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Mulyana Machmud
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Jl. Andi Sapada No. 11 Kelurahan Sumpang Minangae, Kec. Bacukiki Barat, Kota Parepare 91122, Indonesia
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Amsir Management Journal
Published by institut ilmu sosial dan bisnis andi sapada
ISSN : -     EISSN : 28072529     DOI : 10.56341
Core Subject : Economy,
Economics, Econometrics & Finance
Amsir Journal Manajemen - (AMJ) is a peer-reviewed journal published by the Faculty of Economics and Business Andi Sapada Institute of Social and Business Sciences. AMJ is published twice a year in April and October. This journal provides direct open access to content with the principle of free availability in the public interest and supports greater global knowledge exchange.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 122 Documents
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Peran Kepemimpinan dalam Menciptakan Kerjasama Tim pada Perusahaan Kusumawati, Nia
Amsir Management Journal Vol. 4 No. 2 (2024): April
Publisher : Fakultas Bisnis Institut Ilmu Sosial dan Bisnis Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56341/amj.v4i2.219

Abstract

This study examines the impact of leadership on fostering effective teamwork within an organization. Utilizing a literature review methodology, this research analyzes, identifies, and evaluates various articles and journals to present comprehensive findings. The results indicate that leadership plays a pivotal and influential role in team dynamics. Given that leadership styles vary, it is imperative for leaders to adeptly manage and guide their team members towards the attainment of the organization's objectives. An exemplary leader is one who can inspire team members to unite under a shared vision for target achievement. Enhanced teamwork and cohesion are likely when guided by supportive and directive leadership. This study aims to underscore the significance of leadership in bolstering teamwork to realize organizational goals, thereby advocating for the establishment of a robust leadership system across businesses.
Implementation of Balanced Scorecard in Geological Exploration Project Performance Evaluation Hasan, Hamida; Hasan, Haslindah
Amsir Management Journal Vol. 5 No. 1 (2024): Oktober
Publisher : Fakultas Bisnis Institut Ilmu Sosial dan Bisnis Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56341/amj.v5i1.588

Abstract

This study examines the application of the Balanced Scorecard in evaluating the performance of geological exploration projects through a qualitative approach. The study explores how the four perspectives of the Balanced Scorecard (finance, customers/stakeholders, internal business processes, and learning and growth) can be tailored to the unique characteristics of geological exploration projects. The results show that the Balanced Scorecard, when appropriately adjusted, can be an effective tool for comprehensively evaluating performance, managing risk, and aligning short-term goals with long-term strategies. Although its implementation faces challenges, especially in determining the appropriate metrics, the Balanced Scorecard has proven to help companies manage the complexity and uncertainty inherent in geological exploration projects, while still considering long-term sustainability aspects.
Modernization and Transformation Perception as well as Practice Dui Pappenre: Challenges for Human Resource Management in Society Bugis Contemporary Abdullah, Ruslan; Hartati, Hartati; Dinsar, Arfandi; Modding, Basri
Amsir Management Journal Vol. 5 No. 1 (2024): Oktober
Publisher : Fakultas Bisnis Institut Ilmu Sosial dan Bisnis Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56341/amj.v5i1.577

Abstract

This study examines the transformation of Dui Pappenre's perceptions and practices in the context of the modernization of contemporary Bugis society and its implications for human resource (HR) management. Using a qualitative method with a case study approach, this study explores how the Dui Pappenre tradition affects the productivity, career development, and welfare of the young generation of Bugis in the world of work. The study results show that the financial stress caused by Dui Pappenre can reduce work motivation, productivity, and work quality, as well as affect career decisions and stress levels. To address these challenges, a comprehensive approach to HR management is needed, including financial aid programs, flexible policies, and creating an inclusive organizational culture. The study concludes that integrating Dui Pappenre's understanding of cultural practices into HR policies can help individuals manage financial challenges while maintaining productivity and well-being, as well as creating a more harmonious and effective work environment.
The Influence of Education and Social Status on Dui Pappenre's Value: Family Financial Implications Machmud, Mulyana; Syahril, Muh. Akbar Fhad; Kasim, Aksah
Amsir Management Journal Vol. 5 No. 1 (2024): Oktober
Publisher : Fakultas Bisnis Institut Ilmu Sosial dan Bisnis Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56341/amj.v5i1.571

