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Jurnal Ilmiah SOSIO AGRIBIS
Published by Universitas Wijaya Kusuma Surabaya
ISSN : 14121816     EISSN : 26144549     DOI : -
Core Subject : Economy, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences
Scientific Journal of SOSIO AGRIBIS was first published in 2001 based on the Rector Decree University of Wijaya Kusuma Surabaya No. Kep. 36/UWKS/V/2001 dated on May 1st, 2001, with biannual frequency of publication, in July and December. This journal contains writings in the form of research articles and review related to agribusiness. With the name change on the study program of socio-economic into study program of agribusiness and in line with the up to date development, then in 2017 this journal changes by accommodating on-line publications without eliminating print publications.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 140 Documents
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Analisis Kelayakan Usahatani Tanaman Pangan di Kabupaten Bondowoso Tahun 2021 Lediana Miravaleri Waju; Markus Patiung; Erna Haryanti Koestedjo
Jurnal Ilmiah Sosio Agribis Vol 22, No 2 (2022): Jurnal Ilmiah Sosio Agribis Vol 22 No 2
Publisher : Study Program of Agribusiness, Faculty of Agriculture, University of Wijaya Kusuma Surabay

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/jisa22220221973

Abstract

Bondowoso Regency has quite large prospects for food crops, but the level of feasibility is still unknown. The orientation of farmers in the Bondowoso area is still a sub-system that can only meet family food needs. The research entitled Analysis of the Feasibility of Food Crop Farming in Bondowoso Regency in 2021. The purpose of this research is to analyze the finances of food crop farming in Bondowoso Regency. To analyze the Feasibility of Food Crop Farming in Bondowoso Regency. The type of research used is a survey method conducted in Bondowoso Regency. The sampling technique was carried out using a practical method, namely using the Kretjie Table and the Slovin Formula. The data population in this study is the total number of farmer households in 23 sub-districts in Bondowoso Regency. This research method uses the method of feasibility analysis of farming. With a population of 270 farmers. The results showed that: (1) The cost of farming food crops is Rp. 19,288,500/year. The receipt is Rp. 25,200,000/year. (2) The amount of income (profit) on food crop farming in Bondowoso district is IDR 5,911,500/year. The amount of R/C in food crop farming in Bondowoso district is 1.3 greater than 1. From the results of the feasibility analysis, it shows that food crop farming in Bondowoso district is feasible or provides benefits from a financial aspect.Keywords: Analysis Financial, Farming Feasibility, Food Crops, Profit
Analisis Preferensi Konsumen Buah Kiwi pada Hypermart di Kota Surabaya Vanya Agita Sari; Teguh Soedarto; Prasmita Dian Wijayati
Jurnal Ilmiah Sosio Agribis Vol 22, No 2 (2022): Jurnal Ilmiah Sosio Agribis Vol 22 No 2
Publisher : Study Program of Agribusiness, Faculty of Agriculture, University of Wijaya Kusuma Surabay

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/jisa22220222518

Abstract

This study examines the consumer preferences for kiwi fruit at Hypermart. The purpose of this study is to determine the characteristics of consumers of kiwi fruit, analyze the attributes of kiwi fruit that are considered by consumers, and analyze the level of consumer satisfaction when buying kiwi fruit at Hypermart. In this study, using the purposive sampling technique, we obtained as many as 50 respondents. The analysis used is descriptive analysis, Fishbein, and Likert scale analysis. The results of this study are: 1) The characteristics of kiwifruit consumers are dominated by women, aged 21–30 years; the latest education is a bachelor's degree (S1); they work as private employees with a monthly income of > 5,000,000. 2) The most important attribute to be considered by consumers is the taste attribute, and consumers give a positive attitude towards all attributes of kiwi fruit. In addition to the taste attribute, the other two attributes that are considered by consumers are benefits and nutritional content. 3) Consumers give very satisfied responses when shopping for kiwi fruit at Hypermart. Among the six elements of the proposed statement, the one most highly satisfied by consumers is the quality of the kiwi fruit at Hypermart.Keywords: Attributes, Characteristics, Consumer Preference, Consumer Satisfaction, Kiwi Fruit
Analisis Preferensi Konsumen Bunga Krisan Potong (Chrysanthemum morifolium) Di Jawa Timur Tina Arum Afiati; Koesriwulandari Koesriwulandari; Erna Haryanti Koestedjo
Jurnal Ilmiah Sosio Agribis Vol 22, No 2 (2022): Jurnal Ilmiah Sosio Agribis Vol 22 No 2
Publisher : Study Program of Agribusiness, Faculty of Agriculture, University of Wijaya Kusuma Surabay

