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Asian Journal of Management Analytics
Published by PT FORMOSA CENDEKIA GLOBAL
ISSN : -     EISSN : 29634547     DOI : https://doi.org/10.55927/ajma.v1i2
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Asian Journal of Management Analytics (AJMA) is a journal focused on the theory and application of data analytics and its applications in contemporary business, economics, and management disciplines. These disciplines include accounting, finance, management, marketing, economics production/operations management, and supply chain management. The connectivity, interdisciplinary, and interface between data analytics and various business disciplines are of particular interest for this journal. Research methods that are expected to be implemented in this journal include, but are not limited to, empirical research, data analytics, big data analytics, data science, operations research, management science, decision science, and simulation modeling. AJMA journal publishes articles quarterly in January, April, July, and October.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 239 Documents
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The Influence of Influencer Marketing Strategy on Generation Z Consumer Purchasing Behavior Saroyini, Putu; Putri PA, Andiena Nindya
Asian Journal of Management Analytics Vol. 3 No. 4 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v3i4.10834

Abstract

In the digital era, influencer marketing has become one of the main strategies used by companies to influence consumer purchasing behavior among Generation Z, which is the most active demographic group on social media and is highly influenced by content created by influencers. However, there are some specific aspects related to the purchasing behavior of Generation Z consumers that have not been explored in depth. This study aims to explore the influence of influencer type, content type, influencer engagement, and marketing message on Generation Z consumers' purchasing behavior. This study uses a quantitative approach with a survey method, the population is Generation Z consumers in Indonesia who actively use social media and are exposed to content from influencers. The research sample was taken using purposive sampling of 323 respondents, with data collected through questionnaires distributed online. Data analysis used path analysis to identify the relationship between the research variables. The results showed that influencer type, content type, influencer engagement, and marketing message have a significant effect on product awareness, purchase intention, purchase decision, and consumer satisfaction. A well-designed influencer marketing strategy can increase the effectiveness of marketing campaigns and influence the purchasing behavior of Generation Z consumers, with a focus on selecting suitable influencers, developing engaging content, and increasing the engagement and effectiveness of marketing messages to achieve optimal results.
The Effect of Augmented Reality Virtual Try-On on Purchase Intention Mediated by Perceived Enjoyment (Study on Revlon Products in Denpasar City) Mohamad Ardiansyah Wahyudin; Aksari, Ni Made Asti
Asian Journal of Management Analytics Vol. 3 No. 4 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v3i4.10935

Abstract

This study aims to examine and explain the effect of augmented reality virtual try-on on purchase intention mediated by perceived enjoyment of Revlon products on Shopee. Using purposive sampling, this research was conducted on 130 women in Denpasar City who are cosmetic users and Shopee application users. Data collection was carried out through the distribution of questionnaires both offline and online via Google Forms. This study used path analysis techniques and the Sobel test. The findings indicate that augmented reality virtual try-on have a positive and significant effect on purchase intention and perceived enjoyment. Perceived enjoyment also has a positive and significant effect on purchase intention. Furthermore, perceived enjoyment can mediate the effect of augmented reality virtual try-on on purchase intention. If the virtual try-on feature effectively stimulates user engagement, it enhances the perceived enjoyment of the experience, which subsequently leads to a positive response in the form of increased purchase intention. It is recommended that Revlon ensure the color accuracy of the virtual try-on feature closely matches the actual product colors. Additionally, Revlon should consider providing feedback to Shopee to improve the feature's realism, detail, and interactivity.
The Influence of Influencer Marketing, Content Marketing, and Online Advertising on Skincare Product Purchase Decisions on the Tiktok Application (Case Study on Palembang City Students) Afriansyah, A.; Helmi, Sulaiman; Trisninawati, Trisninawati; Roni, Mukran
Asian Journal of Management Analytics Vol. 3 No. 4 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v3i4.11088

