire have been tested for validity and reliability using the PLS model scheme and model evaluation, inner model evaluation with determinant coefficient tests, model goodness of fit tests and hypothesis tests both directly and indirectly. The results of this data processing use SmartPLS version 3.0. The results of the study directly show that the variables of work discipline, work stress and job satisfaction have a positive and significant effect on work performance. Work discipline and work stress have a positive and significant effect on work satisfaction. The results of the study indirectly show that work discipline does not affect work performance with work satisfaction as an intervening variable and work stress has a positive and significant effect on work performance with work satisfaction as an intervening variable
PENGARUH LITERASI DAN PERENCANAAN KEUANGAN TERHADAP PERILAKU KEUANGAN DENGAN TINGKAT PENDIDIKAN SEBAGAI VARIABEL INTERVENING PADA UMKM KULINER BINAAN BRI KANWIL MAKASSAR Kurniawan, Ahmad Reza; Mappamiring, Mappamiring; Alam, Syamsul
Bussman Journal : Indonesian Journal of Business and Management Vol. 4 No. 3 (2024): Bussman Journal | September - Desember 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v4i3.266

Abstract

The Influence of Financial Literacy and Financial Planning on Financial Behavior with Education Level as an Intervening Variable in In Culinary Umkm Guided by Bri Makassar Regional Office. Supervised by Mappamiring and Syamsul Alam. This study aims to determine the direct effect of financial literacy variables, financial planning and education level on financial behavior and financial literacy and financial planning on education level in Food and Beverage MSMEs Registered at BRI Makassar City. Data collection uses primary data obtained from questionnaires using saturated samples. The population in this study was 100 respondents. The results of the questionnaire have been tested for validity and reliability using the PLS model scheme and model evaluation, inner model evaluation with determinant coefficient tests, model goodness of fit tests and hypothesis tests both directly and indirectly. The results of this data processing use SmartPLS version 3. The results of the study directly show that the variables of financial planning and education level have a positive and significant effect on financial behavior, financial literacy does not affect the level of education and financial behavior, financial planning has a positive and significant effect on the level of education. The results of the study indirectly show that literacy does not affect financial behavior with the level of education as an intervening. Financial planning has a positive and significant effect on financial behavior with the level of education as an intervening
STRATEGI PROMOSI MELALUI FEEDS INSTAGRAM DAN PAMFLET UNTUK MENINGKATKAN BRAND AWARENESS UMKM MOM’S DESY KITCHEN Darmawan, Adhicandra; Dermawan, Rizky
Bussman Journal : Indonesian Journal of Business and Management Vol. 4 No. 3 (2024): Bussman Journal | September - Desember 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v4i3.268

Abstract

Instagram and flyers have become effective promotional tools in increasing brand awareness, especially for Micro, Small, and Medium Enterprises (MSMEs) like Mom’s Desy Kitchen, a home- based culinary business offering a variety of dishes. This article aims to analyze how promotional strategies through Instagram feeds and the use of flyers can enhance brand awareness for Mom’s Desy Kitchen in the local market. The research method involves a case study approach anddirect observation, focusing on visual content, user interaction on social media, and the distribution of flyers within local communities. The results show that regular use of Instagram feeds increases engagement with the audience, while flyers help reach markets with less internet exposure. Both strategies contribute to expanding Mom’s Desy Kitchen’s reach and strengthening its brand image. In conclusion, promotions through Instagram and flyers can help MSMEs increase their brand awareness
THE IMPACT OF AN INCLUSIVE DIGITAL ECONOMY Permana, Teguh; Puspitaningsih, Andriani
Bussman Journal : Indonesian Journal of Business and Management Vol. 4 No. 3 (2024): Bussman Journal | September - Desember 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v4i3.269

