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Media Riset Bisnis & Manajemen
Published by Universitas Trisakti
ISSN : 1411884X     EISSN : 24429716     DOI : 10.25105/mrbm
Core Subject : Economy,
Economics, Econometrics & Finance
Media Riset Bisnis & Manajemen is a research media that is published based on OJS. MRBM is a research media owned by the Trisakti University Faculty of Economics and Business. MRBM was first published in 2001. In 2008 MRBM was once nationally accredited. The focus and scope of this research media are in the field of Management and Business sciences with the following details:
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 242 Documents
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Analisis Proses Bisnis CV Astoetik dengan Pendekatan Value Chain Ulfi Saidata Aesyi; Jatiningsih, Maria Gratiana Dian
Media Riset Bisnis & Manajemen Vol. 24 No. 1 (2024): April
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v24i1.22459

Abstract

Batik merupakan salah satu warisan budaya masyarakat asli Indonesia. Perkembangan batik sekarang ini sangat pesat dibandingkan pada tahun-tahun sebelumnya. Batik tulis adalah salah satu jenis batik yang proses pembuatannya relatif lama dan harga jualnya relatif mahal. Hal ini yang menyebabkan permintaan konsumen rendah. CV Astoetik merupakan salah satu produsen peralatan seni budaya. Salah satunya adalah alat batik tradisional yaitu alat membatik seperti canting, kompor listrik, wajan, pembidang, panci besar, lilin malam, zat pewarna. Perusahan tersebut juga harus bersaing dengan produsen alat membatik yang modern, seperti cap, sablon, dan printing, sehingga perlu dilakukan analisis proses bisnis untuk meningkatkan daya saing dengan produsen alat membatik yang modern. Analisis proses bisnis tersebut menggunakan pendekatan value chain untuk mengetahui kelemahan dari proses bisnis CV Astoetik. Setelah mengetahui kelemahannya, dilakukan analisis SWOT untuk mendapatkan strategi daya saing yang lebih baik.
PENGARUH SERVANT LEADERSHIP DAN HIGH PERFORMANCE WORK SYSTEM TERHADAP SERVICE QUALITY MELALUI JOB SATISFACTION Mariaulfa, Inge; Aldisa, Syafira; Arafah, Mutiara Jihad; Emilisa, Netania
Media Riset Bisnis & Manajemen Vol. 24 No. 2 (2024): September
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v24i2.22797

Abstract

Penelitian ini menganalisis pengaruh servant leadershi dan high performance work system terhadap service quality, dengan job satisfaction sebagai variabel mediasi, pada karyawan generasi Z di industri perhotelan bintang tiga Jakarta Pusat. Penelitian ini menggunakan pendekatan kuantitatif deskriptif melalui survei kuisioner terhadap 238 responden yang dipilih secara purposive. Analisis diilakukan dengan SEM berbasis PLS. Hasil menunjukkan high performance work system berpengaruh signifikan terhadap job satisfaction dan service quality Job satisfaction juga memediasi hubungan tersebut, sementara pengaruh servant leadership tidak signifikan. Studi ini memberikan wawasan empiris mengenai strategi manajemen SDM yang relevan dengan preferensi Generasi Z guna meningkatkan service quality di industri perhotelan bintang tiga Jakarta Pusat
A ROOT CAUSE ANALYSIS OF PRODUCT DEFECTS  IN FOAM BLOCK MANUFACTURING: THE CASE OF CV KARYA JAYA Sudarno, Natania Alietta; Fernando Mulia
Media Riset Bisnis & Manajemen Vol. 24 No. 2 (2024): September
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v24i2.22831

Abstract

The manufacturing industry plays a vital role in national economic growth; however, inconsistent product quality can result in financial losses and decreased customer satisfaction. CV Karya Jaya, a foam block manufacturer based in Bandar Lampung, reported an average defect rate of 5.86% from January to August 2024, exceeding its internal standard of 5%. This study aims to identify the root causes of product defects using the cause-and-effect diagram method through a qualitative descriptive approach. Data were collected via direct observation, in-depth interviews, and internal documentation, then analyzed using coding techniques and data triangulation. The findings reveal that four major defect types: porosity, unexpanded foam, color mismatch, and inaccurate cutting, are influenced by machinery, methods, materials, manpower, and environmental factors. These results indicate the need for systemic improvements in operational aspects, including SOP updates, regular staff training, improved machine maintenance, and strengthened quality control oversight. This research offers practical contributions for quality improvement strategies in medium-scale manufacturing firms seeking to reduce losses and enhance product competitiveness.
PENGARUH COMMUNICATION, JOB SATISFACTION, DANORGANIZATIONAL COMMITMENT TERHADAP SERVICE QUALITY PADA KARYAWAN BANK SYARIAH INDONESIA JAKARTA PUSAT Amalia Rosdiana; Netania Emilisa; Tiara Puspa; Bunga Barleana Hapsari; Fitriyani
Media Riset Bisnis & Manajemen Vol. 24 No. 2 (2024): September
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v24i2.22838