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/jisa22220221986

Abstract

This study aims to analyze the attributes of cut chrysanthemums that have a relationship with the consumption of cut chrysanthemums in East Java, analyze the attributes of cut chrysanthemums that are preferred and most considered in East Java and analyze consumer attitudes towards the attributes of cut chrysanthemums in East Java. The research location was determined deliberately, namely in East Java which is a consumptive area for cut flowers. Respondents were determined by the Solvin Formula, namely 100 respondents. The analytical method used is the chi-square analysis method and fishbein multi-attribute analysis. The results showed that: Attributes that were significantly related to the consumption of cut chrysanthemum flowers were type attributes, consumer preferences in East Java were spray cut chrysanthemum flowers, white in color, and in the shape of a pompom. The attribute of cut chrysanthemums that is most considered in purchasing decisions is the color attribute. The most considered to the less considered attributes are color, shape, and type. Consumer attitudes towards the attributes of shape, type, and color of cut chrysanthemum flowers are positive.Keywords: Chrysanthemum Flower, Chi-Square Analysis, Consumer Preference, Fishbein Multiattribute Analysis
ANALISIS SEKTOR AGRIBISNIS SEBAGAI SEKTOR POTENSIAL YANG BERKELANJUTAN DI KABUPATEN MAGETAN Febrianty Fauziyah Yauma Wulida; Markus Patiung; Diah Tri Hermawati
Jurnal Ilmiah Sosio Agribis Vol 22, No 2 (2022): Jurnal Ilmiah Sosio Agribis Vol 22 No 2
Publisher : Study Program of Agribusiness, Faculty of Agriculture, University of Wijaya Kusuma Surabay

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/jisa22220221988

Abstract

The aims of this study are as follows: to analyze the agribusiness sector as a basic or potential sector in Magetan Regency, to analyze whether the agribusiness sector is a sustainable sector or not in Magetan Regency, to analyze whether the agribusiness sector is a fast-growing and slow-growing sector or a slow-growing advanced sector. slow. This research method uses LQ analysis, DLQ and Klasen Typology analysis. LQ analysis obtained LQ value = 3.34, meaning that the agribusiness sector of Magetan Regency production can meet the needs of the people of Magetan Regency and can even be exported to other regions or abroad, and can prosper the people of Magetan Regency. The DLQ analysis obtained a value of 2.16, meaning that the sector is superior and will remain the basis now and in the future. This shows that the agribusiness sector is a sustainable sector. The comparison between LQ and DLQ produces where LQ = 3.34 while DLQ = 2.16, so that LQ > 1 and DLQ > 1, where the agribusiness sector is the leading sector, meaning that currently the agribusiness sector in Magetan Regency remains the base sector in the present and future. The results of the Klassen typology analysis show the results of rik > ri and yi > yik, where the agribusiness sector is included in the criteria of a fast growing and fast growing sector.Keywords: Agribusiness Sector, LQ, DLQ, Klasen Typology
Analisis Faktor Alih Fungsi Lahan Pertanian ke Non Pertanian di Jawa Timur Rozci, Fatchur; Roidah, Ida Syamsu
Jurnal Ilmiah Sosio Agribis Vol 23, No 1 (2023): Jurnal Ilmiah Sosio Agribis Vol 23 No 1
Publisher : Study Program of Agribusiness, Faculty of Agriculture, University of Wijaya Kusuma Surabay

