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East Asian Journal of Multidisciplinary Research (EAJMR)
Published by PT FORMOSA CENDEKIA GLOBAL
ISSN : -     EISSN : 28281519     DOI : https://doi.org/10.55927/eajmr.v1i3
Core Subject : Economy, Science, Education, Engineering,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering
East Asian Journal of Multidisciplinary Research (EAJMR) is a scientific multidisciplinary research journal published by Yayasan Pendidikan Penelitian Pengabdian Algero. The aim of this journal publication is to disseminate the research results, conceptual thoughts, improved research methodologies and ideas that have been achieved in any area of research. The accepted articles are going to be published in the monthly publication. Any interested authors are required to submit their manuscripts in English. The mission of the East Asian Journal of Multidisciplinary Research (EAJMR) is to promote excellence by providing a venue for academics, students, and practitioners to publish current and significant empirical and conceptual research in the Enginering; health sciences; information technology; computer scince; religion; arts; business; humanities; applied, natural, and social sciences; and other areas that tests, extends, or builds theory. The East Asian Journal of Multidisciplinary Research (EAJMR) is a double-blind, peer reviewed, open access journal.
Arjuna Subject : Umum - Umum
Articles 1,049 Documents
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Supply Chain Analysis of Fruits and Vegetables Produce of the Indigenous People (IP) Farmers in Marilog District, Davao City Tautho, Dana Gabrielle B.; Tautho, Marie Antonette Paña; Tautho, Diego B.
East Asian Journal of Multidisciplinary Research Vol. 3 No. 11 (2024): November 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i11.10459

Abstract

This study explores the farming and marketing challenges faced by the Matigsalug farmers in Marilog District, Davao City, over the past decade. Utilizing focus group discussions (FGDs) and in-depth interviews (IDIs), it captures the lived experiences of the farmers. The study identifies three key themes: Farming Status, Crop Management, and Marketing Approach. These themes underscore the ongoing challenges in sustainable agriculture and access to markets, while also proposing strategic interventions. The findings are aligned with recent efforts to meet the UN Sustainable Development Goals (SDG), particularly Zero Hunger, and emphasize the importance of policies that enhance agricultural inclusivity. The study contributes to the discourse on supporting Indigenous People (IP) farmers and informs contemporary urban, rural, and regional development planning initiatives.
The Relationship Between Strategic Types and Strategic Management Processes Ghaleb, Belal Dahiam Saif
East Asian Journal of Multidisciplinary Research Vol. 3 No. 10 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i10.10739

Abstract

This study explores the definition of strategic management processes, their stages, and how different strategy types are integrated within these processes. It examines how strategies align with organizational objectives, environments, and performance. The aim is to enhance knowledge and understanding to improve strategic decision-making and ensure effective strategic planning and implementation. Using a compilation and analysis method, this study synthesizes previous research to help businesses gain competitive advantage, adapt to changing conditions, and assess performance. The study focuses on the relationships between strategy types and strategic management processes, as well as the potential future impacts of these interactions.
Mirah Bogor Hotel: Mastering Public Relations to Build a Lasting Brand Image Putranto, Diyan; Halawa, Fransiscus Amonio; Widodo, Rintis Eko; Due, Laurensius Reinald Diansilves; Siagian, Kartini
East Asian Journal of Multidisciplinary Research Vol. 3 No. 10 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i10.10799

Abstract

This article investigates the role of public relations in building the image of Mirah Bogor Hotel. Using a qualitative descriptive research method, the study found that effective public relations strategies include promotion, events, collaboration with media, and the use of social media. The research also highlighted that Corporate Social Responsibility (CSR) is a crucial strategy in building a positive hotel image. The challenges faced by hotels in building a positive image include communication crises, societal changes, and industry competition. The study's conclusion emphasizes the significant role of public relations in building and maintaining a positive hotel image. Recommendations for public relations practitioners include improving service quality and facilities, and being prepared to handle crises. This article comprehensively discusses the role of public relations in building hotel images, as well as the strategies and challenges faced by Mirah Bogor Hotel.
Enhancing Student Services at Sekolah Tinggi Manajemen Pariwisata dan Logistik Lentera Mondial: A SWOT Analysis Putranto, Diyan; Frans Amonio, Halawa; Rintis Eko , Widodo; Due, Laurensius Reinald Diansilves; Siagian, Kartini; Wati, Mirna
East Asian Journal of Multidisciplinary Research Vol. 3 No. 10 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i10.10845

Abstract

This study aims to analyze the student service system at the Lentera Mondial College of Tourism and Logistics Management using qualitative methods and SWOT analysis. This research identifies strengths, weaknesses, opportunities, and threats to improve student satisfaction and academic experience. Key findings include comprehensive academic support, technology integration, culturally responsive services, and alignment with industry. However, there are limitations in accessibility, communication gaps, resource constraints, and obstacles in seeking support. Recommendations include digital bridges, strengthening communications, and optimizing resource allocation to improve student services and overall satisfaction.
The Effectiveness of Leadership and Employee Compensation on Improving Employee Performance in the Planning Bureau of the Secretariat General of the Ministry of Agriculture Assa, Adrie F.
East Asian Journal of Multidisciplinary Research Vol. 3 No. 10 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i10.11003

