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International Journal of Tourism and Hospitality in Asia Pasific

IJTHAP
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Published by AIBPM Publisher

ISSN : 26858800 EISSN : 26547945 DOI : https://doi.org/10.32535/

Core Subject : Humanities,

Humanities

IJTHAP aims to enhance theoretical development in the field of hospitality and tourism. In order to promote those innovations and fresh ideas, the journal alsso accepts conceptual research, book review, as well as essays of experience belongs to hospitality practitioners. The mission of IJTHAP is to publish scholarly empirical and theoretical research articles, offering authors and readers alike a combination of academic rigor as well as professional development. We also strive to develop a community composed of professionals and experts from anywhere around the globe.

Arjuna Subject : Umum - Umum

Articles 315 Documents

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Will You Continue to Use Food Delivery Services During the Transition to the Endemic Phase of the Covid-19 Pandemic? Sin, Liem Gai; Goh, Wei Zheng; Goh, Chin Chuan; Kumaresan, Haarshenni A/P; Goh, Pei Kai
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 3 (2022): October 2022
Publisher : AIBPM Publisher

Malaysia entered the transition to endemic phase of the Covid-19 pandemic on April 1, 2022. After two years of fighting the pandemic, the transition to the endemic phase is an exit strategy that enables Malaysians to return to a nearly normal life. This paper examines whether customers will continue to use food delivery services now that most individuals are permitted to return to work physically. This study will also examine if perceived usefulness, ease of use, enjoyment, trust, social influence, and attitude impact customer behavioral intention toward food delivery services and whether attitude mediates the aforementioned relationship. 200 Malaysians participated in the survey. The findings indicate that perceived usefulness, ease of use, enjoyment, trust, social influence, and attitude influence consumers' behavioral intentions for meal delivery services. The link between perceived usefulness, ease of use, enjoyment, trust, social influence, and behavioral intention is mediated by attitude. Recommendations and consequences were presented. Keywords: Perceived usefulness, Ease of use, Enjoyment, Trust, Social influence, Attitude, Behavioral Intention, Malaysia.

FACTORS THAT ENCOURAGE SURABAYA’S CITIZEN IN RESERVATION THROUGH OFFLINE TRAVEL AGENT (TRAVEL BUREAU) (Case Study on PT ANEKA TOURS AND TRAVEL SERVICES SURABAYA) Dewi, Irra Crisyanti; Adhianata, Heni; Suwignyo, Arnold
International Journal of Tourism and Hospitality in Asia Pasific Vol 1, No 1 (2018): October 2019
Publisher : AIBPM Publisher

This study want to know clearly about “The factors that encourage Surabaya’s citizen in making a reservation through offline travel agent (Travel Agency)” and the study was conducted at PT. Aneka Kartika Tours and Travel Services Surabaya. Which is the mainstay of this research is the rise of online business travel agent in Indonesia that make entrepreneurs of offline travel agents or travel agency must be competed. This competition aims to make travel agency can remain superior to online travel agents. However, although online travel agent has been growing rapidly but still found the customers who come and requires the existence of a travel agency. Therefore the aim of this study was to determine kind of factors that drive and influence Surabaya’s citizen to continue to use the service of offline travel agents. There are four main variables used in this study that are marketing mix, psychological factors, situational factors and social factors. The method used in researching is confirmatory factor analysis, which it is apart of SEM (Structural Equation Modeling). The populations in this study are customers of PT. Aneka Kartika Tours and Travel Services Surabaya by distributing questionnaires to 120 customers, while the technique used is judgmental sampling. After distributing the questionnaire, the questionnaire results are calculated and processed using SPSS ver 21 and AMOS ver 21 thus it is produced a result that variable marketing mix, psychological factors, and situational factors are affected positively towards purchasing decisions through an offline reservation except on fourth variable that is social factors that should be eliminated because it has negative influence or do not contribute significantly.

Electronic Word of Mouth as A Motivation Tool in Searching, Using Information and Travel Decision: An Empirical Study in Shiraz Pour, Roya Sadat Alavi; Darani, Hadi Rafiei; Rahnama, Ali
International Journal of Tourism and Hospitality in Asia Pasific Vol 3, No 2 (2020): June 2020
Publisher : AIBPM Publisher

This paper conducts an overview of electronic word-of-mouth (eWOM), and will argue about eWOM function to form attitudes about a destination, and purchasing inclinations, and the decision-making process as a whole. Data were collected by an electronic questionnaire. For testing hypothesizes, modeling of structural equations and correlation coefficient, which conducted by AMOS and SPSS is used. The sample is chosen based on three factors. Among hypothesises, three hypotheses are approved. That means the eWOM has noticeable effects on customers’ attitudes and experience. Also, the disapproval of other hypotheses showed that the eWOM effect on the customers’ satisfaction and purchase intentions is low and should be evaluated in the contribution of other factors.

