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INDONESIA
Jurnal Ilmu Komunikasi
Published by Yayasan Pendidikan Penelitian Pengabdian Algero
ISSN : 28283589     EISSN : 28283449     DOI : https://doi.org/10.54259/mukasi
Core Subject : Education,
Languange, Linguistic, Communication & Media
MUKASI (Jurnal Ilmu Komunikasi) adalah jurnal ilmu komunikasi nasional peer-review yang diterbitkan oleh Yayasan Pendidikan Penelitian Pengabdian Algero yang terbit empat kali dalam setahun yaitu Februari, Mei, Agustus dan November. Jurnal ini merupakan jurnal dengan terbitan open access yang langsung pada kontennya berdasarkan prinsip bahwa membuat penelitian tersedia secara bebas untuk umum guna mendukung pertukaran pengetahuan global yang lebih besar. Tujuan jurnal MUKASI adalah untuk memberi tempat bagi akademisi dan praktisi untuk menerbitkan artikel penelitian, ulasan artikel, dan ulasan buku yang asli. Pada artikel di Jurnal MUKASI berisi tentang hasil penelitian dalam bidang Ilmu Komunikasi, Jurnalistik, Public Relations, Marketing Public Relations, Isu-isu terkait Media dan penelitian bidang ilmu komunikasi yang relevan.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 225 Documents
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Analisis Self-Presenting pada Anggota Komunitas Anime Lovers Kebumen Gigih Syamsul Hidayat; Weni Adityasning Arindawati; Khairul Arief Rahman
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 2 (2025): Mei 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i2.4283

Abstract

This study aims to analyze the self-presentation of members of the Anime Lovers Kebumen community in the social environment. This study uses a qualitative descriptive method, determining informants using purposive sampling techniques. In its data collection, this study used primary data obtained through in-depth interviews and participatory observations with community members, and secondary data obtained from additional informants and other external sources. The data validity technique in this study uses source triangulation. Based on the social community's view of the stigma of wibu, especially members of the ALK community still tend to be negative in almost all aspects, such as appearance and personality that are seen as strange. This makes members of the ALK community choose to close themselves or as much as possible present themselves as normal people in the social environment, so they use the ALK community as a forum to present themselves as a wibu. When ALK members are in a front stage position or in a social environment, they present themselves as their profession without showing their authority to conform to the norms that apply in the social environment.
Instagram sebagai Arena Wacana Empati: Analisis Wacana Kritis terhadap Respons Publik atas Kesaksian Korban Film Bid’ah pada Akun @ctd.insider Irhazt Angga Denilza; Fohan Muzakir
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 2 (2025): Mei 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i2.4291

Abstract

The rapid development of social media has fundamentally transformed the landscape of social communication, particularly in addressing sensitive issues such as sexual abuse. This study aims to analyze the discourse of empathy that emerged toward victims of sexual abuse at an Islamic boarding school, which went viral through the Instagram account @ctd.insider. This research applies Norman Fairclough’s Critical Discourse Analysis (CDA) framework, focusing on three dimensions: textual analysis, discursive practice, and socio-cultural practice. Data were collected through documentation techniques involving captions, comments, hashtags, and netizen visual reactions to the content posted on April 23, 2025. The results reveal that the use of emotive diction, narrative sentence structures, metaphorical language, and intertextuality with the film Bid’ah played a significant role in constructing the meaning of empathy in the digital space. The public did not merely consume information passively but actively participated in shaping digital solidarity through comments, content dissemination, and emotional expression. This empathy discourse also highlights resistance against traditional religious and gender-based power structures within the pesantren. On the social practice level, public responses via social media contribute to changing societal perspectives on religious authority, gender equality, and victim protection. This study contributes to the growing body of literature on digital empathy and underscores the importance of social media as an arena for producing new social meanings. The findings reinforce the argument that digital media can function as a tool for resisting structural injustice by promoting solidarity discourses and supporting victims' rights.
Framing Espos.id dan Kompas.com dalam Pemberitaan Pemilihan Calon Gubernur Jawa Tengah Tahun 2024 Candra Permana; Syafawi Ahmad Qadzafi
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 2 (2025): Mei 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i2.4293

