cover
Contact Name
Moh Shidqon
Contact Email
ajid.shidqon@trisakti.ac.id
Phone
+6281574360223
Journal Mail Official
ber@trisakti.ac.id
Editorial Address
Graduate Program, 7th fl Building D, Trisakti University. Jl. Kiyai Tapa Grogol - Jakarta 11440
Location
Kota adm. jakarta barat,
Dki jakarta
INDONESIA
Business and Entrepreneurial Review
Published by Universitas Trisakti
ISSN : 08539189     EISSN : 22524614     DOI : https://doi.org/10.25105/ber
Core Subject : Science,
Business and Entrepreneurial Review is published by Program Pascasarjana Universitas Trisakti. The editorial receives general writing, management and entrepreneurship areas in which no other media has ever been published and reviews of new management books and marketing services. Preferred writing is the result of field research. The evaluation process of papers submitted depends entirely on the "Blind Review" designated by the editor in chief in accordance with the reviewer’s expertise.
Articles 264 Documents
Interest in Investing in Stocks: The Role of Pocket Money, Family Environment and Investment Knowledge Putriana, Astia; Alam Sur, Widiya Astuti; Yulika
Business and Entrepreneurial Review Vol. 24 No. 2 (2024): October
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v24i2.21487

Abstract

This research was conducted at the Tanah Laut State Polytechnic for students of accounting study program. This research aims to determine the influence of pocket money, family environment, investment knowledge, on students'interest in investing in shares. This research uses quantitative research where the sample was taken using a purposive sampling technique from 205 students. The data analysis method uses multiple linear regression analysis assisted by SPSS version 26. The results of this study show that pocket money and investment knowledge have a positive and significant effect on students' interest in investing in shares, while the family environment does not significantlyinfluence students' interest in investing in shares. This research is important in opening up insights and becoming a reference for stimulating increased stock investment among college students.
Analysis of the Influence of Leadership Style and Job Satisfaction on Turnover Intention Through Job Stress at Customer Service (Frontline) PT. XXX Logistic Company in Jakarta Gunawan, Hendra
Business and Entrepreneurial Review Vol. 24 No. 2 (2024): October
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v24i2.21502

Abstract

Turnover intention is a factor of discomfort experienced by agents in a company. Turnover intention needs to get serious attention to the organization, especially to leadership or manager so can applying force leadership properly and improve job satisfaction to reduce job stress in the company. The purpose of this research was to the effect of leadership style and job satisfaction toward Turnover intention through job stress at customer service (frontline) PT. XXX, Logistic Company in Jakarta. The methodology of this research was testing the hypothesis. The data used were primary data collected from the questionnaire. The samples consisted of 164 customer service (frontline) PT. XXX, which were determined through the purposive sampling method. The data were analyzed through the Structural Equation Model (SEM) of AMOS version 23.0 for Windows. The results of the study showed that there has been a negative effect and significance between leadership style and job satisfaction toward Turnover intention through job stress. The role of job stress is very dominant as a mediator the influence of leadership style and job satisfaction toward Turnover intention. The implication of this research is expected that managers can increase the determinants of job stress itself for example by raising job satisfaction (salary, reward, job promotion) applying force leadership properly, and being able to adjust to all work situations.  
Analysis of Segmentation, Targeting, and Positioning in Technology Companies Hartanto, Jason; Hamdani, Meilani; Budiman, Stefanie Gabriella; Wijaya, Justin
Business and Entrepreneurial Review Vol. 24 No. 2 (2024): October
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v24i2.22340

Abstract

This study analyzes the segmentation, targeting, and positioning (STP) strategies employed by Samsung and Apple in the competitive smartphone industry. By leveraging a structured segmentation framework, this research identifies key factors influencing consumer preferences, including geographic, demographic, and psychographic characteristics. The findings indicate that both companies employ differentiated targeting strategies tailored to specific consumer segments, emphasizing product attributes such as innovation, design, and brand image. Additionally, the study examines how positioning strategies shape consumer perceptions and brand loyalty. The results contribute to understanding STP implementation in leading technology firms, offering insights into optimizing marketing strategies for enhanced competitive advantage.
Improving The Competitiveness of Polukids SMEs through Empowerment Programs based on Digital Promotion and Sustainable Fashion Design Heriyati, Pantri; Hutadjulu, Dicky Maryoga; Ananda, Artha Sejati; Paramita, Ratna Dewi; Firmansyah, Almira; Andhini, Grasheli Kusuma
Business and Entrepreneurial Review Vol. 24 No. 2 (2024): October
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v24i2.21444

