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Jurnal Pariwisata Nusantara
Published by Universitas Islam Negeri Mataram
ISSN : -     EISSN : 28302850     DOI : https://doi.org/10.20414/juwita.v2i2
Core Subject : Social,
Social Sciences
Jurnal Pariwisata Nusantara (JUWITA) is designed to be accessible to both new and experienced researchers and practitioners on a global basis. The principal aims of the journal are to: encourage the full range of approaches that are available to the study of tourism; bring together researchers from different subject backgrounds for interdisciplinary and post-disciplinary debate; develop the theoretical base on which the study of tourism is built; provide a basis for the development of critical approaches to the study of tourism; disseminate new approaches, concepts, frameworks, methods, models, and practices which may be developed in the study of tourism; and promote new research.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 119 Documents
 8   9   10   11   12 
A Marogan Tour and Travel Web Profile Development Strategy Using Business Model Canvas Analysis Abelia Zahrah Febrianty; Yulia Pebrianti; Tsurayya Syarif Zain
Jurnal Pariwisata Nusantara (JUWITA) Vol. 4 No. 3 (2025): Jurnal Pariwisata Nusantara
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v4i3.14171

Abstract

Purpose: This study aims to develop the web profile of Marogan Tour and Travel through the implementation of strategies analyzed using the Business Model Canvas approach. Method: The methods used in this research include literature review, observation, interviews, and documentation. The analysis is based on nine key elements of the Business Model Canvas: customer segments, value propositions, distribution channels, customer relationships, key resources, key activities, key partners, cost structure, and revenue streams. Result: The web development results include updates to the homepage, about us, services, gallery, and contact pages, with features that support customer needs and reflect Business Model Canvas elements. For example, easy access to information is achieved through a responsive and informative display, and communication is enhanced through interactive features like the WhatsApp button. Contribution: This research expands the existing study on the use of the Business Model Canvas in web profile development by demonstrating how elements of the Business Model Canvas can be applied to strengthen a company's digital strategy. Practically, this research provides guidance for tourism businesses in designing more effective, informative, and interactive web profiles, thereby improving service, communication, and potential customer conversion.
Effect of Water Quality on Operations of The Hospitality Industry in Kafue Catchment Area Florence PHIRI; Selina BANDA; Jack KAALE; George KAMPAMBA; Margaret PANSHO
Jurnal Pariwisata Nusantara (JUWITA) Vol. 4 No. 3 (2025): Jurnal Pariwisata Nusantara
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v4i3.14268

Abstract

Purpose: The study examined the effect of water quality operational costs of tourism    establishments along the Kafue River in Zambia. It was conducted from middle Kafue River in Central province up to the confluents in Southern province. The objectives that guided the study were to; Ascertain perceptions of hospitality business owners on influence of water quality on operational costs in the catchment; Ascertain ways in which water was used in hospitality businesses located in the catchment; Determine measures used to sustain water quality cost operations in hospitality businesses in the catchment. Method: The study used a mixed methods approach and entailed application of a        concurrent design. Data analysis entailed use of a quantitative-dominant mixed    analysis which was supplemented by the qualitative one. A sample comprised of 60 respondents for the quantitative and 10 for qualitative. Data were collected simultaneously using a questionnaire and interview guide for quantitative and qualitative components respectively. Descriptive statistics were applicable in analyzing quantitative data using frequencies and percentages. Qualitatively, analysis of data was done using an inductive approach. Result: Business owners were skeptical about the quality of river water sources. The majority experienced positive effects of water quality on their business operations. The owners perceived effects of water quality on operational costs differently, which were both positive and negative. Not all the business owners used river water for drinking and bathing. Many of the business owners were aware and concerned about the quality of water they used in the hospitality establishments. Some owners experienced extra cost due to water quality while others did not. Extra costs were incurred due to water quality as experienced by a few owners, therefore, measures were put in place to operate their businesses. The majority of the owners put up measures to sustain their businesses. Contribution: This study which explored water quality and its effect on hospitality industry in the river catchment is important in revealing experiences which relate to operational costs. As a result, business owners can use the varied experiences as a basis for making informed decisions in improving water quality for the benefit of the industry. Ensuring good quality of water will become a shared responsibility not only for hospitality business owners, but also for other users in the catchment. Informing policy makers on how to come up with sustainable measures on the water quality supplied by the River. The study will also contribute to the existing body of knowledge on how to come up with sustainable measures on supplying   quality water in hospitality industry.
E-Catalogue Design for the Tourism Industry Using a Design Thinking as a Media to Promote Tour Packages in Indonesia Aprilia Ferennis; Wahyuniar Pamungkas; Lintang Permata Sari Yuliadi; Asep Agus Handaka; Nur Sakinah Junirahma
Jurnal Pariwisata Nusantara (JUWITA) Vol. 4 No. 3 (2025): Jurnal Pariwisata Nusantara
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v4i3.14396

