cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Mohammad Rofiuddin
Contact Email
nurscienceinstitute@gmail.com
Phone
+6285727325650
Journal Mail Official
journal.jmdb@gmail.com
Editorial Address
Nur Science Institute Jl. Abdul Majid Cabean Mangunsari Sidomukti, Salatiga, Jawa Tengah
Location
Kota salatiga,
Jawa tengah
INDONESIA
Journal of Management and Digital Business
Published by Nur Science Institute
ISSN : -     EISSN : 27979555     DOI : https://doi.org/10.53088/jmdb
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Journal of Management and Digital Business [2797-9555]contains articles based on conceptual studies and research results in the field of management and business, including organizational behavior, leadership, human resources management, innovation, it, operations and supply chain management, marketing management, strategic management, entrepreneurship, green business, banking management, healthcare and hospital management, business management, strategic management, and digital business.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 136 Documents
 10   11   12   13   14 
Analisis social return on investment program CSV berbasis ekonomi sirkular untuk pemberdayaan UMKM Wibowo, Catur Prasetya; Ekowati, Dian
Journal of Management and Digital Business Vol. 5 No. 2 (2025): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v5i2.1874

Abstract

Creating Shared Value (CSV) offers a transformative approach to aligning business performance with societal progress. This study examines a CSV initiative by Universitas Airlangga that integrates circular economy principles to empower Micro, Small, and Medium Enterprises (MSMEs) in maggot and oyster mushroom cultivation in Surabaya, Indonesia. Conducted from February to May 2025, the program combined waste-to-resource innovation with community capacity building, directly targeting Sustainable Development Goals (SDGs) on poverty reduction, responsible production, and partnerships. Employing a mixed-method case study and the Social Return on Investment (SROI) framework, data were obtained through interviews, field observations, and financial analysis. The program achieved an exceptional SROI ratio of 32.02:1, indicating over thirty-two times the investment’s value returned as social benefits. Key outcomes include income growth, improved waste management, skill enhancement, and stronger community cohesion. This research advances the empirical understanding of CSV–circular economy integration and underscores the pivotal role of higher education institutions in catalyzing local-level social innovation.
Promosi digital, daya tarik iklan, citra merek, dan strategi tagline gratis ongkir dalam mendorong keputusan pembelian generasi Z di Tokopedia Taufiq, Yudi Muahamad; Cahya, Handy Nur; Aryanto, Vincent Didiek Wiet; Anomsari, Ariati
Journal of Management and Digital Business Vol. 5 No. 2 (2025): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v5i2.1876

Abstract

Advancements in information technology have accelerated the growth of online marketplaces, creating intense competition among e-commerce platforms in Indonesia. Generation Z, as a digital-native consumer group, represents a crucial segment to understand in the context of online shopping behavior. This study aims to evaluate the factors influencing Generation Z’s purchasing decisions on Tokopedia, focusing on promotion, advertising appeal, brand image, and the “free shipping” tagline. A quantitative research approach was employed using a survey of 106 respondents. The data were analyzed with Structural Equation Modeling–Partial Least Squares (SEM-PLS) using SmartPLS 4. The results reveal that promotion, brand image, and the “free shipping” tagline have a significant positive effect on purchasing decisions, while advertising appeal does not show a significant influence. These findings provide new insights into enhancing the effectiveness of marketing strategies in responding to Generation Z’s preferences in the digital era. The study’s implications highlight the importance for Tokopedia to strengthen its brand image, maintain consistent promotional strategies, and continue leveraging the “free shipping” tagline as a core marketing strategy.
Sustainable supply chain practices and business performance of culinary MSMEs in West Java Fauzan, Tribowo Rachmat; Sudrajat, Ajeung Syilva Syara Noor Silmi
Journal of Management and Digital Business Vol. 5 No. 2 (2025): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v5i2.1956

Abstract

This study explores the relationship between sustainable supply chain practices and the business performance of Culinary MSMEs in West Java, Indonesia. Using a quantitative approach, data were gathered from 292 Culinary MSMEs through structured questionnaires and analyzed using SEM-PLS with SmartPLS software. The research examines three dimensions of sustainable practices—environmental, social, and economic—and their impact on MSME performance. Findings show that sustainable supply chain practices positively and significantly influence business performance by enhancing operational efficiency, customer satisfaction, and market reputation. The study provides empirical evidence from a developing country context and emphasizes the strategic importance of sustainability for MSMEs aiming to remain competitive and resource-efficient while addressing environmental and social challenges. It also highlights the role of policymakers and supply chain stakeholders in supporting sustainability integration within MSME operations. The study recommends future research to consider longitudinal or comparative approaches across regions to deepen insights into sustainable food supply chain practices.
Eksplorasi electronic word of mouth melalui Instagram, harga, micro influencer, dan perceived value pada minat Beli Nail Art Novasa, Sheena Amelia; Kusuma, Pradana Jati
Journal of Management and Digital Business Vol. 5 No. 2 (2025): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v5i2.1685

