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Journal of Management and Digital Business
Published by Nur Science Institute
ISSN : -     EISSN : 27979555     DOI : https://doi.org/10.53088/jmdb
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Journal of Management and Digital Business [2797-9555]contains articles based on conceptual studies and research results in the field of management and business, including organizational behavior, leadership, human resources management, innovation, it, operations and supply chain management, marketing management, strategic management, entrepreneurship, green business, banking management, healthcare and hospital management, business management, strategic management, and digital business.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 137 Documents
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Kualitas pelayanan IGD sebagai kunci utama untuk meningkatkan kepuasan dan loyalitas pasien di Rumah Sakit Umum Daerah Karanganyar Nurjanah, Adha; Sutrisna, Em; Isa, Muzakar
Journal of Management and Digital Business Vol. 5 No. 1 (2025): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v5i1.1584

Abstract

This study aims to analyze the effect of service quality on patient satisfaction and loyalty, as well as the impact of the length of waiting time for patient transfer from the ER to the inpatient room on the quality of ER services at Karanganyar District Hospital. This research approach employs a mixed-methods approach, combining qualitative and quantitative aspects. From the qualitative side, data collection was carried out on informants in charge of the ER, and from the quantitative side, data collection was carried out using a purposive sampling technique that collected 93 patient respondents. The findings show that service quality and patient satisfaction have a significant positive effect on loyalty, and service quality also has a significant positive effect on patient satisfaction. The causes of the long transfer of ER patients to the inpatient room at Karanganyar District Hospital include DPJP doctors who are difficult to contact, DPJP doctors who have special requests for patient care in the ER, Bed management systems that have not been running, full inpatient rooms, laboratory results that take a long time for specific examinations, radiology reading results that take a long time because radiology specialist doctors are not on standby on day and night shifts, patient escorts or porters who are challenging to find.
Kunci loyalitas pelanggan Skincare Emina: Kepuasan atau profitabilitas pelanggan? Amilinda, Rosa; Ilftiriah, Aniek Maschudah
Journal of Management and Digital Business Vol. 5 No. 2 (2025): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v5i2.1585

Abstract

This study aims to analyze the influence of satisfaction and profitability on consumer loyalty to Emina skincare products. Data was collected by distributing questionnaires to Emina Skincare consumers in Surabaya who had used the product at least twice. A total of 107 consumers who met the criteria were collected as respondents. The sampling technique used was purposive sampling. SEM-PLS was used to analyze the relationship between variables. The study's results indicate that customer satisfaction directly, positively, and significantly affects customer loyalty and profitability, strengthening the relationship between satisfaction and customer loyalty toward Emina Skincare.Additionally, consumer profitability also demonstrated a significant impact on consumer loyalty. The beauty industry in Indonesia, particularly in Surabaya, continues to grow, making the findings of this study highly significant for beauty product companies. Companies can enhance customer loyalty by developing product advantages and customer service, increasing customer satisfaction and profitability, thereby strengthening loyalty toward Emina Skincare products.
Peran kualitas sistem informasi, fitur produk, dan kepuasan pengguna terhadap keputusan penggunaan Layanan Pegadaian Digital (PDS) di Pegadaian Semarang Widianto, Fuad Hassan; Perdana, Tito Aditya; Farida, Ida; Kurniawan, Rudi
Journal of Management and Digital Business Vol. 5 No. 2 (2025): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v5i2.1657

Abstract

PT Pegadaian is currently transforming into a modern financial institution by launching a digital application designed to simplify customer transactions. This study examines the impact of information system quality, product features, and user satisfaction on the decision to utilize Pegadaian Digital Services (PDS) in the Semarang area. A quantitative approach was employed, using primary and secondary data sources. Primary data were obtained through questionnaires distributed to 100 customers and analyzed using multiple linear regression. The results show that information system quality, product features, and user satisfaction all have a significant positive effect on the decision to use PDS. Among these, user satisfaction proved to be the most influential factor. These findings underscore the importance for Pegadaian to continually enhance its digital services by improving system reliability, developing user-centric features, and increasing overall customer satisfaction. Strengthening these aspects is essential to encourage continued use of Pegadaian’s digital platform in an increasingly competitive financial service environment.
Dampak pelatihan, pengalaman, dan lingkungan kerja fisik terhadap produktivitas kerja karyawan PT.X bagian produksi Plywood Pawitri, Afina Rosse; Febriana, Artha
Journal of Management and Digital Business Vol. 5 No. 2 (2025): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v5i2.1659

