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Nyoman Indah Kusuma Dewi
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Unit Publikasi Ilmiah, Pusat Penelitian dan Pengabdian Masyarakat, Politeknik Negeri Bali, Kampus Jimbaran, Badung, Bali, Indonesia
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INDONESIA
Jurnal Bisnis dan Kewirausahaan
Published by Politeknik Negeri Bali
ISSN : 02169843     EISSN : 25805614     DOI : 10.31940/jbk
Core Subject : Economy,
Economics, Econometrics & Finance
Topics covered include: Government policy on entrepreneurship Entrepreneurship in ethnic enclaves Self-employment among immigrants Entrepreneurship among minority groups Indigenous entrepreneurship Gender and entrepreneurship Entrepreneurship in developing and transitional countries Entrepreneurship and ethics Corporate intrapreneurship Entrepreneurial marketing, leadership and management Knowledge entrepreneurship, entrepreneurial learning organisations Social entrepreneurship, family entrepreneurship Sustainable entrepreneurship, parallel entrepreneurship e-Entrepreneurship, part-time entrepreneurship, home-based entrepreneurship Entrepreneurship education
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 105 Documents
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Merevitalisasi UMKM Kabupaten Bekasi Melalui Transformasi Digital: Tinajuan PCA dan Analisis Spasial Fauzi, Firman; Siregar, Hermanto; Barus, Baba; Indraprahasta, Galuh Syahbana
Jurnal Bisnis dan Kewirausahaan Vol. 21 No. 1 (2025): JBK-Jurnal Bisnis dan Kewirausahaan
Publisher : Badung Bali: Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jbk.v21i1.43-65

Abstract

Digital transformation is a pivotal factor in enhancing the competitiveness and resilience of Micro, Small, and Medium Enterprises (MSMEs). This study examines the key determinants influencing MSME digitalization in Kabupaten Bekasi through Principal Component Analysis (PCA) and spatial analysis. The PCA results identify five primary factors: individual readiness, organizational capability, cultural mindset, regulatory support, and ecosystem infrastructure. Spatial analysis employing the Moran’s Index and Local Indicator of Spatial Autocorrelation (LISA) reveals an uneven digital adoption pattern across 23 districts, forming four distinct clusters: High-High, High-Low, Low-High, and Low-Low.The findings underscore that MSME digitalization success is not solely contingent on individual readiness but is also shaped by institutional support, government policies, and the broader digital ecosystem. Consequently, a cluster-based digital transformation strategy is imperative: advanced clusters (High-High) should serve as role models, while lagging clusters (Low-Low) require targeted interventions, including infrastructure development and digital literacy initiatives. This study provides a robust foundation for policymakers to design more effective, evidence-based interventions aimed at fostering inclusive and sustainable MSME digitalization.
PENGARUH INOVASI PRODUK, AKSES PERMODALAN, DAN AMBIDEXTERITAS KONTEKSTUAL TERHADAP KINERJA UKM Sinaga, Gilbert Johan Martin; Desmiyawati; Susilatri
Jurnal Bisnis dan Kewirausahaan Vol. 21 No. 1 (2025): JBK-Jurnal Bisnis dan Kewirausahaan
Publisher : Badung Bali: Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jbk.v21i1.12-32

