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INDONESIA
Jurnal Ilmu Komunikasi Dan Media
Published by CV ITTC Indonesia
ISSN : -     EISSN : 28076087     DOI : -
Core Subject : Social,
Social Sciences
Jurnal Ilmu Komunikasi sosial dan Media Sosial (JKOMDIS) merupakan jurnal yang diterbitkan oleh CV. ITTC INDONESIA dan dikelola langsung oleh Webinar.Gratis dan Even.Gratis untuk berbagai kalangan yang mempunyai perhatian terhadap Ilmu Komunikasi, sosial dan budaya, baik dalam pengertian luas, maupun khusus dalam bidang yang terkait. naskah yang diterima untuk diterbitkan berupa penelitian lapangan, penelitian kepustakaan, pengamatan, serta karya ilmiah yang berhubungan dengan topik yang relevan dengan ilmu komunikasi, sosial, dan budaya. Jurnal Ilmu komunikasi sosial dan budaya terbit 3 kali dalam 1 tahun, yaitu bulan Maret, Juli dan November
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 385 Documents
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Pengaruh Integrated Marketing Communication pada Keputusan Pembelian Konsumen Toko Lautan Pasifik Putri, Nova Kirana; Haryono, Cosmas Gatot
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 5 No. 2 (2025): Mei - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v5i2.2811

Abstract

  The main challenge faced by labor-intensive industrial businesses such as the furniture industry in the digital era and tight industrial competition is how to attract consumer attention and interest effectively. Many business actors are not yet able to convey marketing messages optimally through appropriate communication channels, resulting in low purchasing decisions. This research aims to determine how much influence the Integrated Marketing Communication (IMC) strategy has on consumer purchasing decisions at the Lautan Pasifik Furniture Store. The approach used in this research is an explanatory quantitative approach, with a sample size of 100 respondents who are consumers of Mebel Lautan Pasifik. Data were collected through distributing questionnaires, then analyzed using simple linear regression analysis techniques. The results of the research show that there is a significant influence between Integrated Marketing Communication and consumer purchasing decisions. This research shows that the more effective the marketing communication strategy implemented, the higher the likelihood of consumers making a decision to purchase furniture products. This research also strengthens the application of the Stimulus-Organism-Response Theory, where communication strategies can shape consumer perceptions and attitudes in influencing interest in carrying out buying and selling which then encourages purchasing decisions. The practical implication of this research is the need for furniture business actors to manage marketing communications in an integrated manner to increase competitiveness and customer loyalty in a competitive market.
Membangun Citra Melalui Kolaborasi: Studi Co-Branding dan Brand Experience Mobile Legends dan Attack on Titan Poetry, Salfhaoctha Friemay Aliefia; Nurjanah, Anna; Irawan, Novida
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 5 No. 2 (2025): Mei - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v5i2.2814

Abstract

Currently, there are few studies that examine how marketing strategies such as co-branding and brand experience affect corporate image in the context of the gaming industry. Most previous studies have focused on the impact of co-branding on sales or brand awareness without exploring its influence on corporate reputation. This study aims to analyze the influence of co-branding strategy and brand experience on the corporate image of PT Monster Entertainment Indonesia in the context of the Mobile Legends and Attack on Titan collaboration. In the digital age, collaboration-based marketing strategies are becoming increasingly important in increasing brand appeal and building relationships with audiences. This study uses a quantitative approach with a survey method of 100 respondents, which is obtained through probability sampling techniques. The results show that co-branding has a significant and more dominant influence on the company's image than brand experience, with a β coefficient value of 0.432. Meanwhile, brand experience also contributes positively to the company's image, albeit with a smaller influence (β = 0.312). These findings indicate that collaborations with popular brands, such as Attack on Titan, can reinforce a positive perception of the company in the eyes of the public. Regression analysis showed that these two variables together explained 60.3% of the variability in the company's image, while the remaining 39.7% was influenced by other factors outside the study. Thus, collaboration-based marketing strategies and innovative brand experiences can be an effective step for companies in improving their image and competitiveness in the gaming industry
Analisis Semiotika pada Film Dua Hati Biru Semiotics Analysis On The Film “Dua Hati Biru” Lathif, Zulfaqqar Fadhil Atha; Hakim, Lukman
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 5 No. 2 (2025): Mei - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v5i2.2821

