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Journal of Management and Digital Business
Published by Nur Science Institute
ISSN : -     EISSN : 27979555     DOI : https://doi.org/10.53088/jmdb
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Journal of Management and Digital Business [2797-9555]contains articles based on conceptual studies and research results in the field of management and business, including organizational behavior, leadership, human resources management, innovation, it, operations and supply chain management, marketing management, strategic management, entrepreneurship, green business, banking management, healthcare and hospital management, business management, strategic management, and digital business.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 136 Documents
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Analysis of consumer motivation on purchase intention of Flimty Fiber: A study on Flimty Fiber consumers in West Kalimantan Soe, Sinta Bella; Listiana, Erna; Afifah, Nur; Juniwati, Juniwati; Purmono, Bintoro Bagus
Journal of Management and Digital Business Vol. 5 No. 2 (2025): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v5i2.1335

Abstract

This study analyzes the factors influencing consumer purchase intention of “Flimty Fiber” health products in West Kalimantan. These factors include health consciousness, utilitarian value, and subjective norms, with attitude as a mediating variable. The approach is quantitative research and data collection using a questionnaire with 200 respondents who meet the criteria. The sampling technique used was purposive sampling, and data analysis was carried out using the Partial Least Square (PLS) method. This study identified that health consciousness and utilitarian value significantly influence purchase intention. Attitude also mediates the relationship between utilitarian value, subjective norms, and purchase intention. However, health consciousness has no significant influence on attitude or an indirect influence on purchase intention, while subjective norms do not directly influence purchase intention. This research provides new perspectives for manufacturers and marketers of health products to prioritize functional value and pay attention to social pressure or social influence in building positive consumer attitudes toward products.  
Purchase intention produk ramah lingkungan: Pendekatan theory of planned behavior Octavia, Cecilia Dwi; Handayani, Wahyu Prabawati Putri
Journal of Management and Digital Business Vol. 5 No. 2 (2025): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v5i2.1367

Abstract

This study analyzes the influence of attitude, subjective norm, and perceived behavioral control on purchase intention for environmentally friendly products. The sample consisted of 100 active students from Widya Mandala Catholic University Surabaya, Madiun Campus, collected using Google Forms with purposive sampling. Data analysis was conducted using multiple linear regression. The results indicate that attitude, subjective norm, and perceived behavioral control significantly influence the purchase intention of environmentally friendly products. Positive attitude, social support from the environment, and high self-control contribute to increasing consumers' purchase intention. These findings confirm that the stronger these three factors are, the higher consumers' intention to purchase environmentally friendly products, consistent with the Theory of Planned Behavior framework.
Investigating the determinants of customer loyalty at Kedai Kopi Kulo in Jakarta Aurelia, Evelyn; Ruslim, Tommy Setiawan
Journal of Management and Digital Business Vol. 5 No. 2 (2025): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v5i2.1374

Abstract

The food and beverage industry in Indonesia experienced significant growth, driven by changes in urban lifestyles, including the rising popularity of coffee consumption across generations. Kedai Kopi Kulo, despite its initial success during its early establishment, faced challenges as evidenced by a decline in its Top Brand Index from 2020 to 2024. This decline was suspected to be linked to decreasing levels of customer loyalty. This study evaluated the influence of service quality, price fairness, and store atmosphere on customer loyalty, with customer satisfaction serving as a mediating variable. The research adopted a quantitative approach using a cross-sectional survey of 205 respondents selected through purposive sampling. Data analysis was conducted using SEM-PLS. The findings revealed that price fairness and store atmosphere had a positive and significant impact on customer satisfaction, which in turn affected customer loyalty. However, service quality did not significantly influence either variable. These results provided strategic insights for Kedai Kopi Kulo, emphasizing the importance of focusing on price fairness and store atmosphere to enhance customer loyalty.
Workload, Job Stress, and Employee Turnover Intention Constantio S., Ferdinandus; Bangun , Wilson
Journal of Management and Digital Business Vol. 5 No. 2 (2025): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v5i2.1554