Abstract

This article aims to analyze the news framing of the gubernatorial and vice-gubernatorial candidate pair for Central Java, Ahmad Luthfi–Taj Yasin, in the 2024 gubernatorial election as reported by Espos.id and Kompas.com. Using a framing analysis approach based on Robert N. Entman's model, the study finds that Espos.id tends to highlight the Ahmad Luthfi–Taj Yasin pair more prominently through more intensive coverage, the use of positive diction such as “ready to win” and “the right figure to lead Central Java,” and narratives involving national figures as a form of legitimacy. Espos.id's framing presents the pair as a symbol of the continuity of national power and regional stability. In contrast, Kompas.com presents more neutral reporting by proportionally covering both candidate pairs, emphasizing issues of state official neutrality, electability dynamics, and maintaining a focus on democratic principles and political ethics.Thus, the study concludes that Espos.id tends to construct a framing that favors Ahmad Luthfi–Taj Yasin, while Kompas.com maintains balanced information in line with the principles of objective journalism.
Analisis Framing Pemberitaan Kematian Presiden Iran di Aljazeera.net dan Alarabiya.net Palendika Alandira; Yadi Mardiyansyah; Irdan Hildansyah; Rohanda, Rohanda
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 2 (2025): Mei 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i2.4311

Abstract

This study examines to analyze the framing of news coverage regarding the death of Iranian President Ebrahim Raisi in two Middle Eastern online media outlets: Alarabiya.net and Aljazeera.net, using Robert N. Entman's framing model. Specifically, the study explores how each media outlet frames Raisi's death through four framing elements: problem definition, causal interpretation, moral evaluation, and treatment recommendation. The research employs a descriptive-qualitative method with a literature review and documentation technique, focusing on selected news articles published between May 19–21, 2024. Data were analyzed using Entman’s framing approach and tabulated based on original Arabic terms found in each media's narrative. The results show that Alarabiya.net frames Raisi's death as a consequence of systemic failure, associating Raisi with repression and human rights violations. In contrast, Aljazeera.net presents the event as a national tragedy, portraying Raisi as a martyr and a symbol of Islamic resistance. Both media demonstrate highly ideological narrative constructions, reflecting the geopolitical interests of their respective countries. This study confirms that media are not merely conveyors of information, but ideological actors that shape public perception through selective language, visuals, and fact presentation.
Pengelolaan Akun Instagram @Surabayasparkling sebagai Media Komunikasi Pariwisata di Surabaya Eunice Michelle Aurelia
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 2 (2025): Mei 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i2.4314

Abstract

Tourism is identified with visits to interesting locations for vacation, recreation, and business purposes. Through tourism, visitors gain experiences involving various activities such as nature tourism, visiting historical sites, or enjoying entertainment. Instagram, as a social media platform, offers an efficient way to assist tourists in finding vacation spots. Instagram has features that support and simplify users’ tourism communication activities. This study analyzes the management of the Instagram account @surabayasparkling as a tourism communication medium for the city of Surabaya. The purpose of this research is to analyze the effectiveness of managing the @surabayasparkling Instagram account as a tourism communication tool in increasing the attractiveness and promotion of Surabaya’s tourism. The methodology includes content analysis, interviews with account managers and the Surabaya tourism office, surveys of tour guides who follow the account, and documentation. This study uses a descriptive qualitative approach, with data validity ensured through source triangulation. The results show that the @surabayasparkling Instagram account uses an interesting and informative content strategy, leveraging Instagram features such as photo posts, short videos, and stories to boost tourist interest in visiting Surabaya’s destinations. Instagram @surabayasparkling plays a significant role as an effective tourism communication medium in introducing and promoting Surabaya tourism. Proper content management and active interaction with followers are key factors in successfully increasing tourist attraction through social media.
Strategi Kampanye Zakat pada Akun Instagram @Dompetdhuafaorg Rahmi Hubbaka Ghayati; Lathifa Prima Ghanistyana; Neneng Widya Nengsih; Eka Septika; Hajar Azhari
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 2 (2025): Mei 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i2.4316

Abstract

The zakat campaign strategy implemented by the Instagram account @dompetdhuafaorg shows the effective use of social media as a means of disaster education and dissemination of philanthropic information to the public. Dompet Dhuafa utilizes the power of visual content such as images and videos in various post formats to convey information that raises awareness, especially to the upper class, so that they are encouraged to pay zakat and give alms. Through an emotional visual and narrative approach, this institution builds an emotional connection with followers, thereby increasing engagement and empathy for the conditions of people in need. In addition to conveying an invitation to donate through zakat, infak, and sedekah, this account is also a means of disaster mitigation education that can be widely accessed anytime and anywhere. This expands Dompet Dhuafa's role as a philanthropic institution that not only distributes funds, but also builds public awareness and preparedness for disasters. This strategy has proven successful in increasing public trust in Dompet Dhuafa, strengthening the institution's image as a professional and transparent entity. Thus, Instagram is not only a communication medium, but also transforms into an effective educational and fundraising platform.  This digital campaign is a real example of how the use of social media can significantly expand the reach and social impact of philanthropic institutions in today's digital era.
Analisis Stimulus Respons Video Kekerasan Seksual pada Youtube Akeloy Production terhadap Mahasiswa KPI IAIN Madura Indana Salsabila Zulfa; Heny Triyaningsih
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 2 (2025): Mei 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i2.4324