Abstract

This research aims to analyze the relationship between leadership and employee compensation within the Planning Bureau of the Secretariat General of the Ministry of Agriculture using a qualitative, descriptive approach. The researcher acted as the main research instrument, conducting interviews, collecting, and analyzing data to provide insights. The study identified that the bureau employs a participatory leadership style, as evidenced by interview findings. Employee compensation includes both direct and indirect forms, such as fair personnel management and a supportive work environment. The results indicate that effective leadership and fair compensation practices encourage employee responsibility and contribute to achieving organizational goals, leading to performance that meets management's expectations.
Personal Resources on Work Engagement: Study Comparison Based on Length of Service's Nurses Employment in Hospitals AS, Andi Indahwaty; Irwandy, Irwandy; Arafat, Rosyidah; Saleh, Lalu Muhammad; Ramadany, Sri; Mangilep, Adelia U. Ady; Chalidyanto, Djazuly; Kalsum, Ummu
East Asian Journal of Multidisciplinary Research Vol. 3 No. 11 (2024): November 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i11.11034

Abstract

The current study investigates the comparison between Personal Resources (PR) and Work Engagement (WE) based on Length of Service. This is a quantitative study conducted using a cross-sectional approach. The sample contained 257 employees of three hospitals in South Sulawesi who were selected by simple random sampling and then analyzed using an ANOVA test on SPSS 24. The results of the analysis demonstrated that there was a statistically significant relationship (p < 0.05) between PR and WE based on the employees' length of service within the hospital. Length of Service has an important role in increasing the influence of personal resources and work engagement.
Analysis of the Unsafe Road User Behavior in Ternate City Using AHP Method Izzah, Nurul; Sabaruddin, Sabaruddin; Hakim, Raudha
East Asian Journal of Multidisciplinary Research Vol. 3 No. 10 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i10.11108

Abstract

Unsafe road user behavior is something that can affect the implementation of transportation as data from the police states that 61% of accidents are caused by human factors. This study aims to determine the types and factors that cause violations committed by road users who have passed intersection three (Jalan Hasan Esa-Jalan Ahmad Yani) and (Jalan Pemuda-Jalan A.M Kamaruddin) along with the handling of these violations. The results of the analysis found that the most common type of violation was not using a rear helmet by 88.8% caused by not having a helmet. Meanwhile, based on the analysis with the AHP method, the violation that must be prioritized in handling is against the flow with priority alternative handling, including education, sanctions and training.
Improving Geguritan Reading Skills Using Modeling Method for Students of Class X SMA N 1 Godean Widiyati, Widiyati; Widayat, Afendy
East Asian Journal of Multidisciplinary Research Vol. 3 No. 11 (2024): November 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i11.11122

Abstract

This research aims to show how the application of modeling method in improving the skill of reading geguritan in Javanese language subject for Class X students of SMA Negeri 1 Godean. This research also aims to show the skill of reading gegurita in Javanese language subject, through modeling method in class X SMA Negeri 1 Godean. The research method used was class action research. Data collection was carried out through observation, interviews, and conducting learning evaluations. Then to facilitate researchers in analyzing the qualitative data obtained, the researchers used a quantitative approach to accompany the modeling learning method. The object of this research is 35 students from class XA SMA Negeri 1 Godean. The results showed that the application of modeling method could improve the skill of reading geguritan. The students of class X SMA Negeri 1 Godean experienced an increase, from an average score of 73.34 to 76.93.
Creating an Interactive E-book with Augmented Reality for Android Devices Siahaan, Sabda Dian Nurani; Ruslan, Dede; Fikri, Miftah El; Saragih, Lenti Susanna; Rahmadsyah, Agus
East Asian Journal of Multidisciplinary Research Vol. 3 No. 10 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i10.11139

Abstract

Today's students, both school and school children, tend to seek information from smartphones rather than printed books or newspapers, take notes on their lessons on their smartphones and rarely use notebooks, and even do assignments using smartphones rather than computers or laptops. The problem faced by this study program is the limited teaching materials available, especially for the Green Business course. Currently, students need more visual teaching in order to understand the material well. This study aims to develop an Android-based electronic flipbook with augmented reality technology that is valid, practical, and able to improve student learning outcomes effectively. The research method used was a practicality test, and the results indicated that the developed e-book falls into the highly practical category.
The Influence of Green Marketing, Brand Awareness, And Lifestyle on the Purchase Decision of Aqua Life Bottled Water Products in Surabaya Maharani, Kirana Aurelia Julianne; Purwanto, Sugeng
East Asian Journal of Multidisciplinary Research Vol. 3 No. 10 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i10.11148

Abstract

The progress of the bottled water industry has resulted in fierce competition, resulting in many findings of plastic waste in the form of bottled water product packaging. The large number of plastic waste findings increases the amount of waste accumulation that causes environmental damage. The change in environmentally friendly lifestyle is starting to occur, because there is concern in the community about the problem of environmental corruption. This study aims to determine the influence of green marketing, brand awareness, and lifestyle on consumer purchasing behavior. The population of this study is the people of Surabaya who have purchased Aqua Life bottled water products with a sample of 102 respondents. The research methodology used is non-probability sampling, especially using convenience sampling. Data was collected through G-form and data analysis involved a partial least square (PLS) approach. The results of the study obtained a positive, but not significant relationship between green marketing and purchase decisions. Brand awareness and lifestyle were found to have a positive and significant influence on the purchase decision of Aqua Life bottled water products in Surabaya.

Page 94 of 105 | Total Record : 1049

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