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Dinamika
Published by Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern
ISSN : 28088786     EISSN : 27981355     DOI : https://doi.org/10.51903/dinamika.v2i1.73
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Merupakan peer-reviewed journal yang mempublikasikan artikel-artikel ilmiah dalam bidang ilmu-ilmu ekonomi manajemen dan bisnis yang meliputi bidang manajemen operasional, manajemen sumber daya manusia, manajemen keuangan, manajemen pemasaran, sosial, Ekonomi yang dikelola dan diterbitkan oleh LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 176 Documents
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INOVASI BISNIS PARIWISATA INDONESIA PASCA PANDEMI COVID-19 Tangkudung, Auderey Gameliel Dotulong; Rante, Jones Zenas; Pakpahan, Marisi; Putri, Ameilia; Puteri, Astriana; Pribadi, Dado; Gosita, Debora Rifiani; Rustandi, Jeffry; CPR, Josaphat Januar; Ghalib, Kamelia; Farieanna, Roos; Purnawirawati, Selfi; Setiawan, Sigit; Bassuni, Wahyu
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol 4 No 1 (2024): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v4i1.433

Abstract

The tourism industry plays an important role in economic growth, both at the international and national levels. However, the COVID-19 pandemic has caused a global crisis that has hit the tourism sector around the world, including Indonesia. Restrictions on movement and mobility of people between regions, health concerns, and uncertainty have led to a drastic decline in tourism activity and the tourism sector has seen a significant drop in revenue. This has had a social impact, with many workers in the tourism sector losing their jobs or experiencing significant pay cuts. To recover the tourism sector, business innovation in the tourism sector can be done, including in terms of marketing and finding new markets. The government and tourism industry players work together to develop policies and strategies for sustainable tourism growth. This article discusses business innovation in tourism in Indonesia after the COVID-19 pandemic, especially regarding improving the attractiveness and experience of tourist visitors, as well as operational efficiency while supporting nature and animal conservation efforts at Taman Safari Indonesia in Bogor. The method used in this article is a literature study using qualitative data. The data used comes from journals, scientific papers, and news from several online news sources that have been published in advance, which represent several cases and situations of the tourism industry in Indonesia before, during, and after the COVID-19 pandemic. The results of this research are several innovations including improving Virtual Experiences, developing Digital Applications and Platforms, Using "Contactless" Technology, focusing on natural attractions that encourage tourist interest and visits. These innovations can help tourism businesses in Indonesia overcome the impact of the COVID-19 pandemic on the number of tourist visits and tourism revenue. In addition, these business innovations can also help overcome the negative impacts and support the recovery of the tourism sector in Indonesia.
PENGARUH SOCIAL MEDIA MARKETING, CONTENT MARKETING, DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PRODUK SMARTPHONE SAMSUNG DAN IPHONE PADA MAHASISWA UNIVERSITAS DI SEMARANG Ahmada, Rikza Alby; Putra, Febrianur Ibnu Fitroh Sukono
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol 4 No 1 (2024): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v4i1.438

Abstract

Samsung and iPhone are popular brands in Indonesia's smartphone market, attracting many users. Nowadays, smartphones serve not only for communication but also as tools for digital marketing. This study focuses on examining how social media marketing, content marketing, and brand image affect the choices of university students in Semarang when it comes to buying Samsung and iPhone smartphones. We collected data from 100 students selected using a specific sampling method. We used a Likert scale questionnaire and IBM SPSS 25 for analysis. The results showed that social media marketing doesn't influence purchase decisions for Samsung and iPhone. However, content marketing and brand image significantly influence both brands. In general, these factors positively impact purchase decisions, with Samsung having a slightly higher impact compared to iPhone. There's no significant difference between the two brands. These findings can help businesses improve their marketing strategies for better targeting consumers.
PENGARUH CELEBRITY ENDORSER, BRAND EQUITY DAN CUSTOMER BONDING TERHADAP TINGKAT INTENSI LOYALITAS PELANGGAN TOKOPEDIA Harwati, Tan Anna; Aryanto, Vincent Didiek Wiet
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol 4 No 1 (2024): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v4i1.445

Abstract

The aim of this research is to evaluate the influence of celebrity endorsers, Brandequity and customer bondingon Tokopedia customer loyalty. In this research, the population consists of people who have used Tokopedia as a place to shop online at least twice, and the sampel was taken from 150 respondents using non-probability sampling methods, especially purposive. This research uses PLS (Partial Least Square) as an analysis tool. Tokopedia must concentrate on customer loyalty to build Brandequity by considering Brandequity and existing customer connections. The results found that celebrity endorsers had no significant effect on Tokopedia customer loyalty. However, the Brandequity variable has a positive and significant effect on Tokopedia customer loyalty. Customer bonding also has a positive and significant effect on Tokopedia customer loyalty.
PENGARUH ENDORSEMENT, CONTENT MARKETING, DAN TRUST INFLUENCER RACHEL VENNYA TERHADAP PURCHASE INTENTION PADA FOLLOWERS INSTAGRAM Kharisma, Novia Putri; Aqmala, Diana
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol 4 No 1 (2024): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v4i1.467

