International Journal of Applied Business and International Management
The International Journal of Applied Business and International Management (IJABIM) is a peer-reviewed journal that provides a platform for scholars, professionals, and policymakers to share pioneering research in international business, management, and economics. Published quarterly, the journal adopts a multidisciplinary approach, promoting diverse perspectives and the dissemination of impactful ideas within the global academic community. It welcomes submissions on a wide range of topics, including marketing, finance, system information management, business ethics, entrepreneurship, global business, consumer behavior, information technology management, change management, business information systems, cost management, and other related fields.
Articles
508 Documents
<![CDATA[The Influence of Semiotic Advertising Efficacy on Gen-Y Purchase Intent of Smart Phone ]]>
<![CDATA[Elizabeth Adaobi Oputa]]>;
<![CDATA[Fakhrorazi Ahmad]]>
<![CDATA[ International Journal of Applied Business and International Management Vol 3, No 2 (2018): December 2018 ]]>
Publisher : <![CDATA[AIBPM Publisher ]]>
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DOI: 10.32535/ijabim.v3i2.161
<![CDATA[The paper presents an empirical analysis to demonstrate the influence of semiotic advertising efficacy on generation-y purchase intent of smart phone. Semiotic advertising is an effective, modern approach to advertising that focuses on the use of different signs, symbols, images and other visual aids for the purpose of marketing a given product or service. Since these signs tend to create an image of the brand in minds of consumers and also demonstrates the brand association with their cultural orientation, beliefs and values, semiotic advertising is said to have a significant impact on the brand equity as perceived by generation y customers. The study also confirms that since higher brand equity based on its components of perception, recognition, parity, loyalty and trust influences the purchase intentions and decisions of generation-y smart phone users positively, semiotic advertising must also have a positive influence on the purchase intent of the buyers. The study has thus been based on the responses received from 620 generation-y smart phone users from a survey based on an instrument developed by the researcher to measure semiotic advertising efficacy, brand equity and purchase intentions as perceived towards advertisements of four smart phones shown to the respondents while undertaking the survey. The data obtained from the questions based on Likert scales has been analysed to prove the hypotheses as derived in the study. Outcomes as based on statistical path analysis establish that overall equity of a brand as perceived by generation y customers, increases with an increase in semiotic advertising efficacy and also the perceived brand equity has a positive and direct influence on purchase intentions. It is hence concluded from the discussions and findings that the purchase intentions of generation y smart phone users increase when the efficacy of semiotic advertising increases. The brands can be recommended to thus make sure that the visual elements and semiotics used in their advertisements align with cultural characteristics of buyers to enhance their overall efficacy.]]>
<![CDATA[The Role of English and Technology on Human Performance in International Business ]]>
<![CDATA[Cahya Budhi Irawan]]>;
<![CDATA[Budi Sasongko]]>;
<![CDATA[Imro'atul Afriani]]>
<![CDATA[ International Journal of Applied Business and International Management Vol 7, No 2 (2022): August 2022 ]]>
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DOI: 10.32535/ijabim.v7i2.1602
<![CDATA[Our aim is to investigate concepts in previous research regarding English Language Education through Human Performance and International Business. We used Content Analysis to compile scientific articles from Emerald, Science Direct and Korea Science as well as books written by experts in the field of English Education. We find that teachers and students alike must acquire sensitivity, emotional awareness, understanding of the teaching and learning process, and understanding of practical learning experiences. English can improve students' academic achievement and can improve their job prospects after graduation. English can also have a social and cultural impact. Culture can play an important role in life in various disciplines, not only in education but also in the world of work; culture has a significant direct impact on work motivation and performance of human resources. English also plays an important role in international business relations because English is an international language. Improving the quality of education, international business and human performance can also be affected by technology. One of these technologies is Artificial Intelligence helps the need for translation of English into the mother tongue used by teachers and students in learning English. Artificial intelligence has a significant impact on business performance.]]>
