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East Asian Journal of Multidisciplinary Research (EAJMR)
Published by PT FORMOSA CENDEKIA GLOBAL
ISSN : -     EISSN : 28281519     DOI : https://doi.org/10.55927/eajmr.v1i3
Core Subject : Economy, Science, Education, Engineering,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering
East Asian Journal of Multidisciplinary Research (EAJMR) is a scientific multidisciplinary research journal published by Yayasan Pendidikan Penelitian Pengabdian Algero. The aim of this journal publication is to disseminate the research results, conceptual thoughts, improved research methodologies and ideas that have been achieved in any area of research. The accepted articles are going to be published in the monthly publication. Any interested authors are required to submit their manuscripts in English. The mission of the East Asian Journal of Multidisciplinary Research (EAJMR) is to promote excellence by providing a venue for academics, students, and practitioners to publish current and significant empirical and conceptual research in the Enginering; health sciences; information technology; computer scince; religion; arts; business; humanities; applied, natural, and social sciences; and other areas that tests, extends, or builds theory. The East Asian Journal of Multidisciplinary Research (EAJMR) is a double-blind, peer reviewed, open access journal.
Arjuna Subject : Umum - Umum
Articles 1,049 Documents
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The Influence of Customer Satisfaction and its Determinants in Using Mobile Banking Services Hidayat, Arynda Syavina; Pusparini, Herlina
East Asian Journal of Multidisciplinary Research Vol. 3 No. 9 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i9.11096

Abstract

This study aims to determine the influence of trust, convenience, security, and transaction speed on customer satisfaction in the use of mobile banking in the city of Mataram. This research was conducted in the city of Mataram using convenience sampling techniques. In this study, primary data was used. The data analysis method used is SEM-PLS (Partial Least Square) with the help of the WarpPLS 8.0 statistical tool. The results of this study show that there is a positive and significant influence between the variables of trust, convenience, security and transaction speed on customer satisfaction.
The Impact of Augmented Reality and Live Streaming on Maybelline Makeup Purchase Decisions Among Female Students in Malang Raya Herliana, Grace; Sin, Liem Gai
East Asian Journal of Multidisciplinary Research Vol. 3 No. 9 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i9.11098

Abstract

Makeup purchases are increasingly made online driven by the growing use of digital technology, especially among Generation Z. This research evaluates the impact of augmented reality and live streaming on purchase decisions. Using a quantitative approach, data were collected via surveys from 133 female university students in Malang Raya who use Maybelline products. Analyzed through multiple linear regression findings show that augmented reality enhances purchasing decisions by allowing virtual product trials, which boosts consumer confidence. Live streaming enriches the experience with real-time interactions and product demos. The combined effect of augmented reality and live streaming significantly influences consumer preferences, highlighting the need for Maybelline to optimize these strategies to boost engagement and sales in the Malang Raya region.
The Mediating Role of Brand Trust in the Influence of E-WOM and Product Quality on Purchase Decisions for Natural Cosmetics in Bali Sintiadewi, Ni Luh Gede Nita; Sara, I Made; Sitiari, Ni Wayan
East Asian Journal of Multidisciplinary Research Vol. 3 No. 9 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i9.11374

Abstract

The rapid growth of the business world in the era of globalization also impacted the cosmetics industry. Consumers became more critical and selective in their purchase decisions, which were influenced by factors like electronic word of mouth (e-WOM), product quality, and brand trust. This study analyzed the impact of e-WOM and product quality on purchase decisions, with brand trust as an intervening variable. Using a quantitative method with a questionnaire, data were collected from 105 respondents in Bali. The results showed that e-WOM and product quality both had positive and significant effects on purchase decisions and brand trust. Brand trust partially explained the influence of e-WOM and product quality on purchase decisions. Future studies may explore additional factors and include more respondents for greater accuracy.
The Role of Digital Transformation as Moderator in the Relationship Between Intellectual Capital and the Performance of Medium Enterprises Through Organizational Learning in Badung Regency Ganawati, Nengah; Suriani, Ni Nyoman; Yogiarta, I Made
East Asian Journal of Multidisciplinary Research Vol. 3 No. 9 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i9.11375

Abstract

The suboptimal management approach with a humanistic perspective, particularly in developing intellectual capital, contributed to the low performance of Medium Enterprises amid rapid organizational changes. Intellectual capital became crucial in adapting to globalization, where MSMEs needed to navigate external threats and opportunities. This study examined digital transformation's role in moderating the relationship between intellectual capital and medium enterprises' performance through organizational learning. Using SEM with SmartPLS 3.0, a sample of 99 medium enterprises was analyzed. Results indicated: 1) High intellectual capital improved organizational learning, 2) Neither intellectual capital nor organizational learning directly improved performance, 3) Digital transformation strengthened the impact of intellectual capital and organizational learning on performance.
The Role of Financial Literacy, Income Level, and Lifestyle in Shaping Financial Management of Millennial Employees in Denpasar City Sudarmini, Ketut; Sariani, Ni Ketut; Ganawati, Nengah
East Asian Journal of Multidisciplinary Research Vol. 3 No. 9 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i9.11376