Abstract

Purpose: The tourism industry requires the use of digital media in promotion, particularly due to travelers’ increasing reliance on technology. Anjani Event, as a newly established travel company, still uses PDFs as promotional media, making it necessary to implement an interactive and easily accessible solution. This study aims to design an e-catalogue as a marketing medium for tour packages and to evaluate their effectiveness. Method: The research employs a mixed-method approach with an Exploratory Sequential design, beginning with qualitative data collection through interviews with the Anjani Event manager to develop the e-catalogue concept, followed by quantitative data collection using questionnaires based on the EPIC Model (Empathy, Persuasion, Impact, Communication) administered to prospective tourists and digital marketing practitioners. Result: The results show that the e-catalogue are highly effective with an EPIC rate of 4.30, with the Communication dimension scoring the highest (4.399), indicating that the media conveys information clearly, presents content in an easily understandable structure, and enhances user interaction and engagement in exploring and booking tour packages. Contribution: Therefore, the implementation of the e-catalogue and QR Code supports a digital marketing strategy that is informative, interactive, professional, and strengthens the company’s brand image in the tourism industry.
Highlighting Lag-Lagto River: Developing A Promotional Video to Position San Miguel Baggao, Philippines as A Key Tourist Site Trisha Angelica S. Bacud; Babyjane Casillano; Diana Elizabeth L. Lumabao; Gianne Kyle F. Quilang; Rose Fatima G. Suyu; Belman O. Millan Jr
Jurnal Pariwisata Nusantara (JUWITA) Vol. 4 No. 3 (2025): Jurnal Pariwisata Nusantara
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v4i3.14407

Abstract

Purpose: This study aims to create a high-quality promotional video to boost the visibility and appeal of the Lag-Lagto River in San Miguel, Baggao, Philippines, as a prime tourist destination. It seeks to fill gaps in marketing and data by producing an engaging visual tool to promote the site effectively. Method: The study used a developmental research design to create a promotional video highlighting the Lag-Lagto River’s beauty and attractions. Insights from local stakeholders were gathered through purposive sampling, with data collected via surveys and observations to evaluate the video’s promotional effectiveness. Result: The study found that the promotional video significantly enhanced the Lag-Lagto River’s visibility and appeal, effectively showcasing its beauty and potential. It also confirmed that digital media is a cost-effective and powerful tool for promoting emerging tourist destinations. Contribution: The study highlights the value of high-quality promotional videos in boosting tourism visibility and engagement. It provides a practical framework for using multimedia and storytelling in tourism marketing, contributing to local economic growth and sustainable tourism development.
Design of Digital Information Media for the Situ Rawa Gede Tourism Destination, Bekasi City Muhammad Syahri Fadhil; Sunarto; Mochamad Candra Wirawan Arief; Fanny Kristiadhi; Ahmad Prawira Dhahiyat
Jurnal Pariwisata Nusantara (JUWITA) Vol. 4 No. 3 (2025): Jurnal Pariwisata Nusantara
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v4i3.14408

Abstract

Purpose: This study aims to design a digital information medium in the form of a QR Code-based e-booklet as a means of delivering tourism information for the Situ Rawa Gede destination in Bekasi City. Method: The research employed a descriptive approach consisting of three stages: identifying tourists’ information needs, designing the media using Canva and Heyzine Flipbook, and testing its effectiveness among users. Data were collected through field observations, interviews with tourism managers, and questionnaires distributed to 30 tourist respondents. Result: The findings show that the designed e-booklet effectively presents tourism information interactively, efficiently, and is easily accessible through QR Code scanning. The effectiveness test yielded an average score of 4.53 in the “Excellent” category, indicating improved understanding and satisfaction among visitors. Contribution: This study contributes to the development of digital promotional media for local tourism destinations by introducing a QR Code-based model that is practical and sustainable. The findings also provide insights for tourism managers seeking to implement innovative and user-friendly digital media to enhance visitor engagement and support community-based tourism promotion.
Revitalizing Green Tourism Villages Through Strengthening Community Ecosystem to Achieve Sustainable Tourism in Bilebante Village, Lombok Putria Sri Handayani; Yustina Denik Risyanti; Sapto Supriyanto
Jurnal Pariwisata Nusantara (JUWITA) Vol. 4 No. 3 (2025): Jurnal Pariwisata Nusantara
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v4i3.14413

