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Journal of Economic, Business, and Administration JEBA
Published by Universitas Bina Mandiri Gorontalo
ISSN : 29856744     EISSN : 27461688     DOI : https://doi.org/10.47918/jeba.v3i2.487
Core Subject : Economy, Humanities, Science, Education, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other
The Journal of Economics, Business and Administration (JEBA) is professionally managed to help academics, researchers and practitioners to disseminate their research results. Journal of Economics, Business and Administration (JEBA) is a peer-reviewed blind journal dedicated to the publication of quality research results in the fields of economics, business and administration. All journals are open access which allows articles to be available online without any subscription Journal of Economics, Business and Administration (JEBA) is a national journal dedicated to the publication of quality research results in the fields of economics, business and administration, but not implicitly and free of charge in the submission process.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 142 Documents
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ANALYSIS OF CONSUMER PERCEPTION THROUGH THE BRAND AMBASSADOR ‘FUJII-AN’ ON PURCHASE INTENTION OF PRODUCTS ON E-COMMERCE IN INDONESIA Nurlaila Hasan; Darman; Ayu Anastasya Rachman
Journal of Economic, Business, and Administration (JEBA) Vol. 7 No. 1 (2026): Journal of Economics, Business and Administration (JEBA)
Publisher : LP2M Universitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47918/2maxh847

Abstract

This study aims to analyze the effect of Consumer Perception on the Fujii-an Brand Ambassador, the effect of the Brand Ambassador on Purchase Intention, the effect of Consumer Perception on Purchase Intention, and the mediating role of the Brand Ambassador in the relationship between Consumer Perception and Purchase Intention. The study employed a quantitative research approach to examine the relationships among these variables. The population consisted of 1,000 consumers, while the sample comprised 150 respondents selected using purposive sampling techniques. Data were collected through observation and online questionnaires distributed to consumers who met the research criteria. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 4 software. The results indicate that Consumer Perception has a positive and significant effect on the Brand Ambassador (β = 0.390; t = 5.070; p = 0.000). Consumer Perception also has a positive and significant effect on Purchase Intention (β = 0.347; t = 4.363; p = 0.000). Furthermore, the Brand Ambassador positively and significantly influences Purchase Intention (β = 0.306; t = 3.629; p = 0.000). The mediation analysis reveals that the Brand Ambassador significantly mediates the relationship between Consumer Perception and Purchase Intention (β = 0.119; t = 2.905; p = 0.004). These findings demonstrate that favorable consumer perceptions contribute to stronger purchase intentions both directly and indirectly through the effectiveness of the Fujii-an Brand Ambassador. Therefore, companies should strengthen consumer perceptions and optimize brand ambassador strategies to enhance consumers' purchase intentions toward Fujii-an products.
ANALYSIS OF FACTORS AFFECTING EMPLOYEE LOYALTY AT THE GORONTALO HARBORMASTER AND PORT AUTHORITY OFFICE Marno A Suleman; Rizal; Mohammad Ikbal Kadir
Journal of Economic, Business, and Administration (JEBA) Vol. 7 No. 1 (2026): Journal of Economics, Business and Administration (JEBA)
Publisher : LP2M Universitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47918/mv9sfk06

Abstract

Employee loyalty plays a crucial role in ensuring organizational effectiveness, service quality, and long-term sustainability, particularly in public sector institutions. This study aims to identify the internal and external factors influencing employee loyalty at the Gorontalo Harbormaster and Port Authority Office (KSOP Gorontalo) and to explore how employees perceive and experience these factors within the organizational environment. A qualitative research approach with a phenomenological design was employed to gain an in-depth understanding of employees’ lived experiences related to loyalty. Informants were selected using purposive sampling based on their organizational roles, work experience, and knowledge of institutional practices. Data were collected through observation, semi-structured interviews, and documentation, and analyzed using the interactive model of Miles, Huberman, and Saldaña, consisting of data reduction, data display, and conclusion drawing. The findings reveal that job satisfaction is the primary internal factor affecting employee loyalty, particularly through effective communication, recognition, organizational support, and opportunities for career development. Government policies emerged as the most influential external factor, shaping work systems, technological adaptation, and service delivery processes. Furthermore, employees perceive loyalty as a multidimensional concept characterized by organizational pride, emotional attachment, commitment to public service, and a sense of belonging. The study concludes that employee loyalty is strengthened when organizational practices align with employees’ expectations and professional aspirations. These findings provide practical insights for improving human resource management and sustaining employee commitment within public sector organizations.

Page 15 of 15 | Total Record : 142

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