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International Journal of Applied Business and International Management
Published by AIBPM Publisher
ISSN : 26147432     EISSN : 26212862     DOI : https://doi.org/10.32535/ijabim
Core Subject : Economy, Humanities, Science, Education, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences
The International Journal of Applied Business and International Management (IJABIM) is a peer-reviewed journal that provides a platform for scholars, professionals, and policymakers to share pioneering research in international business, management, and economics. Published quarterly, the journal adopts a multidisciplinary approach, promoting diverse perspectives and the dissemination of impactful ideas within the global academic community. It welcomes submissions on a wide range of topics, including marketing, finance, system information management, business ethics, entrepreneurship, global business, consumer behavior, information technology management, change management, business information systems, cost management, and other related fields.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 510 Documents
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An Empirical Study of Workplace Violence: Ideas on How to Stop It Askarzai, Walied; Mohan, Mohan Dass
International Journal of Applied Business and International Management Vol 4, No 2 (2019): August 2019
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v4i2.560

Abstract

Zero-tolerance against Workplace Violence (WPV) should be the motto of every workplace. No worker should be a victim of such abuse. As such, organisations should ensure the existence of a safe working environment, and governments should introduce tough legislation to halt WPV. Furthermore, extensive research is required on ways to prevent WPV. The current research in this area is limited to defining WPV, finding where and when it occurs, and drafting prevention policies. But the actual way to prevent WPV remains a largely unexplored area. Brainstorming is an effective way to generate a pool of ideas on how to prevent WPV. This study generated a pool of ideas by conducting a survey on how to prevent WPV. The survey included 50 participants from various industries and found that 40% of the participants had experienced some kind WPV. This is an alarming statistic. Participants also shared their ideas on how to prevent WPV.
Population and Development: Employing the Capability Approach in Family Planning Policy for Women in Indonesia Mollet, Julius Ary; Mollet, Genoveva Chatleen C.
International Journal of Applied Business and International Management Vol 9, No 1 (2024): April 2024
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v9i1.2917

Abstract

Indonesia currently holds the position of the fourth most populous country globally, facing persistent challenges such as poverty, hunger, gender inequality, and disparity. In response, a family planning program was initiated in the 1980s to regulate population growth. Using the capability approach, this research investigates the impact of Indonesia's family planning policy on women, emphasizing gender disparity resulting from inadequate support for human rights in population and family development. Conversion factors play a significant role in shaping women's freedom and capabilities. The study critically examines the strengths and weaknesses of the family planning policy, revealing obstacles for women related to governance shifts, conflicting policies, government inefficiencies, and BKKBN's limitations. The study underscores the importance of effective implementation across all sectors and agencies to address gender inequality in women's health.
Improvement of Village Productive Economy Through Village Funds Financing Hambali, Imran Rosman; Niode, Idris Yanto
International Journal of Applied Business and International Management Vol 4, No 3 (2019): December 2019
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v4i3.688

Abstract

This study aims at finding out the actual condition of community empowerment activity and improvement of productive economic activities through village funds financing and gaining information on Village Funds management to increase productive economy in the village level. This is a descriptive study with a qualitative approach using Milles and Huberman as its method of analysis. This study finds that village funds financing is able to improve people’s welfare. This is evident from various achievement of the government of Bone Bolango regency. The success of this village funds in improving people’s welfare has made the central government to increase the village allocation funds for this regency annually. This village allocation fund is distributed through two channels: 1) direct disbursement for productive economic activities (grant), (2) fund disbursement for productive economic activity through Village Owned Enterprise (Hereinafter will be referred as BUMDes). To optimize this village funds management, several strategic steps such as: 1) increasing the capacity of village institution; 2). Establishment of Business Units as a joint working group needs to be done.
How Organizational Management Affect Employees’ Motivation and Service Quality: A Study of Kentucky Fried Chicken (KFC) Husna, Nor; Kee, Daisy Mui Hung; Amirah, Nur Wadhihah; Syazreeza, Rusyda; Fatihah, Nur Alissa; Pandey, Shweta; Agnihotri, Shreyas; Pandey, Rudresh
International Journal of Applied Business and International Management Vol 5, No 2 (2020): August 2020
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v5i2.860