Abstract

This research was to analyze the impact of communication, job satisfaction, and organizational commitment to service quality of employees of Islamic banking institutions in Central Jakarta. The primary data was obtained using questionnaire of 113 employees, Data analysis was performed using SEM. This research indicated that all hypotheses are accepted. Communication and job satisfaction have a positive and significant effect on organizational commitment. Organizational commitment also shows a positive and significant effect on service quality. Furthermore, organizational commitment mediates the effect of communication and job satisfaction on service quality. These findings suggest that communication and job satisfaction can influence service quality through organizational commitment. This study is focused on evaluating the mediating role of organizational commitment in the relationship between communication and job satisfaction on service quality among employees of an Islamic banking institution, specifically at one branch office and the head office located in Central Jakarta. This research examines three main variables: communication, job satisfaction, and organizational commitment, as well as one dependent variable, namely service quality.
PENGARUH KEAMANAN KERJA DAN KEPEMIMPINAN TRANSFORMASIONAL TERHADAP KINERJA KARYAWAN DI PERUSAHAAN PERBANKAN SWASTA: PERAN MEDIASI KOMITMEN ORGANISASI Hapsari, Bunga Barleana; Netania Emilisa; Tiara Puspa; fitriyani; Amalia Rosdiana
Media Riset Bisnis & Manajemen Vol. 24 No. 2 (2024): September
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v24i2.22839

Abstract

This study aims to analyze the influence of  job security and transformational leadership on  job performance, with organizational commitment as a intervening variable. The approach used is descriptive quantitative with the research population consisting of employees working in the private banking sector. The sampling technique used in this study is purposive sampling with a sample size of 166 respondents. The results of the study reveal that job security and transformational leadership do not have an effect on job performance, while organizational commitment has a significant positive effect on job performance. Furthermore, job security and transformational leadership were found to have a significant positive influence on organizational commitment. Additionally, based on the results of the Sobel test, the researcher also found that organizational commitment can mediate the relationship between job security and transformational leadership on job performance. This study suggests expanding the number of respondents and conducting research in other sectors and different locations, as well as considering enriching the variables to obtain more varied and diverse findings.
THE EFFECT OF SOCIAL INFLUENCE ON ICT USE BEHAVIOR AMONG MOMPRENEURS IN FASHION MSMES Rania Ninda Triswanti; Kadiyono, Anissa Lestari; Rezki Ashriyana Sulistiobudi
Media Riset Bisnis & Manajemen Vol. 24 No. 2 (2024): September
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v24i2.23107

Abstract

The rapid development of digital technology has made the use of Information and Communication Technology (ICT) essential for running Micro, Small, and Medium Enterprises (MSMEs), especially for mompreneurs in the fashion sector. This study aims to analyze the impact of social influence on ICT use behavior in mompreneurs who run MSMEs in the fashion sector in Bandung City. The research method used is a quantitative non-experimental approach involving 102 respondents who met the research criteria. The results of the data analysis show that social influence has a significant and positive effect on ICT use behavior. Furthermore, the comparison analysis shows that there is a significant difference in social influence based on the respondent’s level of education. This finding explains that social influences significantly affect use behavior, especially in using ICT for entrepreneurship among mompreneurs.
DETERMINAN DAYA SAING DESTINASI UNTUK MEWUJUDKAN PEMASARAN PARIWISATA BERKELANJUTAN PADA OBYEK WISATA SEJARAH DI KOTA SEMARANG Kuswardhani, DC; Endang Yani, Tri
Media Riset Bisnis & Manajemen Vol. 21 No. 2 (2021): Media Riset Bisnis & Manajemen
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v21i2.13992

