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Lalu Masyhudi
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Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA)
Published by bajang Institute
ISSN : 28100328     EISSN : 2810031X     DOI : 10.53625
Core Subject : Economy,
Economics, Econometrics & Finance
JEMBA for Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi, published by Bajang Institute. Published in two formats, print and online, both of which are published six times in one year. The scope of the journal studies broadly includes: Economy, Management, Business and Accountancy
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 293 Documents
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ANALISIS MANAJEMEN SIKLUS OBAT ANTIHIPERTENSI DAN DAMPAKNYA TERHADAP KETERSEDIAAN DI INSTALASI FARMASI RAWAT JALAN RSU AT MEDIKA Muhammad Irvan Akbar Nur; Ahmad Najib; Audia Triani Ollii
JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 5 No. 4 (2026): Juli 2026
Publisher : Bajang Institute

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Abstract

The implementation of National Health Insurance mandates hospitals to ensure the availability of essential medicines, yet recurring antihypertensive drug stockouts persist at RSU AT Medika. This study examines drug cycle management implementation, its impact on availability, and the influencing factors. Employing a descriptive qualitative approach with a single case study design, data were collected through in-depth interviews with 7 pharmacy informants and 15 hypertensive patients who had experienced stockouts, participatory observation, and document review from January to December 2025. Thematic analysis with data saturation and source triangulation was applied, assisted by NVivo software. The findings reveal that formal procedures have been executed according to standards, yet significant gaps exist between administrative compliance and operational reality. Planning based on historical data frequently proves inaccurate due to patient surges, while procurement through the hierarchical e-Catalog system constitutes the primary source of delays due to stock discrepancies. Stockout has been normalized as commonplace, disrupting patient therapy, burdening staff psychologically, and posing medico-legal risks. JKN regulation through e-Catalog presents a paradox: suppressing prices while hindering availability. The study concludes that antihypertensive drug availability is not merely logistical, but concerns patient safety and JKN system effectiveness.
ROTASI KERJA SEBAGAI DETERMINAN KINERJA PEGAWAI DISKOMINFO BINTAN Syahrul Yogianda; Muqtafin Muqtafin; Armansyah Armansyah; Muhammad Rizki; Yuritanto Yuritanto
JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 5 No. 4 (2026): Juli 2026
Publisher : Bajang Institute

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Abstract

Tujuan dari penelitian ini dilakukan adalah untuk mengetahui pengaruh rotasi kerja terhadap kinerja pegawai dinas komunikasi dan informatika kabupaten Bintan. Metode yang digunakan penelitian ini adalah metode asosiatif kuantitatif. Responden penelitian ini adalah pegawai di dinas komunikasi dan informatika kabupaten bintan sebanyak 59 sampel. Metode pengumpulan data dilakukan dengan menggunakan kuesioner. Metode analisis ata yang digunakan dalam penelitian ini adalah regresi linier berganda menggunakan JASP. Hasil penelitian ini menunjukkan bahwa rotasi kerja berpengaruh terhadap kinerja pegawai. Semakin baik rotasi kerja pegawai yang di miliki oleh dinas komunikasi dan informatika kabupaten Bintan, maka semakin baik. Hal ini menjelaskan bahwa variabel tersebut berhasil meningkatkan kinerja pegawai di dinas komunikasi kabupaten Bintan.
STRATEGI PENINGKATAN KINERJA KARYAWAN PADA KANTOR NOTARIS Hilda Dewiza, S.H., M.Kn. Aisyah Rani Safitri; Herman Herman; Armansyah Armansyah; Ahmad Yani; Satrio Bimo Saputra
JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 5 No. 4 (2026): Juli 2026
Publisher : Bajang Institute

