Abiwara : Jurnal Vokasi Administrasi Bisnis
Jurnal ABIWARA diterbitkan oleh Program Studi Administrasi Bisnis Vokasi Institut Ilmu Sosial dan Manajemen Stiami Jakarta sebagai media untuk publikasi gagasan dan studi ilmiah untuk pengembangan ilmu pengetahuan dalam administrasi bisnis dan Kewirausahaan. Publikasi ini memuat berbagai tulisan ilmiah dalam bentuk hasil penelitian, kajian teoretis dan konseptual, serta aplikasi praktis baik dari bidang akademik maupun bisnis. Tulisan yang diterbitkan telah melalui proses penyuntingan tanpa mengubah substansi aslinya. Penulisan konten adalah tanggung jawab penulis dan tidak mencerminkan pendapat penerbit.
Articles
9 Documents
Search results for
, issue
"Vol. 5 No. 2: Maret 2024"
:
9 Documents
clear
<![CDATA[Pengaruh Economic Order Quantity (EOQ) terhadap Pengendalian Persediaan Bahan Baku di PT. Vinrell Indonesia Persada di Cikarang Utara ]]>
<![CDATA[Dewi, Sekar Sandra]]>;
<![CDATA[Utami, Noviandari Sari]]>;
<![CDATA[Chaerunisyah, Ana]]>;
<![CDATA[Patria, Yoka Mai]]>;
<![CDATA[Sapta, Adjie]]>
<![CDATA[ Abiwara : Jurnal Vokasi Administrasi Bisnis Vol. 5 No. 2: Maret 2024 ]]>
Publisher : <![CDATA[Institut Ilmu Sosial dan Manajemen STIAMI ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31334/abiwara.v5i2.3963
<![CDATA[The raw material inventory control system at PT. Vinrell Indonesia Persada has not been well-planned, resulting in raw materials running out during the production process. Excessive orders of raw materials often occur, leading to changes in texture that render them unusable. This research aims to determine the extent of the influence of Economic Order Quantity (EOQ) on raw material inventory control at PT. Vinrell Indonesia Persada in North Cikarang. The study employs a quantitative research approach with a descriptive method. The population consists of 20 employees of PT. Vinrell Indonesia Persada, and a non-probability sampling technique, namely saturation sampling, is utilized. The discussion includes calculations assisted by the SPSS for Windows Version 26 computer program. The research results indicate a positive influence between the Economic Order Quantity variable and the effect on raw material inventory control by 10.5%, while the remaining 89.5% is explained by other variables outside the scope of this study. The hypothesis test results show that the t-value > t-table (1.452 > 3.1), indicating the rejection of H0 and the acceptance of H1, or there is an influence between Economic Order Quantity and the effect on raw material inventory control.]]>
<![CDATA[Efektivitas “Digital Lending Pada Lending Model (Studi Kasus Kredit Usaha Rakyat Bank Mandiri) ]]>
<![CDATA[Prasetiyani, Erni]]>;
<![CDATA[Sumidartini, Ai Neti]]>;
<![CDATA[Andayani, Endro]]>;
<![CDATA[Vikaliana, Resista]]>
<![CDATA[ Abiwara : Jurnal Vokasi Administrasi Bisnis Vol. 5 No. 2: Maret 2024 ]]>
Publisher : <![CDATA[Institut Ilmu Sosial dan Manajemen STIAMI ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31334/abiwara.v5i2.4041
<![CDATA[Pemberdayaan ekonomi Usaha Mikro Kecil Menengah (UMKM) melalui lending model yaitu suatu strategi pemberian kredit melalui komunitas UMKM yang mempunyai komoditas dan kebutuhan bahan baku yang sama sudah, direlease oleh Bank Indonesia guna akselerasi kredit. Tujuannya untuk mengendalikan inflasi bahan baku, akselerasi potensi ekspor dan pendukung pariwisata serta mendukung UMKM menuju kestabilan permodalan. Lending Model dengan Digital Lending menjadi menjadi kebutuhan UMKM modern guna mengakses proposal pinjaman kredit lebih cepat dan memonitor proses persetujuan kredit. Tujuan penelitian untuk menganalisis efektivitas kredit berbasis digital lending dari lending model yang digulirkan BI dan pengaruhnya terhadap produktivitas UMKM. Teori yang digunakan adalah teori efektivitas menurut Sutrisno dengan metode penelitan kualitatif deskriptif, dengan teknik observasi, wawancara dan study dokumentasi. Dari indicator efektivitas program ini secara pemahaman program, ketepatan sasaran, ketepatan waktu, dan tercapainya tujuan, dan perubahan nyata sangat efektif karena mampu mengangkat ekonomi pelaku UMKM]]>
<![CDATA[Mengelola Kinerja Bisnis Yang Dipengaruhi Oleh Orientasi Pasar Dan Inovasi Bisnis ]]>
<![CDATA[Kurniawan, Iwan]]>;
<![CDATA[Taufik, Taufik]]>
<![CDATA[ Abiwara : Jurnal Vokasi Administrasi Bisnis Vol. 5 No. 2: Maret 2024 ]]>
Publisher : <![CDATA[Institut Ilmu Sosial dan Manajemen STIAMI ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31334/abiwara.v5i2.3989