Abstract

Abstrak Tujuan - Tujuan penelitian ini memberikan kontribusi terbentuknya rumusan daya saing destinasi untuk mewujudkan paradigma baru pemasaran pariwisata, sehingga diharapkan akan muncul konsep pemasaran pariwisata berkelanjutan Desain/Metodologi/Pendekatan - Variabel yang diuji untuk membangun Daya Saing Destinasi pada obyek Wisata Sejarah di kota Semarang adalah Atraksi Wisata, Kualitas Kawasan Wisata dan Destination Image. Daya Saing Destinasi diharapkan mampu memediasi pengaruh Destination Image pada Pemasaran Pariwisata Berkelanjutan Populasi adalah semua pengunjung obyek wisata Sejarah di kota Semarang, sedangkan sampel ditentukan sebesar 150, responden ditentukan dengan menggunakan teknik Cluster Sampling. Alat analisis yang dipergunakan adalah Structural Equation Medelling (SEM) dengan aplikasi program Partial Least Square (PLS) yaitu smartPLS.3.0 Hasil Penelitian - Hasil pengujian hipotesis menunjukkan bahwa Daya Saing Destinasi dapat dimanifestasikan melalui pengelolaan Atraksi Wisata, Kualitas Kawasan Wisata dan Destination Image yang optimal. Pemasaran Pariwisata Berkelanjutan pada Obyek Wisata Sejarah di Kota Semarang dapat diaplikasikan melalui Daya Saing Destinasi. Destination Image secara langsung tidak signifikan mempengaruhi Pemasaran Pariwisata Berkelanjutan. Daya Saing Destinasi mampu berfungsi sebagai perfect mediation pengaruh Destination Image pada Pemasaran Pariwisata Berkelanjutan pada Obyek Wisata Sejarah di Kota Semarang. Daya Saing Destinasi dipengaruhi Atraksi Wisata, Kualitas Kawasan Wisata dan Destination Image sebesar 52,793%. Nilai Q Square variabel Daya Saing Destinasi menunjukkan bahwa model memiliki predictive relevance moderate pada Atraksi Wisata, Kualitas Kawasan Wisata dan Destination Image dengan Daya Saing Destinasi Obyek Wisata Sejarah di Kota Semarang karena nilai yang dihasikan sebesar 0.2787 (>0). Pemasaran Pariwisata Berkelanjutan dipengaruhi Destination Image Obyek Wisata di Kota Semarang sebesar 40,068%. Nilai Q Square variabel Daya Saing Destinasi menunjukkan bahwa model memiliki predictive relevance moderate pada Daya Saing Destinasi Obyek Wisata Sejarah di Kota Semarang karena nilai yang dihasikan sebesar 0,1605 (>0 ) Keterbaruan/Nilai - Rumusan pemasaran pariwisata berkelanjutan pada obyek wisata sejarah di kota Semarang Abstract Objectives - The purpose of this research is to contribute to the formulation of destination competitiveness to realize a new paradigm of tourism marketing, so that it is hoped that the concept of sustainable tourism marketing will emerge. Design/Methodology/Approach - The variables tested to build Destination Competitiveness on historical tourism objects in Semarang are tourist attractions, quality of tourist areas and destination images. Destination Competitiveness is expected to be able to mediate the influence of Destination Image on Sustainable Tourism Marketing. The population is all visitors to historical tourism objects in the city of Semarang, while the sample is determined at 150, the respondents are determined using the Cluster Sampling technique. The analytical tool used is Structural Equation Medelling (SEM) with the application of the Partial Least Square (PLS) program, namely smartPLS.3.0 Research Results - The results of hypothesis testing indicate that Destination Competitiveness can be manifested through optimal management of Tourist Attractions, Quality of Tourist Areas and Destination Image. Sustainable Tourism Marketing on Historical Tourism Objects in Semarang City can be applied through Destination Competitiveness. Destination Image directly does not significantly affect Sustainable Tourism Marketing. Destination Competitiveness is able to function as a perfect mediation of the influence of Destination Image on Sustainable Tourism Marketing on Historical Tourism Objects in Semarang City. Destination competitiveness is influenced by tourist attractions, quality of tourist areas and destination image by 52.793%. The value of Q Square of the Destination Competitiveness variable shows that the model has moderate predictive relevance in Tourist Attractions, Quality of Tourist Areas and Destination Image with Competitiveness of Historical Tourist Destinations in Semarang City because the value generated is 0.2787 (> 0). Sustainable Tourism Marketing is influenced by Destination Image of Tourism Objects in Semarang City by 40.068%. The value of Q Square of the Destination Competitiveness variable shows that the model has moderate predictive relevance on the Competitiveness of Historical Tourism Destinations in Semarang City because the value generated is 0.1605 (> 0 ) Recency/Value - The formulation of sustainable tourism marketing on historical tourism objects
PENGARUH ORGANIZATIONAL LEARNING DAN GREEN HUMAN RESOURCE MANAGEMENT PRACTICES TERHADAP ENVIRONMENTAL PERFORMANCE YANG DIMEDIASI OLEH GREEN COMPETITIVE ADVANTAGE PADA KARYAWAN DI PERUSAHAAN KELAPA SAWIT simarmata, Immanuel crhyseis edlyn; Febriant, Rizky
Media Riset Bisnis & Manajemen Vol. 25 No. 1 (2025): April
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v25i1.22848

