Abiwara : Jurnal Vokasi Administrasi Bisnis
Jurnal ABIWARA diterbitkan oleh Program Studi Administrasi Bisnis Vokasi Institut Ilmu Sosial dan Manajemen Stiami Jakarta sebagai media untuk publikasi gagasan dan studi ilmiah untuk pengembangan ilmu pengetahuan dalam administrasi bisnis dan Kewirausahaan. Publikasi ini memuat berbagai tulisan ilmiah dalam bentuk hasil penelitian, kajian teoretis dan konseptual, serta aplikasi praktis baik dari bidang akademik maupun bisnis. Tulisan yang diterbitkan telah melalui proses penyuntingan tanpa mengubah substansi aslinya. Penulisan konten adalah tanggung jawab penulis dan tidak mencerminkan pendapat penerbit.
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117 Documents
<![CDATA[Strategi Komunikasi Pemasaran Terpadu dalam Peningkatan Jumlah Nasabah Tabungan E’BATARAPOS pada Bank Tabungan Negara (BTN) Kantor Cabang Cibinong ]]>
<![CDATA[Jayanti, Putri]]>;
<![CDATA[Maulina, Anita]]>
<![CDATA[ Abiwara : Jurnal Vokasi Administrasi Bisnis Vol. 5 No. 1: September 2023 ]]>
Publisher : <![CDATA[Institut Ilmu Sosial dan Manajemen STIAMI ]]>
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DOI: 10.31334/abiwara.v5i1.4128
<![CDATA[The purpose of this study is to find out how the marketing communication strategy of Bank Tabungan Negara Cibinong Branch Office in increasing the number of e’BATARAPOS customers. The study method used is qualitative. Data collection techniques in this study are interviews, documentation and observation. The results of this study show that Bank Tabungan Negara Cibinong Branch Office has not implemented a marketing communication strategy optimally due to several obstacles including there are no employees who hold the position of Branch Service & Alliance Sales (BSAS), Inadequate Information Technology System and the conditions of the covid 19 pandemic. This is evidenced by the decline in the number of e’BATARAPOS customers in 2020. Bank Tabungan Negara Cibinong Branch Office must immediately fill the vacancy in the BSAS position, improve the information technology system and maximize social media or other digital platforms so that information and promotions of e’BATARAPOS savings are remain conveyed to the public.]]>
<![CDATA[Pengaruh Brand Image dan Promosi Terhadap Keputusan Pembelian Produk Fashion Impor (Studi Kasus Pada Produk Uniqlo di Jakarta Utara) ]]>
<![CDATA[Tamba, Rousdy Safari]]>;
<![CDATA[Melita, Puput]]>
<![CDATA[ Abiwara : Jurnal Vokasi Administrasi Bisnis Vol. 5 No. 2: Maret 2024 ]]>
Publisher : <![CDATA[Institut Ilmu Sosial dan Manajemen STIAMI ]]>
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DOI: 10.31334/abiwara.v5i2.3756
<![CDATA[This study was conducted with the aim to determine the effect of Brand image and promotion on the purchase decision of imported Fashion products (Case Study on Uniqlo products in North Jakarta). Respondents in this study are consumers who have used/purchased Uniqlo products at the North Jakarta branch store. The number of respondents used in this study amounted to 150 people. Data retreival, technique used is purposive sampling method with questionnaire tool distributed through google form. Testing data using multiple regression analysis techniques. The results of this study indicate that the independent variable is the Brand Image (X1) and promotion (X2) positive and significant effect on the dependent variable is the purchase decision (Y)]]>
<![CDATA[Pengaruh Kualitas Informasi dan Online Customer Review terhadap Keputusan Pembelian pada Shopee Yasashi Japan Shop ]]>
<![CDATA[Gunawan, Sarah]]>;
<![CDATA[Kristanto, Rudi]]>
<![CDATA[ Abiwara : Jurnal Vokasi Administrasi Bisnis Vol. 4 No. 2: Maret 2023 ]]>
Publisher : <![CDATA[Institut Ilmu Sosial dan Manajemen STIAMI ]]>
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DOI: 10.31334/abiwara.v4i2.4133
