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Moh Shidqon
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INDONESIA
Business and Entrepreneurial Review
Published by Universitas Trisakti
ISSN : 08539189     EISSN : 22524614     DOI : https://doi.org/10.25105/ber
Core Subject : Science,
Decision Sciences, Operations Research & Management
Business and Entrepreneurial Review is published by Program Pascasarjana Universitas Trisakti. The editorial receives general writing, management and entrepreneurship areas in which no other media has ever been published and reviews of new management books and marketing services. Preferred writing is the result of field research. The evaluation process of papers submitted depends entirely on the "Blind Review" designated by the editor in chief in accordance with the reviewer’s expertise.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 264 Documents
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Determinants of Employee Attitudes and Behavior To Use Employee Self-Service App Arafa , Aninda Zakia; Dwi Lestari, Setyani; Sofiani, Fenti; Sugiarto, Dadet
Business and Entrepreneurial Review Vol. 24 No. 1 (2024): April
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v24i1.19875

Abstract

This study explores the influence of perceived usefulness, perceived ease of use, perceived organizational support, and management pressure on attitudes and behavioral intentions to use Metrodata's Employee Self-Service (ESS). In today's digital workplace, technology adoption is critical to improving productivity and efficiency. This study aims to understand how these four factors influence employee attitudes and behaviors in the context of Metrodata Mobile ESS. This study involved 200 employees of PT Metrodata Electronics, Tbk. This study uses the Modified Technology Acceptance Model (TAM) which has been modified to assess the impact of Perceived Usefulness, Perceived Ease of Use, Perceived Organizational Support, and Management Pressure on employee attitudes and intentions to use the Metrodata ESS Mobile application. The results showed that each variable that is Perceived Usefulness, perceived ease of use, perceived organizational support, and management pressure has a positive and significant influence on Attitude and Behavioral Intention to Use. The findings of this study provide valuable insight into the factors that encourage or hinder the adoption of Metrodata Mobile ESS within the company PT Metrodata Electronics Tbk. Understanding these influences is critical to designing effective strategies in promoting technology adoption and increasing its use in the workplace, ultimately contributing to improved efficiency, productivity, and company performance.
Is Design Attraction and Image Increasing Purchase Intention fermented beverage?: A case study on Gen Z in West Jakarta Nusraningrum, Dewi; Bakhour, Alyssa Edwina Imad Khalid; Rizky, Dede; Ahrul Putra Mangku
Business and Entrepreneurial Review Vol. 24 No. 1 (2024): April
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v24i1.20164

Abstract

Due to their benefits, fermented beverages combined with fruits have become a trend among health-conscious consumers. However, the taste may not always meet consumer expectations, hence the need for packaging design that can attract consumers. This research aims to determine the influence of product design attraction and brand image provision on purchase intention toward the offered product design. The population size of the study is unknown; therefore, convenience sampling is used. The data obtained is processed using SEM-PLS. The results indicate that brand image plays an important role in increasing purchase intention, and attractiveness has a strong influence on brand image. However, attractiveness does not have a significant direct influence on purchase intention. This shows the importance of strengthening brand image to drive consumer purchase intention, while attractiveness can be used as a tool to improve brand image.
Antecedents and Consequences of Conformity in Halal Products Damayanti, Sisca; Pratomo, Luki Adiati; Shalsabilla, De'sya; Handayani, Khoriro
Business and Entrepreneurial Review Vol. 24 No. 1 (2024): April
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v24i1.20579

Abstract

This research contains a discussion of the factors that influence the intention to purchase halal products. It is hoped that the results of this research will help entrepreneurs who produce halal products that suit current needs so that they are easier to adopt. The research design that will be used is hypothesis testing, data collection using non-probability methods with purposive sampling techniques, so that the criteria for respondents is the generation that uses halal products. The data will be analyzed using a Structural Equation Model which will previously carry out Validity and Reliability prerequisite tests on the data obtained. Research results: Promotion has a positive effect on conformity and conformity has a positive effect on intention to purchase halal products. And it is proven that Promotion has a positive effect on Intention to Purchase Halal Products which is mediated by Conformity. Meanwhile, the influence of Religiosity on Conformity was found to be insignificant. And conformity also does not mediate religiosity on intention to purchase halal products.
The Influence of Advertising, Brand Image, and Product Quality on Purchase Decisions of Skincare Beauty Products in Medan Angela Callista Leonardi; Alfonsius, Alfonsius
Business and Entrepreneurial Review Vol. 24 No. 1 (2024): April
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v24i1.20661