Abstract

This study aims to examine the effect of product innovation, access to capital, and contextual ambidexterity on the performance of SMEs in Pekanbaru City. This study uses a quantitative causality approach to answer the formulation of problems and research hypotheses. The population in this study were all SMEs in Pekanbaru City which amounted to 25,074 units. The sampling technique chosen was purposive sampling. The number of samples obtained was 394 SMEs using the Slovin formula. The type of data used is primary data and data collection techniques using questionnaires. Data analysis using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) with SmartPLS 4.0 software. The novelty in this study is that contextual ambidexterity variables are still rarely studied in SMEs in Indonesia and several previous studies also show a research gap. The results obtained are product innovation, access to capital, and contextual ambidexterity have a positive and significant effect on SME performance.
ANALISIS FAKTOR YANG MEMPENGARUHI KETIMPANGAN DISTRIBUSI PENDAPATAN PROVINSI DIY TAHUN 2012-2023 DENGAN PENDEKATAN MODEL MIXED EFFECT Faranisa, Ariadna Aqila; Pertiwi, Angelita Titis; Kawuryan, Istiarsi Saptuti Sri; Fevriera, Sotya
Jurnal Bisnis dan Kewirausahaan Vol. 21 No. 1 (2025): JBK-Jurnal Bisnis dan Kewirausahaan
Publisher : Badung Bali: Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jbk.v21i1.1-11

Abstract

The outcomes of development in each region depend on the endowment and management of the area. The differences of development outcomes cause the phenomenon of inequality in income distribution, which can be conceptually observed and measured by the Gini index. This study aims to analyze the influence of the Human Development Index (HDI), the Open Unemployment Rate (OUR), and the Regional Minimum Wage (RMW) on income distribution inequality in the Special Region of Yogyakarta (DIY) Province for the period 2012-2023. This research employs panel data analysis with a mixed effect model and uses Stata 14 as the analytical tool. The study demonstrates that the HDI and OUR variables have a positive and significant impact on income distribution inequality, whereas the RMW variable does not have a significant effect on income distribution inequality in DIY from 2012 to 2023. Although the Gini index in DIY Province is relatively low, the results of the mixed effect model indicate significant inequality across its regencies/ cities. The local government of DIY and other related stakeholders should ensure that education, healthcare, and employment are accessible for all people in DIY.
Model Ekonomi Berbasis Komunitas: Bukti dari Usaha Mikro Kecil Pertanian di Depok Muhammad Anwar Fathoni; Tasya Hadi Syahputri
Jurnal Bisnis dan Kewirausahaan Vol. 21 No. 2 (2025): JBK-Jurnal Bisnis dan Kewirausahaan
Publisher : Badung Bali: Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jbk.v21i2.1-10

Abstract

This article aims to examine the community-based economic model implemented within the Micro Small Agricultural Enterprises (MSAEs) community in Depok, Indonesia, in response to the city’s stagnant economic development over the past decade. Improving regional economic performance requires more than top-down policies; it demands active participation from the community to stimulate local economic growth. One promising approach is the development of a community-based economic system, where economic actors collaborate to foster self-reliance and sustainability. This study employs a qualitative descriptive approach using a case study method. Both primary data, collected through interviews and observations, and secondary data from relevant documents were utilized in this research. The findings reveal that the community-based economic model in the MSAEs community is built upon three core areas of activity: marketing, education, and social engagement. These areas work in synergy to create an ecosystem that encourages active participation and shared responsibility among members. In the marketing domain, the community plays a crucial role in expanding market access and enhancing the competitiveness of local products. In the education sector, training and capacity-building activities are organized to improve the skills and knowledge of community members. The social aspect reinforces the values of mutual aid and solidarity, fostering social cohesion and long-term sustainability of joint ventures. Through these integrated efforts, the MSAEs community contributes to building a resilient and inclusive people-centered economy. This model demonstrates the potential of community-based economic systems to revitalize local economies and address structural challenges in a post-growth urban context.
Marketplace Atmosphere Sebagai Stimulus Gaya Belanja Hedonis dan Utilitarian Terhadap Kepuasan Belanja Online Isalman
Jurnal Bisnis dan Kewirausahaan Vol. 21 No. 2 (2025): JBK-Jurnal Bisnis dan Kewirausahaan
Publisher : Badung Bali: Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jbk.v21i2.11-22