Abstract

This study investigates the issue of teenage marriage in the film Dua Hati Biru, focusing on women's perspectives on teenage marriage and how women take a central role. This study aims to analyze the application of semiotic theory in the film Dua Hati Biru and explore the moral messages contained therein. By using a qualitative approach. Data collection techniques are carried out through observation, documentation, and literature studies. Meanwhile, data analysis follows the steps of sign identification, denotative, connotative, and myth analysis to gain a deeper understanding. The results of the study show that the denotative meaning in this film reflects Dara and Bima's efforts to build a harmonious family after getting pregnant out of wedlock, while the connotative meaning highlights the social stigma against young marriage. Meanwhile, the social myth in this film is related to young marriage, premarital pregnancy, and the role of parents. Society often gives a negative stigma to marriage at a young age, which creates social pressure for Bima and Dara. In addition, the myth about gender roles shows injustice, where women are considered fully responsible for raising children, while men are expected to be breadwinners. This film also highlights the role of the family as a source of support as well as conflict, where the hopes and expectations of the family can burden individuals. Behind their love story, this film implies hope and struggle to find happiness despite facing many challenges. Recommendations for further research are the need to analyze the psychological impact experienced by female characters and how these representations influence society's views on young marriage.
Pengaruh Personal Branding Nasywa Rahmah di Instagram @Awlapar terhadap Minat Kuliner di Kota Padang Azizah, Frecya Yoli; Nugroho, David Rizar; Yuliasari, Ika
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 5 No. 2 (2025): Mei - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v5i2.2831

Abstract

This study is motivated by self-image which is an important strategy for content creators in building an image on social media. Nasywa Rahmah is one of the culinary content creators who has succeeded in attracting the attention of the audience through her content. This study aims to analyze the influence of Nasywa Rahmah's personal branding on the culinary interests of people in Padang City. This study uses a quantitative method with an explanatory approach. Data were obtained through an online questionnaire with a purposive sampling technique involving 125 respondents who were followers of the @awlapar account. The independent variable in this study is self-image with three main indicators: characteristics, relevance, and consistency, while the dependent variable is culinary interest, measured using the AIDA model. This study uses data analysis carried out by simple linear regression using SPSS software. The results of the study showed that Nasywa Rahmah's personal branding influenced the culinary interests of the people of Padang City, which showed that Nasywa Rahmah's self-image was in the high category, and the respondents' culinary interests were also high. The results of the simple linear regression test showed that the three personal branding variables had a significant effect on culinary interests, both simultaneously and partially. The relevance variable gives the most dominant contribution to increasing culinary interest, indicating that strong and consistent personal branding can influence consumer preferences and behavior in choosing a place to eat. Thus, self-image through social media has great potential in supporting local culinary promotion.
Implementasi Komonikasi dalam Pemanfaatan Aplikasi Samsat Digital Nasional (Singnal) sebagai Digitalisasi Pelayanan Publik di Samsat Padang Mulyadi, Yandra; Arif, Ernita; ., Azwar
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 5 No. 2 (2025): Mei - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v5i2.2886