Impact of Covid-19 on Business Performance: A Case Study of Starbucks Sinha, Rupesh; Ganatra, Varsha; Pandey, Priya; Arumugan, Deepaa Darshanie Lim A/P; Kee, Daisy Mui Hung; Lekha, Gopalam Sree; Kumar, Navaneetha; Kew, Sin Dee; Dhupad, Asha; Nair, Rajesh Kumar; Tenh, Ying Ying; Yue, Haoran
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 2 (2021): June 2021
Publisher : AIBPM Publisher

The purpose of this study is to determine the impact of Covid-19 on business performance of Starbucks. Plenty research of the impact of Covid-19 on the world economy has been done, but this research will focus more on the food and beverage industry, especially one of the famous brands called Starbucks. Qualitative and quantitative research methods such as online research and questionnaires were carried out to ensure the evaluation of the research is fresh, valid and reliable. It is assumed that the impact of Covid-19 has influence the Starbucks financially, economically and socially, which includes the behaviour of consumers towards the company. However, Starbucks was able to remain optimistic and position itself well to overcome the pandemic crisis.

Usage Intention of Food Delivery Apps During Covid-19 Ayman, Nurhuda; Nazihah, Nurin Fatin; Izzati, Nurin; Syamimi, Nurin
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 2 (2022): June 2022
Publisher : AIBPM Publisher

This study aims to look into the role of food delivery services in increasing user satisfaction and thereby improving business success. During the COVID-19 pandemic, entrepreneurs, such as small entrepreneurs, had enormous obstacles in running their businesses. Consumers are begging for takeout meals to be delivered as social separation becomes the new norm. Large and small enterprises are looking forward to collaborating with these third-party delivery providers. Providing deliveries can help eateries cut costs during this time of disruption while also making the transition back to normal working circumstances easier after COVID-19 is no longer a problem. This research was carried out using an online questionnaire provided on the Google Forms platform, which collected information from 100 food delivery consumers in Malaysia and also India. This research reveals that Covid-19 will increase demand for user satisfaction indicators such as perceived service quality, price affordability, ease of access, service awareness, and customer loyalty. Having achieved this, customers will be motivated and continue to use online platforms, leading to increase sales for business owners in the Covid-19 situation. Keywords: Covid-19, Customer loyalty, Delivery food, Ease of access, Perceived service quality, Price affordability, Service awareness.

Food, Culture and Tourism: A Gastronomy Trilogy Enhancing Destination Marketing, case study of Odisha, India Mohanty, P.P.; Rout, Himanshu Bhusan; Sadual, Sapan Kumar
International Journal of Tourism and Hospitality in Asia Pasific Vol 3, No 1 (2020): February 2020
Publisher : AIBPM Publisher

In the modern era, food mingled with culture and cultural subsets are one of the major tools for tourism destination marketing. Food, culture and tourism have the similar attributes that has formed a gastronomical trilogy differentiating traditional destination marketing from the modern day’s destination marketing. The gastronomical trilogy can be defined as a group of similar attributes forming a triangle where each one of them are dependent with each other and the role played by each one is influenced by the other. Hence in this paper, a strong relationship and dependency has been derived among food, culture and tourism for enhancement of destination development and marketing.

The Impact of AirAsia’s E-Commerce Websites on Its Consumer Buying Behavior Singh, Padmalini; D, Dilip.; Wen, Goh Kai; Kee, Daisy Mui Hung; Yee, Go Sin; Ying, Lee Chiew; Ling, Fong Kai; Shammas, Mohammed; Tandra, Gerald Reynaldo; Sin, Liem Gai
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 1 (2021): February 2021
Publisher : AIBPM Publisher

The purpose of this study is to examine the impact of e-commerce websites on consumer’s buying behavior of AirAsia and to provide suggestions to AirAsia to improve its consumer’s shopping experience on its e-commerce website. This research applied qualitative methodology by interviews. It will provide the company with additional understanding about the impact of e-commerce websites on consumer’s buying behavior and the effective suggestions provided are highly practicable for the company. It is necessary for AirAsia to understand their consumer’s buying behavior to improve the company’s performance. Thus, AirAsia needs to put some effort into the research of consumer’s buying behavior and constantly improve its consumer’s shopping experience.