Abstract

This study aims to determine how organizational management affects organization’s employees, their motivation and service quality they deliver to the customers. This research was conducted on a world-famous Restaurant Chain - Kentucky Fried Chicken. KFC is a subsidiary of Yum! Brands, the world’s most popular chicken restaurant chain. KFC has been serving Finger Lickin’ Good Chicken since 1930 and has settled itself in 118 countries all over the world with a total of 18,875 restaurants. KFC is recognized for its high customer satisfaction. It is proven that how management treats their workers can affect their worker’s motivation and company’s service quality. A positive attitude of management towards workers might result in higher motivation which contributes to greater performance along with high quality of service. The study comprises of both primary and secondary data to obtain the relevant information & findings.
Application Employee Competencies for Geographic Information System (GIS) Website Digitalization Amaliyah, Amaliyah; Sinulingga, Rizky Amalia; Dimisqiyani, Erindah; Apsari, Citra Widhi
International Journal of Applied Business and International Management Vol 9, No 2 (2024): August 2024
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v9i2.3372

Abstract

The rapid advancement of technology has become integral to all aspects of modern life. This research examines the relationship between employee competency and the use of a digitalized GIS website for managing customer data, focusing on employees at PDAM Surabaya City. The study involved 100 participants and employed a quantitative descriptive approach, utilizing data collection techniques such as observation, interviews, and surveys through questionnaires. Findings reveal that while employees generally believe their education and technological skills are well-suited to their job roles and support their performance, there are notable issues with the GIS website's reliability and error management. Statistical analysis confirms that employee competencies significantly impact the effective use of the GIS website, underscoring the importance of skill development in optimizing digital tool utilization and enhancing organizational efficiency. The research implies that improving employee competencies and addressing technical issues with the GIS website are essential for enhancing its utilization and overall organizational performance.Abdillah, M. Z., Nawangnugraeni, D. A., Yuniarto, A. H. P. (2021). Geographic information system (GIS) for mapping greenpark using leaflet JS. Jurnal Teknik Informatika Kaputama, 5(2), 259-266. Aelani, K. (2021). Pengujian Kualitas Website menggunakan Metode McCall Software Quality (Studi Kasus smkn4bdg. sch. id) [Website Quality Testing using the McCall Software Quality Method (Case Study smkn4bdg. sch. id)]. Journal of Information Technology, 3(1), 25-32. https://doi.org/10.47292/joint.v3i1.43Ahyar, J., Zainuddin, Z., Maulana, I., Kurniawan, R. (2021). Optimalisasi digitalisasi arsip pada Kantor Mahkamah Syar’iyah [Optimization of archive digitization at the Sharia Court Office]. Asia-Pacific Journal of Public Policy, 7(1), 49-67. https://doi.org/10.52137/apjpp.v7i1.62Alam, N., Tajang, A. R., Taufik, A. (2022). Pengaruh budaya organisasi dan kompetensi terhadap kinerja pegawai Kantor Kelurahan Daya Kota Makassar [The influence of organizational culture and competence on the performance of employees at the Daya Subdistrict Office, Makassar City]. Jurnal Online Manajemen ELPEI, 2(1), 286-300.https://doi.org/10.58191/jomel.v2i1.65Anjani, A. (2019). Pengaruh kompetensi dan motivasi kerja terhadap kinerja karyawan [The influence of competence and work motivation on employee performance]. Jurnal Inspirasi Bisnis dan Manajemen, 3(1), 3-5 