Abstract

This study analyzes how the stimulus in the short video “Guru Tugas 2” broadcast by the Youtube channel Akeloy Production, triggers responses from KPI (Islamic Communication and Broadcasting) students at IAIN Madura, particularly in the context of a case especially in the context of the case of sexual violence by the duty teacher against his students. The purpose of this research is to understand how people respond to the stimulus of sexual violence in digital media. The method used is qualitative research with a descriptive approach, relying on primary data from the video and students responses, as well as secondary data from related literature. The results showed that the video elicited a variety of reactions, including outrage, condemnation, and calls to remove the content, arguing that its representation could damage the image of pesantren and the profession of task teachers. The conclusion of this study emphasizes the importance of ethical considerations in the production of digital content, especially in raising sensitive issues such as sexual violence, to avoid negative impacts on certain groups and broader social perceptions.
Analisa Komunikasi Persuasif Guru Menangani Siswa dengan Perilaku Menyimpang di SMK Karya Mety Titin Herawaty
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 2 (2025): Mei 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i2.4331

Abstract

Based on data from the Counseling Guidance teacher at the Karya Education Foundation Vocational High School (SMK) in the odd semester of the 2023/2024 academic year, there were 25 cases of student deviant behavior, which included bullying, violation of discipline, tardiness, and physical violence, this number shows an increase of 25% compared to the previous semester. Teachers as educators have an important role in guiding students towards more positive behavior. This study aims to analyze the role of persuasive communication teachers carry in dealing with students with deviant behavior at SMK Yayasan Pendidikan Karya. This research uses a qualitative approach with data collection techniques in the form of in-depth interviews with Counseling Guidance (BK) teachers, homeroom teachers, and several students, observation of interactions inside and outside the classroom, and documentation analysis in the form of student evaluation records. The results showed that persuasive communication of counseling guidance teachers, and homeroom teachers, which was carried out through an empathic approach, the use of polite language, as well as providing motivation and advice, was able to have a positive impact on changes in student behavior. A personal approach carried out consistently and tailored to the character of each student has proven to be more effective in building constructive relationships between teachers and students.
Literasi Media sebagai Solusi Tabayyun Berita Hoax di Media Sosial pada Mahasiswa FDK Husnia Amro Br Sinaga; Anang Anas Azhar
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 2 (2025): Mei 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i2.4339

Abstract

This research explores the media literacy skills of students of the KPI FDK UIN North Sumatra in responding to the spread of hoax news on social media. Using a qualitative descriptive approach, data was collected through interviews and observations. The research results show that students have a strong understanding of media literacy, which is reflected in their ability to analyze message structure, source credibility, and the purpose of digital content. They also tend to be critical and skeptical of the news circulating, by first cross-checking it through various official sources, such as government websites and verified news portals, before sharing it with others. Although media literacy education makes a positive contribution in raising awareness, challenges such as user anonymity and the proliferation of citizen journalism demand deeper evaluative skills. This research emphasizes the importance of applying the tabayyun (verification) principle as a basis for assessing information responsibly. Furthermore, this research shows that students act as agents of change by creating educational content on social media, holding digital literacy campaigns, facilitating discussions in the community, and becoming companions for peers and local communities in recognizing and rejecting false information. These various efforts show the active contribution of students in fighting disinformation and increasing public literacy regarding hoaxes.
Analisis Framing Pemberitaan Afif Maulana di Instagram Narasinewsroom Puspa Izzati Annisa
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 2 (2025): Mei 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i2.4341

Abstract

This study examines the framing strategies employed by the Instagram account @Narasinewsroom in reporting the case of Afif Maulana, a 13 year old boy who allegedly died due to police violence in Padang, Indonesia. Using Robert N. Entman’s framing theory, the research investigates how visual and textual elements on social media define problems, diagnose causes, construct moral judgments, and propose solutions. Adopting a qualitative descriptive approach, the study analyzes five Instagram posts published between July and December 2024 using content analysis methods. The findings indicate that @Narasinewsroom consistently adopts an empathetic tone towards the victim, challenges the credibility of official police narratives, and fosters public solidarity through affective visuals and symbolic rhetoric. These framing practices reflect a deliberate effort to shape public perception, amplify counter narratives, and advocate for justice. Rather than maintaining neutrality, the account positions itself as a critical actor within the digital media landscape, highlighting state violence and systemic injustice. The study concludes that Instagram, as a visually driven platform, serves not only as a space for news dissemination but also as a site of discursive resistance, enabling alternative journalism to thrive in the digital era. This research contributes to the broader understanding of digital activism, framing, and the democratization of public discourse in Southeast Asia.

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