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Abstract

Tujuan Penelitian ini adalah Untuk menganalisis Kinerja Karyawan Pada Kantor Notaris Hilda Dewiza, S.H., M.KN. Tanjungpinang. Adapun populasi dalam penelitian ini 13 orang karyawan Kantor Notaris Hilda Dewiza, S.H., M.KN. Tanjungpinang. Teknik sampel yang digunakan adalah teknik purposive sampling, maka sampel dalam penelitian ini 5 orang karyawan Kantor Notaris Hilda Dewiza, S.H., M.KN. Tanjungpinang yang bekerja sudah lebih dari 2 tahun. Metode dalam penelitian ini adalah kualitatif dan triangulasi. Analisis data adalah proses mencari dan menyusun secara sistematis data yang diperoleh dari hasil wawancara, catatan lapangan, dan dokumentasi, dengan cara mengorganisasikan data ke dalam kategori, menjabarkan kedalam unit-unit, melakukan sintesa, menyusun kedalam pola, memilih mana yang penting dan yang akan dipelajari, dan membuat kesimpulan sehingga mudah dipahami oleh diri sendiri maupun orang lain. Berdasarkan hasil penelitian maka dapat diambil kesimpulan bahwa Kinerja Karyawan Pada Kantor Notaris Hilda Dewiza, S.H., M.KN. Tanjungpinang sudah berjalan baik, dimana para pegawai mengusahakan untuk menyelesaikan pekerjaan tepat waktu jika tidak ada kendala dari pihak ke tiga seperti Bank, Pajak, BPN dan lain sebagainya maka pengurusan di notaris akan diselesaikan dengan segera, Di kantor ini para staff cukup disiplin dalam jam datang dan pulang kantor meskipun ada pegawai yang izin karena kepentingan pribadi kemudian sakit, namun hal ini dipastikan tidak menganggu pekerjaan mereka yang lainnya. Namun Tidak semua Karyawan memiliki inisiatif yang cukup tinggi di kantor ini. Karena Para staff harus menunggu arahan dari Notarisnya sendiri untuk melakukan langkah apa yang harus dilakukan ketika mendapatkan pekerjaan yang cukup rumit. Biasanya para staff langsung berkonsultasi dengan Notaris untuk mendapatkan jawaban yang sesuai dengan tata cara pengerjaan berkas-berkas.
PERAN KERJA SAMA TIM DAN DISIPLIN KERJA TERHADAP PENINGKATAN KINERJA KARYAWAN Daniel Darmawan; Eko Murti Saputra; M. Syafnur; Abdul Basyid; Fatahuddin Fatahuddin
JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 5 No. 4 (2026): Juli 2026
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Abstract

Penelitian ini bertujuan untuk menganalisis peran Kerja Sama Tim dan Disiplin Kerja terhadap Kinerja Karyawan pada PT. Informasi Nusantara Teknologi (INTEK) Tanjungpinang. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan data primer yang diperoleh melalui penyebaran kuesioner kepada 40 karyawan sebagai sampel penelitian (teknik sampling jenuh). Analisis data dilakukan menggunakan regresi linear berganda dengan alat bantu aplikasi JASP dan Microsoft Excel. Hasil penelitian secara parsial menunjukkan bahwa Kerja Sama Tim berpengaruh positif dan signifikan terhadap Kinerja Karyawan (t hitung 3,115 > t tabel 2,026), begitu pula dengan Disiplin Kerja yang berpengaruh positif dan signifikan (t hitung 3,427 > t tabel 2,026). Secara simultan, kedua variabel berpengaruh signifikan terhadap Kinerja Karyawan dengan nilai F hitung 12,942 > F tabel 3,25. Nilai Adjusted R Square sebesar 0,389 menunjukkan bahwa kontribusi variabel independen dalam menjelaskan kinerja karyawan adalah sebesar 38,9%, sementara 61,1% sisanya dipengaruhi oleh faktor lain di luar model penelitian. Temuan ini menegaskan pentingnya penguatan koordinasi tim dan kepatuhan aturan untuk mengoptimalkan produktivitas di industri jasa internet.
ANALISIS SWOT DALAM PERUMUSAN STRATEGI KEUNGGULAN BERSAING PADA UMKM BONO COFFEE SHOP DI TENGAH PERSAINGAN USAHA SEJENIS I Wayan Eka Subandi; I Putu Dharmawan Pradhana
JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 5 No. 4 (2026): Juli 2026
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Abstract