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/jisa23120233192

Abstract

ABSTRACTThis research has the aim of analyzing and knowing the impact that has occurred on the conversion of agricultural land to non-agricultural land in East Java. This research uses a qualitative approach with descriptive research methods. The data used comes from several national journal literatur. The analysis used in this study uses descriptive analysis. The results showed that the transition was caused by two factors, namely direct (micro) factors such as education level, income, economic capacity, land tax, land price, and land location. Second, indirect (macro) factors related to land conversion that occur at the regional level do not directly influence farmers' decisions. This also has a positive impact on meeting the needs for community growth such as fulfilling settlements, industry and other supporting facilities. As well as the negative impact it causes a decrease in farmers' income which indirectly eliminates the livelihoods of farm workers so that the threat of a food crisis will appear in this country.Keywords: land use change, land conversion, income farmers.ABSTRAKPenelitian ini memiliki tujuan untuk menganalisis dan mengetahui dampak yang telah terjadi terhadap konversi lahan pertanian menjadi lahan non pertanian di Jawa Timur. Penelitian ini menggunakan pendekatan kualitatif dengan metode penelitian deskriptif. Data yang digunakan berasal dari beberapa literatur jurnal nasional. Analisis yang digunakan dalam penelitian ini menggunakan analisis deskriptif. Hasil penelitian menunjukkan bahwa transisi disebabkan oleh dua faktor, yaitu faktor langsung (mikro) seperti tingkat pendidikan, pendapatan, kapasitas ekonomi, pajak tanah, harga tanah, dan lokasi tanah. Kedua, faktor tidak langsung (makro) terkait konversi lahan yang terjadi di tingkat daerah tidak secara langsung mempengaruhi keputusan petani. Hal ini juga berdampak positif terhadap pemenuhan kebutuhan pertumbuhan masyarakat seperti pemenuhan permukiman, industri dan fasilitas pendukung lainnya. Serta dampak negatifnya menyebabkan penurunan pendapatan petani yang secara tidak langsung menghilangkan mata pencaharian buruh tani sehingga ancaman krisis pangan akan muncul di negeri ini.Kata Kunci: Perubahan penggunaan lahan, konversi lahan, pendapatan petani.
STRATEGI PENGEMBANGAN AGRIBISNIS NANAS VARIETAS QUEEN ASAM GULAS DI DESA NGANCAR KECAMATAN NGANCAR KABUPATEN KEDIRI Ratih Hapsari; Koesriwulandari Koesriwulandari; Erna Haryanti
Jurnal Ilmiah Sosio Agribis Vol 23, No 1 (2023): Jurnal Ilmiah Sosio Agribis Vol 23 No 1
Publisher : Study Program of Agribusiness, Faculty of Agriculture, University of Wijaya Kusuma Surabay

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/jisa23120232827

Abstract

ABSTRACTThis research entitled Pineapple Agribusiness Development Strategy Queen Asam Gulas Variety (Ananas comosus l. merr) in Ngancar Village, Ngancar District, Kediri Regency aims to analyze internal and external factors and formulate a strategy for developing pineapple agribusiness varieties queen asam gulas in Ngancar Village, Ngancar District, Kediri Regency, East Java. The results showed that the internal factors of the pineapple agribusiness strategy of the queen asam gulas variety had 4 strengths and 4 weaknesses. External factors of pineapple agribusiness strategy queen asam gulas variety there are 3 opportunities and 3 threats. The IFAS value is 0.20 and the EFAS value is 0.65. The SWOT analysis diagram shows that the agribusiness development strategy of pineapple variety queen asam gulas lies in quadrant I which means a strategy made by using strength to attract existing opportunities. Aggressive strategy is a strategy that shows in a favorable position, pineapple development in Ngancar Village, Ngancar District, by using strength to seize existing opportunities.Keywords: Agribusiness, Development strategy, SWOT analysis..ABSTRAKPenelitian ini berjudul Strategi Pengembangan Agribisnis Nanas Varietas queen asam gulas (Ananas comosus l. merr) di Desa Ngancar, Kecamatan Ngancar, Kabupaten Kediri bertujuan menganalisis faktor internal dan eksternal dan merumuskan strategi pengembangan agribisnis nanas varietas queen asam gulas di Desa Ngancar, Kecamatan Ngancar, Kabupaten Kediri Jawa Timur. Hasil penelitian menunjukkan bahwa faktor internal strategi agribisnis nanas varietas queen asam gulas terdapat 4 kekuatan (Strength) dan mempunyai 4 kelemahan (Weakness). Faktor eksternal strategi agribisnis nanas varietas queen asam gulas terdapat 3 peluang (Opportunity) dan 3 ancaman (Threats). Nilai IFAS sebesar 0,20 dan nilai EFAS sebesar 0,65. Diagram analisis SWOT menunjukkan bahwa strategi pengembangan agribisnis nanas varietas queen asam gulas terletak pada kuadran I yang artinya strategi yang dibuat dengan menggunakan kekuatan untuk menarik peluang yang ada. Strategi agresif adalah strategi yang menunjukkan pada posisi yang menguntungkan, pengembangan nanas di Desa Ngancar Kecamatan Ngancar dengan menggunakan kekuatan untuk meraih peluang yang ada.Kata kunci : Agribisnis, Strategi Pengembangan, Analisis SWOT.
Analisis Kelayakan Usahatani Exotic Fish Indonesia Nisa Hafi Idhoh Fitriana
Jurnal Ilmiah Sosio Agribis Vol 23, No 1 (2023): Jurnal Ilmiah Sosio Agribis Vol 23 No 1
Publisher : Study Program of Agribusiness, Faculty of Agriculture, University of Wijaya Kusuma Surabay

