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M. Setyo Nugroho
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INDONESIA
Jurnal Pariwisata Nusantara
Published by Universitas Islam Negeri Mataram
ISSN : -     EISSN : 28302850     DOI : https://doi.org/10.20414/juwita.v2i2
Core Subject : Social,
Social Sciences
Jurnal Pariwisata Nusantara (JUWITA) is designed to be accessible to both new and experienced researchers and practitioners on a global basis. The principal aims of the journal are to: encourage the full range of approaches that are available to the study of tourism; bring together researchers from different subject backgrounds for interdisciplinary and post-disciplinary debate; develop the theoretical base on which the study of tourism is built; provide a basis for the development of critical approaches to the study of tourism; disseminate new approaches, concepts, frameworks, methods, models, and practices which may be developed in the study of tourism; and promote new research.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 119 Documents
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Strengthening the Competence of Community-Based Water Tourism Guides to Support Sustainable Tourism Anak Agung Ayu Ribeka Martha purwahita; Auzan Tawadlu Akbar; Rizki Sumardani
Jurnal Pariwisata Nusantara (JUWITA) Vol. 5 No. 1 (2026): Jurnal Pariwisata Nusantara
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v5i1.15409

Abstract

Purpose: This study aims to analyze the strengthening of human resource competencies among community-based water tourism guides in supporting sustainable tourism. It focuses on the strategic role of guides in ensuring visitor safety, environmental preservation, and enhancing the welfare of local communities within the framework of community-based tourism. Method: This research employs a qualitative approach with a descriptive design. The study was conducted in a community-based water tourism destination. Data were collected through field observations, in-depth interviews with water tourism guides, destination managers, and relevant stakeholders, as well as document analysis. The data were analyzed using qualitative descriptive techniques, including data reduction, data display, and conclusion drawing, to obtain a comprehensive understanding of guide competencies and the strategies implemented to enhance them. Result: The findings reveal that strengthening the competencies of water tourism guides must be conducted continuously through structured education, training, and standardized certification. Key competency areas requiring improvement include technical skills, occupational health and safety, and interpersonal abilities. Additionally, active community involvement in tourism management contributes to improved service quality, reduced accident risks, and stronger sustainability outcomes, while also generating economic benefits for local communities. Contribution: This study contributes to the growing body of knowledge on sustainable and community-based tourism by highlighting the critical role of human resource competency development in high-risk tourism activities. It provides practical insights for policymakers, destination managers, and training institutions to design more effective capacity-building programs. Furthermore, the findings offer a framework for integrating safety, sustainability, and community empowerment, thereby supporting the long-term development of water tourism destinations.
Exclusive Cultural Event Strategies for Advancing Sustainable Tourism in Bali Ganang Aditiyo Prakoso; Yuliana Yuliana; Victor Bangun Mulia
Jurnal Pariwisata Nusantara (JUWITA) Vol. 5 No. 1 (2026): Jurnal Pariwisata Nusantara
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v5i1.15415

Abstract

Purpose: This research aims to analyze strategies for developing exclusive cultural events to support sustainable tourism in Bali by focusing on cultural preservation, community involvement, and quality visitor experiences rather than increasing tourist numbers alone. Method: This study uses a qualitative case study approach. Data were collected through in-depth interviews with five experts in event management and tourism. The data were then analyzed using the SWOT framework to identify strengths, weaknesses, opportunities, and threats related to the implementation of exclusive cultural events in Bali. Result: The findings show that Bali has strong advantages, such as authentic cultural heritage, a well-known destination image, and institutional support. Opportunities also come from the growing global demand for quality tourism and collaboration across sectors. However, challenges remain, including limited human resource capacity, lack of technological innovation, and the continued dominance of mass tourism trends. Contribution: This research contributes to event management and tourism studies by showing that curated, immersive, and community-based cultural events can become an effective strategy for sustainable tourism development. The findings can help policymakers, tourism stakeholders, and event organizers design tourism programs that protect culture, strengthen local communities, and improve destination sustainability.
How to Develop Coastal Tourism? Evidence from Mataram City, Lombok Yunia Ulfa Variana; M. Setyo Nugroho
Jurnal Pariwisata Nusantara (JUWITA) Vol. 5 No. 1 (2026): Jurnal Pariwisata Nusantara
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v5i1.6159