<![CDATA[The aim of this research is to determine and analyze the impact of market orientation and innovation on the business performance of small and medium-sized enterprises (SMEs). The object of this research was small and medium-sized enterprises (SMEs). Research based on descriptive quantitative methods, through survey methods using closed questionnaire instruments. The sampling technique was purposive non-probability sampling involving the participation of 35 respondents. The analysis used to measure the influence of the dependent variable on the independent variable includes: Validity Test, Reliability test, Data Normality test, Correlation test, Determination Coefficient, Regression test, T test and F test. The results of this research can be seen that market orientation and business innovation, both partially and simultaneously have a significant positive effect on business performance. The findings of this research can attract the attention of business people to continue to strive and improve market orientation and innovation in an effort to achieve and improve business performance. The obtained results strengthen a reliable basis for the development of market orientation and innovative business due to the created business performance.]]>
<![CDATA[Pengaruh Brand Image dan Promosi Terhadap Keputusan Pembelian Produk Fashion Impor (Studi Kasus Pada Produk Uniqlo di Jakarta Utara) ]]>
<![CDATA[Tamba, Rousdy Safari]]>;
<![CDATA[Melita, Puput]]>
<![CDATA[ Abiwara : Jurnal Vokasi Administrasi Bisnis Vol. 5 No. 2: Maret 2024 ]]>
Publisher : <![CDATA[Institut Ilmu Sosial dan Manajemen STIAMI ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31334/abiwara.v5i2.3756
<![CDATA[This study was conducted with the aim to determine the effect of Brand image and promotion on the purchase decision of imported Fashion products (Case Study on Uniqlo products in North Jakarta). Respondents in this study are consumers who have used/purchased Uniqlo products at the North Jakarta branch store. The number of respondents used in this study amounted to 150 people. Data retreival, technique used is purposive sampling method with questionnaire tool distributed through google form. Testing data using multiple regression analysis techniques. The results of this study indicate that the independent variable is the Brand Image (X1) and promotion (X2) positive and significant effect on the dependent variable is the purchase decision (Y)]]>
<![CDATA[Studi Tingkat Loyalitas Konsumen Hotel XX di Jakarta Barat ]]>
<![CDATA[Fransisca, Angeline]]>;
<![CDATA[Thalia, Ria]]>;
<![CDATA[Abdillah, Fitri]]>;
<![CDATA[Oktarianto, Felix]]>
<![CDATA[ Abiwara : Jurnal Vokasi Administrasi Bisnis Vol. 5 No. 2: Maret 2024 ]]>
Publisher : <![CDATA[Institut Ilmu Sosial dan Manajemen STIAMI ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31334/abiwara.v5i2.3995
<![CDATA[Hotel XX Jakarta is four-star hotels offering a variety of luxuries and conveniences for guests. Problems that occur in hotels that are the number of hotels that have been built that causes guests have many options to stay. That's where we want to examine the level of customer loyalty Hotel XX Jakarta. Due to the many hotels that become rivals, how Hotel XX Jakarta can still stand up to this time. In this research, we distributed questionnaires online. The results we get from the responses of consumers in the questionnaire, states that the services provided is good enough. The implication of this high service quality is that the respondent's loyalty is also high. In order to maintain this performance, more varied services are needed.]]>
<![CDATA[Efektivitas BUMdes pasca Pandemi Covid-19 Studi lapangan di BUMDes Gema Agung, Kecamatan Arma Jaya, Kabupaten Bengkulu Utara ]]>
<![CDATA[Indah, Yuni]]>;
<![CDATA[Rohati, Nely]]>
<![CDATA[ Abiwara : Jurnal Vokasi Administrasi Bisnis Vol. 5 No. 2: Maret 2024 ]]>
Publisher : <![CDATA[Institut Ilmu Sosial dan Manajemen STIAMI ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31334/abiwara.v5i2.3758
<![CDATA[On May 20, 2021, Sumber Agung Village was designated as a red zone. Based on data from the provincial COVID Handling Task Force, 11 people tested positive for COVID-19. The pandemic situation has greatly affected the business units formed by BUMDes Gema Agung. Several business units could not run according to expectations due to a decline in people's purchasing power. Meanwhile, BUMDes is expected to become a pillar of development and improvement of the village community's economy. In 2022, the government will establish a new normal era. February 2023: The government revokes the pandemic status. With this situation, researchers are interested in examining the effectiveness of BUMDes Gema Agung after the Covid-19 pandemic. This study aimed to get an overview of the efficacy of BUMDes after the COVID-19 pandemic. The method used is explorative qualitative. The data collection technique is a dept interview. The research instrument used was an interview guide. Research informants are the managers of BUMDes Gema Agung and village officials. The study results show that the effectiveness of BUMDes Gema Agung decreased after the COVID-19 pandemic. All managed business units experienced a decline in productivity. BUMdes Gema Agung cannot carry out economic activities as expected by the role of BUMdes to improve the economic welfare of village communities. From the results of this study, there should be a publlic policy t to revitalize BUMDes Gema Agung so that BUMDes are not stalled.]]>