Abstract

Purpose: This study aims to analyze the role of the community in preserving culture, improving the economy and protecting the environment as well as analyzing the role of the village government in encouraging profitable and sustainable tourism in the green tourism village of Bilebante, Lombok. Method: Through a Descriptive Qualitative approach with a research period from September 2024 – February 2025. Determination of informants using Purposive Sampling techniques, while data sources in the study were obtained from primary and secondary data and data collection techniques through observation, interviews and documentation. Result: Research results show that collaboration between communities, such as Pokdarwis (Tourism Groups), and the village government has promoted sustainable tourism that preserves traditions and the environment, while positively impacting the community. This collaboration includes the formation of an Ecorangers team and training for business owners in the green tourism village of Bilebante, Lombok. Contribution: The important contributions of this research have brought about significant changes in the preservation of traditions and the environment, as well as creating tourism that positively impacts communities and the environment that were once threatened by modernization. These tourism development efforts have created sustainable tourism that positively impacts communities and the environment for the future.
Analysis of Indonesian Tourism Demand by Foreign Tourist in ASEAN Region Jasmine Abqoriyyah Haryanto; Neli Agustina
Jurnal Pariwisata Nusantara (JUWITA) Vol. 4 No. 3 (2025): Jurnal Pariwisata Nusantara
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v4i3.14561

Abstract

Purpose: This study aims to assess the overall pattern of ASEAN tourist visits to Indonesia and investigate the potential driving tourism demand between 2017 to 2022. The study focuses on variables believed to influence ASEAN travelers’ interest in Indonesia, such as per capita income, relative pricing, substitution prices, currency exchange rates, and population size. Method: This study employs panel data covering 9 ASEAN countries—excluding Indonesia and Timor Leste—namely Malaysia, Singapore, Thailand, the Philippines, Laos, Brunei Darussalam, Vietnam, Cambodia, and Myanmar, as the cross-sectional units over the period from 2017 to 2022. The analysis is based on secondary data sourced from BPS, UNCTAD, and the World Bank. The dependent variable is the number of tourists from ASEAN countries. Panel data regression is utilized to identify the factors influencing the demand for tourism in Indonesia by ASEAN visitors during the 2017–2022 Result: The result of the study indicate that the population and per capita income of ASEAN nations have a significant positive impact on ASEAN travelers' demand for travel to Indonesia. In contrast, the fluctuating cost of substituting Indonesian travel with travel to Malaysia, Singapore, and Thailand has a significantly negative impact on the demand for Indonesian tourism. The relative price variable and the Rupiah exchange rate do not significantly impact the demand for Indonesian tourism by ASEAN travelers. Contribution: The main contribution of this research is a recommended government policy aimed at maintaining price stability in Indonesia to enhance its competitiveness within the ASEAN region. Additionally, efforts should be made to promote domestic tourism through social media campaigns and to enhance the quality and service standards of the tourism sector to boost Indonesia’s appeal. Ensuring currency stability involves implementing a combination of economic and monetary policies, such as balancing currency supply and demand, maintaining macroeconomic stability, managing inflation, and fostering both domestic and foreign investment.
Sport Tourism and the Economic Multiplier Effect: A Critical Review of Marathon Events and the Structural Challenges of Large-Scale Sport Event Management in Indonesia Ni Kadek Swandewi; I Gusti Ayu Ratih Asmarani; Luh Putu Citrawati
Jurnal Pariwisata Nusantara (JUWITA) Vol. 4 No. 3 (2025): Jurnal Pariwisata Nusantara
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v4i3.14616