https://doi.org/10.33603/jibm.v3i1.2191Basyit, A., Sutikno, B., Dwiharto, J. (2020). Pengaruh tingkat pendidikan dan pengalaman kerja terhadap kinerja karyawan [The influence of education level and work experience on employee performance]. Jurnal Ekonomi Manajemen, 5(1), 12-20. http://dx.doi.org/10.47335/ema.v5i1.44Budiman, A., Sunariyo, S., Jupriyadi, J. (2021). Sistem informasi monitoring dan pemeliharaan penggunaan SCADA (Supervisory Control and Data Acquisition) [Information system for monitoring and maintenance of SCADA (Supervisory Control and Data Acquisition) usage]. Jurnal Tekno Kompak, 15(2), 168-179.https://doi.org/10.33365/jtk.v15i2.1159Cakranegara, P., Fetesond, M. (2022). Pengaruh literasi keuangan, kemampuan akademis dan pengalaman berkerja terhadap prilaku keuangan mahasiswa [The influence of financial literacy, academic ability and work experience on students' financial behavior]. Jurnal Ekonomi Dan Bisnis, 9(1), 259–274. https://doi.org/10.34308/eqien.v9i1.333Chinnapong, P., Aujirapongpan, S., Koompai, S., Dowpiset, K., Jiraphanumes, K. (2021). The effect of information technology and dynamic capabilities on human resources competencies and innovative performance. ABAC Journal, 41(4), 198-223.https://doi.org/10.14456/abacj.2021.10Eliana, E. (2020). Pengaruh pendidikan dan pelatihan (DIKLAT) terhadap kinerja pegawai pada BPSDM Aceh [The influence of education and training (DIKLAT) on employee performance at BPSDM Aceh]. ZONAsi: Jurnal Sistem Informasi, 2(2), 84-95.https://doi.org/10.31849/zn.v2i2.4864Elizar, E., Tanjung, H. (2018). Pengaruh pelatihan, kompetensi, lingkungan kerja terhadap kinerja pegawai [The influence of training, competence, work environment on employee performance]. Maneggio: Jurnal Ilmiah Magister Manajemen, 1(1), 46-58. https://doi.org/10.30596/maneggio.v1i1.2239Fatimatuzahra, D. T., Somantri, S. (2023). Perancangan Web Geographic Information System (WebGIS) kehutanan pada wilayah Sukabumi [Design of Web Geographic Information System (WebGIS) for forestry in Sukabumi area]. Jurnal Tekno Kompak, 17(1), 184-195. https://doi.org/10.33365/jtk.v17i1.2433Fauzi, A. A., Kom, S., Kom, M., Budi Harto, S. E., Mm, P. I. A., Mulyanto, M. E., ... Rindi Wulandari, S. (2023). Pemanfaatan Teknologi Informasi di Berbagai Sektor Pada Masa Society 5.0. [Utilization of Information Technology in Various Sectors in the Society 5.0 Era]. PT Sonpedia Publishing Indonesia.Fuller, M., Heijne-Penninga, M., Kamans, E., van Vuuren, M., de Jong, M., Wolfensberger, M. (2018). Identifying competence characteristics for excellent communication professionals: A work field perspective. Journal of communication management, 22(2), 233-252. https://doi.org/10.1108/JCOM-07-2016-0051Hardiyanti, U., Melita, D. (2018). Sistem penyimpanan arsip pada Kantor Imigrasi Kelas 1 Palembang [Archive storage system at the Class 1 Palembang Immigration Office]. Prosiding Semhavok, 1(1), 26-35. Hasanah, Y. M., Permana, P. S. (2020, November). Implementation management of character education. In International Conference Fakultas Tarbiyah dan Keguruan Universitas Islam Negeri Imam Bonjol Padang (pp. 82-88). Redwhite Press. Hidayati, A., Oktariza, E., Rosmaningsih, F., Lathifah, S. A. (2017). Analisa kualitas perangkat lunak sistem informasi akademik menggunakan McCall [Analysis of academic information system software quality using McCall]. Jurnal Multinetics, 3(1), 47-51. Hutahaean, W. S. (2021). Dasar Manajemen [Management Basics]. Ahlimedia Book.Ibrahim, F. E., Djuhartono, T., Sodik, N. (2021). Pengaruh kerjasama tim terhadap kinerja karyawan di PT LION Superindo [The influence of teamwork on employee performance at PT LION Superindo]. Jurnal Arastirma, 1(2), 316-325. Jailani, M. S. (2023). Teknik pengumpulan data dan instrumen penelitian ilmiah pendidikan pada pendekatan kualitatif dan kuantitatif [Data collection