Abstract

This study aims to examine the effects of Electronic Word of Mouth (E-WOM), price, micro influencers, and perceived value on purchase intention for Nail Art services at Sheeme Nails in Semarang, Indonesia. A quantitative survey design was employed, and data were collected through an online questionnaire using a five-point Likert scale. The study population consisted of Sheeme Nails customers, with a total of 170 respondents selected using purposive sampling. Data were analyzed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) approach. The results reveal that E-WOM, micro influencers, and self-actualization perceived value have a positive and significant influence on purchase intention, while price and prestige perceived value show no significant effect. Furthermore, the interaction between self-actualization perceived value and E-WOM is significant, indicating that a stronger drive for self-actualization enhances the influence of E-WOM on purchase decisions. In contrast, interactions between self-actualization perceived value and both price and micro influencers are not significant, nor are any of the interactions involving prestige perceived value.
Analisis komparatif dampak fear of missing out (FOMO) terhadap impulse buying pada generasi milenial dan generasi Z di Kota Bandung Juliandhani, Audie Fricylia; Tjahjawati, Sri Surjani
Journal of Management and Digital Business Vol. 5 No. 2 (2025): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v5i2.1838

Abstract

The development of technology and social media has influenced consumption behavior, especially among Generation Z and Millennials. One of the consequences that arises is the Fear of Missing Out (FOMO) phenomenon, which is a feeling of anxiety about missing out on trends or information that encourages someone to make spontaneous purchases. The purpose of this study is to analyze the effect of FOMO on impulsive buying behavior and to compare its impact on Generation Z and Millennials in Bandung City. This study uses a quantitative approach with a purposive sampling technique. The study involved 270 respondents, comprising 135 from Generation Z and 135 from Millennials. Data collection was carried out through an online survey with a research duration of 40 days. The results of the analysis show that FOMO has a significant influence on impulsive buying in both generation groups. However, its influence is greater in Generation Z compared to Millennials. This condition is due to Generation Z's closeness to technology and social media, which makes them more susceptible to FOMO.
Peran price, brand trust dan brand image terhadap purchase decision pada Kopi Good Day di Kabupaten Jepara Putri, Tita Amalia; Huda, Nurul
Journal of Management and Digital Business Vol. 5 No. 3 (2025): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v5i3.1881

Abstract

This research aims to test the influence of price, brand trust, and brand image on the decision to purchase Good Day coffee products in Jepara Regency. The sampling method employs purposive sampling, involving a total of 117 respondents who have both consumed and purchased Good Day coffee. Data collection is done through Google and analyzed using SmartPLS 3.0 software. Research results indicate that price variables and brand image have a positive and significant impact on purchasing decisions, suggesting that consumers consider both affordable price factors and positive brand perceptions when making purchasing decisions. Meanwhile, the brand trust variable does not have a significant effect on purchasing decisions. This result suggests that although consumers may trust the brand, their trust is not strong enough to influence their decision to buy Good Day coffee products, indicating that rational factors, such as price and brand image, are more dominant in consumer decision-making.

Page 14 of 14 | Total Record : 136

 10   11   12   13   14 

Filter by Year

2021 2025


Reset
Filter By Issues
All Issue Vol. 5 No. 3 (2025): Journal of Management and Digital Business Vol. 5 No. 2 (2025): Journal of Management and Digital Business Vol. 5 No. 1 (2025): Journal of Management and Digital Business Vol. 4 No. 3 (2024): Journal of Management and Digital Business Vol. 4 No. 2 (2024): Journal of Management and Digital Business Vol. 4 No. 1 (2024): Journal of Management and Digital Business Vol. 3 No. 3 (2023): Journal of Management and Digital Business Vol. 3 No. 2 (2023): Journal of Management and Digital Business Vol. 3 No. 1 (2023): Journal of Management and Digital Business Vol. 2 No. 3 (2022): Journal of Management and Digital Business Vol. 2 No. 2 (2022): Journal of Management and Digital Business Vol. 2 No. 1 (2022): Journal of Management and Digital Business Vol. 1 No. 3 (2021): Journal of Management and Digital Business Vol. 1 No. 2 (2021): Journal of Management and Digital Business Vol. 1 No. 1 (2021): Journal of Management and Digital Business More Issue