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Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Published by Badan Perencanaan, Penelitian dan Pengembangan Daerah, Kabupaten Semarang
ISSN : 28278143     EISSN : 28277961     DOI : https://doi.org/10.55606/jurimbik.v2i2
Core Subject : Economy, Education,
Economics, Econometrics & Finance Other
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan merupakan Jurnal yang diterbitkan oleh Barenlitbangda Kabupaten Semarang. Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan adalah untuk menyebarluaskan, mengembangkan dan menfasilitasi hasil penelitian mengenai Ilmu bidang Manajemen dan Bisnis, sebagai media bagi para dosen, guru, peneliti dan para praktisi dalam bidang Manajemen dan Bisnis dari seluruh Indonesia, dalam melakukan pertukaran informasi tentang hasil-hasil penelitian terbaru yang telah dilakukan. Jurnal ini terbit 3 kali dalam setahun yaitu pada bulan Februari, Juni dan Oktober
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 311 Documents
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Pengaruh Artificial Intelligence Kualitas Pelayanan Kepercayaan Terhadap Loyalitas Konsumen E-Commerce Melalui Kepuasan Konsumen Tessa Adrian; Sutrisno; Henry Casandra Gultom
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 2 (2026): Juni, Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v6i2.2218

Abstract

This study aims to analyze the influence of Artificial Intelligence(AI) usage, service quality, and trust on e-commerce customer loyalty, with customer satisfaction serving as an intervening variable. A quantitative approach was employed, with data collected via a questionnaire distributed to active e-commerce users in the city of Semarang. The sample size for this study consisted of 96 respondents. The results of the study indicate that, overall, loyalty is influenced by Artificial Intelligence(AI), service quality, and consumer satisfaction. Additionally, consumer satisfaction plays a significant role as a mediator linking the influence of Artificial Intelligence(AI) usage and trust on consumer loyalty. However, consumer satisfaction does not mediate the role of service quality on consumer loyalty. The trust variable in this study showed that it had no effect on consumer loyalty, and service quality had no effect on consumer satisfaction.
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Mahasiswa Institut Bisnis dan Ekonomi Indonesia Toni Yuliadi; Erna Listiana; Ramadania
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 2 (2026): Juni, Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v6i2.2238

Abstract

Education is the most important thing in life so that every human being has the right to get it. Education is a continuous learning process in all social activities so that humans continue to exist and develop. Higher Education is one of the providers of learning facilities and services, therefore, Higher Education must be able to provide the best service for students. In this research was conducted to analyze the effect of service quality on student satisfaction Pontianak Institute of Business and Economics partially. Based on the results of the Coefficient of Determination Test (R²) the magnitude of the coefficient of determination or R square is 0.760. This means that the effect of the independence variable (service quality) on the dependency variable (student satisfaction) is 0.760 or 76%. This indicates that 76% of the variable student satisfaction (Y) of the Indonesian Institute of Business and Economics is influenced by Tangible (X1), Reliability (X2), Responsiveness (X3), Assurance (X4), and Empathy (X5) variables. The remaining 24% is influenced by other variables. Based on the large proportion of respondents who are more dominant showing "satisfaction" with the services of the Indonesian Institute of Business.
Analisis Financial Distress pada Perusahaan Sub Sektor Konstruksi Bangunan Menggunakan Model Altman Z-Score Periode 2020-2024 Zalfa Nabila Agnaputri; Ira Setiawati; Liyandri Rasbina Tarigan
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 2 (2026): Juni, Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v6i2.2239