<![CDATA[Financial Literation and Investment Decision Behavior of Entrepreneurs in Bali ]]>
<![CDATA[Ni Putu Yeni Astiti]]>;
<![CDATA[G. Oka Warmana]]>;
<![CDATA[Mifthahul Hidayah]]>
<![CDATA[ International Journal of Applied Business and International Management Vol 4, No 3 (2019): December 2019 ]]>
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DOI: 10.32535/ijabim.v4i3.683
<![CDATA[This study uses three dimensions of financial literacy, namely financial knowledge, financial behavioral and financial attitude. This study examines the effect of financial literacy on investment decision behavior. This research takes data from entrepreneurs in Bali, Indonesia. Bali has an entrepreneurial ratio to population that is higher than the national average. The regression results show (1) financial knowledge does not affect investment decision making, (2) financial behavior does not affect investment decision making, (3) financial attitude has a positive effect on investment decision making. These results indicate that the financial knowledge and how someone behaves about finance does not have an impact on investment decisions as an entrepreneur. Entrepreneurs in our sample may become an entrepreneur even though does not have sufficient financial knowledge and has not shown good financial management behavior.]]>
<![CDATA[ENHANCING BUSINESS PERFORMANCE OF CV. BERKAT ANUGERAH MALANG USING ONLINE MARKETING STRATEGIES ]]>
<![CDATA[Danny N. Gunawan]]>;
<![CDATA[Ahmad Ihza Nailul F]]>;
<![CDATA[Nicko Andrianto]]>;
<![CDATA[Wendy Schoonderbeek]]>
<![CDATA[ International Journal of Applied Business and International Management Vol 2, No 1 (2017): IJABIM Vol 2. No. 1 ]]>
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DOI: 10.32535/ijabim.v2i1.5
<![CDATA[CV. Berkat Anugerah is the company focussed on Packaging and Bottling industry. After the identification of the factors concerning the internal and external factors on the company. the repair was undertaken as well as an increase in the company's strategy. the latest strategy is integrated with various concepts in business management. the latest strategy developed at the company's focus to enter international markets especially in the Asian region. Improving Exposure, Adding the Target Markets, and Use Personal Seller On Abroad. the strategy drawn up by various considerations such as a competitive advantage and the risks that may be encountered by the company.]]>
<![CDATA[The Perception of Non-Moslem Customers Towards Bank Syariah in Manado City ]]>
<![CDATA[Laily Nurhayati]]>;
<![CDATA[Silvya L. Mandey]]>;
<![CDATA[Rita N. Taroreh]]>;
<![CDATA[Irvan Trang]]>;
<![CDATA[Radjab Djamali]]>
<![CDATA[ International Journal of Applied Business and International Management Vol 6, No 1 (2021): April 2021 ]]>
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DOI: 10.32535/ijabim.v6i1.1086
<![CDATA[The development of syariah banks in Manado city as the capital of North Sulawesi province which has a large number of non-moslem population is quite fast. The bank has many non-moslem customers, even one of the subsidiaries has more non-moslem customers than Moslem customers. This present study aims to describe the perception of non-moslem customers towards bank syariah in Manado city. This research uses a case study approach which is part of qualitative research. Data collection was carried out by participant observation, interviews and documentation. After the analysis was conducted, the result of the study revealed the perception of non-moslem customers toward bank syariah in Manado city was dominated consecutively by the affective (emotional), cognitive (perceptual) and conative (action) components.]]>
<![CDATA[The Impact of Implementation of the Regulation of Minister of Marine and Fisheries Number 56 and 57 of 2014 to the Fishing Industry in Bitung, North Sulawesi, and Indonesia ]]>
<![CDATA[Stanny S Rawung]]>;
<![CDATA[Ficke H Rawung]]>
<![CDATA[ International Journal of Applied Business and International Management Vol 3, No 1 (2018): August 2018 ]]>
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DOI: 10.32535/ijabim.v3i1.84
<![CDATA[The fishing industry is the dominant driver of the Economy in Bitung. The major contribution of fishing industry to Bitung City made this city known by the term "Skipjack". With the enactment of the Regulation of the Minister of Marine and Fisheries No 56 of 2014 on Temporary Cessation (Moratorium) Licensing of Fish in Regional Fisheries Management of the Republic of Indonesia and the Regulation of the Minister of Marine and Fisheries No. 57 of 2014 regarding the Second Amendment to the Regulation of the Minister of Marine and Fisheries No. 30 / MEN / 2012 on Business fisheries Regional fisheries Management in the Republic of Indonesia., brought a huge impacts for the fisheries industry in Bitung. The implementation of the new fishing regulation did not only affect the fishing industry in Bitung, but also throughout the economy on the city of Bitung and North Sulawesi. This research analyzed the impact of the application of the regulation. In this study, the researchers examined the Fishing Industry Bitung city before and after implementation of the fishing regulation. The study also included the analysis of the fish/raw material supply chain which most severely affected by the new fishing regulation and also discuss the multiplier effects from the application of the fishing regulation.]]>