Abstract

Purpose: The objective of this study is to establish a sustainable coastal tourism development framework in Mataram City that integrates environmental, socio-cultural, and economic considerations in a balanced manner. Provide community members with work possibilities, reduce poverty, for-tify local identity, and cultivate a sense of environmental stewardship, nurture the inclination to conserve the environment. Method: This research uses a qualitative, case study-based methodology. Mapping of internal environmental factors (comprising strengths and weaknesses) and exter-nal environmental factors (comprising opportunities and threats) in the coastal regions of Mataram City Lombok. Result: The results of this research revealed that Mataram City's coastal tour-ism offers a wider variety of appealing tourist destinations. An assortment of resources—natural, cultural, and manmade—may serve as an incentive for prospective tourists to visit. Coastal tourism in Mataram City benefits from convenient access and modern amenities. This is attributed to the city's strategic location, which is the epicenter of government and business in the capital of West Nusa Tenggara Province. Furthermore, the promotion and advancement of coastal tourism in Mataram City is bolstered by the collaboration of the tourism pentahelix, an alliance comprised of entities seeking to enhance cultural ties, boost economic engines, and promote environmental preservation. The involvement of local populations in coastal tourism activities inside Mataram City further assists in the advancement of coastal tourism. Contribution: This study contributes to the existing of knowledge by offering recomendation for stakeholders, par-ticularly the public sector, regarding the sustainable development of coastal tourism in Mata-ram City, Lombok Island. Moreover, this research leads to the generation of novel research concepts, such as the growth of urban coastal tourism.
Website Design as a Media for Marketing Marine Tourism Packages in Bali Raihan Azhar Hanif; W. Pamungkas; DJ. Prihadi; AP. Dhahiyat; F. Kristiandhi
Jurnal Pariwisata Nusantara (JUWITA) Vol. 4 No. 2 (2025): Jurnal Pariwisata Nusantara
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v4i2.11925

Abstract

Purpose: To design a website as an effective marketing tool for marine tourism packages inBali, providing easy access for tourists to purchase packages and obtain information aboutdestinations.Method: This study employed the Waterfall method for website development, combiningprimary data (questionnaires distributed to 30 respondents) and secondary data (previousresearch, literature, and online sources). Analysis focused on website usability, content needs,and user interface design.Result: The website prototype was successfully developed using WordPress and includedfeatures such as package descriptions, booking options, customer testimonials, and interactiveelements. The System Usability Scale (SUS) results indicated a high usability score, supportingthe effectiveness of the design.Contribution: This research contributes to the tourism field by offering an innovative digitalsolution for marine tourism marketing. It facilitates easier access to information and bookingfor tourists while enhancing promotional efforts for tourism businesses in Bali. The websitemodel can serve as a reference for similar projects in other regions.
The Design of a Website as a Digital Promotion Media for Kejawanan Beach Cirebon City Aura Dwi Tasya Aura; Atikah Nurhayat; Mochamad Candra Wirawan Arief; Juliandri Prihadi; Ahmad Prawira Dhahiyat
Jurnal Pariwisata Nusantara (JUWITA) Vol. 4 No. 2 (2025): Jurnal Pariwisata Nusantara
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v4i2.12613

Abstract

Purpose: This study aims to design a website as a digital promotional media for Kejawanan Beach in Cirebon City, which provides accurate and real-time information for tourists. Website design can also be one of the competitiveness in terms of tourism promotion with other tourist destinations, because website design can display visual and narrative appeal so that it can arouse the interest of potential visitors. Method: The research method used is qualitative, with primary data collected through observation and interviews, as well as secondary data from tourism management policies. The website development process began with data collection through observation and interviews with managers and visitors, followed by concept design, sitemap creation, and design development using WordPress. Result: The results of this study are expected to be a reference for Kejawanan Beach managers to improve digital promotion and make it easier for tourists to obtain information related to the destination. The design of the Kejawanan Beach digital promotion website is designed to introduce the natural beauty and various tourist activities on the beach, such as swimming, boating, mud therapy, mangrove conservation and fishing. Visitors can enjoy virtual tours, find accommodation, restaurants, and buy souvenirs typical of marine tourism online. Contribution: This research contributes to the development of digital promotion for Kejawanan Beach through the design of a website that facilitates tourists in accessing information. The results are expected to serve as a guide for managers in enhancing digital-based promotional strategies and as a reference for literature on digital media as a tourism promotion tool.
Design of Disaster Mitigation E-Booklet for Tourists (Case Study of Marine Tourism on the West and East Pangandaran) Deis maryani Deis
Jurnal Pariwisata Nusantara (JUWITA) Vol. 4 No. 2 (2025): Jurnal Pariwisata Nusantara
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v4i2.12632

Abstract

Purpose: Analyzing mitigation strategies that can be implemented to optimize the tourist experience while preserving the local environment and culture. Method: Using a qualitative approach, data were collected through interviews with relevant stakeholders, field observations, and document studies. Result: The analysis results indicate that several effective mitigation measures include regulating the number of visitors, environmental education, developing eco-friendly infrastructure, and enhancing local community involvement in tourism management. By implementing appropriate mitigation strategies, Pangandaran is expected to maintain its appeal as a tourist destination while preserving environmental sustainability and cultural heritage. Contribution: This study provides recommendations for tourism managers and local governments in formulating more effective policies and actions to address the challenges of tourism in the modern era.
Digital E-Booklet as an Innovative Promotional Media for Gravity Adventure Rafting Tourism in Pangalengan Regency Gugun Gunawan
Jurnal Pariwisata Nusantara (JUWITA) Vol. 4 No. 2 (2025): Jurnal Pariwisata Nusantara
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v4i2.13393

