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Journal Online Manajemen ELPEI (JOMEL)
Published by STIM LPI Makassar
ISSN : 27750752     EISSN : 27750752     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Fokus JOMEL (Jurnal Online Manajemen ELPEI ) adalah Hasil Penelitian dan Kajian Ilmu Manajemen seperti manajemen keuangan, manajemen pemasaran, manajemen sumber daya manusia, manajemen operasi, manajemen pendidikan, Manajemen Strategi serta kewirausahaan Serta hasil penelitian yang relevan dengan bidang ilmu manajemen dan terapannya.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 224 Documents
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Pengaruh Tata Letak Dan Display Produk Terhadap Kepuasan Konsumen Pada Toko Anna Cosmetic Kota Palopo Nurjannah; Haeril; Nia Puspa Ningrum; Hawa; Seyla Tammu
Jurnal Online Manajemen ELPEI Vol 6 No 2 (2026)
Publisher : STIM-LPI Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58191/jomel.v6i2.537

Abstract

This study aims to analyze the influence of product layout and product display on consumer satisfaction at Anna Cosmetic Store in Palopo City. A quantitative approach was employed, with a sample of 60 respondents consisting of Anna Cosmetic Store customers. Data were collected through observation, interviews, and questionnaires, and subsequently analyzed using multiple linear regression with the aid of SPSS. The results indicate that both product layout and product display—whether considered individually or simultaneously—have a positive and significant impact on consumer satisfaction. These findings suggest that effective spatial arrangement, product placement, and attractive displays create a more comfortable shopping experience, thereby enhancing consumer satisfaction. The study concludes that product layout and product display are crucial factors in boosting consumer satisfaction at Anna Cosmetic Store in Palopo City. Therefore, store management should maintain and optimize these elements to foster a superior shopping experience for customers.
Analisis Loyalitas Anggota Pada Organisasi Mahasiswa Di Kota Palopo Ananda Fadilla; Nurmaida Lestari Indar; Nurul Annisa Fitria
Jurnal Online Manajemen ELPEI Vol 6 No 2 (2026)
Publisher : STIM-LPI Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58191/jomel.v6i2.538

Abstract

This study aims to analyze the level of member loyalty in student organizations in Palopo City. The study employed a descriptive quantitative approach involving 100 respondents who were active members of various student organizations in Palopo City. Data were collected through questionnaires, observations, and interviews, and then analyzed using descriptive analysis with a Likert scale. The results showed that the level of member loyalty was categorized as very high, with a mean score of 4.30. The loyalty indicator obtained the highest score of 4.39, while the activity indicator received the lowest score of 4.15. The findings indicate that members of student organizations demonstrate high levels of commitment, responsibility, discipline, participation, contribution, and willingness to support the sustainability of their organizations. This study confirms that member loyalty is an important factor in improving the effectiveness and sustainability of student organizations.
Pengaruh Brand Awareness Dan Customer Experience Terhadap Keputusan Pembelian Generasi Z Di Kota Palopo Philadelphia Bubundatu; Shalfa Azzahra; Muhammad Fickry; Nurjannah; Yusfi Tsabita Nanda Yusuf
Jurnal Online Manajemen ELPEI Vol 6 No 2 (2026)
Publisher : STIM-LPI Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58191/jomel.v6i2.539

Abstract

This study aims to determine the effect of Brand Awareness and Customer Experience on the Purchase Decisions of Generation Z in Palopo City, both partially and simultaneously. The research employed a quantitative method, with data collected through questionnaires distributed to 30 Generation Z respondents in Palopo City. The data analysis techniques included validity testing, reliability testing, classical assumption testing, multiple linear regression analysis, t-test (partial), F-test (simultaneous), and the coefficient of determination (R²), using SPSS. The results showed that Brand Awareness has a positive and significant effect on Purchase Decisions, with a regression coefficient of 0.475, a t-value of 3.247, and a significance value of 0.003 < 0.05. Customer Experience also has a positive and significant effect on Purchase Decisions, with a regression coefficient of 0.485, a t-value of 4.123, and a significance value of 0.000 < 0.05. Simultaneously, Brand Awareness and Customer Experience have a significant effect on Purchase Decisions, with an F-value of 122.341 and a significance value of 0.000 < 0.05. The coefficient of determination (Adjusted R Square) of 0.893 indicates that 89.3% of the variation in purchase decisions can be explained by the two variables, while the remaining 10.7% is influenced by other factors outside the scope of this study. This study concludes that increasing brand awareness and improving customer experience are effective strategies for encouraging purchase decisions among Generation Z in Palopo City.
Pengaruh Promosi Media Sosial Terhadap Minat Beli Penjualan Produk Sweetpuding.Plp Rafiqah Asaff; Dewi Hardiiyanti Sahabuddin; Natasya Florin; Nabila Putri; Aidil Fitrawan
Jurnal Online Manajemen ELPEI Vol 6 No 2 (2026)
Publisher : STIM-LPI Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58191/jomel.v6i2.540

