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Bussman Journal : Indonesian Journal of Business and Management
Published by Gapenas Publisher
ISSN : 27979725     EISSN : 27770559     DOI : https://doi.org/10.53363/buss
Core Subject : Economy,
Economics, Econometrics & Finance
Bussman Journal: Indonesian Journal of Business and Management is a multidisciplinary Open Access Journal that strives for inclusivity and global reach. The broad scope of the Journal creates a perfect environment to foster connections between researchers across all areas of Business & Management research : 1.  Islamic Business: Sharia Business, Islamic Economics, Islamic Business, Islamic banking, Islamic capital markets, Islamic wealth management, Issues on shariah implementation/practices of Islamic banking, Zakat and awqaf, Takaful, Islamic Corporate Finance, Shariah-compliant risk management, Islamic derivatives, Issues of Shari`ah Supervisory Boards, Islamic business ethics, Islamic Accounting, Islamic Auditing 2.  Management Business: Marketing Management, Finance Management, Strategic Management, Operation Management, Human Resource Management, E-business, Knowledge Management, Management Accounting, Management Control System, Management Information System, International Business, Business Economics, Business Ethics and Sustainable, and Entrepreneurship.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 397 Documents
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STRATEGI PEMASARAN DALAM MENINGKATKAN KEPUASAN KONSUMEN DI ALFAMART GUNUNG SARI, BALIKPAPAN Savira, Dellis; Amaliyah, Amaliyah
Bussman Journal : Indonesian Journal of Business and Management Vol. 4 No. 2 (2024): Bussman Journal | Mei - Agustus 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v4i2.218

Abstract

Businesses are trying to improve their marketing techniques to maximize client happiness. Along with the rapid development of the current retail business, if the company wants to increase its growth and development, competent management is needed. The marketing mix and marketing strategy are the two most important parts of any marketing plan. The purpose of the research is to find out the marketing strategy on alfamart in increasing customer satisfaction. The research method uses qualitative. Interviews were conducted with management and several consumers. The results of this study show that the marketing strategy carried out by Alfamart is a bundling strategy for several products offered as a promo to increase the selling value of products in maximizing sales for products that are not familiar in the market. The strategy carried out in combining several goods/products that are used as sales packages into one price to be offered to consumers with an economical selling value than the product price. Alfamart's marketing strategy which includes the 4Ps is that the products provided by alfamart are also in accordance with what consumers need, have sendri products that have an "A" logo and are guaranteed quality. The price is very affordable and when you have ALfamartku the price becomes cheaper because of discounts on certain days such. The place given is very strategic, to find out the location of the nearest Alfamart you can download Alfagift. Promotion/Promotion: Alfamart usually promotes through Leaflets, which are distributed to the public, Instagram Ads, Youtube Ads, Posters, Alfamart official website ads and JSM (Friday, Saturday, Sunday)
PENGUATAN BRAND EQUITY MELALUI ANALISIS SWOT PADA STRATEGI RETAIL MIX INDOMARET GADING SERPONG: KONTRIBUSI SDG’S Kurniadjaya, Morgan; Setiyowati, Harlis
Bussman Journal : Indonesian Journal of Business and Management Vol. 4 No. 2 (2024): Bussman Journal | Mei - Agustus 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v4i2.219