<![CDATA[Antecedents and Consequences of Peer Support ]]>
<![CDATA[Purbudi Wahyuni]]>
<![CDATA[ International Journal of Applied Business and International Management Vol 7, No 1 (2022): April 2022 ]]>
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DOI: 10.32535/ijabim.v7i1.1443
<![CDATA[This article aims to build an understanding of antecedents and the consequences of peer support. This research examined 42 articles that analyze peer support consisting of nine journals that analyze concept, comments, and descriptive reviews, and 42 articles are analyzed empirically.. The findings show that individual perception is related to willingness to perform peer support. Peer support occurs when the relationship between others is based on belief, trust, attitude and interpersonal relationship mutually maintained. ]]>
<![CDATA[The Impact of Service Quality, Company Image and Switching Barrier on Customer Retention: Mediating Role of Customer Satisfaction ]]>
<![CDATA[Muhammad Maladi]]>;
<![CDATA[Nazief Nirwanto]]>;
<![CDATA[Achmad Firdiansjah]]>
<![CDATA[ International Journal of Applied Business and International Management Vol 4, No 2 (2019): August 2019 ]]>
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DOI: 10.32535/ijabim.v4i2.567
<![CDATA[A conceptual outline is offered that explore the consequences of service quality, company image, switching barriers on customer retention mediated by customer satisfaction at LB-LIA Banjarmasin. To test the framework, structural equation modelling technique is applied to data gathered from 141 students in this informal education institution. The results revealed that service quality has substantial effect on customer satisfaction and customer retention, corporate image has an effect on customer satisfaction while switching barriers do not significantly influence customer satisfaction or customer retention and lastly customer satisfaction has a major effect on customer retention. It is recommended that service quality, corporate image and customer satisfaction be maintained and switching barrier needs to be improved.]]>
<![CDATA[Tax Payment Revenue Ratio as Tax Risk Analysis for Manufacture Industry in Indonesia after Tax Amnesty Policy ]]>
<![CDATA[Muhammad Rifky Santoso]]>;
<![CDATA[Erlina Erlina]]>
<![CDATA[ International Journal of Applied Business and International Management Vol 5, No 2 (2020): August 2020 ]]>
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DOI: 10.32535/ijabim.v5i2.855
<![CDATA[Indonesia’s Tax Amnesty potentially will increase state tax revenues in rupiah; however, it cannot increase tax compliance as measured by the tax ratio value. Tax audit as a law enforcement needs to be carried out on taxpayers with high risk in utilizing tax amnesty policies for tax avoidance. By comparing the ratio of tax payment revenue (TPR) in manufacturing companies listed on IDX, this study finds that most of the samples are indicated to have a high risk of tax avoidance, since the value of TPR is significantly lower when the tax amnesty is enacted, compared to that prior to the enactment. To determine which taxpayers are doing illegal tax avoidance and need to be audited, further analysis is necessary for those with significant TPR reduction, one of which is by analyzing the financial ratios. This method is possibly used for each industry due to its different characteristics. It facilitates both the tax authority to increase taxpayer compliance and the taxpayer to make tax planning.]]>
<![CDATA[The Effect of Intellectual Capital and Corporate Governance on The Performance of Village Credit Institutions ]]>
<![CDATA[I Gede Cahyadi Putra]]>;
<![CDATA[Desy Wedasari]]>;
<![CDATA[Gusti Ayu Putu Wulan Rahmasari]]>
<![CDATA[ International Journal of Applied Business and International Management Vol 5, No 3 (2020): December 2020 ]]>
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DOI: 10.32535/ijabim.v5i3.979
<![CDATA[The main purpose of this paper is to examine and analyze the effect of intellectual capital and corporate governance on the performance of village credit institutions in Tampaksiring District, Gianyar, Bali. The study population were 32 village credit institutions with 96 respondents. The findings show that there is a positive influence of intellectual capital and corporate governance on the performance of village credit institutions. This indicates that intellectual capital and good corporate governance of village credit institutions, such as human capital, capital structure and relational capital highly will improve the performance of village credit institutions.]]>
