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International Journal of Tourism and Hospitality in Asia Pasific

IJTHAP
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Published by AIBPM Publisher

ISSN : 26858800 EISSN : 26547945 DOI : https://doi.org/10.32535/

Core Subject : Humanities,

Humanities

IJTHAP aims to enhance theoretical development in the field of hospitality and tourism. In order to promote those innovations and fresh ideas, the journal alsso accepts conceptual research, book review, as well as essays of experience belongs to hospitality practitioners. The mission of IJTHAP is to publish scholarly empirical and theoretical research articles, offering authors and readers alike a combination of academic rigor as well as professional development. We also strive to develop a community composed of professionals and experts from anywhere around the globe.

Arjuna Subject : Umum - Umum

Articles 315 Documents

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A Case Study of Consumer Satisfaction That Leads to Loyalty towards McDonald’s Eisyami, Shasha; Nadiah, Siti; Zahrah, Siti; Kee, Sim Chee; Singhal, Ishika
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 2 (2022): June 2022
Publisher : AIBPM Publisher

The purpose of this study is to review the satisfaction of consumers in McDonald's (the foodservice industry) that leads to loyalty to the brand. It also reviews how McDonald's reacts to changes in the environment and consumer behavior. McDonald's has a strong ambition of providing the best fast service eating experience in the global fast-food market as a world fast-food enterprise. Being the best implies providing exceptional value in both quantity and quality of the product and services, ensuring that every customer is delighted with the brand. In addition, McDonald's believes that job happiness and motivation are some of the biggest influences on consumer satisfaction. The study is organized by collecting the data from consumers through a self-administered questionnaire survey and was distributed to 100 respondents. The results show that for overall satisfaction, most respondents slightly agree that McDonald's has given great services to satisfy their customer needs. Keywords: Consumer Satisfaction, McDonald’s, Foodservice, Marketing Research

Customer Satisfaction with the Goods and Services Offered By MYDIN Bin Mohd Nazri, Muhammad Hafiz; Kee, Daisy Mui Hung; Bin Abd Wahab, Muhammad Azamuddin; Bin Subli, Aiman; bin Mohd Azmi, Mohamad Afreza; Varghese, Suvin; Sinha, Tanya
International Journal of Tourism and Hospitality in Asia Pasific Vol 3, No 1 (2020): February 2020
Publisher : AIBPM Publisher

Customer Satisfaction can be described as the fulfilment that customers obtain from doing business with a firm. In simpler terms, it’s how pleasant the customers transaction and overall experience with the company was. Customers obtain satisfaction when their needs are met on consuming a product or a service effortlessly, which being more convenient makes them loyal to the firm. Hence, customer loyalty can be easily gained through satisfaction of customers. In our investigation, we focus on the customer satisfaction with the goods and services offered by MYDIN at Bukit Jambul Complex, Bayan Lepas, Pulau Pinang. We have referred to marketing mix such as product, place, promotion and price to measure customer satisfaction. To obtain information and data on customer satisfaction, we conducted a survey to MYDIN and interviewed some of its customers and employees. The result of the study indicate that the methods used are very effective in measuring customer satisfaction.

Marketing Strategies of Travel and Tourism Industry Ganatra, Varsha; Utama, A.A. Gde Satia; Pawar, Purvika; Verma, Sahil; Pandey, Rudresh; Whiryawan, Jhonathan; Sin, Liem Gai; Ling, Chong Chiew; Kee, Daisy Mui Hung; Jin, Chai Yeong; Min, Tan Hui; Chen, Lim Sin
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 1 (2021): February 2021
Publisher : AIBPM Publisher

Travel and Tourism is an assemblage of all the leisure, luxuries, comfort, travel products, and services provided by suppliers including airlines, hotels, transportation like self-drive agencies, cruise lines, restaurants, etc. All these functions require marketing. This study aims to explore the marketing patterns of tourist agencies to increase customer awareness. The tourism sector also helps to promote the various hotels, restaurants, rental agencies by giving a platform for all these services to promote their services and also provide a customer discount for customer satisfaction.

