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Journal of Management and Digital Business
Published by Nur Science Institute
ISSN : -     EISSN : 27979555     DOI : https://doi.org/10.53088/jmdb
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Journal of Management and Digital Business [2797-9555]contains articles based on conceptual studies and research results in the field of management and business, including organizational behavior, leadership, human resources management, innovation, it, operations and supply chain management, marketing management, strategic management, entrepreneurship, green business, banking management, healthcare and hospital management, business management, strategic management, and digital business.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 137 Documents
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The influence of symbolic incongruity and religious animosity on negative e-word of mouth with brand hate as a mediating variable on starbucks brand: Pro-Israel and LGBTQIA2+ Issues Ariqoh, Daffa Asri; Afifah, Nur; Erna Listiana; Barkah, Barkah; Fitriana, Ana
Journal of Management and Digital Business Vol. 4 No. 3 (2024): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v4i3.1326

Abstract

This study examines the factors influencing symbolic incongruity and religious animosity towards negative e-word of mouth through brand hate towards the Starbucks Brand. The research conducted is a causal associative study using a purposive sampling technique. Data were collected through questionnaires from 219 respondents who knew Starbucks in Indonesia. Structural Equation Modeling (SEM) was used to identify the relationship between symbolic incongruity and religious animosity that can affect negative e-word of mouth towards the Starbucks Brand mediated by brand hate. The results of the study indicate that in the five hypothesis tests that have been carried out, it can be said that all relationships between variables, namely symbolic incongruity and religious animosity, have a significant effect and also have a positive effect on negative e-word of mouth with brand hate as a mediating variable. This research can contribute to the role of consumers as parties who make changes because it remembers the importance of understanding consumer perceptions and attitudes, which can influence market dynamics and encourage sustainable economic growth so that a company can manage its strategy well.
The impact of communication skills and emotional intelligence on employee performance through organizational citizenship behavior as mediation Melvina, Via; Marumpe, Dody Pratama; Daud, Ilzar; Mufrihah, Mazayatul
Journal of Management and Digital Business Vol. 4 No. 3 (2024): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v4i3.1329

Abstract

This study aims to find out how communication skills and emotional intelligence affect the performance of Alfamart employees in West Kalimantan. This study explores the potential role of mediating Organizational Citizenship Behaviour in this relationship. This work uses the Structural Equation Model (SEM) to analyse the data using Smart PLS 4.0 software. This study integrates mediating variables and investigates the relationship between independent and dependent variables to provide empirical support for hypotheses. As part of the data collection strategy for this study, 214 Alfamart employees in the West Kalimantan region were given questionnaires. The study results show that organisational, civic behaviour, emotional intelligence, and communication skills positively and significantly influence worker performance. However, organisational citizenship behaviour only mediates communication skills; It does not link emotional intelligence to employee success.
Peran mediasi literasi keuangan dalam keputusan investasi bagi Generasi Z: Pengujian bias-bias perilaku Aulia, Syafitri; Giriati, Giriati; Mustika, Uray Ndaru; Mustaruddin, Mustaruddin
Journal of Management and Digital Business Vol. 4 No. 3 (2024): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v4i3.1334

Abstract

This study analyzes behavioral factors, namely overconfidence, representativeness, and availability in Generation Z in making investment decisions, with financial literacy as a mediating variable. The research used a quantitative approach with a purposive sampling method. The data used are primary data with cross-sectional data types. Respondent data collection used a questionnaire distributed online to 250 respondents. The data analysis method used path analysis and the Sobel test. The results showed that overconfidence and representativeness positively and significantly affected financial literacy. The variables overconfidence, availability, and financial literacy positively and significantly affected investment decisions. This result is inversely proportional to the availability test on financial literacy and representativeness on investment decisions, indicating no effect. Financial literacy as a connecting variable can mediate the three behavioral biases on investment decisions.
Kinerja, motivasi, dan networking credit marketing officer sebagai faktor penentu volume penjualan PT Astra Credit Companies Makassar Abdillah, Muhammad; Kadir, Muhammad Akob; Ma'ruf Idris, Muhummad; Baharuddin, Baharuddin
Journal of Management and Digital Business Vol. 4 No. 3 (2024): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v4i3.1393