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/jisa23120233193

Abstract

ABSTRACTFarming feasibility is an effort to determine the feasibility level of a business seen from certain parameters or eligibility criteria. Farming can be said to be feasible if it is able to provide benefits to farmers and farmers obtain income that can cover all costs incurred for procuring factors of production. The focus of this research is to analyze ornamental fish farming in the "Exotic Fish Indonesia" Farmer Group whether it is feasible or not and to find out whether the farming is profitable. The R/C analysis yields more than 1, it can be said that the farming group "Exotic Fish Indonesia" is feasible and the BEP analysis results that the farming group "Exotic Fish Indonesia" needs to be evaluated because the production BEP cannot achieved, and companies must evaluate variable costs to achieve higher efficiencies. Furthermore, it is hoped that the Farmer Group "Exotic Fish Indonesia" farming business can be developed by increasing output and marketing their products more deeply so that more interested people come and buy them.Keywords: Farming, Feasibility, Profit.ABSTRAKKelayakan usahatani merupakan upaya untuk mengetahui tingkat kelayakan suatu usaha dilihat dari parameter atau kriteria kelayakan tertentu. Usahatani dapat dikatakan layak apabila mampu memberikan keuntungan kepada petani dan petani memperoleh penerimaan yang dapat menutup seluruh biaya yang dikeluarkan untuk pengadaan faktor-faktor produksi. Fokus penelitian ini adalah untuk menganalisis usahatani ikan hias pada Kelompok Tani “Exotic Fish Indonesia” apakah layak dijalankan atau tidak serta mengetahui apakah usahatani tersebut mendapat keuntungan. Analisis R/C mendapatkan hasil lebih dari 1, hal ini dapat dikatakan bahwa usahatani Kelompok Tani "Exotic Fish Indonesia" layak dijalankan dan analisis BEP mendapatkan hasil bahwa usahatani Kelompok Tani "Exotic Fish Indonesia" perlu untuk dievaluasi karena pada usahatani tersebut BEP produksi tidak dapat dicapai, dan perusahaan harus mengevaluasi biaya variabel untuk mencapai efisiensi yang lebih tinggi. Selanjutnya diharapkan usahatani Kelompok Tani "Exotic Fish Indonesia" dapat dikembangkan yaitu dengan meningkatkan output dan lebih dalam memasarkan hasil produksinya agar lebih banyak peminat yang datang dan membelinya.Kata Kunci: Usahatani, Kelayakan, Keuntungan.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI ALIH FUNGSI LAHAN PERTANIAN DI DESA KUWU KECAMATAN BALEREJO KABUPATEN MADIUN Monissa Citrahayu Sumawardhani; Nugrahini Susantinah Wisnujati; Erna Haryanti
Jurnal Ilmiah Sosio Agribis Vol 23, No 1 (2023): Jurnal Ilmiah Sosio Agribis Vol 23 No 1
Publisher : Study Program of Agribusiness, Faculty of Agriculture, University of Wijaya Kusuma Surabay