Abstract

This paper examines the impact of an empowerment program implemented for Polukids, a small to medium-sized enterprise (SME) specializing in children’s fashion and denim, supported by Binus University. The study addresses critical challenges faced by Polukids, including insufficient online presence, limited digital marketing expertise, and inconsistent product quality. Through the program, which involved targeted training, digital content creation, and social media promotion, Polukids aimed to enhance its market competitiveness and operational efficiency. The research evaluates the effectiveness of these interventions in improving Polukids' digital engagement and product standards. Key findings indicate that while the program led to significant improvements in online visibility and product quality, sustained support and adaptation to industry trends are essential for long-term success. This paper highlights the role of academic institutions like Binus University in facilitating SME development and provides practical insights into the application of empowerment programs in the fashion industry. The results offer valuable lessons for other SMEs seeking to leverage academic partnerships to address business challenges and drive growth.
Beyond Compliance: The Role of Corporate Governance Strategy in Enhancing Firm Value Ryandy; Farah Margaretha Leon; Purba, Yosephina E
Business and Entrepreneurial Review Vol. 24 No. 2 (2024): October
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v24i2.22615

Abstract

This study aims to examine the impact of board size, female directors, commissioner independence, majority ownership, foreign ownership, audit committee size, and firm size on the firm value. This study uses secondary data from the annual reports of non-financial companies that listed in the Indonesia Stock Exchange for the period of 2020-2023. The sample of this study used purposive sampling and obtained 54 companies as samples from 15 industrial sectors. Data analysis used to test the hypothesis is panel data regression analysis using the E-views 9 program. Based on the research results that have been obtained, it is known that the size of the board of directors and foreign ownership has a positive and significant effect on firm value. Female directors, commissioner independence, majority ownership, and company size have a negative and significant effect on firm value, while the size of the audit committee has no effect on firm value. The implication of this study is that companies in their efforts to increase firm value should pay attention to the number of directors, the number of female directors, the number of independent commissioners, and diversify shares.
Modeling Sustainability Balanced Scorecard for Social & Environmental Aspects Based on Local Wisdom: Case Study of PT Asmin Bara Bronang, Central Kalimantan Muhammad Rum
Business and Entrepreneurial Review Vol. 24 No. 2 (2024): October
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v24i2.22706

Abstract

This research aims to develop an integrated model for managing social and environmental aspects within Indonesia's coal mining sector using the Sustainability Balanced Scorecard (SBSC) approach. The study focuses on PT Asmin Bara Bronang, a major mining company in Central Kalimantan that has implemented corporate social and environmental responsibility initiatives based on both national and international standards. However, the effectiveness of these initiatives remains challenged by limited recognition from the local Dayak Ngaju community, who adhere to indigenous wisdom embodied in the Tumbang Anoi Agreement. The proposed SBSC model integrates the four classical BSC perspectives (financial, customer, internal processes, learning and growth) with social and environmental indicators drawn from ISO 26000, SDGs, PROPER, and locally grounded cultural norms. Findings reveal that the model effectively aligns sustainability strategies with community expectations, reduces social conflict, and strengthens operational and financial performance. This study offers valuable contributions to the sustainability practices of extractive industries in Indonesia and supports policy formulation grounded in indigenous values.
Analyze the Role of Job Satisfaction and Motivation in Shaping Driver Performance at PT. ASA Bintang Narpati
Business and Entrepreneurial Review Vol. 24 No. 2 (2024): October
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v24i2.22862