Abstract

Purpose: This study aims to critically examine how marathon events generate economic multiplier effects, identify the structural factors that limit these mechanisms in Indonesia, and propose strategic directions to strengthen marathon-based sport tourism. Method: This research employs a critical literature review using peer-reviewed sources from Scopus, Web of Science, Google Scholar, and ResearchGate. The review synthesizes 29 key references on sport tourism, economic impact, sustainability, governance, and destination branding. Thematic synthesis is used to analyse how multiplier effects operate and why they often underperform in the Indonesian context. Result: The findings reveal three major themes. First, marathon events theoretically generate economic benefits through direct spending, supply-chain activation, induced income circulation, and long-term destination branding. Second, these mechanisms are constrained in Indonesia by leakage to non-local firms, weak MSME integration, short visitor stays, displacement effects, governance fragmentation, and limited community acceptance. Third, the study highlights strategic pathways including evidence-based evaluation, stronger local procurement, improved multi-stakeholder governance, enhanced participant experience, and community-driven branding to maximize economic outcomes. Contribution: This study advances knowledge by integrating economic, governance, sustainability, and branding perspectives to explain why Indonesian marathon events yield modest multiplier effects. The review provides policymakers and event organizers with practical frameworks to improve event planning, strengthen local economic linkages, and support sustainable tourism development. It fills a gap in the literature by offering a structured, context-specific analysis of marathon events in an emerging tourism economy.  
Preference of Generation Z in Choosing Coffee Shops in Penelokan, Kintamani I Wayan Pradnya Baskara; Ni Wayan Pastini; I Gusti Agung Febrianto
Jurnal Pariwisata Nusantara (JUWITA) Vol. 4 No. 3 (2025): Jurnal Pariwisata Nusantara
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v4i3.14643

Abstract

Purpose: This study aims to examine the preferences of Generation Z in selecting coffee shops in Penelokan, Kintamani, a popular tourism village in Bangli Regency, Bali, known for its scenic views of Lake and Mount Batur. Understanding these preferences is essential for coffee shop owners operating in this highly competitive and rapidly growing area. Method: The research employs a descriptive quantitative approach supported by qualitative data. Data were collected through questionnaires, interviews, and documentation. A total of 50 Generation Z respondents were selected using Hair’s sampling rule. The data were analyzed using mean scores for each attribute and subsequently classified into preference categories based on predetermined intervals. Result: The findings reveal that Generation Z considers atmosphere (mean = 4.54), product quality (mean = 4.41), and service (mean = 4.24) as very important factors in choosing a coffee shop. In contrast, price (mean = 4.20) and facilities (mean = 4.12) are assessed as important factors. Overall, the results indicate that experiential and aesthetic aspects, supported by good product quality and service, are central to Generation Z’s coffee shop preferences in Penelokan. Contribution: This study contributes to the literature on consumer behavior and coffee shop management in tourism destinations by providing empirical evidence on Generation Z’s preference structure. Practically, the findings offer guidance for coffee shop owners and managers in Penelokan, Kintamani to prioritize atmosphere, product quality, and service quality in their value propositions, while strategically managing pricing and facilities to better align with the expectations of Generation Z consumers.  
Tourist Perception, Compliance and Satisfaction with the Implementation of Diving Codes of Conduct at Three Dive Sites in the Marine Protected Area of Dampier Strait, Raja Ampat Jesihando Tulung; Ai Romdoni
Jurnal Pariwisata Nusantara (JUWITA) Vol. 4 No. 3 (2025): Jurnal Pariwisata Nusantara
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v4i3.14674

Abstract

Purpose: This research aims to analyze percepcion, compliance and satisfaction regarding the implementation of the Diving Codes of Conduct at three popular dive sites; Friwen Wall, Lau-Lau and Sauwandarek, located within the Marine Protected Area of Dampier Strait, Raja Ampat. The research highlights the interrelationship among these three variables in supporting conservation-based marine tourism management. Methods: A descriptive qualitative approach supported by simple quantitative data was employed. Thirty tourist divers were purposively selected from the three dive sites. Data were collected using a closed-ended Likert-scale questionnaire developed based on the official Diving Codes of Conduct of Raja Ampat Regency. The analysis was conducted descriptively by calculating the percentage distribution of categories for each research variable. Results: Tourist perceptions of the implementation of the codes of conduct showed consistently high positive values (80–90%). Compliance levels were also high (80–90%), particularly in buoyancy control, maintaining distance from coral structures, and adherence to prohibitions on touching marine organisms. Tourist satisfaction reached 90% across all locations, indicating that the application of the codes of conduct does not diminish recreational quality but instead enhances safety, comfort, and the ecological quality of the diving environment. Contribution: This study provides empirical evidence on the interconnectedness of tourist perceptions, compliance, and satisfaction within tropical marine protected areas. The findings reinforce the literature on responsible diving tourism and offer practical insights for strengthening diver education strategies, standardizing operator briefings, and developing sustainable marine tourism policies in Raja Ampat.

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