Abstract

This study examines the enhancement of brand equity through SWOT analysis within the retail mix strategy of Indomaret Gading Serpong, with a focus on contributing to the Sustainable Development Goals (SDGs). Brand equity, a critical asset for any business, represents the value and perception consumers hold towards a brand. In a competitive area like Gading Serpong, strengthening brand equity is vital for sustaining market presence. This research utilizes SWOT analysis to identify Indomaret’s internal strengths and weaknesses, as well as external opportunities and threats. The study explores how Indomaret can leverage its strengths, address its weaknesses, capitalize on opportunities, and mitigate threats to enhance its brand equity. Additionally, the research aligns these strategies with SDGs, particularly SDG 1 (No Poverty) and SDG 8 (Decent Work and Economic Growth), demonstrating Indomaret’s potential to contribute positively to local economic development and poverty reduction. The findings suggest that by adopting a comprehensive retail mix strategyencompassing product innovation, quality service, effective marketing, and sustainability initiatives Indomaret can improve its competitive advantage and brand equity. This approach not only enhances business performance but also supports broader socio-economic goals, providing a model for other retailers aiming to achieve sustainable growth
TOURIST REVISIT INTENTION IN POST COVID-19 PANDEMIC: A MODIFIED PERSPECTIVE FROM THE THEORY OF PLANNED BEHAVIOUR (TPB) WITH A FOCUS ON DESTINATION IMAGE Kenedi, Kenedi; Septiyani, Rini Dwi; Laksana, April; Azhar, Intan Nabila
Bussman Journal : Indonesian Journal of Business and Management Vol. 4 No. 2 (2024): Bussman Journal | Mei - Agustus 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v4i2.227

Abstract

The impact of the Covid-19 pandemic over the past three years has severely affected the tourism industry, particularly in Banten. The substantial decline in tourist visits is attributed to concerns about various risks. In January 2023, the Indonesian government officially lifted the PPKM (social distancing) regulations, allowing most activities, including tourism, to return to normal. Recognizing this opportunity, it is imperative for all stakeholders to implement effective actions and policies to rejuvenate Indonesian tourism, with a particular focus on Banten. The objective of this study is to investigate the interplay between attitude, subjective norm, and perceived behavioural control. This research adopts a modified perspective from the theory of planned behaviour to understand tourist revisit intentions to Umang Island, Banten, with the mediating variable being destination image. A non-probability sampling technique was employed, and questionnaires were distributed using an online application (Google Form) to 165 respondents who had previously visited Umang Island. The findings reveal that the modified perspective of the theory of planned behaviour, encompassing attitudes, subjective norms, and perceptions of behavioural control, significantly influences destination image. Additionally, the perception of risk significantly impacts tourists' intentions and attitudes towards returning, while subjective norms and perceptions of behavioural control play a significant role in the intention to revisit. Furthermore, attitudes, subjective norms, and perceptions of behavioural control exert a direct influence on tourists' return visits, with destination image serving as a mediating variable
GENERASI Z DI TEMPAT KERJA: MENJEMBATANI WORK-LIFE BALANCE, KECERDASAN EMOSIONAL, DAN PERTUMBUHAN KARYAWAN UNTUK KINERJA OPTIMAL Saragih, Guntur Syahputra; Supriadi, Yudi Nur; Kinasih, Rada Puspa; Karunia, Meiliza; Puspita, Vannia Salsabila
Bussman Journal : Indonesian Journal of Business and Management Vol. 4 No. 2 (2024): Bussman Journal | Mei - Agustus 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v4i2.228

Abstract

To maintain or even enhance the current performance of the company, businesses must pay more serious attention to employee performance. Key factors studied include employee development, emotional intelligence, and work-life balance (WLB). This study aims to explore how employee development, emotional intelligence, and WLB affect employee performance through multiple linear regression analysis. The results of hypothesis testing show that WLB, emotional intelligence, and employee development together significantly influence employee performance in the cosmetics industry in Surabaya. However, the influence of WLB on employee performance is relatively smaller compared to other factors studied. Therefore, for the cosmetics industry in Surabaya, there is a need to increase attention to WLB as part of the strategy to help employees achieve a better balance between work and personal life. Thus, improvements in this area can have a positive impact on employee productivity and job satisfaction, and help the company achieve its business goals more effectively amidst the challenges and dynamics of the changing market
PENERAPAN SISTEM SURVEI KEPUASAN MAHASISWA DALAM MENINGKATKAN KINERJA PENGELOLA ADMINISTRASI AKADEMIK Rani, Luisa Novita Ayu; Meilanda, Nurhidayati; Kamila, Zulfa; Yuliawan, Rahmat; Amaliyah, Amaliyah
Bussman Journal : Indonesian Journal of Business and Management Vol. 4 No. 1 (2024): Bussman Journal | Januari - April 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v4i1.229

