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KARONA CAHYA SUSENA
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Universitas Dehasen Bengkulu Jl. Meranti Raya No. 32 Sawah Lebar Kec. Ratu Agung, Kota Bengkulu 383228
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Jurnal Akuntansi, Manajemen dan Bisnis Digital
Published by Universitas Dehasen Bengkulu
ISSN : 28098595     EISSN : 28098692     DOI : https://doi.org/10.37676/jambd
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
JURNAL AKUNTANSI, MANAJEMEN DAN BISNIS DIGITAL is a peer-reviewed journal. Journal of Accounting, Management and Digital Business invites academics and researchers who do original research in the fields of accounting, management, and Digital Business including but not limited to: Accounting Sciences Taxation and Public Sector Accounting Accounting information system Auditing Financial Accounting Management accounting Behavioral accounting Management Science Marketing Financial management Human Resource Management International Business Entrepreneurship Digital Business Science Digital Business Managemen Digital Business Technology Financial Technology Digital Marketing Digital Business & E-Commerce Digital Economics Cloud Computing Digital Business Analysis Design Content Creation Statistics Computing UI/UX Design Digital Branding E-Retailing Customer Relationship Management for Digital Business Digital Business Strategic Business Ethics for Digital Business Services Marketing Digital Business Valuation Digital Analytics for Marketing Digital Project Management Content Management Big Data & Business Intelligence Knowledge Management and Innovation Cyber Security for Digital Business
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 200 Documents
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The Influence Of Promotion, Price And Product On Customer Satisfaction Alfamart Letnan Jahidin Manna South Bengkulu Sartika, Sartika; Indriasari, Nia; Rahman, Abdul
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 3 No 2 (2024): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v3i2.6537

Abstract

This study aims to analyze the effect of promotions, prices, and products on customer satisfaction. This research was conducted on Alfamart customer Letnan Jahidin, South Bengkulu. The analytical method used in this study is quantitative method. In this study, the scale making technique used Likert scale technique. The data processing method used by researchers is multiple regression analysis. The sample used in this study was 150 respondents. Sampling method using accidental sampling method. The data obtained is primary data which is the result of respondents' answers to the questionnaires distributed. The results showed that the promotion variable partially had a significant effect on customer satisfaction, the price variable partially had a significant effect on customer satisfaction, the product variable partially had a significant effect on customer satisfaction, and three independent variables namely promotion, price, and product significantly contributed to the customer satisfaction variable. The adjusted R square results found that the effect of promotion, price, and location on customer satisfaction could be explained by 71,2%, while the remaining 28,8% was explained by other variables that were not included in this research model. From the calculation, the Fcalculate value is 120,473, because the Fcalculate value (120,473) > the Ftable value (2.67), it can be concluded that three independent variables, namely promotion, price, and product, significantly contribute greatly to the variable of customer satisfaction.
The Influence Of Work Skills, Communication, Supervision, Work Quality, Support Facilities And Work Load On The Work Achievement Of Employees In The Protocol And Communication Section Of Lahat Regional Secretary Leaders Huljanah, Witari Miftha; Hamid, Abdul; Basyith, Abdul
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 3 No 2 (2024): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v3i2.6540

Abstract

The research was carried out by the author with the aim of knowing and analyzing the influence of work skills, communication, supervision, work quality, supporting facilities and workload individually and collectively on the work performance of employees of the Protocol and Communication Section of the Lahat Regional Secretary. The research method used in this research is a quantitative method using questionnaires distributed to respondents. Test data quality using validity tests, reliability tests, normality tests. The analysis used is descriptive analysis and inferential analysis using statistical calculations with multiple regression formulas, partial simultaneous tests and coefficient of determination. The research results showed that work skills, communication, supervision, work quality, supporting facilities and workload had a significant effect individually and collectively on the work performance of employees of the Protocol and Communication Section of the Lahat Regional Secretary.
The Influence Of Education, Coaching, Work Culture And Employee Attitudes On The Work Performance Of Employees Of Puskesmas Tanjung Raya Muara Enim Batara, Ivan; Hartati, Ely; Fitriadi, Heri
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 3 No 2 (2024): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v3i2.6541

Abstract

The research was conducted by the author with the aim of knowing and analyzing the influence of education, coaching, work culture and employee attitudes individually and collectively on the work performance of Tanjung Raya Muara Enim Health Center employees. The research method used in this research is a quantitative method using questionnaires distributed to respondents. Test data quality using validity tests, reliability tests, normality tests. The analysis used is descriptive analysis and inferential analysis using statistical calculations with multiple regression formulas, partial simultaneous tests and coefficient of determination. The research results showed that education, coaching, work culture and employee attitudes had a significant influence individually and collectively on the work performance of Tanjung Raya Muara Enim Community Health Center employees
Pengaruh Citra Merek Dan Kualitas Produk Terhadap Keputusan Pembelian Konsumen Pada PT.Sumber Alfaria Trijaya Tbk(Alfamart) Bengkulu Syallaysyah, Jenny Dwi; Nasution, Suswati; Abi, Yudi Irawan
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 3 No 2 (2024): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v3i2.6603

