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JURNAL ECONOMINA
Published by Sekolah Tinggi Ilmu Ekonomi 45 Mataram
ISSN : 29631181     EISSN : 29631181     DOI : https://doi.org/10.55681/economina
Core Subject : Economy,
Economics, Econometrics & Finance
JURNAL ECONOMINA (JE) is a peer-reviewed journal which publishes original research papers. ECONOMINA has been published since 2022. It is currently published every month a year with e-ISSN: 2963-1181. The Digital Object Identifier (DOI) is assigned to each published article and the journal is indexed by Crossref, GARUDA, Neliti.Com, Dimensions and Google Scholar. Areas of research include, but are not limited to Global Business, Transition Issues, Economic Growth and Development, Economics of Organizations and Industries, Finance and Investment, Strategic Management, Human Resources, Marketing, Innovations, Public Administration and Accountancy.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 191 Documents
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The Influence of Trust and Service Quality on Halal Product Purchases (A Case Study of Shopee Users among Islamic Economics Students at Muhammadiyah University of Bima) Rasyad Al Fajar, Muhammad; Puspitasari, Lita; Ibrahim, Ibrahim
JURNAL ECONOMINA Vol. 5 No. 5 (2026): JURNAL ECONOMINA, Mei 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v5i5.2020

Abstract

The practice of purchasing halal products through e-commerce platforms, including Shopee, has become an increasingly common consumption activity among university students. However, in practice, problems often arise related to the level of trust in sellers and the quality of services provided, which can influence consumers’ purchasing decisions. This issue is important to examine from an Islamic perspective that emphasizes the principles of honesty, transparency, and justice in muamalah. This study aims to analyze the influence of trust and service quality on the purchase of halal products among Shopee users within Islamic Economics students at Muhammadiyah University of Bima. The method used is quantitative research with a survey approach, conducted through the distribution of questionnaires to students as respondents. The results show that trust and service quality have a significant influence on purchasing decisions for halal products. Nevertheless, there are still consumer doubts regarding the authenticity of halal products, discrepancies in product descriptions, and suboptimal service. From an Islamic perspective, this condition does not fully reflect the principles of honesty (ṣidq) and justice (‘adl) in transactions and has the potential to create elements of uncertainty (gharar). This study concludes that it is necessary to enhance trust through information transparency, improve service quality, and strengthen education on sharia values in order to establish online transaction practices that are secure, fair, and aligned with Islamic principles.

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