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<![CDATA[Exploration of Sustainable Digital Marketing Approaches for Amplifying Micro, Small and Medium Enterprises Product Branding ]]>
<![CDATA[Ekawahyu Kasih]]>;
<![CDATA[Cahyatih Kumandang]]>;
<![CDATA[Grace Yulianti]]>
<![CDATA[ Proceeding of The International Conference on Economics and Business Vol. 1 No. 1 (2022): Proceeding of The International Conference on Economics and Business ]]>
Publisher : <![CDATA[Universitas Kristen Indonesia Toraja ]]>
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DOI: 10.55606/iceb.v1i1.375
<![CDATA[This study aims to explore sustainable digital marketing approaches for enhancing the branding of Micro, Small, and Medium Enterprises (MSMEs) products. The research model adopts a qualitative methodology to delve into the intricacies of digital marketing strategies utilized by MSMEs. Sampling techniques involve purposive sampling, focusing on MSMEs actively engaged in digital marketing practices. Data collection methods include in-depth interviews and content analysis of digital marketing materials. Through thematic analysis, the study examines the effectiveness and sustainability of various digital marketing approaches adopted by MSMEs. Findings highlight innovative strategies, such as social media marketing, content creation, and influencer collaborations, as pivotal in amplifying product branding for MSMEs. The research underscores the importance of sustainability in digital marketing endeavors for long-term brand growth and competitiveness in the contemporary marketplace.]]>
<![CDATA[The Ethical Implications of AI-Driven Digital Marketing Development : A Qualitative Study in the Indonesian Business Landscape ]]>
<![CDATA[Mohamad Chaidir]]>;
<![CDATA[Ruslaini Ruslaini]]>;
<![CDATA[Seger Santoso]]>
<![CDATA[ Proceeding of The International Conference on Economics and Business Vol. 1 No. 1 (2022): Proceeding of The International Conference on Economics and Business ]]>
Publisher : <![CDATA[Universitas Kristen Indonesia Toraja ]]>
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DOI: 10.55606/iceb.v1i1.377
<![CDATA[This study investigates the ethical implications of AI-driven digital marketing development within the Indonesian business landscape. The research aims to explore the ethical considerations surrounding the integration of artificial intelligence in digital marketing practices and its impact on businesses operating in Indonesia. Employing a qualitative approach, the study utilizes in-depth interviews with key stakeholders in the digital marketing industry, including marketers, consumers, and industry experts. A purposive sampling technique is employed to select participants with diverse perspectives and experiences related to AI-driven digital marketing. Data analysis involves thematic analysis to identify emerging themes and patterns regarding ethical dilemmas, concerns, and best practices in AI-driven digital marketing. The findings highlight the complex ethical challenges faced by businesses in leveraging AI technology for marketing purposes in Indonesia and provide insights into potential strategies for addressing these challenges responsibly.]]>
<![CDATA[Sustainable Digital Marketing Models for Uplifting Micro, Small and Medium Enterprises Product Branding ]]>
<![CDATA[Grace Yulianti]]>;
<![CDATA[Mia Christy Patricia]]>;
<![CDATA[Eri Kusnanto]]>
<![CDATA[ Proceeding of The International Conference on Economics and Business Vol. 1 No. 2 (2022): Proceeding of The International Conference on Economics and Business ]]>
Publisher : <![CDATA[Universitas Kristen Indonesia Toraja ]]>
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DOI: 10.55606/iceb.v1i2.378
<![CDATA[This research delves into sustainable digital marketing models aimed at enhancing product branding for Micro, Small, and Medium Enterprises (MSMEs). With the burgeoning digital landscape, MSMEs face challenges in effectively leveraging digital platforms for brand promotion. The study's objective is to identify and evaluate sustainable digital marketing strategies conducive to uplifting MSMEs' product branding. Employing a qualitative research design, data is gathered through semi-structured interviews and content analysis of relevant literature. A purposive sampling technique is utilized to select participants from diverse MSME sectors. The data is analyzed using thematic analysis to identify recurring patterns and themes. Preliminary findings highlight the significance of personalized content, social media engagement, and eco-friendly branding in fostering sustainable digital marketing for MSMEs. This research contributes to the discourse on sustainable marketing practices tailored to the unique needs and constraints of MSMEs, offering insights for policymakers, practitioners, and MSME owners seeking to enhance their digital marketing strategies.]]>
<![CDATA[Investigating The Link Between Sitting Habits And Low Back Pain In Administrative Staff: A Cross-Sectional Study ]]>
<![CDATA[Sappe, Muhajir Muhajir]]>;
<![CDATA[Nurwalmi Nurwalmi]]>;
<![CDATA[Darwis Durahim]]>;
<![CDATA[Syamsuddin Syamsuddin]]>
<![CDATA[ Proceeding of The International Conference on Economics and Business Vol. 3 No. 1 (2024): Proceeding of The International Conference on Economics and Business ]]>
Publisher : <![CDATA[Universitas Kristen Indonesia Toraja ]]>