Abstract

In Indonesia, the potential for financial distress faced by companies in the building construction sub-sector remains relatively high. This is indicated by net profit losses and increased debt in financial statement data for the 2020-2024 period. This study aims to examine and identify the potential for financial distress in companies in the building construction sub-sector using the Altman Z-Score model for the 2020-2024 period. The method used is quantitative descriptive with secondary data in the form of financial statements from 20 companies observed for 5 years, resulting in 100 observations using a purposive sampling technique. Data analysis was performed using the Altman Z-Score model with the help of Microsoft Excel. The results show that 8 companies are in the distress zone: ACST, ADHI, MTPS, PTDU, RONY, TAMA, WIKA, and WSKT. Then, 4 companies are in the gray zone: DGIK, IDPR, PPRE, and PTPP. 8 companies are in the safe zone: BUKK, JKON, NRCA, PBSA, PTPW, SSIA, TOTL, and WEGE. These findings indicate the potential for financial distress in some companies in the building construction sub-sector. This research is expected to serve as evaluation material for companies, a reference for investors, and a basis for further research.
Pengaruh Komunikasi, Loyalitas, dan Pengembangan Karir Terhadap Kinerja Karyawan PT Surya Teknologi Winda Sari; Muhammad Fadli Luran; Amirullah
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 2 (2026): Juni, Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v6i2.2252

Abstract

This study focuses on comprehensively examining the influence of communication, loyalty, and career development on employee performance at PT Surya Teknologi, with the background of the importance of internal factors in improving the effectiveness of human resources work in the company environment. This study uses a descriptive quantitative approach involving 45 employees as respondents selected through a saturated sampling technique, so that all members of the population are used as research samples. Data collection was carried out through a structured questionnaire which was then analyzed using validity tests, reliability, classical assumption tests, and multiple linear regression, accompanied by hypothesis testing through F tests, t tests and coefficient of determination (R2) analysis. The results of the analysis show that communication, loyalty, and career development each have a positive influence on employee performance, both partially and simultaneously, and are able to explain 83.4% of performance variation based on the coefficient of determination (R²) value.
Pengaruh Suasana, Lokasi, dan Kualitas Layanan terhadap Loyalitas Pelanggan pada Burjo Ngegas Pleburan Semarang Achsa Setya Ananta; Erawati Kartika
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 2 (2026): Juni, Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v6i2.2264

Abstract

Increasing competition in the Semaran restaurant industry, particularly among the younger generation, who prioritize price, accessibility, and service quality. The purpose of this study is to evaluate the influence of ambiance, location, and service quality on customer loyalty at Burjo Ngegas Pleburan. This study was conducted using a quantitative approach with an associative design. Data were collected from questionnaires administered to 96 individuals selected through a purposive sampling process. The data were analyzed using multiple linear regression, and the results indicate that location and service quality have a partial and significant positive influence on customer loyalty, whereas ambiance has no influence. In conclusion, location is the primary factor in enhancing customer loyalty, followed by service quality. Therefore, to maintain customer loyalty, the author recommends prioritizing strategic location selection and improving service quality.
Pengaruh Promosi Digital dan Kualitas Pelayanan terhadap Keputusan Pembelian dengan Harga sebagai Variabel Moderasi pada Rumah Jahit Glamour Iis Romalah; Rina Madyasari; Yudi Setia Rachmanda; Ardhiansyah
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 2 (2026): Juni, Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v6i2.2283

Abstract

This study is motivated by the low level of purchasing decisions at Rumah Jahit Glamour in Tasikmalaya Regency, indicated by a pre-survey average score of 2.25 (poor category). While prior studies have examined the effects of digital promotion and service quality on purchasing decisions, limited research has integrated price as a moderating variable in conventional tailoring MSMEs undergoing digital transformation. This study aims to analyze the influence of digital promotion and service quality on purchasing decisions and to examine the moderating role of price in these relationships. A quantitative survey approach was employed, involving 40 customers selected through total sampling. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results indicate that digital promotion has a positive and significant effect on purchasing decisions (β = 0.117; p = 0.032), while service quality shows a stronger positive and significant effect (β = 0.584; p = 0.000). However, price does not moderate the relationship between digital promotion, service quality, and purchasing decisions. The model demonstrates strong explanatory power (R² = 0.851). These findings highlight that service quality is the dominant factor influencing purchasing decisions, supported by digital promotion in tailoring service businesses.
Pengaruh Promosi Digital dan Citra Sekolah Terhadap Minat Pendaftaran Siswa Baru MTs Hudatul Falah Ciseeng Ahmad Sofyan; Arif Igo
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 2 (2026): Juni, Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v6i2.2290