Abstract

This study aims to analyze the influence of Influencer Marketing, Content Marketing, and Online Advertising on the purchase decision of skincare products on the TikTok application, with a focus on students in the city of Palembang. Using quantitative methods and accidental sampling techniques from a population of 80 people, the data was collected through questionnaires and analyzed using SEM-Smart-PLS 3.0 for Windows. The findings of the study show that Influencer Marketing has a positive but insignificant effect, while Content Marketing and Online Advertising have a positive and significant influence on purchase decisions. Simultaneously, these three variables influenced the purchase decision with an R Square value of 0.841, indicating that 84.1% of the purchase decision variables could be explained by these three factors.
Fundamental VS Makro Ekonomi on Stock Price : Indonesian Stock Exchange (IDX) Sarif, Reza; Sholihah, Mar’atus; Jaya, Tiara Juliana
Asian Journal of Management Analytics Vol. 3 No. 4 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v3i4.11179

Abstract

Geopolitical tensions especially those occurring in the Middle East, have significantly impacted the world economy. This impact was also felt by the Indonesian state, which impacted company share prices which experienced a decline due to geopolitical tensions, including the banking sector. Apart from geopolitical tensions, several other factors, such as the company's fundamental factors, also influenced the decline in share prices. Fundamental factors play an important role in determining a company's share price. These factors refer to various elements and variables that reflect the company's financial condition, operations, and prospects. So quite a few investors use fundamental analysis to assess whether current share prices reflect the company's true intrinsic value. This study seeks to reassess the elements affecting banking share prices by incorporating macroeconomic control variables related to these concerns to enhance the robustness of the findings. Utilizing a quantitative approach through panel data regression, the research focuses on banks listed on the Indonesia Stock Exchange from 2019 to 2023, with a sample of 16 companies meeting the selection criteria. The results reveal that Debt Equity Ratio (DER), Return On Assets (ROA), Return On Equity (ROE), GDP, inflation, and exchange rates collectively have a positive and significant impact on stock prices. However, when analyzed individually, only ROE and exchange rates show a significant effect, while DER, ROA, GDP, and inflation do not.
The Mediating Effect of Organizational Citizenship Behaviour on Relationship Between Self Efficacy and Employee Performance Sakti, Ramalio Fahridho; Rini, Hesty Prima
Asian Journal of Management Analytics Vol. 3 No. 4 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v3i4.11319

Abstract

This study examined the impact of self-efficacy on employee performance, specifically through organizational citizenship behavior. The goal was to understand how these factors influenced employee performance, considering that work often went beyond job descriptions. The study used a quantitative approach, with the population drawn from the employees of PT SIER, and purposive sampling was employed to select participants from the Development and PIER Area divisions. Data were collected through a questionnaire based on indicators of each research variable and analyzed using SmartPLS software. The findings revealed that self-efficacy directly affected employee performance, while self efficacy has indirect influence on employee performance when through organizational citizenship behavior. Overall, this research highlighted the significance of enhancing employee self-efficacy to improve performance in the modern workplace.
The Effect of Workload and Compensation on Nurses Job Satisfaction at RSUD Dr. Moh Saleh Probolinggo City Khotimah, Annisa Aprilia Husnul; Rini, Hesty Prima
Asian Journal of Management Analytics Vol. 3 No. 4 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v3i4.11321

Abstract

The purpose of this research is to determine the relationship between workload and compensation on job satisfaction among non-ASN nurses at Dr. RSUD. Moh Saleh Probolinggo City. This research used a questionnaire method to collect data from a population that included all 68 non-ASN nurses, with a sample size of 68 respondents obtained using a saturated sampling technique. The data analysis method used was the Partial Least Square (PLS) method. The research results show that workload contributes to nurse job satisfaction. Furthermore, compensation can also contribute to nurse job satisfaction. These findings look at the relationship between workload and compensation on job satisfaction of nurses at RSUD dr. Moh Saleh Probolinggo City.
The Effect of Organizational Commitment, Professionalism, and Ethical Behavior on Auditor Performance in Public Accounting Firms in Sumatra Region Nazipah Putri, Wiwik; Kusumastuti, Ratih; Friyani, Rita
Asian Journal of Management Analytics Vol. 3 No. 4 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v3i4.11329

