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Nyoman Indah Kusuma Dewi
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jbk@pnb.ac.id
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Unit Publikasi Ilmiah, Pusat Penelitian dan Pengabdian Masyarakat, Politeknik Negeri Bali, Kampus Jimbaran, Badung, Bali, Indonesia
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INDONESIA
Jurnal Bisnis dan Kewirausahaan
Published by Politeknik Negeri Bali
ISSN : 02169843     EISSN : 25805614     DOI : 10.31940/jbk
Core Subject : Economy,
Economics, Econometrics & Finance
Topics covered include: Government policy on entrepreneurship Entrepreneurship in ethnic enclaves Self-employment among immigrants Entrepreneurship among minority groups Indigenous entrepreneurship Gender and entrepreneurship Entrepreneurship in developing and transitional countries Entrepreneurship and ethics Corporate intrapreneurship Entrepreneurial marketing, leadership and management Knowledge entrepreneurship, entrepreneurial learning organisations Social entrepreneurship, family entrepreneurship Sustainable entrepreneurship, parallel entrepreneurship e-Entrepreneurship, part-time entrepreneurship, home-based entrepreneurship Entrepreneurship education
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 115 Documents
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FAKTOR-FAKTOR YANG MENENTUKAN DESAIN KEMASAN KERUPUK KEMPLANG PALEMBANG DAN PENGARUHNYA TERHADAP NIAT BELI: PENDEKATAN SUARA PELANGGAN Anggita Putri Astrian; Andhyka Tyaz Nugraha; Mahruri Arif Wicaksono; Frieska Ariesta Syafnijal; Rizqi Wahyudi
Jurnal Bisnis dan Kewirausahaan Vol. 22 No. 2 (2026): JBK-Jurnal Bisnis dan Kewirausahaan
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jbk.v22i2.87-99

Abstract

This research aims to identify the dimensions that shape the packaging design of Kemplang crackers, develop a packaging design assessment instrument based on the Voice of Customer (VoC), and analyze the impact of packaging design on consumer purchase interest. The research combines the House of Quality approach and the Partial Least Squares Structural Equation Modeling method. Data were collected using a questionnaire instrument distributed online to respondents aged 17-40 who had purchased Kemplang in packaging at least twice in the past year. Data were statistically processed with the help of SmartPLS Version 4 software. The research results show that packaging design, formed by four manifest variables, namely material, appearance, shape, and packaging information, has a strong influence on purchase interest. The novelty of this research lies in the development of a standardized packaging design assessment scale based on consumer perception. Furthermore, based on the research results, a prototype of packaging using food-grade laminated material, a standing pouch with a zip-lock, and a more communicative visual and informational layout was designed, which can be used as a reference for Kemplang Palembang SMEs and local government.
Simulasi Perencanaan Usaha Bengkel Sepeda Motor: Studi Kasus Kacling Otomotif Budiyanto; Muji Setiyo
Jurnal Bisnis dan Kewirausahaan Vol. 22 No. 2 (2026): JBK-Jurnal Bisnis dan Kewirausahaan
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jbk.v22i2.142-169

Abstract

The rapid growth of motorcycle ownership in Indonesia has created a substantial demand for maintenance and repair services, offering promising opportunities for small and medium-sized enterprises (SMEs) in the automotive service sector. This study aims to develop a comprehensive business plan for Kacling Otomotif, a motorcycle workshop in Magelang, through customer satisfaction analysis, financial feasibility evaluation, and SWOT mapping. Primary data were collected from 108 respondents (55 existing customers and 53 general respondens). The survey results reveal high satisfaction in terms of reliability and responsiveness, while weaknesses remain in physical facilities and waiting room comfort. Financial analysis indicates positive Net Present Value (NPV) across all scenarios, with values of IDR 61.4 million (pessimistic), IDR 246.6 million (moderate), and IDR 431.8 million (optimistic). The Internal Rate of Return (IRR) exceeds prevailing bank interest rates, and the Payback Period (PP) is achieved within 11–24 months, confirming the business’s financial viability. SWOT analysis suggests that development strategies should emphasize digital service innovation, improved customer facilities, and the adoption of modern management practices. Overall, the study demonstrates that motorcycle workshop business planning in Indonesia is not only financially feasible but also holds sustainable growth prospects when supported by adaptive and innovative strategies.
Perilaku Konsumen Wisatawan pada Ekosistem Short-Form Video: Bibliometric-Systematic Literature Review tentang FOMO, Autentisitas, dan Sustainable Tourism Setia Brilianita; Lissa Rosdiana Noer
Jurnal Bisnis dan Kewirausahaan Vol. 22 No. 2 (2026): JBK-Jurnal Bisnis dan Kewirausahaan
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jbk.v22i2.100-116