Abstract

This study aims to analyze the effect of social media promotion on consumers' purchase intention toward Sweetpuding.PLP products in Palopo City. The research employed a quantitative causal-associative approach with a sample of 70 respondents selected using incidental sampling. Primary data were collected through questionnaires and analyzed using validity testing, reliability testing, classical assumption testing, simple linear regression analysis, t-test, and the coefficient of determination (R²), with the assistance of SPSS. The results showed that social media promotion does not have a significant effect on consumers' purchase intention, with a regression coefficient of -0.104, a t-value of 0.830, and a significance value of 0.409 (>0.05). The coefficient of determination (R Square) of 0.010 indicates that social media promotion explains only 1.0% of the variation in consumers' purchase intention, while the remaining 99.0% is explained by other factors outside the research model. This study concludes that social media promotion has not been able to significantly influence consumers' purchase intention toward Sweetpuding.PLP products. Therefore, business owners are advised not to rely solely on social media promotion but also to improve product quality, offer competitive prices, and build consumer trust to increase purchase intention more effectively.
Pengaruh Career Insecurity Dan Future Anxiety Terhadap Kinerja Guru Di SMKN 2 Palopo Rheinaldy Ari; Vadel; Fahmi Surya Ardaus; Yuda Satria Nugraha; Erwina
Jurnal Online Manajemen ELPEI Vol 6 No 2 (2026)
Publisher : STIM-LPI Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58191/jomel.v6i2.541

Abstract

This study aims to determine the effect of Career Insecurity and Future Anxiety on teacher performance at SMKN 2 Palopo. The research employed a quantitative method with a survey approach. The results showed that Career Insecurity and Future Anxiety simultaneously have a significant effect on teacher performance, as indicated by the F-test significance value of 0.000 (<0.05). Partially, the Career Insecurity variable (X1) obtained a t-value of 1.631, while Future Anxiety (X2) obtained a t-value of 1.450. Career Insecurity was found to have a significant effect on teacher performance, whereas Future Anxiety did not have a significant effect on teacher performance. The coefficient of determination (R²) also indicated a relatively low contribution of the two variables to the variation in teacher performance. Therefore, it can be concluded that other factors beyond Career Insecurity and Future Anxiety may have a greater influence on teacher performance at the school.
Pengaruh Gratis Ongkir Terhadap Keputusan Pembelian Pada Marketplace Shopee Di Kota Palopo Lestari Putri; Yuliana Simon Rian; Dinda Suci Avila; Yuda Satria Nugraha; Rosnida
Jurnal Online Manajemen ELPEI Vol 6 No 2 (2026)
Publisher : STIM-LPI Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58191/jomel.v6i2.544

Abstract

This study aims to analyze the influence of free shipping on purchasing decisions on the Shopee marketplace in Palopo City. A quantitative approach was employed, with a sample of 100 respondents selected using the incidental sampling technique. Data collection was conducted through observation, interviews, and the distribution of questionnaires. Data analysis was performed using SPSS software, encompassing validity and reliability tests, simple linear regression analysis, the t-test, and the coefficient of determination (R²) test. The results indicate that all research instruments were valid and reliable. The regression analysis yielded the equation Y = 11.739 + 0.894X, demonstrating that free shipping has a positive effect on purchasing decisions. The t-test results showed a calculated t-value of 9.977 with a significance level of 0.000 (p < 0.05), leading to the acceptance of the research hypothesis. The coefficient of determination (R²) of 0.504 indicates that free shipping accounts for 50.4% of the variation in purchasing decisions, while the remaining 49.6% is influenced by factors outside the scope of this study. Thus, the more attractive the free shipping program offered by Shopee, the higher the level of consumer purchasing decisions in Palopo City.
Pengaruh Intensitas Penggunaan E-Wallet Dan Hedonic Motivation Terhadap Perilaku Pengelolaan Keuangan Gen – Z Di Kota Palopo Dian Astri; Adel; Nabila Mahardika Amar
Jurnal Online Manajemen ELPEI Vol 6 No 2 (2026)
Publisher : STIM-LPI Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58191/jomel.v6i2.545

