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Asian Journal of Management Analytics
Published by PT FORMOSA CENDEKIA GLOBAL
ISSN : -     EISSN : 29634547     DOI : https://doi.org/10.55927/ajma.v1i2
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Asian Journal of Management Analytics (AJMA) is a journal focused on the theory and application of data analytics and its applications in contemporary business, economics, and management disciplines. These disciplines include accounting, finance, management, marketing, economics production/operations management, and supply chain management. The connectivity, interdisciplinary, and interface between data analytics and various business disciplines are of particular interest for this journal. Research methods that are expected to be implemented in this journal include, but are not limited to, empirical research, data analytics, big data analytics, data science, operations research, management science, decision science, and simulation modeling. AJMA journal publishes articles quarterly in January, April, July, and October.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 47 Documents
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Search results for , issue "Vol. 4 No. 3 (2025): July 2025" : 47 Documents clear
Assessing the E-Banking Services Using Service Quality and Customer Planned Behavior Aluma, Ikechukwu Amos; Drequito, Glory Sotelo; Umeh, Azubuike Lucky
Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i3.14388

Abstract

This paper investigates the customer satisfaction of e-banking users by employing the SERVQUAL model and the Theory of Planned Behavior (TPB) model, comprehensively analyzing customer perceptions and behaviors. A quantitative method utilizing a descriptive survey research design was employed to collect and analyze the respondents' e-banking level of satisfaction across SERVQUAL dimensions and TPB constructs. The study revealed that e-banking users expressed high customer satisfaction with e-banking services, as measured using the SERVQUAL dimension and TPB constructs. However, network issues and cyber threats emerge as critical problems that e-banking users encounter. The study provides valuable insights for banks to continuously improve their security features, interface design, and real-time assistance to reduce the anxiety users experience while transacting on e-banking platforms.
Performance Evaluation in Public Information Services in General Election Commission Tanjung Jabung Timur Regency Putri, Nafa Yulianti; Sumarni, Sumarni; Aira, Dian Mala Fitriani
Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i3.14392

Abstract

This study evaluates the performance of public information services at the General Election Commission (KPU) of East Tanjung Jabung Regency. Public information is vital for good governance and transparency in electoral processes. Using a qualitative case study method, data were collected through interviews with KPU officials and staff, along with direct observations. The results show that overall service performance is effective in supporting democratic elections. However, weaknesses remain in empathetic service delivery and equitable access in underdeveloped areas. The study recommends capacity building, budget efficiency, and inclusive communication strategies to enhance service quality.
The Influence of Brand Ambassador, Brand Trust and Electronic Word of Mouth on the Purchase Decision of Makeover Cosmetic Products Sofwatunnisa, Novi; Luthfi Zamakhsyari; Purwidianti, Wida; Hidayah, Arini
Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i3.14445

Abstract

This study examines the rapid growth of the cosmetic industry, focusing on MakeOver, a leading brand in Indonesia. The objective is to analyze the impact of Brand Ambassadors, Brand Trust, and Electronic Word of Mouth (eWOM) on consumer purchasing decisions related to MakeOver products. A quantitative approach was employed using questionnaires distributed to 100 respondents. The target population consisted of female students from three universities in Purwokerto: University Muhammadiyah Purwokerto, State Islamic University Prof. K.H. Saifuddin Zuhri, and Wijaya Kusuma University. Purposive sampling was applied, selecting female students who had purchased MakeOver products at least once. Slovin’s formula was used to determine the sample size. Data were analyzed using IBM SPSS Statistics 25. The results reveal that (1) Brand Ambassadors significantly influence purchasing decisions, (2) Brand Trust significantly affects purchasing decisions, (3) eWOM significantly impacts purchasing decisions, and (4) Brand Ambassadors, Brand Trust, and eWOM collectively have a significant effect on consumer purchasing decisions.
The Influence of Bureaucratic Leadership on Employee Performance with Work Ethic as an Intervening Variable in the Muaro Jambi Environmental Service Meiliyani, Meiliyani; Sumarni, Sumarni; Mala, Dian
Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i3.14467

Abstract

This study aims to analyze and describe the influence of bureaucratic leadership on employee performance with work ethic as an intervening variable in the Muaro Jambi Environmental Service. The method used is quantitative analysis with analysis techniques using SmartPls version 4.0. The sample in this study consisted of 74 employees who were selected through saturated sampling. Data collection was carried out through a questionnaire based on a likert scale and analysis using the Structural Equation Modelling (SEM) technique.
The Influence of Transformasional Leadership Style, Organizational Climate and Work Environment on Productivity through Work Motivation at PT. Sumatra Tobaco Trading Company Ananda, Novita; Lumbanraja, Prihatin; Absah, Yeni
Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i3.14565