Abstract

The use of information and communication technology has become important in the daily life of contemporary globalized and digital society. Utilization of technical systems for performance management and assessment is part of the application of High Tech in performance management. A company can better monitor employee performance and increase staff understanding of company goals by utilizing existing technology, including in educational institutions. However, improving the performance of a workforce requires assistance from the system for evaluation materials, namely student satisfaction surveys. The survey aims to collect feedback from students regarding the quality of academic services, so that it can be used to improve the quality of education at the university. The research method used in this research is a qualitative research method using in-depth interview research techniques to collect data and purposive sampling techniques to select research subjects. The results of this research show that the results of the student satisfaction survey and direct input from students will later be used as evaluation material to improve the performance of academic administration managers at the Faculty Y, University Z
DAMPAK WABAH PANDEMI COVID-19 TERHADAP INSENTIF PAJAK DI SEKTOR EKONOMI Sari, Diah Permata; Adi, Estu Surya; Destiani, Firdha; Aryanto, Afrilianty Putri; Hidayati, Arianna; Afrina, Cassy; Agusni, Pratiwi Putri
Bussman Journal : Indonesian Journal of Business and Management Vol. 4 No. 2 (2024): Bussman Journal | Mei - Agustus 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v4i2.230

Abstract

The Covid-19 outbreak is very detrimental to many countries. Indonesia is no exception and has been hit by a very detrimental impact on this nation. Starting from 2020, all economic sectors will not immediately be affected, and the Indonesian population will also feel the devastating impact of this pandemic. The government does not just sit idly by watching this country's miserable situation, tax incentive policies are provided to taxpayers throughout Indonesia, this is one of the government's efforts to help this nation's economy remain strong. Providing economic stimulus to several sectors affected by the shock caused by this outbreak also provides a bit of fresh air. Then several research results indicate that the government's decision to implement tax incentives for economic actors has become a bit of a passion for economic actors in the Covid- 19 conditions. Using quantitative descriptive research methods with primary and secondary data analysis which is explained in detail and clearly in the description. The aim of this research is to find out how the government's policy on tax incentives affected the Indonesian economy during the Covid-19 pandemic. The basis for providing this tax incentive is the state's effort to implement the National Economic Recovery (PEN) program to stem the Indonesian economy which experienced a decline every time in 2020
ANALISIS KANVAS MODEL BISNIS USAHA MIKRO, KECIL, DAN MENENGAH BAKMI CIKUDA Agrina, Camelia Rizki; Prasetyo, Andreas Recki; Vidiasari, Frischa Dwi
Bussman Journal : Indonesian Journal of Business and Management Vol. 4 No. 2 (2024): Bussman Journal | Mei - Agustus 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v4i2.231

Abstract

This study analyzes the Business Model Canvas (BMC) of Bakmi Cikuda Micro, Small, and Medium Enterprises, a culinary business in Jatinangor. Bakmi Cikuda is famous for its homemade recipes that produce a distinctive and authentic taste, presenting interesting menu variations such as yamin noodles, kwetiau, yahun, and other dishes that are popular with students and the local community. Despite facing challenges, such as the lack of maximizing digital technology in marketing, dependence on suppliers, and a main location that is only centered and available in the Jatinangor area, Bakmi Cikuda has succeeded in attracting customers with affordable prices and a variety of menu variations. By using the Business Model Canvas, this study identifies strategies that can be applied to optimize potential and face these challenges. The elements of the Business Model Canvas analyzed include customer segments, value propositions, distribution channels, customer relationships, sources of revenue, key resources, key activities, key partners, and cost structures. The results of the analysis show that a deep understanding of these elements can help Bakmi Cikuda to be more focused in business strategy and anticipate future challenges. The proposed strategies include strengthening digital presence, diversifying supply chains, expanding reach outside Jatinangor, addressing culinary challenges in Jatinangor, improving location and accessibility and offering affordable culinary options
FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS KARYAWAN: STUDI TENTANG KOMPENSASI, FLEKSIBILITAS KERJA, DAN WORK-LIFE BALANCE Kusmana, Agus; Ali, Syarif; Supriadi, Yudi Nur; Nugroho, Setyo; Ridho, Muhammad Rasyid; Ramadhan, Satria Rizky
Bussman Journal : Indonesian Journal of Business and Management Vol. 4 No. 1 (2024): Bussman Journal | Januari - April 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v4i1.234