<![CDATA[This study aims to determine the effect of information quality and online customer reviews on purchasing decisions at Shopee Yasashi Japan Shop. The research method used was a quantitative method. The population in this study were Shopee Yasashi Japan Shop consumers. Sampling was done using probability sampling technique with random sampling method. The sample in this study consisted of 98 respondents who had bought products at Shopee Yasashi Japan Shop. Collecting data using a questionnaire. The collected data was scored and then analyzed using the SPSS (Statical Program for Social Science) 23.0 for Windows program. The results of this study indicate that Information Quality (X1) has a positive and significant influence on Purchase Decisions (Y) at Shopee Yasashi Japan Shop by 68%. Online Customer Review (X2) has a positive and significant influence on Purchase Decision (Y) at Shopee Yasashi Japan Shop by 51.4%. Information Quality (X1) and Online Customer Review (X2) have a positive and significant influence on Purchase Decision (Y) at Shopee Yasashi Japan Shop simultaneously on variable Y amounting to 84.5% and 15.5% influenced by other variables that not investigated by researchers in this study.]]>
<![CDATA[Studi Tingkat Loyalitas Konsumen Hotel XX di Jakarta Barat ]]>
<![CDATA[Fransisca, Angeline]]>;
<![CDATA[Thalia, Ria]]>;
<![CDATA[Abdillah, Fitri]]>;
<![CDATA[Oktarianto, Felix]]>
<![CDATA[ Abiwara : Jurnal Vokasi Administrasi Bisnis Vol. 5 No. 2: Maret 2024 ]]>
Publisher : <![CDATA[Institut Ilmu Sosial dan Manajemen STIAMI ]]>
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DOI: 10.31334/abiwara.v5i2.3995
<![CDATA[Hotel XX Jakarta is four-star hotels offering a variety of luxuries and conveniences for guests. Problems that occur in hotels that are the number of hotels that have been built that causes guests have many options to stay. That's where we want to examine the level of customer loyalty Hotel XX Jakarta. Due to the many hotels that become rivals, how Hotel XX Jakarta can still stand up to this time. In this research, we distributed questionnaires online. The results we get from the responses of consumers in the questionnaire, states that the services provided is good enough. The implication of this high service quality is that the respondent's loyalty is also high. In order to maintain this performance, more varied services are needed.]]>
<![CDATA[Harga dan Kelengkapan Produk terhadap Keputusan Pembelian pada Toko Sembako Rizkuna Desa Karang Sentosa ]]>
<![CDATA[Santoso, Teguh]]>;
<![CDATA[Salam, Munib Alaika]]>
<![CDATA[ Abiwara : Jurnal Vokasi Administrasi Bisnis Vol. 5 No. 1: September 2023 ]]>
Publisher : <![CDATA[Institut Ilmu Sosial dan Manajemen STIAMI ]]>
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DOI: 10.31334/abiwara.v5i1.3567
<![CDATA[The purchase decision of consumer is influenced by some factors such as price and product completeness. Facts in Rizkuna Groceries Store are that they set the price higher from the competitor and the product they offer are not complete. Based on those facts, the sales in Rizkuna Groceries Store have decreased. This study was conducted to find out the influence of price and product completeness toward the purchase decision of the customers in the Riskuna Groceries Store in Karang Sentosa Village. The method for this study is quantitative approach along with the customers who ever purchased from the Rizkuna Groceries Store as the respondent. The data collection technique used was a questionnaire, with a total sample of 150 people. Data quality technic was examined with validity and reliability tests. Data analysis test using multiple linear regression. Data analysis test was conducted by partial and simultaneous tests. The results of this study prove that there is a positive and significant effect of price and product completeness on purchasing decisions. Partially, price contributes 24% and product completeness contributes 45.3% to purchasing decisions. Price and product completeness simultaneously affect the purchase decision by 49.6%, and the remaining 50.4% is influenced by other variables]]>
<![CDATA[Pengaruh Digital Marketing dan Kualitas Pelayanan terhadap Keputusan Menabung pada PT Bank Negara Indonesia (Persero) Tbk Kantor Cabang Utama Mayestik ]]>
<![CDATA[Sanyoto, Bagus]]>;
<![CDATA[Sudarwanto, Sudarwanto]]>
<![CDATA[ Abiwara : Jurnal Vokasi Administrasi Bisnis Vol. 5 No. 1: September 2023 ]]>