Abstract

This study examines the influence of education level and social status on determining the Dui Pappenre value and its implications for family finances in Bugis traditional marriages. Using a qualitative method with a case study approach, this study analyzes the financial impact of high Dui Pappenre values on the economic stability of men's families and the financial management strategies of young couples after marriage. The results show that high Dui Pappenre values impose a significant financial burden, causing decreased liquidity, increased debt, and reduced family investment capacity. Young couples implement financial management strategies, including detailed budgeting, spending priorities, systematic debt repayment efforts, and improving financial literacy. This study emphasizes the importance of a balance between preserving cultural traditions and family economic well-being and recommends constructive dialogue to adjust Dui Pappenre values to be more realistic with current economic conditions
Membangkitkan Potensi: Transformasi SDM UMKM Happy Kue Lompong Melalui Pelatihan Inovatif Handayani, Nilam; Razak, Nirwan
Amsir Management Journal Vol. 5 No. 1 (2024): Oktober
Publisher : Fakultas Bisnis Institut Ilmu Sosial dan Bisnis Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56341/amj.v5i1.224

Abstract

This study analyzes the training and human resource development program in Happy Kue Lompong MSMEs. Using a descriptive qualitative approach, the data was collected through observation and interviews, and then analyzed with the Miles and Huberman model. The results show that the program is implemented according to employees' needs and working conditions, aiming to increase their understanding, motivation, and capacity. The method used is work-in-progress education. The benefits are felt by employees and non-employees alike. Supporting factors include organizational support while inhibiting factors include a lack of post-training attention and employee motivation. The evaluation is carried out informally between the employee and the owner.
Strategi Kepemimpinan Kepala Madrasah dalam Era Digital: Meningkatkan Kinerja Pendidik dan Prestasi Siswa Asyafi'iyah, Nani; Nur, Irawati
Amsir Management Journal Vol. 5 No. 1 (2024): Oktober
Publisher : Fakultas Bisnis Institut Ilmu Sosial dan Bisnis Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56341/amj.v5i1.222

Abstract

This study examines the role of madrasah heads in improving teacher performance at Madrasah Ibtidaiyah PSM Jerukgulung using a qualitative approach. The results of the study show that the head of the madrasah plays the role of educator, supervisor, leader, manager, motivator, and innovator. These roles are realized through involvement in teacher quality improvement, classroom visits, decision-making, cooperation, coordination, planning, awarding, and discipline enforcement. However, there are several obstacles such as human resource and time management, difficulty understanding teacher characteristics, and educational supervision
Pengaruh Promosi dan Citra Merek terhadap Keputusan Pembelian Fashion di TikTok Shop Paryanti, Dwi; Febrian, Habil; Rahadhini, Marjam Desma
Amsir Management Journal Vol. 5 No. 2 (2025): April
Publisher : Fakultas Bisnis Institut Ilmu Sosial dan Bisnis Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56341/amj.v5i2.608

Abstract

This study examines the influence of promotion and brand image on the decision to purchase fashion products on the TikTok Shop e-commerce platform by Generation Z in Surakarta. The method used was quantitative with the distribution of questionnaires and regression analysis to test the relationships between variables. The results show that promotion and brand image have a significant effect on consumers' purchasing decisions. These findings underscore the importance of effective digital marketing strategies on social media platforms. The implications of this research provide insight for business actors in optimizing promotions and building brand image to increase purchases on TikTok Shop.
Inovasi Kewirausahaan Buket Dalam Meningkatkan Ekonomi Kreatif di IPPNU Desa Rowolaku Mareta, Feby Muli
Amsir Management Journal Vol. 5 No. 2 (2025): April
Publisher : Fakultas Bisnis Institut Ilmu Sosial dan Bisnis Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56341/amj.v5i2.605