Abstract

This study aims to analyze the impact of compensation, work flexibility, and work-life balance on employee loyalty within furniture companies in the Jabodetabek region. Utilizing a quantitative approach, this research involves 40 respondents who are employees of the company. The analysis methods employed include validity tests, reliability tests, R-Square analysis, and hypothesis testing, conducted using SmartPLS 4.0. The results indicate that compensation, work flexibility, and work-life balance have a significant and positive effect on employee loyalty. These findings highlight the importance of implementing human resource management strategies that focus on employee needs, such as providing fair compensation, offering work flexibility, and supporting work-life balance. This, in turn, leads to increased employee loyalty, ultimately enhancing organizational retention and performance. The study provides valuable insights for practitioners and human resource managers in designing effective policies to create a work environment that fosters employee loyalty and productivity
PERAN KUALITAS PRODUK, CITRA MEREK DAN INOVASI PRODUK DALAM KEPUTUSAN PEMBELIAN BARANG MEWAH: STUDI PADA PENGGUNA I-PHONE DI KOTA TANGERANG Sutisna, Sutisna; Herawati, Upi; Bahits, Abdul
Bussman Journal : Indonesian Journal of Business and Management Vol. 4 No. 1 (2024): Bussman Journal | Januari - April 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v4i1.235

Abstract

One of the most important efforts of marketers is how to drive consumer purchasing decisions. Many variables affect purchasing decisions, including product quality, brand image, and product innovation. This study aims to reveal the role of these three variables in the decision to purchase luxury goods. This study is a quantitative study involving 96 respondents who have bought and used iPhones in the Tangerang city area. The sampling technique used is purposive sampling and uses multiple regression statistical methods to analyze the data. The results of the study show that product quality affects the purchase decision, brand image affects the purchase decision of luxury goods, but product innovation does not affect the purchase decision of luxury goods. The study also found that the brand image perceived by users had a stronger influence on the purchase decision of luxury goods compared to the product quality variable
MENGGALI POTENSI LOKAL DENGAN ANALISIS SWOT DI KELURAHAN TERUMBU KECAMATAN KASEMEN KOTA SERANG Fatonah, Siti; Auliana, Sigit; Muhamadin, Ari; Saniyyasyah, Dinar Jauzaa; Nopfitasari, Nopfitasari
Bussman Journal : Indonesian Journal of Business and Management Vol. 4 No. 1 (2024): Bussman Journal | Januari - April 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v4i1.236

Abstract

This research aims to determine the local potential of the Terumbu sub-district through SWOT analysis. Local potential is an invaluable advantage of a region or region. SWOT analysis is an analysis based on logic that can maximize strengths and opportunities, but simultaneously minimize weaknesses and threats. The method in this research is descriptive qualitative. Data collection techniques used interview techniques with residents of the Terumbu sub-district.  Observations were carried out directly in the Terumbu sub-district area. The results of the research show that the Terumbu sub-district has strengths that can be maximized in order to develop further, starting from owning large areas of rice fields, having gypang MSMEs, red bricks and having a strategic geographic location. Reefs also have weaknesses, namely, the clean and healthy lifestyle is very low, the habit of throwing rubbish carelessly, MCK (bathing, washing, toilet) is still in rivers/streams which are not clean. In terms of opportunities, it is still very possible for the Reef to be developed by providing counseling, assistance, training and education to increase the knowledge, skills and insight of the community. Apart from that, the threats to the Terumbu sub-district are diseases, chronic, infectious diseases, malnutrition, stunting and decreased intelligence. By suppressing existing weaknesses and threats through counseling, training, mentoring and education, the perception of the Terumbu sub-district changes from a bad perception to a good perception because it has succeeded in increasing local potential such as agricultural products, MSMEs and the lifestyle of its people for the better

Page 20 of 40 | Total Record : 397

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