Abstract

As time goes by, cosmetics have become one of the most important needs of women. In everyday life, women cannot be separated from cosmetics from morning to night, both face and body. In this current era, beauty products are increasingly diverse, and competition in the body care and cosmetics industry is fierce. At the same time, beauty and cosmetic products have undergone many changes, with various innovations that meet consumer needs and desires. This research aims to evaluate the influence of advertising, brand image, and product quality on purchasing decisions for skincare beauty products. The sample in this study consisted of 75 respondents, and the data analysis technique used was multiple linear regression. The research results showed that advertising, brand image, and product quality influence purchasing decisions for skincare beauty products. Partially, it showed that advertising has a significant influence on purchasing decisions, brand image has an important influence on purchasing decisions, and product quality influences purchasing decisions for skincare beauty products.
The Antecedents of Food Variety-Seeking Behavior Hutabarat, Moses; Anggraini, Syifa Tria
Business and Entrepreneurial Review Vol. 24 No. 1 (2024): April
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v24i1.20890

Abstract

This study aims to analyze the influence of factors such as Regulatory Focus, Food Neophobia, and Psychological Safety on Food variety-seeking behavior among Indonesian tourists. Data from 220 respondents who met the minimum age criteria of 18 years and had a history of travel in Indonesia in the past year were collected through an online questionnaire. The study results show that regulatory focus has a significant favorable influence on food variety seeking. In contrast, tourists with a high regulatory focus tend to be more daring to try new food variations. Meanwhile, food neophobia hurts food variety seeking, suggesting that fear of new foods can inhibit the desire to try food varieties. Furthermore, psychological safety has been proven to positively influence food variety seeking, indicating that psychological safety can encourage tourists to be more courageous in exploring food varieties. This study provides new insights into the factors affecting food variety-seeking behavior among Indonesian tourists. These findings can be used by tourism and culinary industry players to design strategies that can attract tourists to explore culinary diversity. In addition, the results of this research also contribute to the development of literature in business management and marketing, especially those related to consumer behavior in the context of culinary tourism.
The Relationship Effect of Board Characteristics and Company Characteristics on Corporate Social Responsibility Udipta, Rizky Prastya; Chandra, Kristian; Margaretha, Farah
Business and Entrepreneurial Review Vol. 24 No. 1 (2024): April
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v24i1.21322

Abstract

This study aims to analyze the influence of board characteristics on CSR policies with the company characteristics as control variables. CSR policy in this study focuses on the amount of CSR costs incurred by the company to contribute to the social and community environment. The data used in this study are secondary data sourced from the annual reports of energy sub-sector companies listed on the Indonesian Stock Exchange (BEI) from 2016-2022. The research sample was selected using the purposive sampling method, resulting in 28 companies as the sample. The data analysis used for hypothesis testing is multiple regression analysis using the Eviews 9 program. The results of the study indicate that board characteristics, as indicated by the variables of board size and firm age, have a significant positive influence on CSR. The results also show that firm size has a significant positive influence on CSR performance, while leverage has a significant negative influence on CSR performance. These findings provide information that the increasing number of board members in important positions within a company will impact the high CSR performance, as well as the maturity of a company indicated by the years since going public will enhance the high concern for the environment. In addition, the level of company leverage will be one of the considerations for investors in investing capital as it will have a negative impact on the adopted CSR policies.  
Women Empowerment through Cooperatives Savings & Loan Cooperatives Grace, Fransisca Christine; Radyati, Maria R. Nindita; Utha, Maria
Business and Entrepreneurial Review Vol. 24 No. 1 (2024): April
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v24i1.21408