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DOI: 10.55606/iceb.v3i1.385
<![CDATA[The research aims to determine the relationship between sitting habits (position and duration) and the occurrence of low back pain in administrative employees at the Regional General Hospital of Prof. Dr. H. M. Anwar Makkatutu Bantaeng Regency in 2024. This study employs a quantitative descriptive design with cross-sectional study. A sample of 28 participants from 30 populations based on inclusion criteria using total sampling techniques. Data analysis used the chi-square test (X2) and Spearman's rank correlation coefficient (ρ) with a confidence level of 95%. Based on the analysis, there is a relationship between sitting position and the incidence of low back pain (p= 0.025), the level of relationship is moderate (ρ=0,573), and there is a relationship between sitting duration and the occurrence of low back pain (p= 0.044), the level of relationship is moderate (ρ=0.534).]]>
<![CDATA[Valuation Of SR018-T3 And SR018-T5 Series Bond For Investment Purposes ]]>
<![CDATA[Tyta Ripal]]>;
<![CDATA[Ardhi Goeliling]]>;
<![CDATA[NI Nyoman Devi]]>;
<![CDATA[Abdul Rahim Amin]]>;
<![CDATA[Arya Bayu Peringga Putra]]>;
<![CDATA[I Gede Arya Pering Arimbawa]]>;
<![CDATA[A. Fadel Muhammad]]>
<![CDATA[ Proceeding of The International Conference on Economics and Business Vol. 3 No. 1 (2024): Proceeding of The International Conference on Economics and Business ]]>
Publisher : <![CDATA[Universitas Kristen Indonesia Toraja ]]>
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DOI: 10.55606/iceb.v3i1.388
<![CDATA[Retail Government Sukuk (Retail Sukuk) is a sharia investment product offered by the government to individuals. These bonds have the prospect of benefits and interest from investors. This makes this bond product interesting to study. The assessment of Retail Government Sukuk (Retail Sukuk) will provide an overview for investors and increase confidence in making investment decisions. This research describes the analysis process in assessing government bonds with a case study of bonds series SR018-T3 and SR018-T5. The method used in this research is descriptive case study. The data used is secondary data obtained through PHEI. It is hoped that the presentation of the assessment process presented will increase the knowledge of individuals or investors in calculating the value of bonds. The results of this research show that the SR018-T5 value is lower than the nominal value of the SR018-T3 bonds]]>
<![CDATA[Empowering MSMEs Through Financial Literacy and Management Skills ]]>
<![CDATA[Yuni Sara]]>
<![CDATA[ Proceeding of The International Conference on Economics and Business Vol. 1 No. 1 (2022): Proceeding of The International Conference on Economics and Business ]]>
Publisher : <![CDATA[Universitas Kristen Indonesia Toraja ]]>
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DOI: 10.55606/iceb.v1i1.394
<![CDATA[This research aims to investigate strategies for enhancing financial literacy and management skills among Micro, Small, and Medium Enterprises (MSMEs). The study utilizes a mixed-method approach incorporating interviews, surveys, and case studies to explore the current financial literacy levels among MSME owners, identify effective training models, and assess the impact of such interventions on business performance. Sampling techniques involve purposive sampling of MSMEs across diverse sectors and geographical locations. Data analysis employs thematic analysis to extract patterns and themes from qualitative data, complemented by statistical techniques for quantitative data. Preliminary findings underscore the significance of tailored financial education programs, interactive workshops, and mentorship schemes in augmenting MSMEs' financial competencies. The research contributes to the discourse on empowering MSMEs through targeted interventions, shedding light on effective strategies to unlock their potential for sustainable growth and economic development.]]>
<![CDATA[Influence of Organizational Culture, HR Quality, Discipline, and Motivation on Employee Performance at Kosgoro 1957 Business Institute ]]>
<![CDATA[Afrijal Afrijal]]>;
<![CDATA[Isnaini Muharifah]]>;
<![CDATA[Eka Dea Safitri]]>
<![CDATA[ Proceeding of The International Conference on Economics and Business Vol. 2 No. 1 (2023): Proceeding of The International Conference on Economics and Business ]]>
Publisher : <![CDATA[Universitas Kristen Indonesia Toraja ]]>
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DOI: 10.55606/iceb.v2i1.397
<![CDATA[This study aims to analyze the factors theoretically considered to have a relationship with job satisfaction of employees at the Institute of Business and Informatics Kosgoro 1957 (IBI-K57). These factors include achievement motivation and organizational culture as independent variables, which are then analyzed for their relationship with job satisfaction of employees at the Institute of Business and Informatics Kosgoro 1957 (IBI-K57) as the dependent variable. The study was conducted over six months, from August 2022 to January 2023. This is a quantitative study employing correlation analysis and regression analysis to measure the relationship between the two independent variables and the dependent variable. The data used are primary data based on the questionnaire responses of the employees/academic community of the Institute of Business and Informatics Kosgoro 1957 (IBI-K57). The population of this study consists of 63 employees within the scope of the Institute of Business and Informatics Kosgoro 1957 (IBI-K57) in South Jakarta. The results of this study can demonstrate the relationship between Human Resource Quality, Discipline, and Motivation with job satisfaction and employee performance.]]>
