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INDONESIA
Jurnal Ilmu Komunikasi
Published by Yayasan Pendidikan Penelitian Pengabdian Algero
ISSN : 28283589     EISSN : 28283449     DOI : https://doi.org/10.54259/mukasi
Core Subject : Education,
Languange, Linguistic, Communication & Media
MUKASI (Jurnal Ilmu Komunikasi) adalah jurnal ilmu komunikasi nasional peer-review yang diterbitkan oleh Yayasan Pendidikan Penelitian Pengabdian Algero yang terbit empat kali dalam setahun yaitu Februari, Mei, Agustus dan November. Jurnal ini merupakan jurnal dengan terbitan open access yang langsung pada kontennya berdasarkan prinsip bahwa membuat penelitian tersedia secara bebas untuk umum guna mendukung pertukaran pengetahuan global yang lebih besar. Tujuan jurnal MUKASI adalah untuk memberi tempat bagi akademisi dan praktisi untuk menerbitkan artikel penelitian, ulasan artikel, dan ulasan buku yang asli. Pada artikel di Jurnal MUKASI berisi tentang hasil penelitian dalam bidang Ilmu Komunikasi, Jurnalistik, Public Relations, Marketing Public Relations, Isu-isu terkait Media dan penelitian bidang ilmu komunikasi yang relevan.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 225 Documents
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Komunikasi Politik Akun Instagram @raffinagita1717 dalam Branding Personal Prabowo-Gibran di Pemilu 2024 Adinda Rizky Amalia; Aina Fitralisti; Debi Pratama Putri; Resti Yulianti; Ade Rahmah
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 1 (2025): Februari 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i1.3909

Abstract

This study aims to analyze the impact of political communication conducted through the Instagram account @raffinagita1717 on the personal branding of the Prabowo-Gibran pair in the 2024 elections. The research employs a quantitative approach with a descriptive correlational design, involving 400 respondents who are followers of the account. Data collection techniques include questionnaires using a Likert scale, observation, and documentation. The collected data were analyzed using validity and reliability tests, linear regression, and Pearson correlation. The results indicate that political communication through the Instagram account @raffinagita1717 significantly influences the personal branding of the Prabowo-Gibran pair. A regression coefficient of 1.585 suggests that improved political communication directly contributes to strengthening their personal branding. Effective communication strategies, such as creative content, the involvement of influencers like Raffi Ahmad, and leveraging social media platforms with broad audiences, have helped build a positive public perception of this pair. This study highlights the importance of social media as an effective modern political communication channel, especially for reaching young voters. It is expected that the findings of this study can serve as a reference for developing more efficient digital-based political campaign strategies.
Efek Konsumsi Konten Hiburan Digital terhadap Manajemen Stres di Komunitas Discord @motionime Aurellia Salsabila; Fito Herlambang; Mas Siti Syakira; Immanuel , Steven; Susiswani, Fitri
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 1 (2025): Februari 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i1.3935

Abstract

This study aims to investigate the effects of digital entertainment content consumption @Windah Basudara on stress management in the Motionime Discord community. This research is motivated by the need to understand how digital entertainment content consumption can contribute to stress management, especially in the context of an active digital community. A quantitative approach using a survey methodology is the research methodology employed. Primary data was collected through questionnaires distributed to 300 respondents who are members of the Motionime Discord community, who are also viewers of @Windah Basudara content. The data were analyzed using SPSS software to assess validity and reliability. The results showed that consumption of @Windah Basudara digital entertainment content has a significant positive influence on stress management. The correlation between content consumption and stress management was found to be quite strong, with a simple correlation coefficient (r) of 0.827. This suggests that participation in digital entertainment content can help reduce stress and improve mental well-being.Thus, this study recommends that stress management strategies should be paired with the use of relevant and effective digital entertainment content to improve the quality of life of digital communities.
Analisis SNA dalam Interaksi Netizen pada Iklan “Oke Gas Prabowo Gibran Paling Pas” Muhammad Fadillah Abbyyu; Alma Mandjusri; Yoedo shambodo; Resman Muharul Tambunan
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 2 (2025): Mei 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i2.4152

Abstract

This study analyzes netizen interactions using Social Network Analysis (SNA) in the comment section of the political advertisement “Oke Gas Prabowo Gibran Paling Pas” on Richard Jersey’s YouTube channel. This study aims to understand how communication structures are formed in digital networks and identify key actors who play a role in spreading political opinions. The approach used is quantitative with a positivist paradigm and descriptive-exploratory analysis techniques. The analyzed data includes nodes (actors), edges (relationships between actors), and network metrics such as diameter, density, reciprocity, centralization, and modularity. The results show that netizen interactions form a complex communication network with a high level of connectivity. Key actors are identified through degree centrality and betweenness centrality, indicating their significant role in information distribution. Additionally, dominant groups function as interaction hubs, while bridging actors facilitate information dissemination between communities. These findings suggest that political communication on social media is influenced not only by the advertisement content itself but also by the network structure surrounding it. Thus, this study contributes to the understanding of how public opinion is formed and spread in digital spaces and its implications for political campaign strategies in the era of social media.
Analisis Wacana Kritis terhadap Tagline “Indonesia Gelap” dalam Berita Detik.com Naswa Dwi Putri Nasution; Najwa Naila; Siti Fadilla Siagian; Syairal Fahmy Dalimunthe
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 2 (2025): Mei 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i2.4176