Abstract

This study aims to analyze the influence of organizational learning and green human resource management practices on environmental performance, with green competitive advantage as a mediating variable. A quantitative approach was employed by distributing questionnaires to employees at a palm oil company in South Jakarta. Purposive sampling was applied to select relevant respondents, and data were analyzed using inferential statistical methods. The findings indicate that organizational learning and green human resource management practices positively influence green competitive advantage and environmental performance. Green competitive advantage also mediates the relationship between the independent variables and environmental performance. This study provides practical insights for management in developing sustainability strategies based on learning and human resource development, particularly within the palm oil industry context.  
KEMASAN USAHA MIKRO KECIL DAN MENENGAH (UMKM) DI BANDUNG SERTA TANTANGAN PENYELAMATAN LINGKUNGAN Wijayakusuma, Ita Hanami; Apresian, Stanislaus Risadi; Pakpahan, Aknolt Kristian
Media Riset Bisnis & Manajemen Vol. 25 No. 1 (2025): April
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v25i1.23491

Abstract

This research aims to review the reasons why micro, small, and medium enterprises (MSMEs) in Bandung use non-environmentally friendly packaging using a qualitative research method with a multiple case study design by looking at the sustainability practices of six MSMEs located in Bandung, namely Oei Baked, Kojju Cake, Fiorina Wear, Socks Em All, Gurumikoe, and The Journails. The main focus of the study is the implementation of a green economy which is a challenge for MSMEs in Bandung related to the use of packaging. Data were collected through asynchronous interviews covering questions such as packaging use, advantages and disadvantages of the packaging used, and future commitments regarding environmentally friendly packaging. The results show that the majority of MSMEs still face challenges in implementing green economy practices related to environmentally friendly packaging. MSMEs in Bandung have made a future commitment to using environmentally friendly packaging. The study provides recommendations for environmentally friendly packaging and socialization from the Bandung City government so that all MSMEs can implement a green economy
FAKTOR - FAKTOR YANG MEMPENGARUHI PURCHASING BEHAVIOUR Reinaldy, Muhamad Genta; Pakpahan, Arnolt Kristian
Media Riset Bisnis & Manajemen Vol. 25 No. 1 (2025): April
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v25i1.23764

Abstract

The objective of the empirical study is to examine and to analyze the effect of Social Media Influencer Credibility on Purchasing Behaviour, both directly and through two mediating variables: Parasocial Relationships and Electronic Word of Mouth (e-WOM). The research focuses on how fashion influencers on TikTok affect indonesian consumer’s purchasing decisions. A quantitative method with a descriptive and data were collected via a questionnaire distributed to 150 active Tiktok users who follow three major fashion influencers: Nathanael Moss, BECE and Cadbury Lemonade. The data were analyzed using Structural Equation Modeling (SEM) with SPSS and AMOS software. The result indicate that Social Media Influencers Credibility has a significant positive effect on both Parasocial Relationships and e-WOM. However, the direct influencers on Purchasing Behaviour is not significant,suggesting that the impact on consumer purchase decisions of mouth. These findings higlight the importance of building influencers credibility through emotional closeness and active engagement to effectively shape Purchasing Behaviour. This study provides practical fo digital marketers’s in designing more impactful social media endorsement strategies.

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