Strategic management plays an important role in improving operational efficiency, optimizing resource utilization, and creating a competitive advantage through the right strategy. One of the methods used to formulate such a strategy is a SWOT analysis, which identifies the company's internal and external factors. This study aims to analyze the internal and external factors of Bono Coffee Shop MSMEs and formulate a competitive advantage strategy based on SWOT analysis. The research uses a qualitative descriptive approach with data collection techniques through observation, interviews, documentation, and literature studies. The research informants consisted of owners, employees, and customers of Bono Coffee Shop. Data analysis was carried out using IFAS and EFAS analysis, SWOT charts, and SWOT matrices. The results of the study show that Bono Coffee Shop has strengths in the form of friendly service, consistent product quality, comfortable atmosphere, strategic location, and affordable prices. The weaknesses include suboptimal promotions, limited facilities and capital, and product innovation that has not been maximized. Business opportunities come from the increasing trend of coffee shops and the development of social media, while the threat comes from the increasing competition of similar businesses. The results of the analysis showed an S−W value of 1.46 and O−T of 1.32, so that Bono Coffee Shop is in Quadrant I (Growth Strategy) with a Strengths-Opportunities (SO) strategy through improving product and service quality, digital promotion, product innovation, and expanding cooperation
PERILAKU PEMBELIAN IMPULSIF PRODUK FASHION DI E-COMMERCE SHOPEE: PERAN GAYA HIDUP BELANJA, MOTIVASI BELANJA HEDONIS, DAN PROMOSI PENJUALAN Afra Arih Sausan; Sri Rejeki Ekasasi
JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 5 No. 4 (2026): Juli 2026
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This Study to determine the effect of shopping lifestyle, hedonic shopping motivation and sales promotion on Impulse buying products fashion in e-commerce Shopee. The population of this study were consumers who had made unplanned purchases of fashion products on Shopee e-commerce and were aged 18-39 years. Sampling was carried out using purposive sampling technique. This study uses primary data obtained based on the distribution of questionnaires to 100 respondents via Google Form. The data analysis technique used is multiple linear analysis. The results of this study indicate that Shopping lifestyle has a positive and significant effect on Impulse buying of fashion products on Shopee e-commerce, hedonic shopping motivation has a positive and significant effect on Impulse buying of fashion products on Shopee e-commerce, sales promotion has a positive but not significant effect on Impulse buying of fashion products on Shopee e-commerce
KOMPETENSI SDM DAN EMPLOYEE ENGAGEMENT SEBAGAI DETERMINAN KINERJA PEGAWAI DISBUDPAR TANJUNGPINANG Melia Irmalisa; Armansyah Armansyah; Octojaya Abriyoso; Alfi Hendri; Indra Bastia Tahir
JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 5 No. 4 (2026): Juli 2026
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This study aims to examine the partial and simultaneous effects of human resource competence and employee engagement on employee performance. The population in this study consisted of 64 employees, with the sample selected using purposive sampling. This study employed a quantitative research approach with a descriptive research design. Data were collected through questionnaires. The data were analyzed using multiple linear regression with SPSS Statistics 22. The results showed that human resource competence had a positive and significant effect on employee performance. Employee engagement also had a positive and significant effect on employee performance. Furthermore, human resource competence and employee engagement simultaneously had a positive and significant effect on employee performance. The contribution of human resource competence and employee engagement to employee performance was 46%, while the remaining 54% was influenced by other variables not examined in this study
PENGARUH TRANSFER PRICING DAN THIN CAPITALIZATION TERHADAP TAX AVOIDANCE DENGAN INSTITUTIONAL OWNERSHIP SEBAGAI VARIABEL MODERASI Fiona; Meidi Yanto; Muhammad Isa Alamsyahbana; Yusrizal; Nurfitri Zulaika
JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 5 No. 4 (2026): Juli 2026
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This study aims to examine the effect of transfer pricing and thin capitalization on tax avoidance, with institutional ownership as a moderating variable, among infrastructure companies listed on the Indonesia Stock Exchange. The study employed a sample of 28 companies, resulting in a total of 112 observations. A quantitative research method was employed. The research objects were infrastructure companies listed on the Indonesia Stock Exchange. The data used were secondary data obtained from the annual reports of each company for the period from 2021 to 2024. The results showed that, partially, transfer pricing had a significant effect on tax avoidance, whereas thin capitalization had no significant effect on tax avoidance. Furthermore, institutional ownership, as a moderating variable, was unable to moderate the effect of transfer pricing and thin capitalization on tax avoidance. It can be concluded that transfer pricing practices play a role in influencing the level of tax avoidance, whereas thin capitalization was not proven to affect tax avoidance. In addition, institutional ownership was unable to strengthen or weaken the effects of either transfer pricing or thin capitalization on tax avoidance
ANALISIS STRATEGI CONTENT CREATION MEDIA SOSIAL MASSA AGENCY DALAM MEMBANGUN ENGAGEMENT PESSO COFFEE Cristopher Deovano Hellias Priadi; I Putu Dharmawan Pradhana; I Gst. Ayu Wirati Adriati; Anak Agung Ayu Ngurah Sri Rahayu Gorda
JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 5 No. 5 (2026): September 2026
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This study aims to analyze the social media content creation strategy implemented by a third party, Massa Agency, in managing the social media account of Pesso Coffee. Pesso Coffee faces a unique managerial challenge as it operates with four highly contrasting branch concepts (tropical, garden, urban industrial, and casual) under a single master brand umbrella. Using a descriptive qualitative approach, data collection was conducted through in-depth interviews, participatory observation, and digital analytics documentation. Data were analyzed using the Miles and Huberman model and Gioia Theory, assisted by NVivo 14 software. The results indicate that Massa Agency successfully mitigated the risk of brand confusion through the application of "Brand Plasticity". This strategy was executed through strict content pillar formulation, the use of moodboards, visual color grading differentiation (such as sunset tones for the beach concept and monochrome for the urban concept), and tone of voice segmentation in copywriting tactics (Call to Action). The selection of short video formats (Reels) proved effective in stimulating the cognitive, emotional, and behavioral dimensions of the audience. Despite engagement fluctuations and technical constraints in the field, this structured content creation strategy significantly converted virtual audience engagement (especially saves and shares metrics) into a real increase in physical customer visits (foot traffic) to Pesso Coffee outlets
BRAND TRUST SEBAGAI MEDIATOR PENGARUH INFLUENCER CREDIBILITY DAN PRICE DISCOUNT TERHADAP PURCHASE DECISION GEN Z DI TIKTOK SHOP Hendra Winata; Putu Ayu Trisna Febrianty
JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 5 No. 5 (2026): September 2026
Publisher : Bajang Institute