Abstract

This study analyzes the influence of performance, motivation, and networking of Credit Marketing Officers (CMOs) on the sales volume of car financing at PT Astra Credit Companies (ACC) Makassar Branch. A quantitative study with a survey design was conducted on 45 active CMOs in 2023. Data collection was carried out using structured questionnaires, and data analysis was performed through multiple regression to determine the relationships between independent and dependent variables. The study aims to identify factors influencing sales volume in the context of automotive financing. The results show that performance, motivation, and networking have a significant simultaneous effect on sales volume. Motivation proved to have the largest contribution, where an increase of one unit in motivation could raise sales volume by 15%. Partially, the variables of motivation, performance, and networking positively impact sales volume. The study emphasizes the importance of optimizing CMO performance and motivation, as well as strategic network management, to enhance the Companies' competitiveness in the automotive financing industry.
Strategic workload management in digital business: Lessons from a case study on internet service provider company Kristinawati, Didin; Ghalib, Ghalib Kamal
Journal of Management and Digital Business Vol. 5 No. 1 (2025): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v5i1.1531

Abstract

This study aims to analyze workload distribution at ISPCX, a leading internet service provider in Bandung, to identify imbalances and propose strategies for optimizing resource allocation and operational efficiency. The study employs a single-case study approach, integrating both quantitative and qualitative methods. Data were collected through document analysis, employee surveys, semi-structured interviews, and direct observations. The Full-Time Equivalent (FTE) method was utilized to calculate workload ratios, providing a quantitative measure of workforce utilization. The analysis revealed significant workload disparities across roles and divisions. Overburdened roles, such as the Manager in the General Affairs Division (workload ratio 3.24), risk employee burnout. Conversely, underutilized roles in the Technical Division, like the Manager (0.30), indicate inefficiencies in task alignment. Balanced roles were observed in specific administrative positions, highlighting potential best practices. The findings underscore the importance of strategic task redistribution and leveraging digital tools to improve efficiency and reduce employee strain. This study provides actionable insights for digital businesses, emphasizing the role of evidence-based workload management in driving economic growth and sustainable development.
Kerja jarak jauh dan produktivitas karyawan: Mengevaluasi dampak jangka panjang dari telecommuting pasca Covid-19 Sumarno, Sumarno; Karsim, Karsim; Dwiyanto, Dwiyanto; Ekobelawati, Fransiska; Christian, Ferdinandus
Journal of Management and Digital Business Vol. 4 No. 3 (2024): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v4i3.1265

Abstract

This study evaluates the long-term impact of telecommuting post-COVID-19 on employee productivity. With the increased adoption of telecommuting during the pandemic, companies worldwide have transformed work models, necessitating an assessment of this approach’s sustainability. The study employs a literature review method, analyzing 74 articles published between 2020-2024. The study focuses on understanding the influence of telecommuting on productivity, employee well-being, and performance management strategies. The findings reveal that telecommuting offers benefits such as flexible working hours, improved work-life balance, and enhanced efficiency, particularly with adequate technological support. However, challenges such as limited communication, social isolation, and technostress pose significant barriers. To maximize the advantages of telecommuting, organizations need to provide proper technological infrastructure, training, and effective communication policies. A hybrid work model is recommended as a more flexible and inclusive approach to boost productivity while maintaining employee well-being. Telecommuting has the potential to become an integral part of modern, sustainable work strategies if managed with appropriate and adaptive policies that address employees’ needs.
The influence of advertising neuromarketing, bandwagon effect, and e-money on gen Z’s attitude and compulsive buying Hafid, Khairunissa; Listiana, Erna; Barkah, Barkah; Fitriana, Ana
Journal of Management and Digital Business Vol. 5 No. 1 (2025): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v5i1.1331