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/jisa23120232828

Abstract

ABSTRACTThis study aims to analyze the characteristics of farmers who change the function of agricultural land and analyze the factors that influence farmers' decisions in converting agricultural land in Kuwu Village, Balerejo District, Madiun Regency. The sample of this research is farmers who have converted their agricultural land in Kuwu Village, Balerejo District, Madiun Regency. This study uses primary and secondary data, and the method of analysis used is multiple linear regression. The results showed that the characteristics of farmers who converted agricultural land in Kuwu Village were generally elderly farmers, male, had low education, and had worked as farmers for 26-35 years with 0-2 family members. Several factors significantly influence farmers' decisions in converting agricultural land in Kuwu Village, including the age of the farmer, the number of family dependents, the education level of the farmer, the income derived from farming, and the area of land owned by the farmer. However, length of farming experience, type of irrigation, and land fertility did not have a significant effect on the area of land converted.Keywords: land use change, land conversion, income farmers.ABSTRAKPenelitian ini bertujuan untuk menganalisis karakteristik petani yang melakukan alih fungsi lahan pertanian serta menganalisis faktor-faktor yang mempengaruhi keputusan petani dalam mengalihfungsikan lahan pertanian di Desa Kuwu, Kecamatan Balerejo, Kabupaten Madiun. Sampel penelitian ini adalah para petani yang telah mengalihfungsikan lahan pertanian mereka di Desa Kuwu, Kecamatan Balerejo, Kabupaten Madiun. Penelitian ini menggunakan data primer dan sekunder, dan metode analisis yang digunakan adalah regresi linier berganda. Hasil penelitian menunjukkan bahwa karakteristik petani yang melakukan alih fungsi lahan pertanian di Desa Kuwu umumnya adalah petani lanjut usia, berjenis kelamin laki-laki, berpendidikan rendah, dan telah bekerja sebagai petani selama 26-35 tahun dengan tanggungan keluarga sebanyak 0-2 orang. Beberapa faktor yang signifikan mempengaruhi keputusan petani dalam melakukan alih fungsi lahan pertanian di Desa Kuwu antara lain usia petani, jumlah tanggungan keluarga, tingkat pendidikan petani, pendapatan yang diperoleh dari usaha pertanian, dan luas lahan yang dimiliki oleh petani tersebut. Namun, lama pengalaman bertani, jenis irigasi, dan kesuburan lahan tidak memiliki pengaruh signifikan terhadap luas lahan yang dialih fungsikan.Kata Kunci: Keputusan Petani, Karakteristik Petani, Alih Fungsi Lahan Pertanian.
PERSEPSI PETANI MELAKSANAKAN ALIH FUNGSI LAHAN PERTANIAN (Studi Kasus di Kecamatan Tarokan, Kabupaten Kediri, Jawa Timur) Ardian Kardiono; Nugrahini Susantinah Wisnujati; Endang Siswati
Jurnal Ilmiah Sosio Agribis Vol 23, No 1 (2023): Jurnal Ilmiah Sosio Agribis Vol 23 No 1
Publisher : Study Program of Agribusiness, Faculty of Agriculture, University of Wijaya Kusuma Surabay