Abstract

The attractive atmosphere of the marketplace can be a fundamental element that can influence the shopping experience on the marketplace platform. In addition to fostering a hedonic shopping style, marketplace atmosphere can also strengthen utilitarian shopping styles. Therefore, this study aims to determine the impact of marketplace atmosphere on hedonic shopping styles, utilitarian shopping styles, and online shopping satisfaction. The study was conducted on Shopee marketplace users in Kendari City. The sample size was 150 respondents. Data were collected through purposive sampling using a questionnaire and analyzed using SmartPLS Structure Equation Modeling (SEM). The results of the data analysis indicate that directly and indirectly, marketplace atmosphere has a significant positive effect on hedonic shopping styles, utilitarian shopping styles, and online shopping satisfaction. Furthermore, hedonic shopping styles and utilitarian shopping styles have a significant positive effect on online shopping satisfaction. These findings have provided marketplaces with an overview of the urgency of arranging the visualization of various display elements, features, and navigation that create a market atmosphere, arouse hedonic motivation, and strengthen utilitarian shopping styles to achieve online shopping satisfaction.
Memberdayakan Kewirausahaan Sosial: Peran Pengalaman Kerja Sosial, Dukungan Universitas, Empati, dan Efikasi Diri dalam Membentuk Niat Berwirausaha Rahmayanti, Putu Laksmita Dewi; Purba, Ida Ayu Putri Laksmidewi; Juliartini, Ketut; Buditama, Wayan Satya Pariana
Jurnal Bisnis dan Kewirausahaan Vol. 21 No. 2 (2025): JBK-Jurnal Bisnis dan Kewirausahaan
Publisher : Badung Bali: Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jbk.v21i2.60-77

Abstract

Social entrepreneurship provides innovative approaches to addressing social challenges; however, students’ willingness to pursue this path remains relatively low. This study investigates the impact of social work experience and university-based entrepreneurial support on students’ social entrepreneurship intention, with empathy and self-efficacy serving as mediating variables. Employing a quantitative method, the study involved 230 student respondents and utilized Partial Least Squares-Structural Equation Modeling (PLS-SEM) through SmartPLS 3.0 for data analysis. The findings reveal that both empathy and self-efficacy have a significant positive effect on students’ intention to engage in social entrepreneurship. Moreover, social work experience was found to enhance empathy, while university support contributed to strengthening students’ self-efficacy. These results highlight the critical role of meaningful social engagement and a supportive academic environment in fostering social entrepreneurial intentions. The practical implication suggests that higher education institutions should integrate entrepreneurship education with hands-on social involvement within their curricula.
Analisis Social Media Marketing Activities dalam Meningkatkan Niat Pembelian dengan Peran Mediasi Brand Image dan Brand Trust (NJS Project) Ni Wayan Sriastini; Made Ayu Jayanti Prita Utami; Yulia Tria Hapsari
Jurnal Bisnis dan Kewirausahaan Vol. 21 No. 2 (2025): JBK-Jurnal Bisnis dan Kewirausahaan
Publisher : Badung Bali: Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jbk.v21i2.23-34

Abstract

This study is motivated by the increasing significance of social media as a strategic marketing channel within the online florist sector, as illustrated by NJS Projects in Denpasar, which actively utilizes Instagram to engage its audience. The objective of this research is to investigate the influence of Social Media Marketing Activities (SMMA) on consumers’ online purchase intentions, with Brand Image and Brand Trust serving as mediating variables. Employing a quantitative research approach, data were gathered through a survey of 110 respondents who are active followers of the @njs.projects Instagram account, and analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. The findings indicate that SMMA significantly contributes to strengthening brand image and building consumer trust, which in turn positively affects online purchase intention. This research provides practical implications for businesses seeking to optimize their digital marketing efforts and adds to the growing academic literature on digital marketing strategy.
Investigating Trends and Future Research SMEs Performance: Perception from Analysis Bibliometrics Nanang Rusliana; Aso Sukarso; Dwi Hastuti LK; Asep Muhammad Adam; Galih Nugraha
Jurnal Bisnis dan Kewirausahaan Vol. 21 No. 2 (2025): JBK-Jurnal Bisnis dan Kewirausahaan
Publisher : Badung Bali: Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jbk.v21i2.35-59