Abstract

The proliferation of short-form video (SFV) platforms such as TikTok has fundamentally reshaped tourist decision-making processes, yet no integrative synthesis exists connecting fear of missing out (FOMO), authenticity perception, and sustainable travel decision-making within this context. This study addresses that gap through a Bibliometric-Systematic Literature Review (B-SLR) of 59 peer-reviewed articles indexed in Scopus (2018–2026). VOSviewer was used for keyword co-occurrence analysis, while thematic synthesis was applied to integrate empirical findings. Results reveal four thematic clusters, with TikTok and social media as central nodes and authenticity as the most pervasive construct (45.8% of articles). Quality assessment confirmed 84.7% of articles at high quality (mean score 21.3/24). FOMO functions as a psychological mediator rather than a direct predictor of tourist behavioral intentions moderated by collectivist cultural values. Authenticity, particularly existential and perceived dimensions consistently predicts tourist trust and visit intention. SFV exposure contributes to sustainable travel intentions, though an intention-behavior gap persists. Future research should prioritize longitudinal designs, cross-cultural comparisons, and integrative theoretical frameworks connecting the three constructs.
Tantangan UMKM di Tengah Hegemoni Ritel Modern: Potret Kapitalisme Neoliberal dan Alternatif Ekonomi Kerakyatan Onessimus Febryan Ambun; Petrus S. Denatalis; Siprianus S. Nasi; Adrianus Tap; Alexander Jebadu
Jurnal Bisnis dan Kewirausahaan Vol. 22 No. 2 (2026): JBK-Jurnal Bisnis dan Kewirausahaan
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jbk.v22i2.117-129

Abstract

This article examines the challenges faced by Micro, Small, and Medium Enterprises (MSMEs) as modern retail chains such as Alfamart and Indomaret continue to expand across Indonesia. The expansion is analyzed as a concrete expression of neoliberal capitalism that has reshaped economic relations at the local level. Through a critical political-economy approach and systematic literature review, this study investigates how neoliberalism fosters unequal competition between large capital and the people’s economy, while tracing the structural consequences for small traders and community livelihoods. The findings reveal that modern retail growth has produced structural economic inequality, shifted community consumption habits, and been sustained by government policies that favor large investors over small businesses. Against this backdrop, the People’s Economy (Ekonomi Kerakyatan) grounded in Article 33 of the 1945 Constitution offers a viable alternative paradigm built on solidarity, equitable distribution, and economic sovereignty. Practical measures include cooperative revitalization, MSME digitalization, affirmative policies requiring local product quotas in modern retail, and local government regulations that limit minimarket expansion. This study concludes that national economic sovereignty depends on the protection and genuine empowerment of MSMEs as the backbone of an equitable people’s economy.
Peran PERAN CONSUMER ENGAGEMENT DALAM MEMEDIASI PENGARUH CONTENT MARKETING DAN E-WOM TERHADAP PURCHASE DECISION PRODUK SKINCARE FINALLY FOUND YOU DI TIKTOK SHOP Roshita Amalina; Chusnul Maulidina Hidayat; Imam Adiyana
Jurnal Bisnis dan Kewirausahaan Vol. 22 No. 2 (2026): JBK-Jurnal Bisnis dan Kewirausahaan
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jbk.v22i2.130-141

Abstract

The rapid growth of social commerce through TikTok Shop has changed consumer behavior in making purchase decisions. Content marketing and electronic Word of Mouth (eWOM) are considered important factors in increasing consumer engagement and influencing purchasing decisions in digital environments. This study aims to analyze the effect of content marketing and eWOM on purchase decision through the mediating role of consumer engagement. This study used a quantitative approach with purposive sampling involving 232 TikTok Shop users who had interacted with skincare products. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 4.1. The results indicate that content marketing and eWOM positively and significantly affect consumer engagement and purchase decision. Consumer engagement also significantly affects purchase decision and acts as a mediating variable in the relationship between content marketing and eWOM toward purchase decision. These findings indicate that consumer involvement plays an important role in strengthening digital marketing strategies. Therefore, companies should focus not only on content quality and online reviews but also on creating meaningful interactions to enhance consumer engagement and purchase decisions.

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