Abstract

This study aims to analyze the influence of e-wallet usage intensity and hedonic motivation on the financial management behavior of Generation Z in Palopo City. This study employed a quantitative approach with a sample of 100 respondents selected using an incidental sampling technique. Data were collected through observation, structured interviews, and questionnaire distribution. Data analysis was conducted using SPSS, employing multiple linear regression analysis, t-test, F-test, and the coefficient of determination (R²) test. The results indicate that e-wallet usage intensity and hedonic motivation simultaneously have a significant effect on the financial management behavior of Generation Z in Palopo City, with an F-value of 34.884 and a significance level of 0.000. Partially, e-wallet usage intensity has a significant effect on financial management behavior, with a t-value of 3.362 and a significance level of 0.001, while hedonic motivation also has a significant effect, with a t-value of 3.159 and a significance level of 0.002. The regression equation obtained is Y = 15.611 + 0.384X1 + 0.404X2 + e. The coefficient of determination (R²) of 0.418 indicates that e-wallet usage intensity and hedonic motivation explain 41.8% of the variation in financial management behavior, while the remaining 58.2% is explained by other factors outside the research model. Therefore, e-wallet usage intensity and hedonic motivation are proven to have a significant effect on the financial management behavior of Generation Z in Palopo City.
Pengaruh Dividen Per Share dan Earning Per Share Terhadap Harga Saham Pada PT. Midi Utama Indonesia, tbk Periode 2014–2025 Prawira Aditya Dzulfadeln
Jurnal Online Manajemen ELPEI Vol 6 No 2 (2026)
Publisher : STIM-LPI Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58191/jomel.v6i2.549

Abstract

This study aims to determine the effect of Dividend Per Share (DPS) and Earnings Per Share (EPS) on the stock price of PT Midi Utama Indonesia Tbk during the 2014–2025 period. This research employed a quantitative approach using secondary data obtained from the company's annual and financial reports, as well as stock price data of PT Midi Utama Indonesia Tbk. The analytical techniques used included descriptive analysis, multiple linear regression, correlation coefficient, coefficient of determination, t-test, and F-test. The results showed the multiple linear regression equation Y = -26.495 - 32.307X1 + 35.967X2. The coefficient of determination (R²) was 0.883 or 88.34%, while the correlation coefficient (R) was 0.940, indicating a very strong relationship between Dividend Per Share and Earnings Per Share and stock prices. The F-test results showed an F-value of 34.100, which was greater than the F-table value of 4.256, indicating that Dividend Per Share and Earnings Per Share simultaneously had a significant effect on stock prices. Partially, Dividend Per Share obtained a t-value of -1.882 with a significance level of 0.093, indicating that it did not have a significant effect on stock prices. Meanwhile, Earnings Per Share obtained a t-value of 4.192 with a significance level of 0.002, indicating a positive and significant effect on stock prices. Therefore, during the research period, Earnings Per Share was the more dominant variable in explaining changes in the stock price of PT Midi Utama Indonesia Tbk.
Pengaruh Gaya Kepemimpinan, Budaya Organisasi dan Komitmen Organisasi terhadap Kinerja Karyawan pada Kantor Wilayah Pelayanan IV Perumda Air Minum Kota Makassar Ady Andardinata; Wisda Zulaeha Suwardi; Muh.Rafli Syaputra
Jurnal Online Manajemen ELPEI Vol 6 No 2 (2026)
Publisher : STIM-LPI Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58191/jomel.v6i2.550

Abstract

This study aims to examine the influence of leadership style, organizational culture, and organizational commitment on employee performance at Regional Service Area IV of Perumda Air Minum Makassar City. The study used both qualitative and quantitative data obtained from primary and secondary sources. Data were analyzed using descriptive analysis and statistical analysis, including multiple linear regression, correlation coefficient (R), coefficient of determination (R²), partial t-test, and simultaneous F-test. The results showed that, partially, leadership style and organizational commitment had a positive and significant effect on employee performance. In contrast, organizational culture had a negative and significant effect on employee performance. Furthermore, the simultaneous test showed that leadership style, organizational culture, and organizational commitment collectively had a positive effect on employee performance at Regional Service Area IV of Perumda Air Minum Makassar City.
Analisis Economic Value Added ( EVA ) Untuk Mengukur Kinerja Keuangan PT Kalbe Farma Tbk Andi Jamaluddin; Elis Susanti
Jurnal Online Manajemen ELPEI Vol 6 No 2 (2026)
Publisher : STIM-LPI Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58191/jomel.v6i2.551

Abstract

Economic Value Added (EVA) is a financial performance measurement method that assesses a company's ability to create economic value added for shareholders by taking into account the cost of capital. This study aims to analyze the financial performance of PT Kalbe Farma Tbk during the 2021–2025 period using the Economic Value Added (EVA) method. This study employed quantitative data. The research data were obtained through documentation and library research. The population consisted of the financial statements of PT Kalbe Farma Tbk, while the sample comprised the company's financial statements for the five-year period from 2021 to 2025. The data analysis technique used the Economic Value Added (EVA) method, which consists of four main components: Net Operating Profit After Tax (NOPAT), Invested Capital (IC), Weighted Average Cost of Capital (WACC), and Capital Charges (CC). The results showed that the financial performance of PT Kalbe Farma Tbk during the 2021–2025 period fluctuated. Nevertheless, based on the Economic Value Added (EVA) measurement criteria, the company's financial performance generated a positive EVA (EVA > 0). This indicates that the company was able to create economic value added because the return generated from its operating profit was greater than the cost of capital invested by the company.

Page 21 of 23 | Total Record : 224

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