Abstract

This research aims to analyze the influence of brand image and product quality on consumer purchasing decisions at PT. Sumber Alfaria Trijaya Tbk (Alfamart) Bengkulu. The research method used was a quantitative method by distributing questionnaires to 51 respondents who were Alfamart customers in Bengkulu. Data were analyzed using multiple linear regression to find out how much influence brand image and product quality have on purchasing decisions. The research results show Y= 0.942+0.291X1 +0.452X2+e with an R square result of 0.487, this means that brand image and product quality have a 48.7% influence on purchasing decisions and the remaining 51.3% is determined by other factors. The significant values ​​obtained were 0.012 (X1) and 0.004 (X2), both of which were smaller than 0.05. X1, X2 simultaneously equal to 0.000 (smaller than 0.05) influence purchasing decisions.
The Influence Of Transformational Leadership And Self Efficacy On Employee Performance At The Regional Secretariat Of Lebong District Bugianto, Hendri; Soleh, Ahmad; Rahman, Abdul
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 4 No 1 (2025): Januari
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v4i1.7028

Abstract

The aim of this research is to determine transformational leadership and self-efficacy on employee performance at the Lebong Regency Regional Secretariat. The sample in this study was 79 employees at the Lebong Regency Regional Secretariat who had become ASN. The sampling technique is census. Data were collected using a questionnaire and the analysis methods used were multiple linear regression, determination tests and hypothesis tests. The multiple regression results show a positive regression direction with the equation Y = 13.190 + 0.285X1 + 0.421 X2. Transformational leadership has a significant influence on employee performance at the Lebong Regency Regional Secretariat because the significant value of 0.000 is less than 0.05. This illustrates that as transformational leadership increases, employee performance will also increase. Self-efficacy has a significant influence on employee performance at the Lebong Regency Regional Secretariat because the significant value of 0.000 is smaller than 0.05. This illustrates that the more self-efficacy increases, the employee performance will also increase. Transformational leadership and self-efficacy have a significant simultaneous influence on employee performance at the Lebong Regency Regional Secretariat because the significant value of 0.000 is smaller than 0.05.
Improving Recruitment Efficiency And Effectiveness Through AI And Automation: A Literature Review Carolina, Sisi Yulisia; Putri, Ratih Lintang; Djangkaru, Ruth Riyani
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 4 No 1 (2025): Januari
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v4i1.7330

Abstract

This study aims to explore the role of Artificial Intelligence (AI) and automation technologies in transforming modern recruitment processes. Through a systematic literature review, this study analyzes how advanced technologies can improve the efficiency and effectiveness of human resource management. The research method uses a literature study approach by collecting and analyzing 30 scientific articles from various academic databases between 2019-2024. The review results show that AI implementation in recruitment can optimize candidate selection processes, reduce subjective bias, and accelerate recruitment time by up to 60%. Automation technology has proven capable of comprehensively analyzing candidate profiles, processing application documents, and conducting pre-selection with high accuracy. This study concludes that the integration of AI and automation is a transformative strategy in modern recruitment management, providing a competitive advantage for organizations in recruiting quality talent. Recommendations for further research are to explore the ethical challenges and practical implementation of these technologies.
The Effect Of Location And Service Quality On Customer Loyalty At Brilink Agent Kembar Sepasang Dusun II Penarik Mukomuko Regency Purwasi, Ira; Anggriani, Ida; Febliansah, Muhammad Rahman
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 4 No 1 (2025): Januari
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v4i1.7351

Abstract

The role of strong access to financial services will be able to maintain the stability and economic growth of each individual, both from the upper middle class and from the underprivileged segments of society. So when all levels of society have equal access to financial services and according to their needs, it indirectly helps strengthen the country's overall economic foundation. This condition makes BRILink agents the spearhead in ensuring that financial services are not only limited to big cities, but also penetrate into remote villages. Meanwhile, the purpose of this study was to determine the effect of location and service quality on customer loyalty at BRILink Agent Kembar Sepasang Dusun II Penarik, Muko-Muko Regency.This research is included in explanatory research with a quantitative approach, which uses multiple linear regression analysis methods. The role of strong access to financial services will be able to maintain the stability and economic growth of each individual, both from the middle to upper class and from the lower segments of society. Meanwhile, the population in this study are people who are customers or users of financial services at BRILink Kembar Sepasang Agent Dusun II Penarik, Muko-Muko Regency. Meanwhile, the number of respondent samples that have been determined in this study is 100 people.The results showed that location and service quality had a positive and significant effect on customer loyalty of BRILink Kembar Sepasang Dusun II Penarik Muko-Muko Regency, both partially and simultaneously. So, it can be concluded that the more strategic the location and the good quality of service felt by customers who use financial services at BRILink Kembar Sepasang Agents, the greater the level of loyalty created.
Factors Affecting Consumer Satisfaction Using Mercure Bengkulu Hotel Services Marleza, Yozi; Soleh, Ahmad; Abi, Yudi Irawan
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 4 No 1 (2025): Januari
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v4i1.7353