Abstract

The role of social capital in women's empowerment through cooperatives has a multiplier effect that contributes significantly to the improvement of the household economy and the economic growth of the community. The object of this research is the Mawar Kusuma Savings and Loan Cooperative (Credit Union) and the Tanjung Sari Women's Cooperative. The total resource persons were 89 people with the technique of determining the sources using purposive techniques. Data was collected using in-depth interviews and questionnaires. This type of research is a mixed method that is qualitative-quantitative. The method of analysis is content analysis. The results of the study indicate that both cooperatives have played a role in developing social and economic empowerment for their members. Contributing to women's empowerment towards sustainable development goals through cooperatives that continue to improve governance that strengthens women's ability to access markets, generate income, and reduce poverty levels. Thus, cooperatives enable many women to be more useful and bring a positive multiplier effect for families and society.
The Effect of Leverage, Corporate Governance, and Profitability on Firm Value Mutyarawati, Herlita; Chandra, Kristian; Leon, Farah Margaretha
Business and Entrepreneurial Review Vol. 24 No. 1 (2024): April
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v24i1.21333

Abstract

This research analyzes the influence of debt on firm value with corporate governance as a variable presumed to moderate the relationship between debt and firm value. The research sample was selected using a purposive sampling method, resulting in 44 non-cyclical consumer sector companies listed on the Indonesia Stock Exchange (IDX) from 2018 to 2022. The study results indicate that corporate governance and profitability positively affect firm value, and firm size affects firm value. Corporate governance as a moderating variable can negatively moderate the relationship between debt and firm value. The findings of this study provide insights into institutional ownership, profitability, and firm size that affect firm value. Investors can use this information to conduct risk analysis and inform their investment decisions. Investors should choose companies with strong corporate governance and high profitability, considering institutional ownership in the corporate governance variable. Investors should preferably select companies with high institutional ownership and high profitability to ensure high firm value but choose companies with smaller sizes where the company uses total assets productively.
The Effect of Credit Risk Management, Bank-Specific Factors, and Corporate Social Responsibility on the Financial Performance of Banks in Indonesia Putri, Agissa Ardania; Nalurita, Febria; Hamdy
Business and Entrepreneurial Review Vol. 24 No. 2 (2024): October
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v24i2.21445

Abstract

This research aims to analyze the effects of credit risk management measured by NPL and CAR, bank-specific factors measured by CER and LDR, CSR, and bank size on the financial performance of public banks listed in the BEI 2017-2022 period. Sample in this research as many 27 Public Bank with a total of 162 observations and the technique of sampling used purposive sampling. The analysis data method used regression panel data with the e-views program. The results of this research show that credit risk management with measured NPL has a negative significant effect on financial performance with measured NPM, while credit risk management measured by CAR has a positive significant effect on financial performance. Bank Specific Factors measured by CER and LR have a negative and significant effect on financial performance, while CSR has no effect on financial performance and Bank Size has a positive and significant effect on financial performance. Investors can use the results of this study to analyze the management of banking management and become a consideration in making investment decisions. Improving the financial performance of the bank can be enhanced through a focus on risk management, cost efficiency, and liquidity, which enables management to carry out better performance management.
The Effects of Working Capital Management, Liquidity, Sales Growth and Leverage on Profitability Moderated by Firm Size Rakhmawati, Ayu; Nalurita, Febria; Hady, Hamdy
Business and Entrepreneurial Review Vol. 24 No. 2 (2024): October
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v24i2.21446

Abstract

This study aims to the effects of working capital management, liquidity, sales growth, and leverege with size as moderating variable. This study uses desaigned hypothesis testing. Data collection uses secondary data in the form of annual financial reports from IDX consumer goods for five years 2018-2023. The sampling technique used purposive sampling and many as 45 sample companies were obtained with 225 observations. While the data analysis technique used in this study is data panel analysis with e-views 10. The results the research show that there’s effects significant negative working capital management being proxyd with cash conversion cycle toward profitability. Liquidity and leverage does not show significant effect toward profitability. Sales growth has effect significant positive toward profitability. Firm size proved to be moderation and weakened the effect management working capital and leverage significantly toward profitability. Firm size have not proven to be moderation from effect liquidity and sales growth toward profitability at consumer goods companies in Indonesian stock exchange. The implication of this research is that company managers must be able to manage cash efficiently so that production capital can be recovered quickly. Managers must also create effective sales strategies to increase company profits. While before investors invest, it is very necessary to be observant in evaluating financial performance, company liquidity, sales levels and company growth to secure their investments.

Page 25 of 27 | Total Record : 264

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