cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Swastiani Dunggio
Contact Email
redaksijipik@gmail.com
Phone
+6282195003200
Journal Mail Official
redaksijipik@gmail.com
Editorial Address
Jl. Drs. Achmad Nadjamudin No 10, Dulalowo Timur Kota Tengah, Kota Gorontalo, Provinsi Gorontalo, 96115 - Indonesia
Location
Kota gorontalo,
Gorontalo
INDONESIA
Hulondalo Jurnal Ilmu Pemerintahan dan Ilmu komunikasi (JIPIK)
Published by Universitas Ichsan Gorontalo
ISSN : 28071123     EISSN : 27989879     DOI : https://doi.org/10.37915/jipik.v1i1
Core Subject : Economy, Health, Science, Education, Social,
Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences
Hulondalo Jurnal Ilmu Pemerintahan dan Ilmu Komunikasi (JIPIK), is a journal of Governmental, Political, Public Administration, Communication and Social Sciences, for information and communication resources for academics, and observers of Governance Sciences, Social Sciences, Political Sciences, Public Administration Sciences, Communication Sciences, Methodology of Social Sciences and Social Work. The published paper is the result of research, reflection, and actual critical study with respect to the themes of Governmental, Political, Public Administration, Communication, and Social Sciences, All papers are peer-reviewed by at least two referees. The scope of Hulondalo Jurnal Ilmu Pemerintahan dan Ilmu Komunikasi (JIPIK) is the Governmental, Political, Administration and Communication Sciences. Published twice a year (January and July) and first published for printed edition since Volume 1 No. 1 January 2022.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 104 Documents
 7   8   9   10   11 
Analisis Makna Label Tasya Farasya Approved Nuraeni, Fitri; Arindawati , Weni A.; Budhiharti, Tri Widiya
Hulondalo Jurnal Ilmu Pemerintahan dan Ilmu Komunikasi Vol 5 No 1 (2026): Januari - Juni 2026
Publisher : Fakultas Ilmu Sosial dan Ilmu Poliitik Universitas Ichsan Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59713/jipik.v5i1.1495

Abstract

This study aims to explore the meaning contained in the Tasya Farasya Approved label through Roland Barthes' semiotic approach. Data was collected through direct observation of the content published by Tasya Farasya on social media platforms and a literature review of related studies. This label does not only function as a visual complement but is part of the visual communication strategy used by Tasya Farasya, a well-known beauty influencer in Indonesia, to build a credible, authoritative, and convincing image for the products she endorses. This research is qualitative in nature and uses a semiotic analysis approach. Based on the results of denotative analysis, the label consists of visual elements such as the text "Tasya Farasya" and the word "Approved," an illustration of a face, a circular shape, a combination of purple and pastel yellow colors, and a star symbol. At the connotative level, these elements reflect symbolic meanings related to personal authority, exclusive value, and the representation of feminist beauty. Meanwhile, at the mythical level, these meanings undergo naturalization and form a collective belief that products bearing this label have guaranteed quality. This research contributes significantly to understanding how visual symbols in digital communication, especially in the beauty industry, can shape public perception and reinforce the digital consumption culture in Indonesia.
Pembentukan Identitas Virtual Generasi Z Pada Penggunaan Akun Kedua (Second Account) Instagram Manuela Pelapory, Netanya Claudine; Mustika Chairil, Augustin
Hulondalo Jurnal Ilmu Pemerintahan dan Ilmu Komunikasi Vol 5 No 1 (2026): Januari - Juni 2026
Publisher : Fakultas Ilmu Sosial dan Ilmu Poliitik Universitas Ichsan Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59713/jipik.v5i1.1501

Abstract

This research aims to understand the formation of virtual identity among Generation Z through the use of second accounts on Instagram. Second accounts Instagram provide individuals with a space to showing personal aspects that are not displayed on their primary or first accounts, more formal accounts. The research employs Erving Goffman's Dramaturgical Theory, which explains how individuals perform in their social lives as an actors on a stage. The methodology utilized is qualitative descriptive, involving in-depth interviews with 10 informants who are active Generation Z users of second accounts. The selection criteria for informants include ages ranging from 18 to 24 years and active experience using a secondary account on Instagram. This research is expected to provide new insights into the dynamics of digital identity among Generation Z, as well as enhance the understanding of how social media functions as a platform for self-expression and identity formation. The findings reveal significant differences between the identities presented on first and second accounts. These findings indicate that second accounts on Instagram serve as an important medium for Generation Z to explore their identities within social media.
Fenomena Representasi Visual Identitas Fesyen Dangdut di Media Sosial: Analisis Instagram @isdadahlia dan @cadburylemonade Zhahra, Salsa Alfina; Tutiasri, Ririn Puspita
Hulondalo Jurnal Ilmu Pemerintahan dan Ilmu Komunikasi Vol 5 No 1 (2026): Januari - Juni 2026
Publisher : Fakultas Ilmu Sosial dan Ilmu Poliitik Universitas Ichsan Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59713/jipik.v5i1.1512