techniques and instruments for scientific educational research using qualitative and quantitative approaches]. IHSAN: Jurnal Pendidikan Islam, 1(2), 1-9. https://doi.org/10.61104/ihsan.v1i2.57Kapur, R. (2022). Leadership management and development in organizations. International Journal of Information, Business and Management, 14(2), 47-57. Kim, M., Beehr, T. A. (2018). Organization-based self-esteem and meaningful work mediate effects of empowering leadership on employee behaviors and well-being. Journal of Leadership Organizational Studies, 25(4), 385-398. https://doi.org/10.1177/1548051818762337Leggett, E. R. (2020). Digitization and Digital Archiving: A Practical Guide for Librarians (Vol. 71). Rowman Littlefield Publishers. Mahendra, H. (2023). Perancangan dan implementasi Sistem Informasi Geografis (SIG) dengan teknologi Global Positioning System (GPS) untuk pemetaan dan navigasi [Design and implementation of Geographic Information Systems (GIS) with Global Positioning System (GPS) technology for mapping and navigation]. Review Jurnal SIG, 3(5), 1-16.Meidita, A. (2019). Pengaruh pelatihan dan kompetensi terhadap kepuasan kerja melalui motivasi kerja [The influence of training and competence on job satisfaction through work motivation]. Maneggio: Jurnal Ilmiah Magister Manajemen, 2(2), 226-237.https://doi.org/10.30596/maneggio.v2i2.3772Mualim, A., Srisulistiowati, D. B., Rejeki, S., Anggiani, S. (2023). Developing human resource management in increasing sustainable competitive advantage in SMAN 4 Bekasi Student. Jurnal Ekonomi, Manajemen, dan Akuntansi, 9(6), 2960-2970. https://doi.org/10.35870/jemsi.v9i6.1873Nugraha, F. A., Muryono, S., Utami, W. (2021). Membangun sistem informasi penggunaan tanah berbasis bidang tanah di Desa Blimbing Kecamatan Gatak Kabupaten Sukoharjo [Building a land use information system based on land areas in Blimbing Village, Gatak District, Sukoharjo Regency]. Jurnal Tunas Agraria, 4(1), 146-157.https://doi.org/10.31292/jta.v4i1.140Nurhayati, R., Suprapti, S. (2019). Kinerja pegawai dilihat dari kemampuan kerja, disiplin kerja dan team work pada pegawai Dinas Kesehatan Kabupaten Pemalang [Employee performance is seen from work ability, work discipline and team work of the Pemalang Regency Health Service employees]. Serat Acitya, 8(1), 41. http://dx.doi.org/10.56444/sa.v8i1.1036Odja, M., Hamzah, N., Arifin, Z. (2020). Pengaruh kompetensi SDM, teknologi informasi dan komunikasi organisasi terhadap kinerja pegawai Dinas Lingkungan Hidup Kota Makassar [The influence of HR competency, information technology and organizational communication on the performance of employees of the Makassar City Environmental Service]. Journal of Management Science, 1(1), 105-119. Oktafina, A., Jannah, F. A., Rizky, M. F., Ferly, M. V., Tangtobing, Y. D., Natasia, S. R. (2021). Website usability evaluation using heuristic evaluation method (study case: XYZ City Public Works Office). Antivirus: Jurnal Ilmiah Teknik Informatika, 15(2), 134-146. https://doi.org/10.35457/antivirus.v15i2.1553Pangestu, A., Siregar, M. Y., Lailikhatmisafitri, I. (2020). Pengaruh pengembangan sumber daya manusia dan human relations (hubungan antar manusia) terhadap kinerja karyawan Badan Pengawas Obat dan Makanan Kota Medan [The influence of human resource development and human relations on the performance of employees of the Medan City Food and Drug Supervisory Agency]. Jurnal Ilmiah Manajemen dan Bisnis, 1(1), 1-10. https://doi.org/10.31289/jimbi.v1i1.362Pinatik, S. (2021). The effect of auditor's emotional intelligence, competence, and independence on audit quality. International Journal of Applied Business and International Management, 6(2), 55-67.https://doi.org/10.32535/ijabim.v6i2Reddy, G. O. (2018). Geographic information system: Principles and applications. Geospatial