Abstract

The purpose of this study is to study how auditor performance is affected by the following factors: organizational commitment to the auditor's work, auditor professionalism, and ethical behavior. In addition, this study examines how organizational contribution, professionalism, and ethical behavior affect auditor performance. This study involved auditors from all over Sumatra who worked at Public Accounting Firms (KAP). The sample consisted of 5 regions: Jambi, Pekanbaru, Palembang, Medan, and Batam, with a total of 62 respondents. The data collection method through the SPSS 29 Software for Windows questionnaire was used to conduct the analysis of this study, which used multiple linear regression. According to the results of the study, although organizational commitment does not affect auditor performance, professionalism and ethical behavior significantly affect auditor performance. In addition, professionalism and ethical behavior affect the performance of auditors simultaneously with the organization's commitments.
Effect of Accounting Understanding, Information Technology Use, and Education Level on the Quality of Financial Reports with Human Resource Competency as a Moderated Variable Ramadhani, Mesra Amalia; Budiwitjaksono, Gideon Setyo; Sulistyowati, Erna
Asian Journal of Management Analytics Vol. 3 No. 4 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v3i4.11486

Abstract

With human resource competency serving as a moderating element, the purpose of this study is to examine the impacts of accounting expertise, information technology utilization, and educational attainment on the quality of financial reports. This inquiry employs a quantitative methodology. A sample of 120 cooperative financial managers was given a questionnaire to complete in order to collect data in the Lamongan District. The study makes use of SmartPLS 3.0. The study's conclusion implies that an individual's level of education, accounting expertise, and use of information technology all have an impact on the caliber of financial reports. Meanwhile, the impact of accounting knowledge, information technology use, and educational attainment on the caliber of financial reporting cannot be mitigated by human resource expertise.
The Influence of Work Environment and Work-Life Balance on Turnover Intention Among Generation Z Workers in Gresik Regency Al Ghifari, Ficho; Swasti, Ika Korika; Evanthi, Ayundha
Asian Journal of Management Analytics Vol. 3 No. 4 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v3i4.11513

Abstract

This research explores the influence of work environment and work-life balance on the likelihood of Generation Z employees in Gresik Regency leaving their jobs.  The study employs a quantitative method with a nonprobability sampling technique through purposive sampling, involving 90 Generation Z workers in Gresik Regency. Data were gathered via questionnaire distribution and analyzed using the partial least square method. The study's findings demonstrate that both work environment and work-life balance significantly reduce turnover intention. When Generation Z workers in Gresik Regency perceive their work environment and work-life balance positively, they are less likely to leave their jobs.
The Impact of Compensation and Work Motivation on Job Satisfaction of PT Toraya Cipta Gemilang Production Employees in Mojokerto Regency Astuti, Nur Habibah Dwi; Kustini, Kustini
Asian Journal of Management Analytics Vol. 3 No. 4 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v3i4.11579

Abstract

The research aims to determine the influence of compensation and work motivation on job satisfaction of production employees of PT. Toraya Cipta Gemilang, Mojokerto Regency. The method used in this research is a quantitative method. Sampling used non-probability sampling techniques using saturated sampling. A saturated sample was used in this study because the entire population was used. The population in this study was 86 people, so the sample used in this study was 86 people. The data analysis technique used in this research uses Partial least squares (PLS). The results of the research show that the independent variable (X1) compensation contributes to the dependent variable job satisfaction (Y) and the independent variable work motivation (X2) contributes to the dependent variable job satisfaction (Y) of production employees of PT. Toraya Cipta Gemilang in Mojokerto Regency. Providing competitive compensation has a direct impact on individual happiness in the organization, greater compensation means happier employees and the provision of motivation carried out by various parties has an impact on employee job satisfaction in the company, thus having a positive impact on the company as well.

Page 12 of 24 | Total Record : 239

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