Abstract

This study employs a quantitative design to examine the impact of job stress and workload on employee turnover intention, the relationship between workload and job stress, and the mediating effect of job stress on the association between workload and this intention. The population comprises the employees of Company X in West Java, specifically in the southern region, totaling 898. Furthermore, the Issac and Michael formula counts the representative samples, i.e., 270. After distributing the questionnaire, this study received only 238 responses. Then, their responses are analyzed using the covariance-based structural equation model. Finally, this investigation reveals a positive effect of job stress and workload on turnover intention, a positive association between workload and job stress, and job stress acting as the mediation. Based on this evidence, this study provides guidelines for the company to develop a comprehensive retention strategy that aligns with this intention, thereby preventing the loss of productive employees.
Eksplorasi faktor-faktor yang mempengaruhi kepuasan pelanggan Barberking Cabang Puri Anjasmoro di Kota Semarang Kurniawan, Yoga Rizky; Putra, Febrianur Ibnu Fitroh Sukono; Chasanah, Amalia Nur; Ulfa, Adilla Kustya
Journal of Management and Digital Business Vol. 5 No. 1 (2025): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v5i1.1557

Abstract

This study aims to analyze the influence of brand image, service quality, and price perception on customer satisfaction at Barberking Barbershop in Semarang City. This analysis represents a strategic initiative to enhance competitiveness and maintain customer loyalty in the face of intense competition within the barbershop service industry. A quantitative approach was employed in this study, utilizing a field survey in the form of a questionnaire with a Likert Scale. The sampling technique used was non-probability (purposive sampling), with a sample size of 100 respondents. The analysis tool for this study was multiple linear regression. The findings indicate that brand image does not significantly influence customer satisfaction at Barberking Barbershop in Semarang City. In contrast, service quality and price perception had a significant impact on customer satisfaction. Further analysis revealed that 72% of the variability in customer satisfaction can be explained by the three independent variables: brand image, service quality, and price perception. Improvements in service aspects such as cleanliness, security, staff friendliness, and responsiveness to customer complaints are recommended to enhance customer satisfaction.
Dampak kualitas layanan, kepercayaan, dan perceived switching cost terhadap loyalitas pelanggan Provider Smartfren di Kota Semarang Syaifuddin, Mukhammad; Putra, Febrianur Ibnu Fitroh Sukono; Aqmala, Diana; Ulfa, Adiila Kustya
Journal of Management and Digital Business Vol. 5 No. 1 (2025): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v5i1.1560

Abstract

Technological advancements are primarily driven by globalization, which continues to evolve. This development influences people’s patterns of thinking and behavior, particularly in communication, making it easier for individuals to carry out work-related and personal activities. According to a study by We Are Social, 185 million Indonesians were internet users as of January 2024. This study examines the influence of service quality, trust, and perceived switching costs on customer loyalty. The research focuses on residents of Semarang City who have used Smartfren services, with a total sample of 112 respondents collected via Google Forms shared through WhatsApp. The study employs primary data using a non-probability sampling method. The data analysis technique uses multiple linear regression. The results of the analysis indicate that service quality and trust both have a positive and significant influence on customer loyalty. At the same time, perceived switching costs also show a favorable and substantial impact on customer loyalty.
Analisis continuance usage intention pada penggunaan e-Wallet dengan information use fairness sebagai moderasi Putra, Edy Yulianto; Nicholas, Nicholas; Ariyanto, Hepy Hefri
Journal of Management and Digital Business Vol. 5 No. 1 (2025): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v5i1.1561