Abstract

This study employs Critical Discourse Analysis (CDA) based on Theo van Leeuwen's model to examine the representation of social actors in Detik.com's news article titled "Muzani soal Demo 'Indonesia Gelap': Yang Prabowo Lakukan Timbulkan Kekagetan". The research focuses on the discursive strategies of exclusion (omission of actors) and inclusion (foregrounding of actors) to reveal how media framing shapes public perception of political events. Using a qualitative descriptive method, the analysis highlights three key findings: (1) The exclusion of demonstrators' voices and contextual background marginalizes their agency, reducing the event to a mere "surprise" narrative; (2) The dominant inclusion of Muzani's perspective positions him as an authoritative narrator, reinforcing a top-down interpretation of the protest; and (3) The portrayal of society as passive reactors (e.g., "kaget") rather than active participants reflects a power imbalance in media representation. The study underscores how Detik.com's linguistic choices—such as sensationalist diction ("kekagetan") and selective sourcing—construct a crisis-oriented discourse that aligns with elite political interests. These findings align with van Leeuwen's theory that media discourse reproduces social inequalities by privileging certain actors while silencing others. The research contributes to media literacy advocacy by revealing the ideological implications of news framing and calls for critical public engagement with online journalism.
Viralitas Surat Al-Fatihah Dewa 19: Negosiasi Makna Agama di Media Sosial Iman Mukhroman
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 2 (2025): Mei 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i2.4207

Abstract

The virality of the video of Dewa 19 performing surah Al-Fatihah in a music concert has become a widespread discussion on social media, raising debates between artistic expression and the boundaries of religious sacredness. This research aims to understand how religious symbols are represented and reinterpreted in the digital popular culture space. A qualitative approach was used with netnographic methods and framing analysis of social media content responding to the video. Data was collected from comments on platforms such as YouTube, TikTok, Instagram, and Twitter, then analyzed to identify patterns of public interpretation. The results show that the video became a space of negotiation between religious expression, commodification of religious symbols, and shifting religious authority in the digital era. The emergence of polarized opinions reflects new dynamics in the relationship between religion and popular culture. The findings show that social media not only reproduces religious meanings, but also becomes a discursive arena where religious authority is challenged and negotiated. This research contributes to the study of religious communication and digital media in the contemporary era.
Hasrat dalam Iklan Permen Mentos ‘Say Freeze’ Menggunakan Pendekatan Semiotika Indeks, Ikon, dan Simbol Michelia Aisha Rangkuti; Guruh Ramdani; Muhammad Farhan Aufar; Balqis Nabilah; Nayyara Alya Fazila
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 2 (2025): Mei 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i2.4211

Abstract

This study analyzes how visual signifiers in the Mentos Cool Gel “Say Freeze” advertisement construct and evoke consumer desire. The objective is to provide an understanding of how visual elements in advertising are strategically constructed to create seductive associations of meaning, which ultimately fail to offer full satisfaction. This research employs a qualitative descriptive method using Charles Sanders Peirce’s semiotic theory—particularly the categories of index, icon, and symbol—and Jacques Lacan’s theory of desire, supported by a literature review. The findings indicate that the Mentos “Say Freeze” advertisement employs a variety of visual elements to generate a chilling sensation that stimulates consumer desire, rather than simply promoting a candy product. These elements evoke fantasies of unattainable pleasure through the use of novelty and idealized identity images aligned with social norms. The advertisement also utilizes cross-sensory perception by replacing the sense of taste with visual cues. Critically, the ad manipulates desire, exploits psychological lack, and reinforces consumerist ideology by sacrificing individual authenticity and autonomy for capitalist gain. Therefore, this study emphasizes the need for ethical reflection on advertising practices.
Analisis Stimulus Respons Member Xkwavers Madura terhadap Iklan Brand Pro Israel Zulfa Amatillah Al Qunaita; Heny Triyaningsih
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 2 (2025): Mei 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i2.4230