Impact of Covid-19 Pandemic on DHL Delivery Service Baliyan, Meenu; Gupta, Shashi; Yinjin, Janice Loh; Kee, Daisy Mui Hung; Binti Abu Habsah, Intan Lyana; Zetian, He; Ke, He; Aggarwal, Juhi
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 1 (2022): February 2022
Publisher : AIBPM Publisher

The COVID-19 pandemic lockdown in the entire world has significantly affected shopping behavior. This study has tried to survey the delivery services provided by DHL which is a world-leading logistics company that provides services from domestic and international parcel delivery. The COVID-19 pandemic has spiked demand for DHL e-commerce and warehouse space due to abnormality within the global supply chain and ensures non-interruption of production. This paper aims to analyze the impact of the COVID-19 pandemic on the DHL Delivery Service. This research would be conducted by gathering secondary data from DHL’s website and several statistical findings. Besides, quantitative analysis researchers would be using primary data. Further study will be carried out by collecting primary data through a questionnaire. A questionnaire survey among e-commerce customers towards their experiences will be used for data collection with an online survey. Researchers tried to reveal the delivery company services. This study provides DHL with valuable insights and guidance on the impact of the COVID-19 pandemic, leading to improved consumer intention.

Service Quality and Customer Satisfaction: A Study of MyRapid in Malaysia Ong, Joe Yee; Ong, Wei Chee; Ong, Ai Chyi; On, Kai Qing
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 3 (2022): October 2022
Publisher : AIBPM Publisher

MyRapid is the dominant player in Malaysia's public transportation industry. It innovates and drives public transportation systems in the country while providing public transportation services such as light rail transit (LRT), monorail, and bus services to connect millions of people from different states. This paper examines if the service quality of the public transport services influences customer satisfaction in Penang, Malaysia. The five dimensions of service quality include assurance, empathy, reliability, responsiveness, and tangibles. A total of 150 MyRapid users participated in the survey. Findings revealed that the only two dimensions of service quality, which are reliability and tangibles were significantly related to customer satisfaction whereas the other three dimensions are not supported. The findings provide insight into the public transportation industry to improve the public transportation system in Malaysia, given that service quality is a critical driver of customer satisfaction.

Malaysia Airlines Berhad Ping, Chai Yuan; Kee, Daisy Mui Hung; Ling, Chai Yee; Xian, Chew Shi; Sian, Wong Chun; Alnasser, Yusef Hamad
International Journal of Tourism and Hospitality in Asia Pasific Vol 2, No 2 (2019): June 2019
Publisher : AIBPM Publisher

MAS Airlines was branded as Malaysia Airlines and known as the second big airlines' company in Malaysia. We choose MAS Airlines as our targeted company in this project due to the huge information can be accessed on the Internet and the issues that go through by MAS Airlines in this few years. We have accessed the current issue faced by our targeted company, MAS Airlines. According to our research, we found out that the company is having difficulties in competing with the competitors, facing unprofitability and failed to turnover and managing its technical capacity. Problems identified were flight MH001, an Airbus from London to Malaysia which forced to turn back more than an hour, MH134 which returned to Brisbane due to misplacement of plastic covers and the emergency landing of MH122. We followed our findings by investigating the reasons for those tragedies from happening. Since the airline had undergone top management handover, the company is obviously struggling with staff engagement. From a factual perspective, the airline is currently experiencing losses continuously for 3 years which ended up with dramatic RM1 billion losses when implementing a restructuring plan. High operation expenditure such as excessive high salary paid to top management is believed to be the dominating cause. Besides, extreme cash outflow due to the purchase of an aircraft was also regarded as a bad investment. MAS Airlines should be reconstructed and rebuilt after going through some critical issues in order to back to the top status as before by conducting the effective policies.

Management of Social Culture Development of Community Village Bobanehena Tourism, North Halmahera District Nurlaila, Nurlaila
International Journal of Tourism and Hospitality in Asia Pasific Vol 3, No 3 (2020): October 2020
Publisher : AIBPM Publisher

Tourism Village is a place that has certain characteristics and values that can be a special attraction for tourists with an interest in rural life. This shows that the main attraction of a tourist village is the unique life of the villagers and cannot be found in urban areas, for example showing the unique socio-cultural characteristics of the community. The purpose of this research is to find out that there is a socio-cultural development of the Bobanehena village community in advancing the tourism village. By using descriptive qualitative analysis methods can provide an objective picture of the actual state of the object being investigated. The results obtained are that the community's isorganization and perception of tourists are still weak, so that it affects the support and participation of the community in promoting tourism villages. The community does not yet understand the support that must be given in the progress and development of the Bobanehena tourism village.