Abstract

Human resources (HR) plays a crucial role in driving the progress and success of an organization. The abilities, knowledge, and skills of employees have a direct impact on productivity. To face increasingly fierce business competition, companies must improve employee productivity to compete quickly and efficiently. This study aims to analyze the impact of training, experience, and physical work environment on employee productivity in PT.X. Data was gathered from 102 respondents in the plywood production department using a purposive sampling method with a descriptive quantitative approach applied in the study. The impact of training, experience, and the physical work environment on productivity was assessed using multiple linear regression methods. The results of this study show that job training has a significant effect on employee productivity, while experience and physical work environment do not show a significant effect. This indicates that improving skills through training is more effective in driving productivity than work experience and physical working environment conditions. Therefore, companies are advised to prioritize training programs on an ongoing basis to improve employee capabilities and work efficiency.
Pembelian impulsif di era digital: Peran live streaming, content marketing, dan ulasan pelanggan online pada pengguna Shopee Mariana, Septanus Rita; Susilowati, Heni
Journal of Management and Digital Business Vol. 5 No. 2 (2025): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v5i2.1776

Abstract

Digital transformation has reshaped the global trade landscape, with e-commerce in Indonesia experiencing rapid growth. Impulse buying decisions in the digital context have become a dominant phenomenon. This study aims to analyze the influence of live streaming, content marketing, and online customer reviews on impulse buying behavior among Shopee users, as well as to identify the underlying psychological mechanisms of these relationships. The research adopts a quantitative paradigm with a descriptive design. The sample consists of active Shopee users in Bantul Regency, selected using an accidental sampling method. Data were collected through questionnaires and analyzed using multiple linear regression. The findings indicate that online customer reviews have the strongest influence on impulse buying on Shopee, followed by live streaming and content marketing. All three variables are proven to have a significant joint effect on impulse buying decisions. To optimize impulse buying on the Shopee platform, businesses should strategically leverage positive customer reviews and enhance interactive live-streaming features to increase consumer purchasing interest.
Kekuatan aktivitas pemasaran di media sosial dalam meningkatkan niat beli berulang produk Fore Coffee di Indonesia Rahmadini, Marzela Novia; Nurhadi, Mochamad; Djunaedi, Arif Zeinfiki
Journal of Management and Digital Business Vol. 5 No. 2 (2025): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v5i2.1779

Abstract

The presence of various foreign and local coffee products has contributed to the growing number of coffee shops. Coffee consumption has become an integral part of today’s modern lifestyle. This study aims to analyze the structural model of marketing activities on social media, brand equity, value awareness, and brand loyalty in enhancing the repurchase intentions of Fore Coffee consumers in Indonesia. The population of this study consists of all Fore Coffee consumers in Indonesia, particularly those in major cities. The sampling technique used was purposive sampling. Data were collected through a questionnaire distributed via Google Forms, with a total of 158 respondents who met the research criteria. The data were analyzed using PLS-SEM. The results show that social media marketing activities have a positive and significant impact on brand equity, repurchase intentions, brand loyalty, and value awareness related to Fore Coffee. Furthermore, brand equity also has a positive and significant influence on repurchase intentions. Value awareness has a strong positive effect on brand loyalty. Likewise, brand loyalty positively and significantly influences the repurchase intentions of Fore Coffee consumers in Indonesia.
Dampak notifikasi merger dan akuisisi terhadap return saham pada perusahaan perbankan Indonesia Juwono, Angela; Widjaja, Audrey Cerelia; Tan, Felice Carmelite Aprilie; Wijaya, Feysya Sandrina; Melinda, Graceline
Journal of Management and Digital Business Vol. 5 No. 2 (2025): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v5i2.1825