Publisher : <![CDATA[Institut Ilmu Sosial dan Manajemen STIAMI ]]>
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DOI: 10.31334/abiwara.v5i1.4129
<![CDATA[This research was conducted to find out how much influence the promotion and service quality on customer decision savings to the BNI savings product at PT. Bank Nasional Indonesia. In this research using data and information retrieval methods carried out by giving questionnaires to customers of the Mayestik branch of the BNI savings account with a sample of 75 customers. The sampling technique uses random sampling. Each respondent answers 28 questions using a Likert scale. The research method used in this research is quantitative associative where in this study there are 3 variables which are represented by the independent variable namely digotal marketing (X1), Service Quality (X2) and the dependent variable namely Customer Decision Savings (Y). From the results of the t-test the company image has a positive and significant effect on customer loyalty of 3.033 with a significant value of 0,003, while the service quality also has a positive or direct and significant effect on customer decision of 3.965 with a significant value of 0.000. From the results of testing the F test, the promotion and service quality together have a positive and significant effect on customer decision of 11.197 with a significant level of 0.000]]>
<![CDATA[Efektivitas BUMdes pasca Pandemi Covid-19 Studi lapangan di BUMDes Gema Agung, Kecamatan Arma Jaya, Kabupaten Bengkulu Utara ]]>
<![CDATA[Indah, Yuni]]>;
<![CDATA[Rohati, Nely]]>
<![CDATA[ Abiwara : Jurnal Vokasi Administrasi Bisnis Vol. 5 No. 2: Maret 2024 ]]>
Publisher : <![CDATA[Institut Ilmu Sosial dan Manajemen STIAMI ]]>
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DOI: 10.31334/abiwara.v5i2.3758
<![CDATA[On May 20, 2021, Sumber Agung Village was designated as a red zone. Based on data from the provincial COVID Handling Task Force, 11 people tested positive for COVID-19. The pandemic situation has greatly affected the business units formed by BUMDes Gema Agung. Several business units could not run according to expectations due to a decline in people's purchasing power. Meanwhile, BUMDes is expected to become a pillar of development and improvement of the village community's economy. In 2022, the government will establish a new normal era. February 2023: The government revokes the pandemic status. With this situation, researchers are interested in examining the effectiveness of BUMDes Gema Agung after the Covid-19 pandemic. This study aimed to get an overview of the efficacy of BUMDes after the COVID-19 pandemic. The method used is explorative qualitative. The data collection technique is a dept interview. The research instrument used was an interview guide. Research informants are the managers of BUMDes Gema Agung and village officials. The study results show that the effectiveness of BUMDes Gema Agung decreased after the COVID-19 pandemic. All managed business units experienced a decline in productivity. BUMdes Gema Agung cannot carry out economic activities as expected by the role of BUMdes to improve the economic welfare of village communities. From the results of this study, there should be a publlic policy t to revitalize BUMDes Gema Agung so that BUMDes are not stalled.]]>
<![CDATA[Pengaruh Electronic Word of Mouth (E-WOM) dan Promosi Media Sosial terhadap Minat Pembelian pada Produk Cataleyaonlineshop di Jakarta ]]>
<![CDATA[Zahro, Fatimatu]]>;
<![CDATA[Sholeh, Muhammad]]>;
<![CDATA[Prehantio, Tri Waluyo]]>;
<![CDATA[Amalia, Laila]]>
<![CDATA[ Abiwara : Jurnal Vokasi Administrasi Bisnis Vol. 5 No. 2: Maret 2024 ]]>
Publisher : <![CDATA[Institut Ilmu Sosial dan Manajemen STIAMI ]]>
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DOI: 10.31334/abiwara.v5i2.3999