Abstract

This study aims to analyze the factors influencing the continuance usage intention (CUI) of e-wallet users in Batam, focusing on the effects of reputation, social media activeness, satisfaction, and information use transparency. Data was collected in Batam using a sample of five e-wallet applications, namely OVO, Gopay, ShopeePay, Dana, and LinkAja, with purposive sampling through an online questionnaire. This study used the SEM-SEM analysis method. The results indicate that reputation and social media activeness do not significantly impact users' CUI, while satisfaction has a positive and significant effect. Additionally, information use transparency was found to reduce fear of identity theft, contributing to users' decision to continue using e-wallets. Information use fairness was also found to have a significant adverse effect on the relationship between fear of identity theft and CUI, suggesting that the fair use of personal data reduces users' concerns. These findings provide new insights for e-wallet providers in designing strategies to enhance user loyalty, particularly by considering transparency and fairness in managing personal data.
E-Service quality dan price terhadap customer loyalty pengguna Gofood: Peran mediasi customer satisfaction pada Mahasiswa FEB Universitas Dian Nuswantoro Wismiyanti, Rizki Kamila; Perdana, Tito Aditya; Aqmala, Diana; Anomsari, Ariati
Journal of Management and Digital Business Vol. 5 No. 1 (2025): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v5i1.1570

Abstract

This study aims to analyze the influence of e-service quality and price on customer loyalty and to examine whether customer satisfaction mediates the relationship between e-service quality, price, and customer loyalty. The sampling technique used in this study is non-probability sampling, specifically purposive sampling, with respondents consisting of GoFood customers who are students at the Faculty of Economics and Business, Dian Nuswantoro University. The sample size consisted of 100 respondents, and data were collected using a structured questionnaire. Data analysis was conducted using Structural Equation Modeling (SEM)-PLS to test both direct and indirect effects between variables. The results indicate that both e-service quality and price have a positive influence on customer satisfaction. E-service quality also has a significant positive influence on customer loyalty, while price does not have a direct effect. Furthermore, customer satisfaction has a significant influence on customer loyalty and serves as a mediating variable in the relationship between e-service quality, price, and customer loyalty. These findings underscore the crucial role of service quality and customer satisfaction in fostering loyalty among digital food delivery customers.
Kreativitas, e-WOM, motif, dan kepemimpinan merek dalam membangun minat pembelian ulang: Peran mediasi emosi pada minuman kekinian di Kota Batam Putra, Edy Yulianto; Angelina, Novi; Purwianti, Lily
Journal of Management and Digital Business Vol. 5 No. 2 (2025): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v5i2.1572

Abstract

Social media commerce has increasingly served as a primary platform for sharing product and service information, while also facilitating the buying and selling process. It has become a crucial source of information in consumer purchasing decisions. This study aims to examine the effects of stimuli, namely creativity, electronic word of mouth (E-WOM), motives, and brand leadership, on repurchase intention, with emotion acting as the mediating variable, among consumers of contemporary beverages in Batam City. Data were collected through a questionnaire distributed to 288 respondents and analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method. The findings indicate that creativity, E-WOM, and motives have a significant and positive influence on repurchase intention through emotional mediation. In contrast, brand leadership has no significant effect. This study contributes to a broader understanding of the role of social media in shaping consumer purchasing decisions in the contemporary beverage industry. The findings also provide strategic implications for business actors to focus on enhancing creativity, strengthening word-of-mouth communication on social media, and fostering emotional connections with consumers to encourage repeat purchases.
Dampak kualitas produk dan promosi terhadap keputusan pembelian produk avoskin di Kota Bandar Lampung Patmarina, Hepiana; Amelia, Tiara
Journal of Management and Digital Business Vol. 5 No. 1 (2025): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v5i1.1576

Abstract

The research objective is determining how promotion and product quality impact consumer buying decisions. Where there are fluctuations in sales data, which in this study reflect instability in consumer purchasing decisions, one of the common problems today is that some consumers judge the quality of a product by referring to the price given. The descriptive quantitative method used in this study aims to analyse Avoskin Skincare consumer behaviour. The research sample included 97 students in Bandar Lampung who had used Avoskin products, selected using the Lemeshow formula. Data was collected through a survey distributed through Google Forms. The collected data were then processed and analysed. From the research that has been carried out, it is found that product quality has a positive and significant influence on purchasing decisions for Avoskin products, as well as promotions that have a significant impact. This research shows that product quality is the main factor influencing purchasing decisions, although promotions still play an important role in shaping consumer decisions.Keywords: Purchase Decision, Product Quality, Promotion.

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