Abstract

Hasil penelitian memiliki tujuan guna menganalis Pengaruh Endorsement, Content Marketing, serta Trust Terhadap Purchase Intention Pada Followers Instagram Rachel Vennya di seluruh wilayah Indonesia. Populasi penelitian ini adalah followers Instagram Rachel Vennya, berusia >17 tahun, dan berjenis kelamin perempuan. Penelitian dilakukan dengan metode survey terhadap 185 orang yang memfollow Instagram Rachel Vennya dari berbagai daerah diseluruh wilayah Indonesia. Data yang dikumpulkan selama tujuh hari, dengan menggunakan kuesioner tertutup. Metode purposive sampling yang dipakai serta sejumlah 123 kuesioner yang bisa dipakai serta untuk dianalisis. 185 sampel yang diperoleh melalui Whatsapp dan Instagram menggunakan Google Form guna mengumpulkan data primer. Data yang terhimpun akan dianalisis melalui evaluasi instrumen penelitian, termasuk uji realibilitas dan validitas. Selain itu, analisis asumsi klasik seperti uji normalitas Monte Carlo, uji multikolineritas, serta uji heteroskedastisitas juga dilakukan. Metode analisis melibatkan uji regresi linier berganda, uji F (simultan), uji koefisien determinasi, dan uji T hipotesis. Temuan penelitian menyiratkan bahwa variabel endorsement tidak memiliki pengaruh signifikan terhadap purchase intention. Di sisi lain, variabel content marketing memiliki pengaruh yang signifikan terhadap purchase intention, sementara variabel trust juga berpengaruh secara signifikan terhadap purchase intention.
PENGARUH PROFITABILITAS, LEVERAGE, LIKUIDITAS, FIRM SIZE, DAN SALES GROWTH TERHADAP FINANCIAL DISTRESS Galuh Dewi Oktaviani; Zaretta, Bara
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol 4 No 1 (2024): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v4i1.469

Abstract

Financial distress is a situation felt by a company facing a financial downturn which is very detrimental to the company's development, so that it will trigger many losses. This research aims to understand what influences the probability of financial distress in a company. This research uses Profitability (ROA), Leverage (DER), Liquidity (CR), Firm Size (LnTA), and Sales Growth (SG) for financial distress. The sample used for observations was 28 industrial sector companies listed on the Indonesia Stock Exchange for the 2018 - 2022 period. The sample was determined using a purposive sampling technique. The analysis technique used is logistic regression analysis. The observation results show that the ROA, CR and Firm Size proxies have a significant negative influence on financial distress and DER has a significant positive influence on financial distress. Meanwhile, Sales Growth results show that it has no effect on financial distress in industrial sector companies
PENGARUH PROFITABILITAS, LIKUIDITAS, UKURAN PERUSAHAAN DAN BETA TERHADAP RETURN SAHAM DI PERUSAHAAN YANG TERGABUNG DALAM INDEKS LQ 45 Andini Permana Sari, Sila; Damayanti, Damayanti
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol 4 No 1 (2024): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v4i1.471

Abstract

Many people in Indonesia have a lot money and choose to invest in capital growing activities in the hope of gaining a profit in the future. Therefore, the purpose of this study is to demonstrate how the return on shares of firms listed on the Indonesian Stock Exchange that are included in the LQ 45 Index is affected by factors such as profitability, liquidity, company size, and systematic risk. The population of this study included companies listed on LQ 45 of the Indonesia Stock Exchange from 2018 to 2022. The sample used in the study consisted of 13 companies. Sampling techniques with targeted sampling. Double linear regression analysis is used as the data analysis technique. The results of this study show that a company’s profitability, liquidity, and size do not have a significant negative impact on stock returns and systematic risk had no major positive impact on the return company shares incorporated into the Indonesian Stock Exchange’s LQ 45 indicator. Adjusted R2 is 0,016. It can than be understood that the 1,6% variation in the price to earnings ratio percentage of companies listed on the LQ 45 index of the Indonesia Stock Exchange can be accounted for by the four independent variabels: systematic risk, profitability, liquidity, and company size. On the other hand, other variabels not covered in this study are used to describe the remaining 98,4%.
IMPROVING ORGANIZATIONAL PERFORMANCE THROUGH ENVIRONMENTAL PASSION AND ENVIRONMENTAL PERFORMANCE Adi, Susilo; Wardi, Agustinus
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol 4 No 1 (2024): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v4i1.472