Abstract

The digitalization era has driven the transformation of public services through digital technology. In Padang City, the implementation of the SIGNAL application by the Samsat office aims to optimize motor vehicle administration services, yet its execution faces technical, socio-cultural, and institutional barriers, such as connectivity issues, resistance from senior generations toward digital technology, and limitations in human resources and budget. This study aims to analyze the implementation of communication in the utilization of the SIGNAL application at Samsat Padang as a form of digitalization in public services, The research employed a qualitative method with a constructivist paradigm and a case study approach. Data analysis was conducted using Everett M. Rogers’ Diffusion of Innovation Theory as the main framework, supported by Excellent Service Theory and the Technology Acceptance Model (TAM) to measure perceived ease of use and perceived usefulness of the application. The NVivo 12 software was used to identify dominant themes in the implementation of digital communication. The findings revealed five main points: transformation of communication patterns from conventional to integrated digital systems; improved public service effectiveness with reduced processing time; integration of communication systems and data security; responsive communication mechanisms based on citizen feedback; and optimization of communication channels enabling human resource reallocation. Efforts to overcome obstacles included user education, multi-channel communication, engagement of local influencers, and continuous evaluation. Data showed an increase in application adoption from 322 transactions in 2021 to 9,126 in 2024, indicating successful digital communication implementation, though wider outreach is still required.
Proses Akomodasi Komunikasi Petugas Kesehatan dengan Pasien di Rumah Sakit Bhayangkara TK. III Padang Putra, Nofri Andeska; Arif, Ernita; ., Azwar
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 5 No. 2 (2025): Mei - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v5i2.2911

Abstract

This study explores the communication accommodation process between healthcare providers and patients in improving health services at Bhayangkara Hospital Level III Padang. The research problem focuses on the complexity of communication in police hospitals with unique hierarchical rank structures, where data shows low referral rates of West Sumatra Police personnel (25.8%) and variations in patient satisfaction regarding healthcare provider communication aspects. This study aims to analyze the communication accommodation process, identify strategies implemented by healthcare providers, and analyze factors influencing the process. The research uses qualitative methods with a case study approach and constructivist paradigm, involving 15 informants from hospital management, healthcare providers, and patients selected through purposive sampling. Data collection was conducted through in-depth interviews, non-participant observation, and documentation study, then analyzed using the interactive model of Miles, Huberman, and Saldana with NVivo 12 assistance. Research findings identify four stages of iterative-adaptive communication accommodation process (initial assessment, communication adaptation, understanding verification, and further modification), six accommodation strategies (interpretability, convergence, divergence, emotional expression, discourse management, and interpersonal control), and four factors influencing the process (structural-institutional, individual, situational, and policy-program factors). The research produces a new theoretical model called "Adaptive-Hierarchical Communication Accommodation" that explains the phenomenon of "adaptation duality" where healthcare providers perform dual adaptation to individual patient characteristics and their hierarchical positions. Research recommendations include adopting the four-stage model as an integrated communication operational standard, developing adaptive-hierarchical communication training programs and implementing objective triage systems with strengthening the "Professional First, Rank Second" principle to improve healthcare service quality in police hospitals.
Gatekeeping Perspektif Westley dan Mclean pada Berita Bola www.pikiran-rakyat.com Gumiliar, Fajar; Hermawandi, Yandi; ., Firmansyah
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 5 No. 2 (2025): Mei - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v5i2.2985

Abstract

  This study addresses the challenge faced by digital media in maintaining accuracy and preventing the spread of hoaxes, particularly in football journalism. The rapid flow of digital content requires media organizations to maintain public trust without compromising journalistic standards. In this context, the information filtering process becomes crucial to ensure the credibility and quality of news content presented to the audience. The aim of this study is to explore the application of Bruce Westley and Malcolm McLean’s gatekeeping theory in the production of football news at www.pikiran-rakyat.com. The research focuses on the roles of the communicator (reporter) and the gatekeeper (editor) in determining which information is fit for publication. This research uses a qualitative method to gain an in-depth understanding of newsroom practices. Data were collected through unstructured interviews and documentation of journalistic work routines. The data analysis follows Miles and Huberman’s interactive model, consisting of three core components: data reduction, data display, and conclusion drawing and verification. The findings reveal that reporters and editors collaborate in performing the gatekeeping function. Reporters are responsible for identifying relevant news issues and producing accurate, neutral narratives, while editors filter and refine content to align with editorial standards. The study concludes that Westley and McLean’s model is effective in describing editorial mechanisms in preventing misinformation and maintaining news quality within the competitive digital media landscape.
Manajemen Komunikasi Badan Narkotika Nasional Kabupaten Bantul dalam Merehabilitasi Remaja Pengguna Narkoba Putri, Mutiara Dahlia Elisa; Prathisara, Gibbran
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 5 No. 2 (2025): Mei - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v5i2.3261