Effect of Service Quality and Customer Satisfaction on Customer Loyalty: A case study of Starbucks in Malaysia Pérez-Morón, James; Madan, Sahana; Cheu, Jin Yin; Kee, Daisy Mui Hung; Cheong, Li Chiy; Chin, Roger; Cheng, Jie; García, Angela Patricia Muñoz
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 1 (2022): February 2022
Publisher : AIBPM Publisher

In today's highly competitive business world, practically all organizations recognize that high service quality is a critical weapon for gaining a competitive advantage. A business with high service quality will guarantee a high level of customer satisfaction and build customer loyalty. In this paper, the researchers aim to investigate how service quality and customer satisfaction influenced customer loyalty of Starbucks in Malaysia. Furthermore, this research adopts a questionnaire-based survey. A total of 100 observations were obtained and the gathered data were analyzed using SPSS. Besides, this study has offered new insights and suggested practical actions which aim to improve service quality, increase customer satisfaction and retain and create customer loyalty in the fast-food industry.

Rise of Online Shopping in Shopee: Is Shopee Xpress Satisfying to Consumers? Mock, Wan Yue; Meng, Xiaoyong; Azhar, Mohamad Affan Wajdi Bin Mohd; Hamzah, Mohamad Afiq bin; Tyagi, Ritika
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 3 (2022): October 2022
Publisher : AIBPM Publisher

As a tremendous expansion of online shopping on Shopee, Shopee Xpress Shipping Programme is launched to provide consumers with the most dependable pickup and delivery services. Nonetheless, Shopee Xpress encountered operational difficulties to meet Shopee's ever-increasing demand while ensuring consumer satisfaction. The objective of this research is to evaluate how satisfied consumers are with Shopee Xpress when they shop online on Shopee. In this research, four independent variables are studied, which are assurance, convenience, reliability, and price. A total of 150 respondents took part in an online survey via Google Forms. In conclusion, this research contributes to a deeper understanding of the consumer satisfaction of Shopee Xpress as an e-commerce service for online shopping on Shopee. Keywords: Consumer Satisfaction, E-commerce Service, Online Shopping, Shopee, Shopee Xpress

Pos Laju MY’s Courier Management by Employee Efficiency Issues Edum, Enedy Edward; Kee, Daisy Mui Hung; Zulkifli, Muhammad Harith; Noorazmi, Norain Natasha; Hamizi, Siti Murni; Almutairi, Ahmad
International Journal of Tourism and Hospitality in Asia Pasific Vol 2, No 2 (2019): June 2019
Publisher : AIBPM Publisher

This research about Pos Malaysia which is one of the famous postal delivery services in Malaysia. The purpose of this research to study about employee ethics and management in Pos Malaysia that provide postal services of letters, parcels and others to their customers. Good management and efficient service are need to fulfill their customers satisfaction and wants. Especially during nowadays, the demand of postal service increases with the new type of selling which is online shopping or known as E-commerce business. This research also discusses about the strategies to maximize Pos Malaysia’s profit. In addition, feedback and complains need to take as a motivation to be successful organization. The modifications make by Pos Malaysia according to their customers feedback may help the company to improve their services and fulfill their customer needs. In conclusion, our hope doing this research to increase our learning, knowledge and help Pos Malaysia to be the most excellent postal delivery service either in Malaysia or in the world. Keywords: ethics, employee, management, postal services, customer needs, demand, Ecommerce, maximize profit, feedback, improvement

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Contact Name
Ira Kristiana

Contact Email
journal.ijthap@gmail.com

Phone
+62341366222

Journal Mail Official
journal.ijthap@gmail.com

Editorial Address
Jl. Kahuripan No. 9 Hotel Sahid Montana, Malang, Indonesia

Location
Kab. malang,

Jawa timur

INDONESIA

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Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Ira Kristiana

Contact Email journal.ijthap@gmail.com

Phone +62341366222

Journal Mail Official journal.ijthap@gmail.com

Editorial Address Jl. Kahuripan No. 9 Hotel Sahid Montana, Malang, Indonesia

Location Kab. malang, Jawa timur INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Ira Kristiana

Contact Email
journal.ijthap@gmail.com

Phone
+62341366222

Journal Mail Official
journal.ijthap@gmail.com

Editorial Address
Jl. Kahuripan No. 9 Hotel Sahid Montana, Malang, Indonesia

Location
Kab. malang,

Jawa timur

INDONESIA