<![CDATA[This study was motivated by the phenomenon of decreased interest in purchasing Cataleyaonlineshop products resulting in a decrease in revenue at Cataleyaonlineshop. The existence of possible causes of declining buying interest needs to be studied so that sales at Cataleyaonlineshop can increase again. This study is a study using quantitative research methods with descriptive research type. The data collection method used is a questionnaire. The population in this study is Cataleyaonlineshop customers with a total of 344 customers, sampling using the slovin formula as many as 77 samples. The results of the questionnaire were analyzed using test data instruments, namely validity test and reliability test, classical assumption test, correlation coefficient analysis and coefficient of determination, multiple linear regression analysis, t test and f test. The results of this study showed that the variable X1 produces positive results and significant to the purchase interest (Y) tthe count showed results of 16.836 > ttable of 0.677. The results of testing on variable X2 give positive and significant results on purchase interest (Y) tthe count shows results of 15.717 > ttable of 0.677. The results of the f test on the variable Electronic Word of Mouth (X1), social Media promotion (X2) together that significantly affect the Fhitung value of 193.831 > 3.12 Ftabel. And the value of the coefficient of determination of 0.840.]]>
<![CDATA[Faktor-Faktor Yang Memengaruhi Return Saham Perusahaan LQ-45 ]]>
<![CDATA[Poppy, Ribka]]>;
<![CDATA[Swastika, Endang]]>;
<![CDATA[Ritha, Henny]]>
<![CDATA[ Abiwara : Jurnal Vokasi Administrasi Bisnis Vol. 5 No. 1: September 2023 ]]>
Publisher : <![CDATA[Institut Ilmu Sosial dan Manajemen STIAMI ]]>
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DOI: 10.31334/abiwara.v5i1.3603
<![CDATA[This study aims to analyze the Factors Affecting the stock returns of the LQ 45 company for 2017-2021. The research sample consisted of 7 manufacturing companies and data sources were obtained from the 2017-2021 financial statements. This type of research data uses quantitative data, and the data collection method is documentation. Technique analysis used panel data regression analysis. The results show the selected FE method and prove that ROA has a positive effect on stock returns, DER has a positive effect on stock returns, and PER has a negative effect on stock returns of the LQ 45 company for 2017-2021.]]>
<![CDATA[Pengaruh Pemasaran Digital dan Harga terhadap Keputusan Pembelian Warung Makan Bebek Gledek di Jakarta Timur ]]>
<![CDATA[Abdurrohim, Abdurrohim]]>;
<![CDATA[Sukirno, Sukirno]]>
<![CDATA[ Abiwara : Jurnal Vokasi Administrasi Bisnis Vol. 5 No. 1: September 2023 ]]>
Publisher : <![CDATA[Institut Ilmu Sosial dan Manajemen STIAMI ]]>
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DOI: 10.31334/abiwara.v5i1.4130
<![CDATA[At a spreading time of the Covid-19 virus around the world, the companies across Indonesia were affected because of the Covid-19 such as hard to adapt and many are struggling to protect their employees from losing their jobs. The Micro, Small, and Medium Enterprises or UMKM in Indonesia is one of the most affected by the Covid-19 pandemic. With many shopping centers, food stalls and other industries that must close due to Large-Scale Social Restrictions (PSBB) to break the chain of the spreading of the COVID-19 virus, causing many UMKM industry players switch to do selling through digital marketing. This study aimed to (a) determine the effect of digital marketing on the purchase decision for Warung Makan Bebek Gledek during the Covid-19 pandemic in East Jakarta. (b) determine the effect of price on the purchase decision for Warung Makan Bebek Gledek during the Covid-19 pandemic in East Jakarta. (c) determine the effect of digital marketing and price on the purchase decision for Warung Makan Bebek Gledek in East Jakarta. The method used was quantitative research, which involves 60 respondents as a sample using a questionnaire. Thecollected data were scored and then analyzed using the SPSS (Statical Program For Social Science) 26.0 for Windows program. The results showed that the effect of digital marketing and price on the purchase decision of Warung Makan Bebek Gledek during theCovid-19 pandemic in East Jakarta based on the coefficient of determination test showed the amount of 51,3%. The rest was affected by other factors.]]>