Abstract

The development of digital technology has transformed marketing strategies in education, including efforts to increase student enrollment interest through digital promotion and the establishment of a positive school image, this study aims to analyze the influence of digital promotion and school image on student enrollment interest at MTs Hudatul Falah Ciseeng, the research method used is a quantitative approach with a survey technique involving 150 respondents, data were collected through questionnaires that had been tested for validity and reliability, data analysis was conducted using descriptive statistics, normality tests, and multiple linear regression, the results show that digital promotion and school image have a positive and significant effect both partially and simultaneously on student enrollment interest, with a coefficient of determination of 50% indicating the contribution of both variables in explaining variations in enrollment interest, the discussion indicates that digital promotion increases visibility and access to information while school image builds trust and positive perceptions among the community, the conclusion emphasizes the importance of integrating digital promotion strategies with strengthening school image to enhance student enrollment interest, therefore schools need to develop adaptive and technology-based marketing strategies to remain competitive.
Pengaruh Pengembangan Karir, Kompetensi dan Kecerdasan Emosional Terhadap Kinerja Pegawai BKPSDM Kabupaten Ponorogo Vika Ervianti; Umi Farida; Wahna Widhianingrum
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 2 (2026): Juni, Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v6i2.2293

Abstract

This study aims to analyze the influence of career development, competence, and emotional intelligence on employee performance at the BKPSDM of Ponorogo Regency. This study uses a quantitative approach with data collection through questionnaires, with a population of 50 employees being sampled using a saturated sampling technique. Data analysis was carried out using multiple linear regression analysis with the help of SPSS and supported by validity tests, reliability tests, t-tests, and f-tests. The results of the study indicate that partially and simultaneously the variables of career development, competence, and emotional intelligence have a significant effect on employee performance. The coefficient of determination value of 86.3% indicates that most of the influence of employee performance can be explained by these three variables, while the rest is influenced by other factors outside the study. These findings indicate that improving employee performance can be optimized through targeted career development management, increasing competence, and strengthening emotional intelligence on an ongoing basis.
Pengaruh Gaya Kepemimpinan, Technostress, Work Resilience Terhadap Stres Kerja Guru Susi Anggraini; Wahna Widhianingrum; Diana Pramudya Wardani
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 2 (2026): Juni, Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v6i2.2294

Abstract

This research is motivated by the increasing demands on teachers' work resulting from the dynamics of educational organisations, technological developments, and the complexity of tasks, all of which have the potential to cause work-related stress. The study aims to analyse the influence of leadership style, technostress, and work resilience on teacher work stress at SMKN 1 Ponorogo. A quantitative approach was used, with data collected through questionnaires completed by 88 teachers, and analysed using multiple linear regression with SPSS. The results show that leadership style and technostress have no significant effect on teacher work stress, while work resilience has a significant effect. This finding indicates that teachers' work resilience is a major factor in managing and controlling work stress compared to other external factors. The implication of this study is the importance of increasing work resilience through organisational support, training, and a conducive work environment to reduce teacher work stress levels and improve their performance and psychological well-being.
Implementasi Strategi Pemasaran Digital untuk Meningkatkan Daya Saing Bisnis pada Kafe Esteko Abdullah Reza Fatur Rahman; Muhammad Taufik; Valentino Aris
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 2 (2026): Juni, Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v6i2.2336

Abstract

Digital marketing in this study refers to the utilization of internet-based technology as the primary medium for promoting products and building effective relationships with customers. Marketing strategy includes the planning, implementation, and evaluation of promotional activities to achieve Esteko Café’s business objectives. Social media, particularly Instagram, is used as the main platform to deliver attractive, informative, and interactive promotional content aimed at increasing audience engagement. Business competitiveness is defined as Esteko Café’s ability to maintain its advantages amid the increasingly competitive café industry. Customer engagement serves as an indicator of digital marketing success through interactions such as likes, comments, shares, and follower growth. The AIDA model is used to analyze the effectiveness of marketing communication in attracting attention, generating interest, creating desire, and encouraging purchasing actions. In addition, content marketing through relevant and consistent content strengthens customer loyalty and brand image, while supporting the sustainable improvement of business competitiveness in the digital era.

Page 31 of 32 | Total Record : 311

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