Abstract

This study aims to analyze the influence of transformational leadership, organizational climate, and work environment on work productivity, with work motivation as a mediating variable. Using a quantitative approach, data were collected through questionnaires and documentation from 100 production employees selected using saturated sampling. Data analysis was conducted using Structural Equation Modeling (SEM) with Partial Least Square (PLS). The results show that the work environment has the strongest direct positive and significant effect on work productivity. Additionally, work motivation significantly mediates the effects of transformational leadership, organizational climate, and work environment on productivity. Among the mediating paths, organizational climate has the most substantial indirect effect on productivity through work motivation. These findings highlight the importance of a supportive organizational climate and motivated workforce in enhancing productivity.
Transformational Leadership and Work Motivation in Enhancing Innovative Work Behavior: The Mediating Role of Job Satisfaction in Hospitality Sector Employees Afriandika, Ivan Riski; Bagis, Fatmah; Endratno, Hermin; Rahmawati, Ika Yustina
Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i3.14598

Abstract

Behavior innovative work​ Still become necessary factors​ be considered and improved, especially in the sector services in Banyumas, Indonesia. Research This aims to​​ to study influence leadership transformational and motivational Work to behavior innovative work, with​ satisfaction Work as variable mediation. Questionnaire given online using Google Form, and is carried out with use approach quantitative with technique taking sample using accidental sampling. Population in study This as many as 255 and the samples used is 162 respondents from employees in the sector hospitality in Banyumas. Research This using SEM-PLS for analyze data. Research results show that, although motivation work and leadership transformational No in a way direct influence behavior innovative, both in a way significant influence satisfaction work, which is positive arrange connection between both and behavior innovative in place Work.
The Effect of Store Image, Store Atmosphere, Product Variation and Location on Purchasing Decisions Firliyani, Indah; Hidayah, Arini; Miftahuddin, Muchammad Agung; Rahmawati, Ika Yustina
Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i3.14658

Abstract

This research seeks to examine the influence of Store Image, Store Atmosphere, Product Variety, and Location on the Purchasing Decisions of consumers at Central Fashion Store Purbalingga. This study uses quantitative methods with data collection through questionnaires. Using simple random sampling involving 120 respondents. The data analysis technique uses SPSS 20. The results showed that store image has a positive but insignificant effect on purchasing decisions. Store atmosphere, product variety, and location have a positive and significant effect on purchasing decisions. The results of this study can help Central Fashion Store Purbalingga to improve its operational strategies, especially in terms of store image, store atmosphere, product variety, and location, in order to maintain consumer purchasing decisions.
The Effect of the Use of Paylater Services on Consumption Patterns Mediated by Personal Money Management in Generation Z with Socioeconomic Factors as Control Variables Novarianty, Terisha Andra; Hidayat, Agus Maolana; Kartawinata, Budi Rustandi
Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i3.14762

Abstract

This study aims to analyze the influence of the use of paylater services on the consumption patterns of Generation Z with personal money management as a mediating variable and socioeconomic factors as a control variable. Using a quantitative approach, data was collected through questionnaires from 275 respondents, with 200 test-worthy data analyzed using the Structural Equation Modeling (SEM) method through SmartPLS. The results of the study show that the use of paylater services has a positive effect on consumption patterns, and this influence is significantly mediated by personal money management. Socioeconomic factors also affect consumption behavior. These findings support the advancement of financial literacy and risk management among Generation Z in the context of the digital age.
The Influence of Brand Image, Celebrity Endorser, Electronic Word of Mouth and Communication Media on Purchase Decisions Syifaramadan, Choiruddin; Rahayu, Tri Septin Muji; Utami, Restu Frida; Purwidianti, Wida
Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i3.14775

Abstract

This study aims to analyze the influence of brand image, celebrity endorser, electronic word of mouth and communication media on purchasing decisions for skincare brand S products in Indonesia. The population in this study was the general public of Kembaran sub-district. The sampling method used was purposive sampling. The formula for determining the minimum sample used Slovin with a minimum sample of 100 respondents. The instrument used was a questionnaire with a Likert scale. This study used multiple linear regression test analysis tools. The results showed that brand image had a positive and significant effect on purchasing decisions, celebrity endorsers had a significant positive effect on purchasing decisions, electronic word of mouth had a negative effect on purchasing decisions and communication media had no impact on purchasing decisions.
The Influence of Ewom, Digital Marketing, Customer Satisfaction and Brand Image on Tiktok Shop Customer Loyalty Student Study in Purwokerto Layli, Alfina Nur; Hidayah, Arini; Miftahudin, Muhammad Agung; Widhiandono, Hengky
Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i3.14776

Abstract

This study investigates the influence of Electronic Word of Mouth (EWOM), Digital Marketing, Customer Satisfaction, and Brand Image on customer loyalty within the context of TikTok Shop, a rapidly growing social commerce platform. Using purposive sampling, data were collected from 120 student respondents in Purwokerto via offline questionnaires formatted on a five-point Likert scale. The analysis was conducted using SPSS 26 and comprised descriptive statistics, validity and reliability testing, classical assumption tests (normality, multicollinearity, heteroscedasticity), multiple linear regression, model fit evaluation, and hypothesis testing. The results indicate that EWOM, Digital Marketing, and Brand Image exert a positive and significant effect on customer loyalty, while Customer Satisfaction shows a negative and significant relationship. These findings suggest that TikTok Shop should enhance its EWOM and digital marketing strategies and reassess its approach to customer satisfaction.

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