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/jisa23120232829

Abstract

ABSTRACTThis study entitled Perceptions of Farmers Implementing Agricultural Land Conversion (Case Study: Tarokan District, Kediri Regency, East Java) aims to analyze farmers' perceptions of agricultural land conversion, and analyze factors that affect agricultural land conversion in Tarokan District, Kediri Regency. This method uses case studies, the research location is selected purposively. The data analysis used in this study is descriptive analysis to analyze farmers' perceptions and multiple linear regression data analysis using SMARTPLS software version 3 to analyze factors that influence farmers' perceptions to carry out land use conversion. Based on the results of the study, it was concluded that farmers' perceptions of agricultural land conversion in Tarokan District on average have a perception that they are still hesitant about airport development decisions, due to limited farmers' knowledge about the reasons and objectives of airport development. Multiple linear regression analysis obtained the results that the factors that influence the perception of farmers to carry out land use change, the factor that has a significant influence is the government while economic factors and social factors do not significantly affect the perception of farmers to carry out agricultural land conversionKeywords: Farmers perceptions, Land conversion, Economic Factors, Social Factors, Government.ABSTRAKPenelitian ini berjudul Persepsi Petani Melaksanakan Alih Fungsi Lahan Pertanian (Studi Kasus: Kecamatan Tarokan, Kabupaten Kediri, Jawa Timur) bertujuan untuk menganalisis persepsi petani terhadap alih fungsi lahan pertanian, dan menganalisis faktor-faktor yang mempengaruhi alih fungsi lahan pertanian di Kecamatan Tarokan Kabupaten Kediri. metode ini menggunakan studi kasus, lokasi penelitian dipilih secara purposive. Analisis data yang digunakan pada penelitian ini adalah analisis deskriptif untuk menganalisis persepsi petani dan analisis data regresi linier berganda menggunakan software SMARTPLS versi 3 untuk menganalisis faktor-faktor yang mempengaruhi persepsi petani untuk melaksanakan alih fungsi lahan. Berdasarkan hasil penelitian maka disimpulkan persepsi petani terhadap alih fungsi lahan pertanian di Kecamatan Tarokan rata-rata memiliki persepsi masih ragu-ragu terhadap keputusan pembangunan bandar udara, karena keterbatasan pengetahuan petani mengenai alasan dan tujuan pembangunan bandar udara tersebut. Analisis regresi linier berganda memperoleh hasil bahwa faktor-faktor yang mempengaruhi persepsi petani untuk melaksanakan alih fungsi lahan, faktor yang berpengaruh secara signifikan yaitu pemerintah sedangkan faktor ekonomi dan faktor sosial tidak berpengaruh secara signifikan terhadap persepsi petani untuk melaksanakan alih fungsi lahan pertanian.Kata Kunci: Persepsi Petani, Alih Fungsi Lahan, Faktor Ekonomi, Faktor Sosial, Pemerintah.
EFISIENSI PEMASARAN NANAS QUEEN ASAM GULAS DI DESA NGANCAR KECAMATAN NGANCAR KABUPATEN KEDIRI Dwi Nor Hayati Ramadhani; Koesriwulandari Koesriwulandari; Erna Haryanti
Jurnal Ilmiah Sosio Agribis Vol 23, No 1 (2023): Jurnal Ilmiah Sosio Agribis Vol 23 No 1
Publisher : Study Program of Agribusiness, Faculty of Agriculture, University of Wijaya Kusuma Surabay

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/jisa23120232863

Abstract

ABSTRACTThis study is entitled Marketing Efficiency of Pineapple Queen Asam Gulas (Annanas comosus (L). Merr) in Ngancar Village, Ngancar District, Kediri Regency aims to analyze marketing channels and measure the efficiency level of Pineapple Queen Asam Gulas marketing channels in Ngancar Village, Ngancar District, Kediri Regency. The results of this study show that marketing analysis using margin analysis obtained a total marketing margin of Rp. 1,200 for marketing channel I, for marketing channel II collectors obtained Rp. 500 and retailers got Rp. 1,000 for marketing channel III collectors obtained a marketing margin of Rp. 500. and for wholesalers obtained Rp. 800 As for marketing efficiency Pineapple Queen Asam Gulas has an efficient value of 4% on channel I,  6% for channel II and 10% for channel III. It is said that the channel that has the most efficient value is channel I, because there are fewer marketing channels compared to marketing channels II and III.Keywords: Cooperative, Cooperative Role, Pineapple Farmer's Income.ABSTRAKPenelitian ini berjudul Efisiensi Pemasaran Nanas Queen Asam Gulas (Annanas comosus (L). Merr) di Desa Ngancar Kecamatan Ngancar Kabupaten Kediri bertujuan untuk menganalisis saluran pemasaran dan mengukur tingkat efisiensi saluran pemasaran Nanas Queen Asam Gulas di Desa Ngancar Kecamatan Ngancar Kabupaten Kediri. Hasil penelitian ini menunjukkan bahwa analisis pemasaran dengan menggunakan analisis marjin memperoleh total marjin pemasaran sebesar Rp. 1.200 untuk saluran pemasaran I, untuk saluran pemasaran II pengepul memperoleh Rp. 500 dan pengecer mendapatkan Rp.1.000 untuk saluran pemasaran III pengepul memperoleh marjin pemasaran sebesar Rp.500. dan untuk pedagang besar memperoleh sebesar Rp. 800 Sedangkan untuk efisiensi pemasaran Nanas Queen Asam Gulas memiliki nilai efisien 4% pada saluran I, 6% untuk saluran II dan 10% untuk saluran III. Hal ini dikatakan bahwa saluran yang memiliki nilai paling efisien adalah saluran I, dikarenakan saluran pemasarannya lebih sedikit dibanding dengan saluran pemasaran II dan III.Kata Kunci : Koperasi, Peran Koperasi, Pendapatan Petani Nanas.

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