A Comparative Study on Effectiveness of Online and Offline Learning in Higher Education Singh, Padmalini; Sinha, Rupesh; Koay, Wei Lun; Teoh, Kok Ban; Nayak, Prajna; Lim, Chung Hong; Dubey, Avinas Kumar; Das, Abhijit; Faturrahman, Iqbal; Aryani, Dwi Nita
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 3 (2021): October 2021
Publisher : AIBPM Publisher

The objective of the study is to assess the effectiveness of online and offline learning through higher education. The sudden outbreak of Covid-19 in various part of the world in 2020 has severely affected the educational institutions in various countries. Students were affected in the way to accept the hybrid form of learning and also grasp the interest towards the classes that were conducted online. The study aims to investigate the effectiveness of online and offline education in higher education. The study was carried out in India, Indonesia, Malaysia and other countries with 100 respondents among which major responses were from the youth population studying in Bachelor’s program, Diploma and Master’s mostly. The findings indicated that the effectiveness of online education is dismal, as students find it difficult to adjust to the online mode of education and the offline mode of education remains the most preferred mode of education.

Pro Environmental Behavior: Is the Travelers Apply It in The City of Denpasar? Putra, Gde Bagus Brahma; Adiyadnya, Made Santana Putra; Mendra, Ni Putu Yuria
International Journal of Tourism and Hospitality in Asia Pasific Vol 2, No 2 (2019): June 2019
Publisher : AIBPM Publisher

This study aims to investigate whether energy conservation, mobility and transportation, waste avoidance, recycling, consumerism, and vicarious behaviors toward conservation play a role in the formation of pro-environmental behavior among tourists visiting sites in the city of Denpasar. The results showed that the six of behaviors that forming pro environmental behavior, two of them were not had an influence on the formation of pro environmental behavior among the tourists visiting the historical sites in the city Denpasar. Such behavior is Energy conservation, and Mobility and transportation. Keywords: pro environmental behavior, energy conservation, mobility, behavior, tourism

IKEA’s Corporate Social Responsibility Al Shuwaler, Abdulaziz; Quttainah, Majdi Anwar; Kee, Daisy Mui Hung; Kei, Choo Mun; Qi, Er Jia; Wen, Ewe Cai; Qu, Gao; Saxena, Muskan; Pandey, Rudresh
International Journal of Tourism and Hospitality in Asia Pasific Vol 3, No 2 (2020): June 2020
Publisher : AIBPM Publisher

Corporate Social Responsibility (CSR) is an evolving business practice that helps the company to be socially accountable. It appears to play an important role in enhancing the economic, social, and environmental performances. IKEA is an internationally known home furnishing retailer that has grown rapidly since the year 1943. IKEA maintains a sustainable business by implementing CSR as a global supply chain. The purpose of this research is to analyze CSR practices in global supply chains. Our investigation will examine how CSR brings benefits to the three indicators while the organization boosts its brands. The results of the study indicate that CSR practices bring a positive impact on the organization.

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Editorial Team

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Contact Name
Ira Kristiana

Contact Email
journal.ijthap@gmail.com

Phone
+62341366222

Journal Mail Official
journal.ijthap@gmail.com

Editorial Address
Jl. Kahuripan No. 9 Hotel Sahid Montana, Malang, Indonesia

Location
Kab. malang,

Jawa timur

INDONESIA

Abstract

Abstract

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Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Ira Kristiana

Contact Email journal.ijthap@gmail.com

Phone +62341366222

Journal Mail Official journal.ijthap@gmail.com

Editorial Address Jl. Kahuripan No. 9 Hotel Sahid Montana, Malang, Indonesia

Location Kab. malang, Jawa timur INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Ira Kristiana

Contact Email
journal.ijthap@gmail.com

Phone
+62341366222

Journal Mail Official
journal.ijthap@gmail.com

Editorial Address
Jl. Kahuripan No. 9 Hotel Sahid Montana, Malang, Indonesia

Location
Kab. malang,

Jawa timur

INDONESIA