Abstract

This research aims to determine the impact of the digital economy. The method used is a descriptive research method. The research results show that the impact of the digital economy has greatly changed the way we work, do business, interact and access services. On the one hand, the digital economy offers great opportunities to increase efficiency, innovation and economic growth. On the other hand, this also brings challenges, especially in terms of access gaps, data protection and changes in the labor market. Countries and the business world need to respond with adaptation measures so that the benefits of the digital economy can be felt evenly
MENGOPTIMALKAN POTENSI LOKAL: STRATEGI PENGEMBANGAN USAHA KERUPUK UBI KAYU DI DESA KELE’I Kolompo, Septian Aditya; Guampe, Feliks Arfid
Bussman Journal : Indonesian Journal of Business and Management Vol. 4 No. 3 (2024): Bussman Journal | September - Desember 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v4i3.270

Abstract

This study aims to analyze the opportunities and development strategies for cassava cracker businesses in Kele’i Village, Poso Regency. The research employed a descriptive qualitative approach with SWOT analysis to identify internal and external factors influencing the business. Data were collected through interviews, observations, and literature review, involving 15 business operators as respondents. The findings indicate that the cassava cracker business in Kele’i Village is positioned in Quadrant I of the SWOT analysis, suggesting strong internal factors and significant opportunities for growth. Key strengths include high product quality, affordable pricing, and a variety of preservative-free products. However, challenges such as unattractive packaging and ineffective promotion require attention. Opportunities include increasing market demand, government support, and the rise of digital promotion, while threats from new competitors and substitute products persist. The recommended strategies involve utilizing modern technology to enhance production efficiency, diversifying products to target broader market segments, and strengthening promotion through social media. Collaboration with the government is also advised to support technical training and provide production equipment. This study concludes that developing the cassava cracker business requires technological innovation, effective marketing strategies, and collaboration with various stakeholders to ensure sustainability and competitiveness in both local and national markets
ANALISIS PENERAPAN KONSEP PDCA PADA PT MAYORA INDAH TBK DALAM MENINGKATKAN PENJUALAN DAN DAYA SAING DI INDUSTRI FMCG Juliamida, Inka Sabila; Haludin, Guntur; Minarso, Mifthakul Fauzi; Natalia, Intan; Niser, Alifah; Iskandar, Syafna Hanifa
Bussman Journal : Indonesian Journal of Business and Management Vol. 4 No. 3 (2024): Bussman Journal | September - Desember 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v4i3.273

Abstract

Indonesia is experiencing rapid development, especially in the food and beverage sector. PT Mayora Indah Tbk, as one of the main players in this industry, continues to strive to improve its competitiveness. This study examines the implementation of PT Mayora Indah Tbk's marketing strategy in the FMCG industry using a qualitative approach and case studies. The main focus of this study is the application of the Passion-Discipline-Creativity-Action (PDCA) method to improve sales performance and company competitiveness. The results of the study show that the application of PDCA, which includes passion, discipline, creativity, and action, has proven effective in responding to rapid market dynamics. In addition, product differentiation and continuous innovation are the main keys to maintaining Mayora as a market leader in the FMCG sector
ANALISIS PT. NESTLÉ INDONESIA DALAM MENGELOLA PERUBAHAN DAN MENANGGAPI PERSAINGAN DI ERA SOCIETY 5.0 BERDASARKAN MODEL KNOSTER Firgie, Daffaessa; Haludin, Guntur; Putri, Dhiza; Septiyani, Ais; Putra, Bima Aji; Chaska, M. Hilmana
Bussman Journal : Indonesian Journal of Business and Management Vol. 4 No. 3 (2024): Bussman Journal | September - Desember 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v4i3.274

Abstract

The Society 5.0 era brings major challenges for global companies, especially in terms of rapid and complex changes triggered by technologies such as artificial intelligence, the Internet of Things, and big data. PT. Nestlé Indonesia, as one of the major companies in the food and beverage industry, must manage change effectively to remain relevant and competitive in the global market. This study aims to analyze how PT. Nestlé Indonesia manages change and faces competition in the digital era using the Knoster Model as an analytical framework. The research method used is a qualitative approach with secondary data analysis from various sources, such as annual reports, articles, and company documents. The results of the study indicate that the success of change at PT. Nestlé Indonesia depends on clear vision communication, employee skill development, and motivation and support provided by leaders. The Knoster Model provides useful insights for planning and managing change by considering various important elements, such as skills, incentives, and leadership. This study also provides practical recommendations for Nestlé Indonesia in facing the challenges of change in the future.
MANAJEMEN PERUBAHAN DALAM LINGKUP PENDIDIKAN: PENYESUAIAN LEMBAGA PENDIDIKAN ATAS PEMBELAJARAN DARING Sabrina, Afiifah Nur; Haludin, Guntur; Sabina, Nafiza Kayla; Nursyifa, Putri; Januar, Salsabila Kunti; Tanjung, Syafira Mawada
Bussman Journal : Indonesian Journal of Business and Management Vol. 4 No. 3 (2024): Bussman Journal | September - Desember 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v4i3.275