Abstract

This study analyzes the role of job satisfaction and motivation in shaping employee performance, focusing on drivers at a logistics transportation company in Bekasi Regency. Driver performance is a crucial factor for the company's success because it affects customer satisfaction and operational effectiveness. Problems that often arise include absenteeism, delay, and inaccuracy in the delivery of goods. This study uses a quantitative method with multiple linear regression analysis techniques to test the relationship between job satisfaction and motivation to performance. The results of the validity and reliability test showed that the two independent variables had a significant influence on the bound variables. The partial test (t-test) revealed that job satisfaction and work motivation have a positive influence on performance, while the simultaneous test (F-test) showed that the two factors together significantly affect employee performance. The conclusion of this study confirms that increased job satisfaction and motivation can improve driver performance. Therefore, company management is advised to develop strategies that can increase employee satisfaction and motivation to increase productivity and operational effectiveness
Factors Affecting Job Performance with Training as Moderation Setia Tjahyanti
Business and Entrepreneurial Review Vol. 25 No. 1 (2025): April
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/ber.v25i1.23131

Abstract

This research aims to analyze the influence of Selection, Participation, and Employee Empowerment on Job Performance with Training as a moderating variable at PT Cahaya Modern Metal Industri. The object of this research is PT. Cahaya Modern Metal Industry. The form of this research is causal and descriptive. The total population was 301 employees, covering the operations and finance divisions, and the sample used was 172 employees from the operational division. This research uses a purposive sampling technique. Data was collected using a questionnaire and analyzed using SEM-PLS. Based on the results of analysis and hypothesis testing, this research shows that Selection has a significant and positive effect on Job Performance, Participation has a significant and positive effect on Job Performance, and Employee Empowerment has no significant and negative effect on Job Performance. Training has a negative moderating effect on the Selection variable on Job Performance and the Participation variable on Job Performance. Training has a positive moderating effect on the Employee Empowerment variable and Job Performance.  
Performance Model Analysis at the Population and Civil Registration Office of Sarmi Regency, Papua Province Irfak, Ronaldy; Maya Maria; Amir Fikri
Business and Entrepreneurial Review Vol. 25 No. 1 (2025): April
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/ber.v25i1.24028

Abstract

This study analyzes the employee performance model at the Population and Civil Registration Office of Sarmi Regency, Papua Province. Unlike many previous studies that mainly emphasized leadership, discipline, and promotion as direct determinants of performance, this research highlights the psychological and engagement dimensions within a public sector context. Using a quantitative-verificative approach with structural equation modeling, the findings reveal that self-esteem and employee engagement positively influence performance, while job promotion and transformational leadership show no significant effect. These results underscore the importance of strengthening employees’ psychological capital and engagement rather than relying solely on structural or leadership factors. The study contributes to the literature by offering insights into employee performance in a remote bureaucratic setting, while also providing practical implications for human resource management in public institutions.
Audit Committees and Board of Directors on Financial Performance: The Moderating Role of Women on Boards in Indonesia Intan Nibras Fahar; Farah Margaretha Leon; Purba, Yosephina E
Business and Entrepreneurial Review Vol. 25 No. 1 (2025): April
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/ber.v25i1.24147

Abstract

This study aims to analyze the effect of Audit Committee Size, Women on the Audit Committee, Audit Committee Activity, Board Meetings, Board Independence, and Board Financial Expertise on Financial Performance, with Women on Boards as a moderating variable, and Firm Size and Firm Age as control variables. Financial performance in this study focused on return on assets and equity. The data used in this study is secondary data from the financial statements and annual reports of non-financial companies listed on the Indonesia Stock Exchange during the period 2019-2023. The research sample was selected using a purposive sampling method, resulting in 50 companies being sampled. Analysis of the data used to test the hypothesis is multiple regression analysis using the Eviews 10 program. The results of this study indicate that the variables of Audit Committee Activity and Firm Age have a significant positive effect on financial performance. Meanwhile, the variables of Audit Committee Size, Woman on Audit Committee, Board Meeting, and Board Financial Expertise have a significant negative effect on financial performance. Furthermore, Woman on Boards is proven to moderate the relationship between audit committee characteristics and financial performance. This study implies that management should consider the bigger Firm Age and Audit Committee Size as factors that can enhance financial performance. A larger Audit Committee Size, Woman on the Audit Committee, Board Meeting, and Board Financial Expertise may reduce financial performance.