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International Journal of Tourism and Hospitality in Asia Pasific

IJTHAP
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Published by AIBPM Publisher

ISSN : 26858800 EISSN : 26547945 DOI : https://doi.org/10.32535/

Core Subject : Humanities,

Humanities

IJTHAP aims to enhance theoretical development in the field of hospitality and tourism. In order to promote those innovations and fresh ideas, the journal alsso accepts conceptual research, book review, as well as essays of experience belongs to hospitality practitioners. The mission of IJTHAP is to publish scholarly empirical and theoretical research articles, offering authors and readers alike a combination of academic rigor as well as professional development. We also strive to develop a community composed of professionals and experts from anywhere around the globe.

Arjuna Subject : Umum - Umum

Articles 315 Documents

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Customer Satisfaction Towards Service Quality: A Study of Malindo Air Maisarah, Nabilah; Kee, Daisy Mui Hung; Syakirah, Nurul; Hanif, Mohd Azri; Bella, Arti; Pandey, Rudresh; Almuhaini, Rashed Fahad; Quttainah, Majdi Anwar
International Journal of Tourism and Hospitality in Asia Pasific Vol 3, No 3 (2020): October 2020
Publisher : AIBPM Publisher

In any business, customers are the main sources that contribute to revenue and keep the business going on, year by year passes. People may think that the aviation industry is one of the highest costs in transportation, but if compared to the services and benefits offered, it should be considered as worth money paid. The discussion throughout the paper focuses on passengers’ satisfaction with the service quality provided by Malindo Air. To collect the data on customer satisfaction, a survey on Malindo Air was conducted. The results of the findings demonstrated that service quality is critical to maintaining the passengers' satisfaction.

Effectiveness and Efficiency of E-learning among Students of Higher Education during the COVID-19 Pandemic: A Comparative Study of Malaysia and India Das, Abhijit; Espinoza, Miguel Córdova; Ming, Che; Teoh, Kok Ban; Lee, Gim Seng; Jagdale, Akash; Nair, Rajesh Kumar; V, Yashaswini.; Singh, Padmalini; Malik, Anurag
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 3 (2021): October 2021
Publisher : AIBPM Publisher

The worldwide educational system was greatly damaged by COVID-19 pandemic and the urge in closing of educational institutions had affected children around the world. The infectious character of COVID-19 had signaled those teachers and students’ personal interactions were greatly influenced by confinement and forced isolation. As the consequence, educations have fundamentally been shifted significantly towards E-learning, which involves teaching on interactive networks and long–distance. E-learning is the only way for students to continue their study in their house during the pandemic. The study aims to determine the effectiveness and efficiency of various modes, devices, methods of E-learning platforms. The primary data from national and international institutions obtained through a survey with the community from different schools, colleges, and universities, to determine the effectiveness and efficiency of E-learning for students. A total of 200 respondents from Malaysia and India have completed the online survey. The findings of the study indicated that the efficiency and effectiveness of E-learning in Malaysia is higher than in India. Students prefer E-learning in future due to its wide acceptance among the community. The findings provide some new insights that will contribute towards E-learning in both countries.

Analysts in The Development of Food and Beverage Product That is Impact to The Supply Chain Aspect in PT. Aerofood ACS Garuda Indonesia Puspita, Yohana Ditya; Ardiyanti, Mustika Putri Fatimah; Nasser, Mariam
International Journal of Tourism and Hospitality in Asia Pasific Vol 1, No 1 (2018): October 2019
Publisher : AIBPM Publisher

In this study aimed to develop of food and beverage product that is impact to the supply chain aspect in PT. Aerofood ACS Garuda Indonesia. The focus of this project is to develop the ability of the company to know the taste and flavor that were demanded from the consumer of their food and beverage product. Qualitative data were collected from public reports, articles, and journal. The contribution this paper offers is the way we could do to know, if PT. Aerofood ACS Garuda Indonesia products is acceptable to the consumer. In this project, we are focusing on the consumer of PT. Aerofood whom was from passenger of airplane in Indonesia.