Abstract

This research explores the scientific activities and general trends of SMEs performance. Bibliometrics analysis was used against 456 articles from 2000 to 2022 to see the general perspective of SMEs performance. The database used to collect data is Scopus with the search keyword "SMEs performance". Open Refine is used for data cleaning and harmonization. VOSviewer is then used for visualization and discussion. Based on the analysis results, 2020 is the year with the most publications. Ali Z. is the most prolific and influential writer in research. School of Business Management, Universiti Utara Malaysia, Malaysia, became affiliated with the most research. Malaysia is the country with the most research. The most active source is Sustainability (Switzerland). The Reference from Cenamor et al. in 2019, titled "How Entrepreneurial SMEs Compete via Digital Platforms: The Roles of Digital Platform Capability, Network Capability and Ambidexterity" is the reference with the most citations. Keywords SMEs performance is the most dominant keyword in SMEs research performance. This research provides detailed contributions and addresses gaps that future research must fill. This research also presents the analysis results for evaluating SME performance.
Evaluasi Penerapan Reward dan Punishment Bagi Nasabah Kredit Pada LPD Kesiman Anindyanari, Ni Luh Putu Ayu; Suryathi, Wayan; Sukarta, I Wayan
Jurnal Bisnis dan Kewirausahaan Vol. 19 No. 3 (2023): JBK-Jurnal Bisnis dan Kewirausahaan
Publisher : Badung Bali: Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jbk.v19i3.196-205

Abstract

The growing LPD Kesiman faces various problems, especially the risk of non-performing loans. Efforts made to improve the smoothness of credit payments are by providing rewards and punishments for credit customers. This research was conducted to determine the application of reward and punishment for credit customers and the implications for LPD Kesiman. This research is a descriptive research with a qualitative approach, collecting data by observation, interviews, and documentation. The informants in this study were LPD Kesiman credit employees. The results showed that the implementation of reward and punishment for credit customers at the LPD Kesiman had gone well, rewards were given in the form of ease in managing credit, priority was given to credit, service and faster credit disbursement. Provision of punishment in the form of warning letters up to three times, summons to the LPD Kesiman office regarding bad credit constraints, as well as withdrawing credit collateral to be sold/auctioned to cover the amount of bad customer debt. The application of reward and punishment provides two types of implications for the Kesiman LPD, namely: the impact on credit development and the impact on the level of discipline of customers/debtors at the LPD Kesiman.
PENGARUH PERSEPSI KEGUNAAN DAN PERSEPSI KEMUDAHAN TERHADAP MINAT PENGGUNAAN BRImo (BRI mobile) (Pada Pedagang Sembako di Pasar Tanjung Kabupaten Jember) Edwina Nisrina Salsabila; Hety Mustika Ani; Mukhamad Zulianto
Jurnal Bisnis dan Kewirausahaan Vol. 19 No. 3 (2023): JBK-Jurnal Bisnis dan Kewirausahaan
Publisher : Badung Bali: Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jbk.v19i3.206-215

Abstract

This study aims to analyze the factors that can influence the perception of staple food traders in the Tanjung market about interest in using BRImo through attitude towards using, using the TAM (Technology Acceptance Model) approach. These factors include perceived usefulness, perceived ease of use, and attitude towards using as Intervening variables. This research was conducted by distributing questionnaires to food traders in Tanjung market, Jember regency. Sample determination in this study used the Simple Random Sampling method.  The questionnaire was distributed to 109 food traders in Tanjung market who qualified as samples and analyzed using SPSS (Statistical Package for the Social Sciences).The test showed that: (1) perceived usability had a significant effect on interest in use; (2) perceived convenience has a significant effect on interest in use; (3) attitude toward using has a significant effect on interest in use; (4) perceived usefulness of interest through attitude toward using has a significant effect; (5) The perception of ease of interest through attitude toward using does not have a significant effect.

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