Abstract

Purposes: This study aims to develop an empirical research model in improving organizational performance. The conceptual model is proposed based on Green Human Resource Management, Environmental Passion and Environmental Performance. Research Methodology: Using 200 respondents in the manufacturing industry in Central Java, the model was tested to obtain research data, the data were analyzed using inferential statistical data analysis using regression techniques and AMOS software 25. Result: The results showed that all proposed concepts were acceptable and the model proposed is quite feasible to be developed in improving organizational performance. Limitations: The limitations of this study are still using concepts that are abstract in nature and have not been able to provide specific dimensions for analysis with respect to endogenous variables, namely organizational performance. Contribution: In this study, this research develops new concepts related to concepts from stakeholder theory, other atomic theories and operations management theories. The result of this research contributes as recommendations for practitioners in improving organizational performance referring to environmental performance and the concept of sustainability in the field of management.
PENGARUH HARGA, PROMOSI, KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN MCDONALD'S SEMARANG Adinda Maharani, Azahra; Ibnu Fitroh Sukono Putra, Febrianur; Didiek Wiet Aryanto, Vincent; Kurniawan, Rudi
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol 4 No 1 (2024): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v4i1.473

Abstract

ABSTRACT The growth of the both traditional and fast-food culinary sector has been rapid and to maintain consumer satisfaction, it is a crucial factor for determining the progress of culinary business growth. Therefore, the objective of the study is to examine the influence of prices, promotions, and quality of service on consumer satisfaction at McDonald's Restaurant Semarang. The data was collected through the completion of questionnaires and it was analysed by using the double linear regression. The research findings indicate that the factors of price, promotion, and quality of service affect significant impact on consumer satisfaction at McDonald's Restaurant Semarang. Through the partial test, it revealed that consumer satisfaction is significantly impacted by both promotion and quality of the service, while the price has no significant influence on customer satisfaction. ABSTRAK Perkembangan industri kuliner terjadi dengan sangat pesat dan tidak terbatas pada makanan tradisional, namun juga restoran cepat saji. Kepuasan konsumen menjadi indikator penting dalam menentukan arah pengembangan bisnis kuliner. Tujuan riset ini ialah guna menganalisis dampak harga, promosi, dan kualitas pelayanan akan kepuasan konsumen restoran McDonald’s Semarang. Data diperoleh dari pengisian kuisioner dan dianalisis menggunakan regresi linear berganda. Keluaran penelitian mengunjukkan bahwa harga, promosi, dan kualitas pelayanan mempunyai dampak signifikan secara simultan akan kepuasan konsumen restoran McDonald’s Semarang. Uji Parsial (Uji t) mendapati bahwa promosi dan kualitas pelayanan mempunyai dampak signifikan akan kepuasan konsumen sementara harga tidak mempunyai dampak signifikan akan kepuasan konsumen.
PENGARUH PROFITABILITAS, LIKUIDITAS, STRUKTUR MODAL DAN SOLVABILITAS TERHADAP NILAI PERUSAHAAN TELEKOMUNIKASI DENGAN COVID-19 SEBAGAI VARIABEL CONTROL Pramudianto, Chori Baskoro; Eko Waluyo, Dwi
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol 4 No 1 (2024): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v4i1.475

Abstract

The purpose of this study was to determine and analyze the effect of profitability, liquidity, capital structure and solvency on the value of telecommunications companies listed on the Indonesia Stock Exchange for the 2019-2022 period with covid-19 as a control variable. The data used is secondary data from the company's financial statements. This study applied purposive sampling technique in sampling, obtained a sample of 8 telecommunications companies with 128 financial reports. This study applies quantitative methods using data analysis techniques, namely panal data regression analysis and using eviews 12 for data processing. From this study, the results obtained based on the t statistical test, firm value does not get a partially significant positive effect from profitability, liquidity, and firm value does not get a partially significant negative effect from solvency, but firm value gets a partially significant negative effect from capital structure and covid-19. Based on the f statistical test, the company value gets a significant effect simultaneously from profitability, liquidity, capital structure, solvency and covid-19.
PENGUJIAN HIPOTESIS PECKING ORDER THEORY : MELALUI MODERASI PROFITABILITAS Astutik, Dwi; Aditya, Galuh
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol 3 No 2 (2023): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v3i2.476

Abstract

Key Problem: Over the past 11 years the invoicing industry has shown a declining contribution to GDP, and moderation testing of profitability is still very limited. Objective: examine and analyze the effect of company size, and asset structure on capital structure based on pecking order theory, either directly or through profitability moderation. Originality: development of the pecking order theory hypothesis with moderation of profitability which throughout the previous research review was still very limited. Method: quantitative design with population in manufacturing industry companies listed on the IDX, as many as 223 companies, based on purposive sampling, obtained 80 companies for a period of 4 years. The analysis technique uses the MRA method. Result: the size of the company is in line with the pecking order theory, which has a negative and significant impact, while the asset structure is positive and significant to the capital structure sourced from debt. Moderation tests show that profitability only moderates the effect of firm size on capital structure. Novelty: the emphasis on the results of testing a high fixed asset structure will increase debt, but the way management views will change when the company's profitability is also high, so it does not reinforce the decision. Future Research Agenda: additional independent variables are needed to strengthen the model, such as ownership structure, board of commissioners, audit committee, and so on. It can be expanded from various points of view of other capital structure theories.

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