Technologies in Land Resources Mapping, Monitoring and Management, 45-62. https://doi.org/10.1007/978-3-319-78711-4_3Rios, J. A., Ling, G., Pugh, R., Becker, D., Bacall, A. (2020). Identifying critical 21st-century skills for workplace success: A content analysis of job advertisements. Educational Researcher, 49(2), 80-89. https://doi.org/10.3102/0013189X19890600Ritter, T., Pedersen, C. L. (2020). Digitization capability and the digitalization of business models in business-to-business firms: Past, present, and future. Industrial Marketing Management, 86, 180-190. https://doi.org/10.1016/j.indmarman.2019.11.019Robbins, S. P., Judge, T. A. (2019). Perilaku Organisasi [Organizational Behavior] (16th ed.). Salemba Empat.Rumawas, W. (2018). The role of human capital to the improvement of employee performance in fisheries companies in North Sulawesi Province. International Journal of Applied Business and International Management, 3(2), 71-78.https://doi.org/10.32535/ijabim.v3i2.160Sari, K. A. D. P., Suryandari, N. N. A., Putra, G. B. B. (2021). Pengaruh pemanfaatan teknologi, partisipasi pemakai, kemampuan teknik pemakai, pengalaman kerja dan jabatan terhadap efektivitas sistem informasi akuntansi [The influence of technology utilization, user participation, user technical skills, work experience and position on the effectiveness of accounting information systems]. Kumpulan Hasil Riset Mahasiswa Akuntansi, 3(1), 104-109.Sitompul, J., Sihombing, S. Y., Pesik, L. N., Riyanto, I. (2019) Sistem Penggunaan Aplikasi Aset Management Berbasis GIS Web di PT Multitech Yasa Guna [Web-based GIS Asset Management Application Usage System at PT Multitech Yasa Guna]. Jurnal Fakultas Teknik Universitas Budi Luhur, 3(2), 73-79Utama, S. T. (2020). Pengaruh disiplin kerja dan pengembangan karir sumber daya manusia terhadap kinerja dan prestasi perusahaan [The influence of work discipline and human resource career development on company performance and achievements]. Jurnal Manajemen Pendidikan dan Ilmu Sosial, 2(1), 281-287. https://doi.org/10.38035/jmpis.v2i1.449Wahyuningsih, S. (2019). Pengaruh pelatihan dalam meningkatkan produktivitas kerja karyawan [The influence of training in increasing employee work productivity]. Jurnal Warta Dharmawangsa, 13(2), 11-15.https://doi.org/10.46576/wdw.v0i60.413Wesly, J., Kristiana, V., Bong, T., Saputra, N. (2021). Pengaruh digital leadership, total quality management, dan knowledge management terhadap sustainability management pada perusahaan di DKI Jakarta [The influence of digital leadership, total quality management, and knowledge management on sustainability management in companies in DKI Jakarta]. Studi Ilmu Manajemen dan Organisasi, 2(2), 97-124. https://doi.org/10.35912/simo.v2i2.543Wulandari, I. W., Hwihanus, H. (2023). Peran sistem informasi akutansi dalam pengaplikasian enkripsi terhadap peningkatan keamanan perusahaan [The role of accounting information systems in the application of encryption to improve corporate security]. Jurnal Kajian dan Penalaran Ilmu Manajemen, 1(1), 11-25.https://doi.org/10.59031/jkpim.v1i1.46Zuama, M., Sudiarditha, I. K. R., Wolor, C. W. (2023). Leadership determination and training effectiveness on employee performance through work motivation mediation. International Journal of Applied Business and International Management, 8(2), 113-127. https://doi.org/10.32535/ijabim.v8i1.2132
A Study on Consumer Behaviour: Transition from Traditional Shopping to Online Shopping During the COVID-19 Pandemic Aryani, Dwi Nita; Nair, Rajesh Kumar; Hoo, Dana Xing Yue; Hung, Daisy Kee Mui; Lim, Deborah Hong Ru; Chandran, Dharaniya A/P Ravi; Chew, Wei Ping; Desai, Amey
International Journal of Applied Business and International Management Vol 6, No 2 (2021): August 2021
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v6i2.1170