Abstract

This study aims to determine the effect of Neuromarketing Advertising, Bandwagon Effect, and E-Money Usage on Generation Z’s Compulsive Purchasing Behavior of Cosmetic Products, with Consumer Attitude as the mediator. Neuromarketing advertising utilizes neuroscience to subconsciously influence consumer emotions, while the Bandwagon Effect encourages the adoption of popular trends. The simplicity of Internet transactions combined with e-money encourages hasty purchases. Consumer attitudes influence the relationship between these factors and obsessive buying behavior. The population of this study is all Generation Z cosmetic users in Indonesia. The study sample amounted to 223 respondents. Purposive sampling, a non-probability sampling strategy, was used in this study, and structural equation modeling (SEM) was used for data analysis. The findings in this study show that advertising neuromarketing, the bandwagon effect, and e-money usage influence compulsive buying through customer attitude. However, neuromarketing advertising on compulsive buying through customer attitude does not have a significant impact, so further study is still required.
Comparative study of the factors that influence Behavioral Intentions in DANA and OVO users Fahri, Fahri; Afifah, Nur; Juniwati, Juniwati; Purmono, Bintoro Bagus; Ahmadi, Ahmadi
Journal of Management and Digital Business Vol. 5 No. 1 (2025): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v5i1.1332

Abstract

This study compares DANA and OVO users in West Kalimantan to investigate the factors affecting e-wallet adoption. To ascertain the impact of compatibility, ubiquity, and social influence on behavioral intention with trust and satisfaction as intervening variables. Data was gathered from 300 respondents using a quantitative comparison approach and analyzed using PLS-SEM. The findings demonstrated that compatibility significantly affects trust and satisfaction, particularly for DANA users, raising their behavioral intention. On the other hand, there was no discernible variation in the impact of ubiquity on satisfaction. Furthermore, social influence had a different effect on trust in the two user groups, with DANA users being more affected. These findings emphasize compatibility and trust in promoting e-wallets, although ubiquity and social influence still need more study.
Building public trust in cooperatives through digitalization Indriastuti, Dorothea Ririn; Susanti, Rina; Wulandari, Rina; Intan, Juliana
Journal of Management and Digital Business Vol. 5 No. 1 (2025): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v5i1.1410

Abstract

The Digital Economy is the implementation of computers and communication technology through the Internet to facilitate business processes. The digital economy allows many activities that previously had to be done offline to be converted online through the help of information technology. The economic sector in Indonesia that is affected by digitalization is cooperatives. Cooperatives are business entities known as pro-people and have legal entities in Indonesia. This explanatory research study aims to test and explain the causal relationship between research variables through hypothesis testing. The approach taken in this study is a quantitative research approach. This research focuses on discussing the factors that improve the welfare of cooperative members, namely digitalization and trust. In this study, the researcher used 214 respondents who were members of savings and loan cooperatives in the Greater area of Surakarta. This study uses structural equation modeling (SEM) to test the hypothesis. The results of this study show that digitalization and trust can affect the welfare of cooperative members. In addition, trust can mediate the relationship between digitalization and the welfare of cooperative members.
Strategi pemasaran dan penanganan pembiayaan BSI KUR bermasalah studi kasus di Bank BSI Cabang Yogyakarta Kusumanegara Rahayu, Nur Ellyanawati Esty
Journal of Management and Digital Business Vol. 5 No. 1 (2025): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v5i1.1484

Abstract

This research aims to explain the marketing strategy and handling of problematic BSI KUR at Bank BSI Yogyakarta Kusumanegara Branch. The approach researchers use is descriptive-qualitative through primary and secondary data sources. The research period is from 2021-2023. The research sample is Bank BSI Yogyakarta Kusumanegara Branch because it is a branch in Region 07 that has the best growth of BSI KUR and can overcome problematic financing. Data collection methods include interviews with the Branch Manager and Financing Supervisors and direct observation of several activities related to the study subject. This study uses the Miles and Huberman data analysis method, which consists of data reduction, data presentation, conclusion drawing, and verification. The study results explain that the BSI KUR marketing strategy is carried out by implementing the 7P marketing mix, which includes Product, Price, Promotion, Place, People, Process, and Physical Evidence. Meanwhile, handling problematic BSI KUR financing is carried out by ensuring the process of providing BSI KUR financing must be by procedures, 6C and 7P financing analysis, Debtor maintenance and personal approach, and Assistance and settlement of problematic BSI KUR financing.

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