Abstract

This study focuses on the communication management implemented by the National Narcotics Agency (BNNK) of Bantul Regency in its rehabilitation efforts for adolescent drug users. Drug abuse in Indonesia, particularly in Bantul Regency, shows alarming figures, with victims coming from various groups, ranging from teenagers to the elderly. However, adolescents are the main target group in this rehabilitation program, considering that during adolescence there is a tendency for high curiosity that makes them vulnerable to drug abuse. This study also aims to understand how the communication management approach implemented by BNNK Bantul in assisting the rehabilitation process of adolescent drug users who have a desire to recover from their addiction and how communication management that includes planning, organization, implementation, and evaluation can support the rehabilitation process with a humanistic, educational approach, and involving family and community. This study uses a qualitative method with a descriptive approach. Data were obtained through primary and secondary data collection, including in-depth interviews with 5 informants selected through participatory observation, and documentation. All collected data were analyzed thematically and verified using triangulation techniques to ensure the accuracy and validity of the information. The results of the study show that structured and synergistically integrated communication can create an environment conducive to adolescent recovery, with appropriate message management, appropriate media, and regular evaluation as a basis for program improvement in the future.
Dari Warga untuk Desa: Peran Komunikasi Partisipatif dalam Pengelolaan Dana Desa Nurhaliza, Wa Ode Sitti
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 5 No. 3 (2025): September - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v5i3.2691

Abstract

This article discusses the complexities associated with the administration of village funds in Indonesia, particularly in relation to cases of misuse and corruption at the village level. Despite the primary objective of village funds to improve welfare and promote development in rural areas, the lack of transparency and community participation in the planning and monitoring processes often leads to fund misappropriation. This paper aims to identify the factors contributing to the misuse of village funds and analyze the role of participatory communication in enhancing transparency and accountability in village fund management. Using a literature review method and a qualitative descriptive approach, this study explores various academic sources and cases of village fund misuse in Indonesia. The findings indicate that the main factors contributing to fund misappropriation include the low quality of human resources among village officials, weak community involvement, inadequate oversight, and economic pressures. To address these issues, this article recommends a participatory communication approach that includes increasing access to information through village websites and social media, actively involving the community in planning and monitoring processes, and enhancing the capacity of village officials through training on financial transparency and public communication. Additionally, the role of local organizations such as PKK (Family Welfare Empowerment), Karang Taruna (Youth Organization), and the Village Consultative Body (BPD) should be strengthened in overseeing the use of village funds. By implementing participatory communication effectively, communities can actively engage in every stage of village fund management, thereby improving transparency and accountability while minimizing the potential for misuse. This approach is expected to support more sustainable village development that prioritizes the welfare of the community.
Menakar Minat Masyarakat dalam Belajar Bahasa Isyarat: Antara Kesadaran Sosial dan Tren Komunikasi Inklusif Onggo, Livia Talisa
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 5 No. 3 (2025): September - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v5i3.3064

Abstract

Limited public understanding and access to sign language learning has contributed to ongoing communication barriers for the deaf community in Indonesia. This study aims to explore public interest in learning sign language, focusing on motivation, learning methods, challenges encountered, and its impact on interpersonal communication and social relationships. This study uses a descriptive qualitative approach through focus group discussions (FGD), involving three informants with different backgrounds: students, private employees, and workers in the creative industry. This technique allows researchers to obtain an in-depth picture of their experiences and perceptions of the sign language learning process. The findings reveal that primary motivations include curiosity, social media exposure, social empathy, and emotional connection. Learning methods vary from digital platforms to structured community-led classes. The main challenges are gesture complexity and limited access to formal learning tools. However, sign language education increases non-verbal sensitivity, enhances social connectedness, and cultivates a more inclusive society. Interpersonal communication theory and diffusion of innovation theory prove effective in explaining how sign language is adopted by the wider public. This underscores the importance of cross-sector collaboration to broaden access and support for sign language learning as part of inclusive communication efforts in Indonesia. Cross-sector collaboration is essential to expand access and support for sign language learning as part of promoting inclusive communication in Indonesia.

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