Abstract

The escalating conflict between Palestine and Israel since October 2023 has drawn global attention, including in Indonesia. This conflict has not only caused polarization among nations but has also triggered boycott movements against brands perceived as pro-Israel. One significant impact of this phenomenon is the shift in consumer attitudes, particularly within communities of Korean Wave enthusiasts, such as Xkwavers Madura. The research problem in this study is how members of Xkwavers Madura respond to advertisements from brands that are associated with being pro-Israel. This study aims to analyze the response of the Xkwavers Madura community toward advertisements from pro-Israel brands that collaborate with K-Pop idols, using a descriptive qualitative approach and the Stimulus-Response (S-R) theory. Data were collected through interviews and observations of the community’s social media activities from June to September 2024. The findings indicate a range of responses within the community, from apathy to active participation in boycott and blockout movements against brands and celebrities perceived as supporting Israel.
Representation of Cultural Values in Digital Content Through a Grounded Theory Approach to Cultural Creators on Tiktok Arin Mantara Anggawirya; Rosalia Floriani; Abdurrahman Shaleh Reliubun; Martha Betaubun; Desy Eva Laila Rokhmah
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 2 (2025): Mei 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i2.4257

Abstract

This study aims to analyze how cultural values are represented and perceived in digital media content, particularly on the TikTok platform. Employing a qualitative grounded theory approach, the research involved nine observations of content creators who share representations of both local and transnational cultures. The data analysis process was conducted in stages using open coding, axial coding, and selective coding, facilitated by NVivo 15 software to support coding, conceptual relationships, and data visualization. The findings reveal that “Educational and Reflective Impact” emerged as the core category representing the main outcome of digital cultural content. This impact arises from the complex interaction of several supporting categories: Cultural Representation, Cultural Values and Tolerance, Presentation Strategies and Appeal, Audience Participation and Response, Consistency and Cultural Commitment, and Digital Communication Ethics. These findings suggest that digital cultural content serves not only as entertainment but also as a medium for social education and cultural reflection, especially when presented authentically, engagingly, and ethically. This study contributes to the field of digital cultural literacy and offers a systematic approach to understanding how culture is communicated, interpreted, and reimagined by global audiences through social media.
The Influence of Halal Seasoning Issues on Consumer Awareness and Purchase Interest: A Study of the Royco Brand in Cipedak and Cinere Districts Alini Indriana Utari; Resman Muharul Tambunan; Veranus Sidharta; Anisti, Anisti; Syatir, Syatir
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 2 (2025): Mei 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i2.4260

Abstract

Royco is one of the popular seasoning brands in Indonesia. However, increasing consumer awareness regarding halal issues has raised concerns about the product's halal status. Given that Royco seasoning is widely used in daily cooking, ensuring its halalness becomes critical. This study aims to examine the influence of halal issues on consumer awareness and purchase interest toward Royco products in the Cipedak and Cinere Districts. A quantitative explanatory research method was employed using an online survey distributed through Google Forms, and the data were analyzed with the SEM-PLS technique using SmartPLS 3.2.9 software. The findings show that the halal issue has a significant direct effect on purchase interest (22.3%) and an indirect effect through consumer awareness (17.3%). Furthermore, the halal issue strongly influences consumer awareness (50.2%), which subsequently contributes to an increase in purchase interest (34.6%). These results highlight that clarifying and disseminating information about the halal status of products not only directly boosts consumer purchase interest but also enhances consumer awareness, which in turn strengthens purchase interest. The study implies that companies must prioritize transparent halal certification communication to maintain and increase market trust and purchasing behavior.
Studi Ekonomi Media di CNN Indonesia TV: Eksistensi Pasar dan Strategi Pemasaran dalam Perspektif Ekonomi Media Bagya Husna Fatwa; Gun Gun Heryanto; Busthomi Rifa'i; Suryadi Ali Wahyudi; Wildian Fajrin Nur Rahman
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 2 (2025): Mei 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i2.4269

Abstract

This research discusses the dynamics of the media market in Indonesia with a focus on the case study of CNN Indonesia TV. The purpose of this research is to analyze the existence of the media market in Indonesia using a case study of CNN Indonesia TV. The purpose of this research is to analyze the existence of the media market in Indonesia using a case study of CNN Indonesia TV, as well as to understand how the media operates in an oligopolistic market structure, implements business strategies, and adapts to technological disruption through a media political economy theory approach. Using Robert G. Picard's media economy theory, this research examines how CNN Indonesia TV operates in an oligopolistic media market structure, implements its business strategy, and adapts to technological disruption. This research uses a descriptive qualitative approach with a case study method. The results show that CNN Indonesia TV maintains its existence through the utilization of global brand power, convergence to digital platforms, and innovative content strategies. These strategies enable CNN Indonesia TV to reach a wider audience and maintain commercial sustainability. This research contributes to the discourse of media economics and provides insights for media practitioners, policy makers, and researchers regarding the challenges and opportunities of the media industry in Indonesia.

Page 11 of 23 | Total Record : 225

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