Abstract

This study examined the influence of financial literacy, income level, and lifestyle on the financial management practices of millennial employees in Denpasar City. Financial management referred to the efficient handling of finances, while financial control involved evaluating whether financial management aligned with the budgeted plans. Millennial employees faced challenges such as limited financial resources and rising living costs, highlighting the need for strong personal financial management skills. The study aimed to address issues like impulsive spending and poor financial planning among millennials. Data were gathered from 75 respondents through a validated and reliable Likert scale questionnaire, selected via incidental sampling. Descriptive analysis provided a profile of the respondents, which served as a foundation for further statistical analysis using multiple linear regression.
United States Intervention on the Cross-Strait Escalation between China and Taiwan Irene, Irene
East Asian Journal of Multidisciplinary Research Vol. 3 No. 11 (2024): November 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i11.8295

Abstract

The changes occurring in the structure of the international system are undoubtedly influenced by various factors in the dynamics of interactions among nations. The success of a country in bolstering its material strength inherently poses a threat to other nations with strategic interests in the region. From a realist perspective, there is an observation of attempts by a hegemonic state to pursue its national interests by seeking to influence the capabilities of other nations. In the Cross-Strait interactions between Taiwan and China, the role of the United States is undoubtedly integral and determines the escalation of tension across the strait. Efforts to establish a sovereign and democratic government, coupled with Taiwan's strategic location in the projection of U.S. national interests, introduce a new layer of complexity to the structure of the international system. The increasingly close cooperation between the United States and Taiwan, particularly in military and economic aspects, will impede China's efforts to achieve reunification. The commitment of the United States to interpreting the One-China policy tends to change with each administration, inevitably escalating tensions in the region. Consequently, Taiwan remains a decisive factor in U.S. control in the region, especially in preserving democracy and attaining other strategic objectives.
Use of Information and Communication Technology in Virtual Laboratory Use Instructions Bonok, Zainudin; Lakoro, Fitriani; Junus , Alya Pratiwi Putri
East Asian Journal of Multidisciplinary Research Vol. 3 No. 10 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i10.9032

Abstract

This project aims to enhance the Basic Telecommunications Engineering practicum by leveraging advancements in information and communication technology through digital transformation. The virtual lab addresses challenges such as limited equipment availability and obstacles preventing physical attendance, allowing practicums to be conducted remotely and on schedule. The virtual lab not only supports students in completing their practicum regardless of location and time constraints but also aims to improve the quality of education. Students must register with a username and password to access the Digital Transformation Practicum. Future developments include web-based practicum opportunities, further expanding online education for the course. Research indicates that, with a stable internet connection, virtual laboratory technology can be sustainably utilized to benefit students' learning experience.
The Role of Digital Marketing in Increasing Tourist Visits to Trekking Attractions in Bukit Lawang Walga, Rikka Pratiwi; Sembiring, Beby Karina Fawzeea; Harahap, Hamdani
East Asian Journal of Multidisciplinary Research Vol. 3 No. 11 (2024): November 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i11.9547

Abstract

The aim of this research is to analyze the efforts made by tourism managers in digitalizing tourism development to increase tourist visits in Bukit Lawang and to analyze the impact of digital tourism on increasing visits to tourist attractions in Bukit Lawang. This research method is qualitative with a phenomenological approach. The data collection process is carried out through in-depth interviews and direct observation at the Bukit Lawang trekking tourist attraction. The results of the research show that the efforts made by tourism managers in digitizing tourism marketing have succeeded in increasing tourist visits in Bukit Lawang The implementation of this program has gone well.
Investigating the Impact of Strategies Used in Contextualization and Structures Toward Teaching English Words for EFL University Students Alhodairy, Yusuf
East Asian Journal of Multidisciplinary Research Vol. 3 No. 10 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i10.10194

Abstract

The aim of the study was to find out the impact of strategies used in contextualization and structures toward teaching English words for Libyan EFL university students. The used a pretest and a posttest. The participants in this study were 65 students from a university in Sebha learning English as a foreign language (EFL) with their 2 English language teachers. The students were divided into two groups. The result showed that contextualization was effective for high performers (HPs) regarding contextual speaking and writing. Strategies used in structures effective for average performers (APs) and low performers (LPs). The average performers (APs) and low performers (LPs) taught by the structural strategies had better performance due to analyzing words morphologically, and the students’ participation and collaboration with each other.
Factors Affecting Demands for Development Housing Area in Regency West Lombok Putri, Riska Ananda; Sutanto, Himawan; Suriadi, Irwan
East Asian Journal of Multidisciplinary Research Vol. 3 No. 10 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i10.10242

Abstract

This research aims to analyze the influence of price, income, distance, facilities, and family size in a way that is both damn and simultaneous to request development housing in West Lombok Regency, Labuapi District. The type of research used in this research is an associative quantitative method. Testing was carried out on 43 respondents spread across four housing complexes, namely Grand Muslim Housing, Lingkar Muslim Housing, Lingkar Asri Housing, and Griya Taman Sari Housing. Data was obtained by distributing questionnaires and taking research samples using the purposive sampling method. Results analysis show that, in a way, from the five variables used in this research, there are three variables that have a positive effect and are significant, namely prices with a significant value of 0.001 < 0.05, income with a significant value of 0.000 < 0.05, and facilities with a facility value of 0.038 < 0.05. Meanwhile, the distance variable with a significant value of 0.532 > 0.05 and the number of families with a significant value of 0.668 > 0.05 have an insignificant effect on the demand for housing construction in West Lombok Regency, Labuapi District.

Page 93 of 105 | Total Record : 1049

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