The Challenges of Healthy Lifestyle: A Study Case of Kentucky Fried Chicken Chan, Chia Yi; Kee, Daisy Mui Hung; Chong, En; Hak, Kim Kim; Yeong, Pei Hung Aw; Stephani, Stephani; Sara, Hani; Chanchal, Bhardhwaj; Quttainah, Majdi Anwar; Pandey, Rudresh; Sin, Liem Gai
International Journal of Tourism and Hospitality in Asia Pasific Vol 3, No 2 (2020): June 2020
Publisher : AIBPM Publisher

Living a healthy lifestyle is being aware of by our society. Most of the people nowadays will change their eating habits as one of the ways to help them to build a healthy body. As we know, many people are suffered from different types of diseases and the common ones are diabetes, high blood pressure, high cholesterol. KFC contains tens-fat that is harming consumer's health. Their unethical behavior has influenced widely against their customers. It is a serious ethical dilemma that can be found in KFC. The health problems connected to poor diets are well understood too, so there is a consensus that our response to this problem is to improve public awareness of relevant risks and behaviors and the redesign of these damaging food environments. Kentucky Fried Chicken (KFC) is an American fast-food restaurant and the second-largest restaurant chain in the world. Being specialized in fried chicken, KFC is facing a great challenge in this generation which focuses on a healthy lifestyle. The result of this paper will show the changes and improvements that can help KFC to face this challenge.

The Measurement of Service Quality at Linow Lake Tourist Attraction Using Servqual Method Angmalisang, Stefani I.
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 2 (2021): June 2021
Publisher : AIBPM Publisher

The tourism industry sector in North Sulawesi is currently getting more attention by the government. Linow lake is one of the busiest and visited tourist attraction. The tourism industry must apply the concepts, regulations and guidelines in tourism development in order to be able to maintain and increase the number of tourist visits which will lead to economic benefits for the tourism industry and local communities. In Tomohon city itself, there are so many natural tourist attractions which as beautiful as Linow Lake. In order for tourists to feel satisfied and want to visit the Linow lake on the next day, the quality of service cannot be overlooked. For this reason, measurement of service quality was carried out using five dimensions, Tangible, Reliability, Assurance, Responsiveness, and Empathy. It will be measured to 100 respondents, how the expectations and perceptions of tourists about the service quality at Linow Lake tourist attractions. Measurements were carried out by using servqual method, which calculates the difference between the expectations and perceptions of tourists consisting of 22 questions. The result of the analysis showed a positive value of 0.17, which means that the service quality at Linow Lake tourist attractions has exceeded the expectations of visitors. However, one dimension, responsiveness, gets a negative value, and it is expected that the management can improve the quality of its services in terms of response speed, especially on busy visitor days.

Analysis of The Impact of COVID-19 pandemic on Consumer Satisfaction: A study of McDonald’s Food Delivery Ng, Jie Yi; Ng, Chiao Qing; Hilmin, Siti Nur; Ng, Chi Yen; Nasharuddin, Naszatul Faizah
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 2 (2022): June 2022
Publisher : AIBPM Publisher

McDonald's is the world's well-known fast-food corporation. Consequently, McDelivery as a food delivery service has been commonly used and popular in most countries. The objective of this study research is to investigate and analyze the impact of the COVID-19 pandemic on consumer satisfaction towards McDonald’s food delivery. To better understand the findings of the research, an online survey has been carried out to collect the data needed. This survey involved 112 Malaysian and Indonesian respondents and the data were analyzed by the SPSS software. The findings show that perceived usefulness and perceived price are the most significant factors in enhancing customer satisfaction with McDelivery apps and websites. Conversely, the perceived ease of use and perceived trust had no significant impact on customer satisfaction. Keywords: Consumer Behavior, Consumer Satisfaction, COVID-19, Food delivery, McDelivery, Perceived Price, Perceived Usefulness.

Analysis of Export Strategies on Apple Fruit Juice at Pt Batu Bhumi Suryatama Hermanto, David Rivaldy; Lutfatullaili, Qonitah; Sin, Liem Gai; Zuluaga, Juan Jose
International Journal of Tourism and Hospitality in Asia Pasific Vol 2, No 1 (2019): February 2019
Publisher : AIBPM Publisher

This study analyzes the effectiveness of the promotion strategy for PT Batu Bhumi Suryatama Sari Apel which is engaged in packaged apple juice. This research is very important for companies because with a good promotion strategy can increase sales. Because the system is not analyzed, this study intends to conduct an analysis. This study uses the interview method as a data collection technique and uses qualitative methods to analyze data. PT Batu Bhumi Suryatama in conducting promotions, using social media namely Facebook and Instagram. After successfully exporting, PT Batu Bhumi Suryatama found its responsibility as a criticism from the exporting country. The criticism is about product packaging. Therefore, it can be said that it is very important to always remember that by simply selling packaging products, it is very important in relation to brand trust. But PT Batu Bhumi is able to maintain a preferred quality even though the price is high which causes very heavy to compete. Keywords: Promotion Strategy, Export, Obstacles, Packaging.