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This study aims to analyze the role of Brand Trust in mediating the influence of Influencer Credibility and Price Discount on the Purchase Decision of Generation Z on TikTok Shop. The research applies a quantitative approach using Structural Equation Modeling-Partial Least Square (SEM-PLS) for data analysis. The Stimulus–Organism–Response (SOR) Theory is used as the grand theory to explain the relationship among the variables, with Influencer Credibility and Price Discount positioned as stimuli, Brand Trust as the organism, and Purchase Decision as the response. The findings reveal that Influencer Credibility has a positive and significant effect on Purchase Decision and Brand Trust. Price Discount also has a positive and significant effect on Purchase Decision and Brand Trust. Furthermore, Brand Trust has a positive and significant effect on Purchase Decision. The mediation analysis shows that Brand Trust significantly mediates the influence of Influencer Credibility and Price Discount on Purchase Decision. The Variance Accounted For (VAF) results indicate that Brand Trust provides partial mediation in both relationships, with a VAF value of 50.00 percent. These findings indicate that the credibility of influencers and attractive price discounts can encourage Generation Z’s purchase decisions, while brand trust strengthens the process by building consumer confidence in the products and brands offered on TikTok Shop. Therefore, integrating credible influencers, appropriate price discount strategies, and strong brand trust is an important factor in increasing Purchase Decision among Generation Z on TikTok Shop

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