<![CDATA[Pengaruh Electronic Word of Mouth (E-WOM) dan Promosi Media Sosial terhadap Minat Pembelian pada Produk Cataleyaonlineshop di Jakarta ]]>
<![CDATA[Zahro, Fatimatu]]>;
<![CDATA[Sholeh, Muhammad]]>;
<![CDATA[Prehantio, Tri Waluyo]]>;
<![CDATA[Amalia, Laila]]>
<![CDATA[ Abiwara : Jurnal Vokasi Administrasi Bisnis Vol. 5 No. 2: Maret 2024 ]]>
Publisher : <![CDATA[Institut Ilmu Sosial dan Manajemen STIAMI ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31334/abiwara.v5i2.3999
<![CDATA[This study was motivated by the phenomenon of decreased interest in purchasing Cataleyaonlineshop products resulting in a decrease in revenue at Cataleyaonlineshop. The existence of possible causes of declining buying interest needs to be studied so that sales at Cataleyaonlineshop can increase again. This study is a study using quantitative research methods with descriptive research type. The data collection method used is a questionnaire. The population in this study is Cataleyaonlineshop customers with a total of 344 customers, sampling using the slovin formula as many as 77 samples. The results of the questionnaire were analyzed using test data instruments, namely validity test and reliability test, classical assumption test, correlation coefficient analysis and coefficient of determination, multiple linear regression analysis, t test and f test. The results of this study showed that the variable X1 produces positive results and significant to the purchase interest (Y) tthe count showed results of 16.836 > ttable of 0.677. The results of testing on variable X2 give positive and significant results on purchase interest (Y) tthe count shows results of 15.717 > ttable of 0.677. The results of the f test on the variable Electronic Word of Mouth (X1), social Media promotion (X2) together that significantly affect the Fhitung value of 193.831 > 3.12 Ftabel. And the value of the coefficient of determination of 0.840.]]>
<![CDATA[Pengaruh Word of Mouth dan Store Image terhadap Purchase Decision Mie Gacoan di Bekasi Timur Regency ]]>
<![CDATA[Evitha, Yuli]]>;
<![CDATA[Praja, Dandi Fatahilah]]>
<![CDATA[ Abiwara : Jurnal Vokasi Administrasi Bisnis Vol. 5 No. 2: Maret 2024 ]]>
Publisher : <![CDATA[Institut Ilmu Sosial dan Manajemen STIAMI ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31334/abiwara.v5i2.3960
<![CDATA[Culinary enthusiasts in Indonesia are increasing, especially in the field of processed noodle culinary. Indonesia itself ranks 2nd (second) in the world in the largest noodle consumer. With this, it certainly affects Mie Gacoan to develop business and innovations made to influence customer purchasing decisions. This study aims to measure the effect of word of mouth and store image on the purchase decision of Mie Gacoan in East Bekasi Regency. This study uses a quantitative method with a sample size of 100 respondents. In this study using data analysis techniques in the form of statistics with data testing using validity tests, reliability tests, classical assumption tests, multiple linear regression analysis tests with t tests and f tests, as well as coefficient of determination tests and Pearson Correlation tests. The results of testing the regression coefficient partially obtained a tcount value on the word of mouth variable of 20.206 and the store image variable obtained a tcount of 3.003, all calculations showed greater than the ttable calculation of 1.984, which means that each independent variable partially affects the dependent variable. In the f test simultaneously obtained the results of fcount of 40.564 greater than the ftabel 3.09 so it can be concluded that word of mouth and store image have a significant influence on purchase decisions.]]>
<![CDATA[The Role of Content Creators Through Social Media at CV Demora Indonesia Jakarta ]]>
<![CDATA[Setiawan, Elfa]]>;
<![CDATA[Permatasari, Dhea]]>
<![CDATA[ Abiwara : Jurnal Vokasi Administrasi Bisnis Vol. 5 No. 2: Maret 2024 ]]>
Publisher : <![CDATA[Institut Ilmu Sosial dan Manajemen STIAMI ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31334/abiwara.v5i2.4081
<![CDATA[This study aims to determine the role of content creators through social media at CV Demora Indonesia, Jakarta to determine what activities are carried out by content creators to increase sales, and to determine what solutions are taken to deal with obstacles that occur. This observation and research focus on the problem of teamwork in the company which is still very lacking so that it has an impact on marketing strategies that are less than optimal and less effective to implement. The data collection method is taken from direct observation and interviews with informants. Based on the results of observations, it can be concluded that the role of content creators in digital marketing strategies is quite important for creating various advertisements or promotions to increase sales and teamwork is also very important to achieve common goals ]]>