<![CDATA[The Impact Of Digital Marketing And Marketing Mix On The Sales Level Of Inc Food ]]>
<![CDATA[Indah Dwi Pravitasari]]>;
<![CDATA[Nabila Akmas]]>;
<![CDATA[Yuniva Sari]]>
<![CDATA[ Proceeding of The International Conference on Economics and Business Vol. 2 No. 1 (2023): Proceeding of The International Conference on Economics and Business ]]>
Publisher : <![CDATA[Universitas Kristen Indonesia Toraja ]]>
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DOI: 10.55606/iceb.v2i1.398
<![CDATA[. Along with the era and market changes, digital marketing is a means for economic actors for their marketing needs. People's behavior has changed drastically; of course, the cause is due to advances in technology. The development of information technology via the internet, an instrument that changes the way people obtain information. The marketing mix in the digital marketing process will design integrated marketing programs that are able to provide superior value for buyers. The marketing mix means product, price, place and promotion. For service products, the 4P can be added to the 3P, those are people, process and physical evidence. Inc food is a business that uses digital marketing and a marketing mix that operates in the culinary.]]>
<![CDATA[Marketing Strategy In An Effort To Increase The Number Of Members Of Savings And Loans Products In The Jasa Bintang Muda 88 Cooperative In Makale District, Tana Toraja District ]]>
<![CDATA[Yovita Yovita]]>;
<![CDATA[Abedneigo.C.Rambulangi]]>
<![CDATA[ Proceeding of The International Conference on Economics and Business Vol. 1 No. 1 (2022): Proceeding of The International Conference on Economics and Business ]]>
Publisher : <![CDATA[Universitas Kristen Indonesia Toraja ]]>
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DOI: 10.55606/iceb.v1i1.403
<![CDATA[The purpose of this study was to find out what marketing strategies were carried out by the Bintang Muda 88 service cooperative in increasing the number of members of the savings and loan product and to explain the explanation of the product marketing strategy savings and loans can have an impact on the development of the number of members in the young star service cooperative 88. The type of research informants 5 people. Data collection was carried out by means of observation, interviews and documentation. The research results obtained by promotion by implementing the 4P strategy (product, price, place and promotion) are proven to be able to increase the number of members in saving and loan savings at the Bintang Muda 88 service cooperative because the Bintang Muda 88 cooperative markets its products on social media such as facebook, instagram and so on and conduct outreach to various places of service. By Implementing the 4P strategy, it can have an impact on increasing the number of outstanding members by increasing the number of savings and loan members every year.]]>
<![CDATA[The Influence Of Promotion and Ease Of Access On Online Purchasing Decisions At Shopee: Case Study On Students Of The UKI Toraja Management Study Program ]]>
<![CDATA[Mey E.Limbongan]]>;
<![CDATA[Irmawati Mangguali]]>
<![CDATA[ Proceeding of The International Conference on Economics and Business Vol. 1 No. 1 (2022): Proceeding of The International Conference on Economics and Business ]]>
Publisher : <![CDATA[Universitas Kristen Indonesia Toraja ]]>
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DOI: 10.55606/iceb.v1i1.404
<![CDATA[The purpose of this study was to determine the effect of promotion and ease of access on online purchasing decisions at Shopee (case study on students of the UKI Toraja Management study program). The type of research used is quantitative. The population in this study were students of the UKI Toraja Management Study Program Class of 2020 totaling 402 students. The number of samples calculated using Purposive Sampling technique obtained as many as 80 respondents. With the results of the study partially showing that the promotion variable has a positive and significant effect on purchasing decisions. This is evidenced by the tcount value of the promotion variable of 4.822 where this value is greater than the ttable value of 1.991. Partially, ease of access also has a positive and significant effect on purchasing decisions, with a tcount value of 4.238 where this value is greater than the ttable value of 1.991. The results of the study simultaneously show that the two independent variables in this study, namely the promotion variable and ease of access, have a positive and significant effect on the dependent variable, namely the purchase decision, this is evidenced by the fcount value of 34.683 where this value is known to be greater than the ftabel value of 3.12. Meanwhile, based on the coefficient of determination (R2), a value of 0.474 is obtained, meaning that the two independent variables affect the dependent variable by 47.4%, while the remaining 52.6% is influenced by other factors not included in this study.]]>