A Case Study on Critical Success Factors of AirAsia Mamrina, Yerkezhan; Kee, Daisy Mui Hung; Tursynbay, Aidos; A/P Jayagopal, Dravyaayajnaah; Binti Mohd Athiyah, Hanis Aribah; Muhamach, Rouslan
International Journal of Tourism and Hospitality in Asia Pasific Vol 3, No 1 (2020): February 2020
Publisher : AIBPM Publisher

Existing literature has frequently highlighted how important are critical success factors in an organization. In this paper, we consider how these critical success factors affect an organization. Organizational success becomes important for many companies because it is very difficult to reach it in this competitive world. This pushed the organizations to improve their structure, strategy and management, and AirAsia is not an exception. AirAsia is one of the biggest low-cost airlines in Asia. It was registered in 1993 but began its activities only in 1996. The Airline company was chosen as the best low-cost airline in the world according to Skytrax eleven times. However, there is still a need for changes and improvements for AirAsia to become better. The findings of this paper have important implications for the managers and practitioners. The implication and recommendations are presented.

A Case Study on Key Success Factors of Garuda Indonesia Airlines Ganatra, Varsha; Sinha, Rupesh; Chawla, Pooja; Yi, Tan Chi; Kee, Daisy Mui Hung; Fei, Neng Mei; Leng, Law Sin; Hui, Foung Hann; Sentosa, Reinaldo Gerald; Sin, Liem Gai; Gupta, Apurv; Pandey, Rudresh
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 1 (2021): February 2021
Publisher : AIBPM Publisher

The airline industry plays a vital role in stimulating social, and economic development. Thus, Garuda Indonesia implements various strategies and promotions to face the fast-changing pricing condition and the fierce competitive condition in the local and international markets. This study aims to systematically describe the characteristics of the factors improving Garuda Indonesia Airline’s profitability for its further opportunity exploration and to establish some limitations it is currently facing. To understand how they fully work and to provide more suggestions for the improvements of its overall operational activities, some data will be collected and analyzed.

TERNATE CITY TOURISM ANALYSIS (CASE STUDY OF JIKOMALAMO BEACH) Heston, Prince Charles; Kotib, Mohammad
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 2 (2022): June 2022
Publisher : AIBPM Publisher

The aims of this study are to examine and analyze the effect of a tourist attraction on tourist visits at Jikomalamo beach, to test and analyze the effect of service quality on tourist visits at Jikomalamo beach, and to test and analyze the effect of comfort on tourist visits at Jikomalamo beach, Ternate City. The number of research samples is 30 people. The test tool used is multiple linear regression analysis. The study shows that the tourist attraction variable (X11) t-probability value of 0.290 is greater than the real level of 0.05, so it can be concluded that the variable has a negative and insignificant effect on tourist visits. Moreover, the service quality variable (X2X2) the probability t-value of 0.000 is smaller than the real level of 0.05 so it can be concluded that the service quality variable has a positive and significant effect on tourist visits. The convenience variable (X33) has a probability t-value of 0.003 which is smaller than the significance level of 0.05, so it can be concluded that the comfort variable has a positive and significant effect on tourist visits. Keywords: Comfort, Quality of Service, Tourist Attraction, Tourist Visits.

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Ira Kristiana

Contact Email
journal.ijthap@gmail.com

Phone
+62341366222

Journal Mail Official
journal.ijthap@gmail.com

Editorial Address
Jl. Kahuripan No. 9 Hotel Sahid Montana, Malang, Indonesia

Location
Kab. malang,

Jawa timur

INDONESIA

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Ira Kristiana

Contact Email journal.ijthap@gmail.com

Phone +62341366222

Journal Mail Official journal.ijthap@gmail.com

Editorial Address Jl. Kahuripan No. 9 Hotel Sahid Montana, Malang, Indonesia

Location Kab. malang, Jawa timur INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Ira Kristiana

Contact Email
journal.ijthap@gmail.com

Phone
+62341366222

Journal Mail Official
journal.ijthap@gmail.com

Editorial Address
Jl. Kahuripan No. 9 Hotel Sahid Montana, Malang, Indonesia

Location
Kab. malang,

Jawa timur

INDONESIA