Abstract

This study aims to investigate Malaysian and Indian consumers’ preferred ways of shopping, the reasons behind their choices, and problems of transactions they faced during the pandemic. Data were primarily collected through a survey distributed to 200 respondents. The study concluded that it is unlikely for online shopping to replace traditional shopping as many consumers remain value physical examination of the products prior to purchase. However, many have opted for online shopping for its various advantages. Regardless of which method of shopping, respondents face similar problems in their transactions. The findings of this study may serve as a guideline for businesses to integrate into online shopping platforms for potential future development.
The Effects of Environmental Orientation on Firm Performance and a Mediating Role of Employee-Based Brand Equity: A Comparative study Wisker, Zazli Lily; Kwiatek, Piotr
International Journal of Applied Business and International Management Vol 3, No 2 (2018): December 2018
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v3i2.157

Abstract

The studies striving to investigate the interrelationships between environmental orientation-company’s performance, and its mediator constructs remain fragmented. This study provides insights to illuminate the process through which environmental orientation transfers into business results. It proposes hypotheses based on Social Identity Theory and the Theory of Reasoned Action and empirically test it in a comparative, cross-cultural study. The findings observe that employee-specific idiosyncrasies influence business performance through employee-based brand equity. Thus, the study suggests an increased role for management-induced practices to effectively transform brand values into a higher level of employee engagement and better business results.
The Effective of Policy in Karawang Regency Towards Change Profession in Sirnabaya Village, East of Telukjambe District Prihatini, Juliati; Zulaika, Siti
International Journal of Applied Business and International Management Vol 7, No 3 (2022): December 2022
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v7i3.1720

Abstract

The purpose of this study is to analyze the effectiveness of the Karawang Regency Government Policy in transferring livelihoods in Sirnabaya Village, Telukjambe Timur District. The research method uses a qualitative descriptive type of research. Data collection techniques through observation, structured interviews and documentation. The results showed that the local government's policy towards less productive land, allocated into industrial estates, was very effective. The local government through the Job Training Center at the Manpower and Transmigration Office in collaboration with companies, and private educational and training institutions in order to provide solutions through improving the skills of the workforce that transfers livelihoods aims to accommodate 60% of the local workforce in the company. The policy is very effective in reducing the number of unemployed. However, the company's restrictions on workers aged 18-20 are contrary to the law that says that age is the productive age, therefore it needs to be reviewed. The findings of this study the authors suggest that the age of 20-year-old employees is the productive age, companies should not make dismissals at that age. The determination of the productive age should refer to the provisions carried out by the Manpower and Transmigration Service. Keywords: effectiveness, proportion of labor, wages
The Mediating Role of Turnover Intention on The Relationship Between Job Satisfaction and Employee Performance: Evidance From KSU Sinar Dana Mandiri Employees Widyani, Anak Agung Dwi; Saraswati, Ni Putu Ayu Sintya; Wijaya, I Negah Basma
International Journal of Applied Business and International Management Vol 4, No 3 (2019): December 2019
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v4i3.679

Abstract

This study explores the links between job satisfaction, turnover intention, and employee performance. In particular, we investigate the mediating effect of turnover intention on the relationship between job satisfaction and employee performance in KSU Sinar Dana Mandiri. The research was based on primary data, and this research was conducted on the employee’s working in cooperative institution. The sample consisted employee of 32 respondents on KSU Sinar Dana Mandiri. Data were analyzed using Partial Least Square (PLS) analysis techniques to answer the problem formulation with the help of SmartPLS 3 program. Research finding are job satisfaction has a negative and significant effect on turnover intention, job satisfaction has a positive and significant effect on employee performance, turnover intention has a negative and significant effect on employee performance, and turnover intention variable is able to be a mediating variable between job satisfaction and employee performance.
The Potential Development of Karang Tawulan Beach as a Tourism Destination in Tasikmalaya Regency Ngarbingan, Hubertina Karolina; Lanisy, Nihan; Zahwa, Anisa
International Journal of Applied Business and International Management Vol 8, No 1 (2023): April 2023
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v8i1.2054

Abstract

ABSTRACT As a maritime country, Indonesia has great potential to develop marine tourism. Biodiversity and socio-cultural diversity are unique and attractive to domestic and foreign tourists. Tasikmalaya is one of the regencies in West Java Province, which has several tourist attractions on the south coast, which are very beautiful and unspoiled. Known as one of the marine tourism in Tasikmalaya, Karang Tawulan Beach is one of the tourist destinations that has the potential to develop. However, the potential that exists has not been explored yet by the local government. Based on the condition of Karang Tawulan beach, the attractions, supporting facilities, and infrastructures require innovation by settled development planning, consistent implementation, and measurable and constructive evaluation. Therefore, this research aims to determine the potential that can be developed in Karang Tawulan Beach as a tourist destination in Tasikmalaya. This potential is categorized based on Cooper's theory (2000) including aspects of 4A, namely attractions, accessibility, amenities, and ancillary that are benchmarks for the development of a tourism destination. The research method used is descriptive qualitative. Data collection techniques used were interviews (in-depth interviews), observation, and triangulation. The data analysis method used is SWOT (Strength, Weakness, Opportunities, Thread) and AHP (Analytical Hierarchy Process). Keywords: SWOT, Sustainable TourismAnalytical Hierarchy Process.

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