Abstract

Change management in education certainly plays a central role in responding to the dynamics of the rapidly developing digital era. The use of advanced technologies such as AI, machine learning, and digital platforms has revolutionized learning methods, triggering the need for curriculum restructuring, strengthening educators' digital competencies, and providing adequate infrastructure. Although online learning offers flexibility of time and broad access, challenges such as the digital divide, limited technological literacy, and data privacy issues remain unavoidable issues. To ensure the smoothness of online learning and ensure that online learning runs effectively, an integrated change management approach is needed, including mature strategic planning, measurable implementation, disciplined implementation, and continuous evaluation. Sustainability in the hybrid era requires synergy between online and offline learning methods to maintain a balance between the use of technology and the development of students' social skills.
MENINGKATKAN KINERJA SOSIAL DAN PENGELOLAAN LINGKUNGAN MELALUI GREEN ACCOUNTING Salma, Mustika Auliya; Bayangkara, I.B. Ketut
Bussman Journal : Indonesian Journal of Business and Management Vol. 4 No. 3 (2024): Bussman Journal | September - Desember 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v4i3.277

Abstract

This study aims to evaluate social performance and environmental management in an effort to prevent environmental pollution through the implementation of green accounting. Using a qualitative design with a case study approach, this study collected data through interviews and direct observation of the environment. The criteria used in this study were designed to be in line with factory operational activities that support the achievement of Sustainable Development Goals (SDGs) 3 and 6. The focus of this study is on target 3.9, which is to reduce the negative impact of pollution on human health to create a healthy and prosperous life, and target 6.3, which aims to improve water quality through pollution reduction and safe wastewater management. This study found that the implementation of green accounting in the research object still has several areas that need improvement, especially in terms of community education and empowerment as well as more effective wastewater management and processing. It is hoped that these findings can be a constructive evaluation material for the Djombang Baru Sugar Factory in improving the implementation of green accounting in the future. The implications of this study can provide a significant contribution in optimizing the implementation of green accounting and increasing the effectiveness of the company's social and environmental responsibility to become better.

Page 23 of 40 | Total Record : 397

 21   22   23   24   25 

Filter by Year

2021 2025


Reset
Filter By Issues
All Issue Vol. 5 No. 3 (2025): Bussman Journal | September - Desember 2025 Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025 Vol. 5 No. 1 (2025): Bussman Journal | Januari - April 2025 Vol. 4 No. 3 (2024): Bussman Journal | September - Desember 2024 Vol. 4 No. 2 (2024): Bussman Journal | Mei - Agustus 2024 Vol. 4 No. 1 (2024): Bussman Journal | Januari - April 2024 Vol. 3 No. 3 (2023): Bussman Journal | September - Desember 2023 Vol. 3 No. 2 (2023): Bussman Journal | Mei - Agustus 2023 Vol. 3 No. 1 (2023): Bussman Journal | Januari - April 2023 Vol. 2 No. 3 (2022): Bussman Journal | September - Desember 2022 Vol. 2 No. 2 (2022): Bussman Journal | Mei - Agustus 2022 Vol. 2 No. 1 (2022): Bussman Journal | Januari - April 2022 Vol. 1 No. 3 (2021): Bussman Journal | September - Desember 2021 Vol. 1 No. 2 (2021): Bussman Journal | Mei - Agustus 2021 Vol. 1 No. 1 (2021): Bussman Journal | Januari - April 2021 More Issue