Abstract

Hotel is an accommodation service business in which there are elements of service, comfort, and lodging facilities needed for those who want lodging facilities for family and vacation purposes. This research was conducted at Mercure Bengkulu hotel, the sampling technique in this study used purposive sampling technique and data collection was carried out by distributing questionnaires to respondents. The questionnaire was distributed to 99 respondents at Mercure Bengkulu hotel. The analytical tools used are validity test, reliability test, multiple linear regression, and coefficient of determination using IBM SPSS version 25. Hypothesis testing using the T test and F test. This type of research is quantitative, which is research that analyzes data quantitatively and then interprets a conclusion. In this study, the data sources used were primary data and secondary data. The purpose of this study is to test and analyze whether there is an effect of service quality, price and facilities on customer satisfaction using services of Mercure Bengkulu hotel. Y = 1.134+0.227 X1+0.488 X2 +0.242 X3+Ɛ. The results showed that Service Quality (X1) has a regression coefficient of 0.227, meaning that if the quality of service increases by 1, customer satisfaction will increase by 0.227. The regression coefficient is positive between service quality and customer satisfaction. Price (X2) is 0.488, which means that if the price increases by 1, customer satisfaction will increase by 0.488. The regression coefficient is positive between price and customer satisfaction. Facility (X3) is 0.242, which means that if the facility increases by 1, customer satisfaction will increase by 0.242. The regression coefficient is positive between facilities and customer satisfaction.
The Influence Of Marketing Mix On Customer Satisfaction Of Online Transportation Services Maxim Bike In Bengkulu City Aliano, Dio; Monique, Eska Prima; Rydarto, Dennis
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 4 No 1 (2025): Januari
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v4i1.7363

Abstract

Maxim Bike is an online transportation service that is part of the Maxim company which offers application-based transportation services in various cities in Indonesia, especially in Bengkulu City, this research aims to find out how much influence Marketing Mix has on customer satisfaction of Maxim Bike online transportation services. This type of research uses quantitative research. The analysis method in this type of research uses validity test, reliability test, classical assumption test, multiple linear regression test, coefficient of determination and hypothesis testing. The number of samples studied amounted to 80 users of Maxim Bike transportation services. The results of the multiple linear regression analysis are the equation Y = 7,181 + -0.054 X1 + 0.116X2 + 0.152X3 + 0.054X4 + -0.100X5 + 0.241X6 + 0.163X7 + e. From the results of testing the t test hypothesis, it is known that the variable Product (X1) 0.610> 0.05, Price (X2) 0.118> 0.05, Promotion (X4) 0.482> 0.05, People (X5) 0.360> 0.05, Process (X7) 0.335> 0.05 has no significant effect because the significant value is greater than 0.05, while for the variable Place (X3) 0.025 < 0.05, Physical evidence (X6) 0.008 < 0.05 has a significant effect. For the f test test, a significant value of 0.000 <0.05 is generated, this indicates that the marketing mix has an effect simultaneously or together.
Marketing Strategy Based On Event Marketing And Sponsorship To Increase The Number Of Cimory Milk Product Customers Sitorus, Petra Herlan; Nurzam, Nurzam; Putra, Iswidana Utama
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 4 No 1 (2025): Januari
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v4i1.7380

Abstract

The aim of this research is to determine which marketing strategies based on event marketing and sponsorship can increase the number of customers for Cimory Milk products. This type of research is quantitative. The data collection method in this research used a questionnaire technique, with a sample of 100 respondents. The results of the research show that the multiple linear regression Y = 26,889 + 0.332 increase the number of customers for Cimory dairy products. The results of the event marketing test (XI) show tcount 5.336 > ttable 1.984 and significance 0.000 < 0.05, so the results of the Ha hypothesis are accepted and Ho is rejected, meaning that event marketing has a positive and significant effect on increasing the number of customers for Cimory milk products. The results of the sponsorship test (X2) show tcount 5.336 > ttable 1.984 and significance 0.045 <0.05, so the results of the Ha hypothesis are accepted and Ho is rejected, meaning that event marketing has a positive and significant effect on increasing the number of customers for Cimory milk products. Based on the comparison of the Fcount value with Ftable, the Fcount value is greater than the Ftable value, namely 17.314 > 2.70, so it is concluded that accepting the hypothesis, this means that there is a simultaneous influence between event marketing (XI) sponsorship (X2) to increase the number of customers for Cimory milk products. This can be seen at the significance level of 0.000 <0.05.

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