Abstract

The increase in merger and acquisition activity both globally and nationally, particularly in the Indonesian banking sector, highlights the urgency of conducting an in-depth analysis of its impact on stock prices. This study aims to examine the effect of merger and acquisition announcements on the stock returns of banking companies in Indonesia, focusing on abnormal returns and cumulative abnormal returns during the period from 2020 to 2024. The research employs the event study method with two observation windows: 30 and 90 days, each consisting of 15 and 45 trading days before and after the announcement date. Merger and acquisition announcement data were obtained from the official website of Komisi Pengawas Persaingan Usaha. The sample includes five merger and acquisition events involving Indonesian banking institutions as acquirers, with actively traded shares on the Indonesia Stock Exchange. The results show that merger and acquisition announcements had no significant impact on abnormal returns or cumulative abnormal returns, in either short-term or long-term windows. This condition indicates that the market responded neutrally to the announcements observed.
Kecenderungan penggunaan paylater di kalangan mahasiswa: Peran perilaku konsumtif dan tekanan sosial Candika, Yossy Imam; Riadi, Faicha Sintya; Putri, Eka Lestari Hafqi; Bahtera, Novyandri Taufik
Journal of Management and Digital Business Vol. 5 No. 2 (2025): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v5i2.1862

Abstract

The use of PayLater services among university students has increased significantly, particularly in major cities like Surabaya. This phenomenon is influenced by a growing consumptive lifestyle and social pressure from the surrounding environment. This study aims to analyze the influence of consumptive behavior and social influence on the decision to use PayLater services among students in Surabaya. The research was conducted in May 2024 using a quantitative method with a survey approach. Primary data were collected from 75 university students in Surabaya who have used PayLater services, and analyzed using multiple linear regression. The results show that consumptive behavior has a significant influence on the decision to use PayLater, while social influence is positive but not statistically significant. These findings indicate that student decisions are more strongly driven by a consumptive lifestyle than by social pressure. Therefore, PayLater service providers are advised to design marketing strategies aligned with students’ consumption patterns. Additionally, educational institutions and financial regulators should enhance financial literacy education to mitigate irresponsible use of PayLater services that may impact students’ future financial well-being.
Peran pemasaran digital dan modal usaha dalam meningkatkan pendapatan: studi empiris pada UMKM di Desa Bandar Tengah Kecamatan Bandar Khalifah Hadi, Ibnu; Tobing, Yuni Artha Teresia Lumban; Hartanto, Bobby; Mardayanti, Imelda
Journal of Management and Digital Business Vol. 5 No. 2 (2025): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v5i2.1911

Abstract

The development of digital technology and the availability of business capital are two key factors in increasing the income of MSMEs. This research aims to determine the influence of digital marketing and business capital on the income of MSMEs in Bandar Tengah Village, Bandar Khalifah District. The approach used is quantitative, with primary data obtained through the distribution of questionnaires and secondary data derived from relevant literature. The number of respondents was 35 MSME actors using a total sampling technique. Data analysis was conducted using the Partial Least Squares Structural Equation Modeling (PLS-SEM) version 3.0 method. The research results indicate that digital marketing has a substantial impact on the income of MSMEs. Apart from that, business capital has also been proven to have a significant effect on income. These findings confirm that both digital marketing and individual business capital have an important role in increasing MSME income. Therefore, support in the form of digital training and easy access to capital is essential to encourage sustainable business growth.
Efektivitas diskon dan promosi digital dalam mempengaruhi keputusan pembelian konsumen wanita di e-commerce Indonesia Sari, Maya Desvita; Chaniago, Harmon; Indira, Hidya
Journal of Management and Digital Business Vol. 5 No. 2 (2025): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v5i2.1833

Abstract

The objective of this study is to examine the impact of discounts and digital promotions on consumer purchase decisions on the largest e-commerce platforms in Indonesia, specifically Shopee, Tokopedia, and Lazada, with a focus on female consumers in the city of Bandung. The background of this research is driven by the rapid growth of e-commerce and the high level of competition among platforms, which encourages the use of discount and digital promotion strategies to attract consumer attention. A survey method is employed in this study, utilising a quantitative approach and a purposive sampling technique, with 254 female respondents aged 18–34 years. Data was analysed using measurement models and structural models with the Partial Least Squares (PLS) approach. The results indicate that discounts and digital promotions have a positive and significant impact on consumer purchasing decisions, with discounts having a greater influence than digital promotions. These findings underscore the importance of developing targeted marketing strategies that incorporate discounts and digital promotions to effectively influence purchase decisions. This study concludes that optimal use of promotional strategies can enhance the competitiveness of e-commerce platforms in the increasingly competitive digital market.

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