Abstract

The study analyzes how bouquet-based entrepreneurship initiated by the Nahdlatul Ulama Female Students Association (IPPNU) in Rowolaku Village strengthens the local creative economy and members’ economic independence. Using a Participatory Action Research (PAR) approach, IPPNU members were actively involved in needs assessment, program planning, training implementation, and reflection. Through coordination with village authorities, hands-on training in flower and snack bouquet production, and digital marketing via social media, the program succeeded in improving entrepreneurial skills and establishing a small creative business unit that generates income for organizational activities. The process also enhanced solidarity, ownership, and self-confidence among young women, demonstrating the relevance of PAR-based creative entrepreneurship for youth and women’s empowerment in rural communities.
Penerapan Kewirausahaan Islam untuk Penguatan Ekonomi Organisasi Desa Rowolaku Maulayanisa, Taghsya; Subhi, Muhammad Rifa’i
Amsir Management Journal Vol. 5 No. 2 (2025): April
Publisher : Fakultas Bisnis Institut Ilmu Sosial dan Bisnis Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56341/amj.v5i2.604

Abstract

Penelitian ini bertujuan mendeskripsikan penerapan kewirausahaan berbasis Islam melalui pelatihan pembuatan bouquet sebagai strategi penguatan ekonomi organisasi IPNU IPPNU di Desa Rowolaku, Pekalongan. Kegiatan dilaksanakan dengan pendekatan Community Based Participatory Research (CBPR) yang melibatkan perangkat desa, pengurus, dan anggota organisasi secara partisipatif mulai dari identifikasi masalah, perencanaan program, pelatihan, hingga evaluasi. Pelatihan difokuskan pada keterampilan teknis pembuatan bouquet dan pengelolaan pemasaran berbasis media sosial, sekaligus internalisasi nilai kewirausahaan Islam seperti kejujuran, amanah, kerja keras, dan orientasi keberkahan. Hasil kegiatan menunjukkan meningkatnya keterampilan produksi, kepercayaan diri anggota untuk berwirausaha, serta terbentuknya unit usaha bouquet yang dikelola organisasi sebagai sumber pemasukan kas. Selain itu, program ini memperkuat karakter kewirausahaan islami, mendorong kemandirian ekonomi, dan menegaskan peran IPNU IPPNU sebagai motor penggerak pemberdayaan ekonomi berbasis nilai-nilai Islam di tingkat desa.
Influence of Product Features, Fear of Missing Out (FOMO), and Urgency Levels for Gen Z Purchasing Decisions Azhari, Azlan
Amsir Management Journal Vol. 5 No. 2 (2025): April
Publisher : Fakultas Bisnis Institut Ilmu Sosial dan Bisnis Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56341/amj.v5i2.601

Abstract

This study aims to examine the influence of product features , Fear of Missing Out (FOMO), and urgency level on Gen Z consumers purchasing decisions for smartphones during flash sale program on the Shopee platform. The research adopt a quantitative approach approach using a survey methods. The population in this study consists of Gen Z consumers who have purchased smartphones through Shopee's flash sale program, with a sample size of 100 respondents selected using accidental sampling. Data were collected via an on line questionnaire and analyzed using multiple linear regression via SPSS version 22, including validity, reliability, t-test, F-test, and coefficient of determination (R²). The results reveal that product features , FOMO, and urgency level each have a positive and significant effect on purchase decisions. Among these variables, product features have the strongest influence, followed by urgency and FOMO. The coefficient of determination (R²) value is 0.607, indicating that 60.7% of the variance in purchase decisions can be explained by the three independent variables. These​ findings highlights the importance of combining rational product attributes and emotional triggers in digital marketing strategies aimed at Gen Z consumers.

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