Abstract

Purpose: This study aims to evaluate the effectiveness of using a Flip HTML5-based rafting e-booklet in enhancing the quality of the user interface when accessing information about rafting activities in Pangalengan, as well as to examine its influence on the potential increase in tourist visits. Method: This study employs a quantitative approach, with data collected through questionnaires distributed to rafting visitors, field observations, and documentation review. Result: The findings of this study indicate that the developed e-booklet is effective and feasible to be used as a promotional medium. The information presented in the e-booklet is considered comprehensive and clear, aligning with the needs of tourists seeking rafting activities in Pangalengan. Furthermore, the interactive features provided by Flip HTML5 enhance the user interface experience, thereby facilitating users in accessing and understanding the services offered. Contribution: This study contributes by recommending that PT. Djava Vista utilize the e-booklet not only as a medium for delivering essential information about rafting activities but also as a tool for implementing cross-selling strategies. By incorporating additional offerings such as other tour packages, documentation services, or accommodation facilities into the e-booklet, the company is expected to increase transaction value and expand business opportunities through more integrated and engaging promotional efforts.
Backpacker Tourist Behavior towards Sustainable Tourism in Yogyakarta Pitaya Pitaya
Jurnal Pariwisata Nusantara (JUWITA) Vol. 4 No. 2 (2025): Jurnal Pariwisata Nusantara
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v4i2.14048

Abstract

Purpose: This research aims to see the relationship between backpacker tourist behavior and the development of sustainable tourism in Yogyakarta. Method: Incorporating the role of backpackers in the context of sustainable tourism is the aim of this study which took a sample of 272 backpackers in a questionnaire regarding attitudes towards sustainable tourism. The data obtained was processed using Ms. Excel and then described narratively. Result: The results show that the majority of backpacker tourists have behavior that strongly supports the concept of sustainable tourism in Yogyakarta. Contribution: This study provides empirical evidence that backpacker tourists positively support sustainable tourism in Yogyakarta, offering valuable insights for policymakers and stakeholders in promoting sustainable tourism development.    
The Role of Promotion and Tourism Activities in Strengthening the Community Economy: Case Study of Lake Shuji Mutiara Salsabila; Hadi Jauhari; Yulia Pebrianti
Jurnal Pariwisata Nusantara (JUWITA) Vol. 4 No. 2 (2025): Jurnal Pariwisata Nusantara
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v4i2.14120

Abstract

Purpose: Tourism holds great potential for enhancing community economic growth, especially in rural areas. This study aims to analyze the influence of tourism promotion and tourism activities on the economic well-being of communities around Danau Shuji, Lembak Village, Muara Enim Regency. Method: A quantitative method with multiple linear regression analysis was used, based on data from 98 purposively selected respondents. The results show that both promotion and tourism activities significantly influence economic well-being (R² = 0.536). Result: This study concludes that community-based tourism development requires the strengthening of digital promotion, diversification of attractions, and inclusive institutions to ensure long-term economic and social benefits. Contribution: Partially, tourism activities had a greater impact than promotion. Tourism activities have created new income sources, opened job opportunities, and encouraged the growth of local MSMEs. In addition to economic impact, community participation in tourism also fosters social transformation, including the increasing involvement of youth and women.
Regulatory Fragmentation of Tourism within Regional Autonomy and Its Implications for the Challenges of Destination Management by Local Governments Muhammad Mas Davit Herman Rudiyansah; Sucipto Sucipto
Jurnal Pariwisata Nusantara (JUWITA) Vol. 4 No. 2 (2025): Jurnal Pariwisata Nusantara
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v4i2.14170

Abstract

Purpose: This study aims to analyze the issue of regulatory fragmentation in the management of tourist destinations by local governments within the framework of regional autonomy in Indonesia through a normative juridical analysis. The main focus lies on the disharmony of the relationship between the central and regional governments that impacts the effectiveness of tourist destination governance, with a case study of the management of the Borobudur Temple Area. Method: Using a normative approach, this study examines legal provisions such as Law No. 10 of 2009 concerning Tourism and Law No. 23 of 2014 concerning Regional Government, as well as other implementing regulations and non-statutory legal documents. Analysis is conducted on the interaction and overlap between regulations, as well as their impact on the implementation of authority in the field. Result: The results of the study indicate that although regional autonomy is regulated normatively, the practice of managing tourist destinations is still dominated by the central government, which tends to ignore the strategic role of the regions. This dominance not only weakens the capacity of regional decision-making but also creates inequality in the distribution of economic benefits, legal uncertainty for business actors, and social resistance from local communities. This study highlights the need for regulatory harmonization between the central and regional governments through a collaborative approach, strengthening regional institutional capacity, and actively involving local communities in policy formulation and implementation. Contribution: A key contribution of this research is the proposed tourism destination governance model based on the principles of distributive justice, intergovernmental synergy, and public participation. By integrating constitutional law and public administration perspectives, this study emphasizes that decentralization must be implemented substantively, not merely as a formality. Strengthening a responsive, inclusive, and contextual regulatory framework is a key prerequisite for realizing a sustainable, equitable tourism sector capable of significantly improving the welfare of local communities.

Page 9 of 12 | Total Record : 119

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