Abstract

This research discusses the visual representation of dangdut fashion identity through an analysis of Instagram posts by @isdadahlia and @cadburylemonade. Social media, especially Instagram, plays an important role in the formation of visual identity in the digital era, including in the realm of popular culture such as dangdut music. In this context, fashion is not only an aesthetic element, but also a means of visual communication that contains messages of identity, social class and cultural expression. This research uses a descriptive qualitative approach with Roland Barthes' semiotic analysis method to reveal three layers of meaning: denotative, connotative and myth. The results showed that @isdadahlia's account displayed glamorous, elegant and professional dangdut fashion, reinforcing her image as a senior singer with authority in the entertainment industry. In contrast, @cadburylemonade presented an experimental, theatrical and pop culture-influenced style that represented freedom of expression and inclusivity in fashion. This comparison shows a shift in meaning in dangdut fashion, from an established symbol of professional identity to a fluid and dynamic form of self-expression. Visual symbols shared on social media formed a new myth that influenced the way the public understood identity construction, cultural values and self-image today. This finding confirms that the representation of dangdut fashion on social media is also a sociocultural narrative that continues to be.
Analisis Isi Strategi Personal Branding Ziko Harnadi Sebagai Content Creator Otomotif dan Drifter Pada Akun Instagram @zikoi Akbar, Hilmi; Amalia, Diana
Hulondalo Jurnal Ilmu Pemerintahan dan Ilmu Komunikasi Vol 5 No 1 (2026): Januari - Juni 2026
Publisher : Fakultas Ilmu Sosial dan Ilmu Poliitik Universitas Ichsan Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59713/jipik.v5i1.1526

Abstract

This study aims to analyze how personal branding strategies are represented in the visual content of the Instagram account @zikoi, owned by Ziko Harnadi, a public figure in the automotive and drifting scene. A descriptive qualitative approach was employed, using content analysis on 30 selected posts consisting of photos and videos uploaded over a defined period. The analysis focused on visual elements such as color tone, composition, visual expressions, and the accompanying narrative context. The results show that Ziko’s personal branding is constructed through consistent visual aesthetics characterized by dominant masculine tones, a professional image through drifting activities, and cinematic elements that enhance the impression of dynamism and competence. Additionally, Ziko presents a personal side that fosters emotional closeness with the audience, strengthening the perception of authenticity and credibility. This strategy highlights the importance of visual and narrative consistency in shaping a strong digital identity. Practically, the study offers insights into how individuals can strategically utilize social media to build a professional image. Academically, the findings contribute to the development of visual communication and personal branding studies in the digital era, particularly on visually driven platforms such as Instagram.
Analisis Efektivitas LinkedIn dalam Memenuhi Kebutuhan Informasi Lowongan Kerja pada Lulusan Baru UNSIKA 2024 atallah, atallah; Arindawati , Weni A.; Ema, Ema
Hulondalo Jurnal Ilmu Pemerintahan dan Ilmu Komunikasi Vol 5 No 1 (2026): Januari - Juni 2026
Publisher : Fakultas Ilmu Sosial dan Ilmu Poliitik Universitas Ichsan Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59713/jipik.v5i1.1535

Abstract

This study aims to explore the effectiveness of using LinkedIn in fulfilling job vacancy information needs among fresh graduates of Universitas Singaperbangsa Karawang (UNSIKA) in 2024. The background of this research is the high unemployment rate, particularly with 452,713 S1-S3 graduates still jobless (BPS, 2024). This study employs a quantitative approach, using Uses and Gratifications theory as the primary framework, supported by the concept of New Media as a complement. The independent variable, LinkedIn's effectiveness, is measured through the sub-variables of Context, Communication, Collaboration, and Connection. Meanwhile, the dependent variable, information needs, includes cognitive, affective, personal integration, social integration, and tension release indicators as defined by Elihu Katz, Jay G. Blumler, and Michael Gurevitch. The population consists of 3,059 fresh graduates, with a sample of 97 respondents selected using the Slovin formula and purposive sampling. Data were collected through an online questionnaire and analyzed using SPSS. The findings show that the utilization of the Context and Connection features on LinkedIn has a significant contribution in meeting the information needs of fresh graduates from UNSIKA, particularly in the cognitive and social integration aspects. In contrast, the Communication and Collaboration features did not have a significant effect. This research concludes that LinkedIn is effective for fresh graduates, with the optimization of the Context and Connection features, which can support job search strategies in the digital era.
- Konten Review Skincare di Akun Tiktok ‘Dokter Detektif’ Dalam Membentuk Minat Beli: - Maghfiratun Navila, Aninda; Mustikasari, Ratih Pandu
Hulondalo Jurnal Ilmu Pemerintahan dan Ilmu Komunikasi Vol 5 No 1 (2026): Januari - Juni 2026
Publisher : Fakultas Ilmu Sosial dan Ilmu Poliitik Universitas Ichsan Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59713/jipik.v5i1.1540

Abstract

The beauty industry in Indonesia, especially the skincare sector, experiences significant growth every year. Increasingly fierce competition between brands encourages the emergence of various claims on products, including overclaim practices that can harm consumers. This phenomenon has given rise to a variety of educational content, one of which is the TikTok account ‘Doctor Detective’ which reviews skincare products based on laboratory test results. The purpose of this study was to determine the effect of exposure to skincare review content on TikTok @dokterdetektif on followers' buying interest. The theoretical basis used is the Stimulus-Organism-Response (SOR) theory. The research approach uses explanatory quantitative with survey methods collected from 100 sample respondents through questionnaires. The results of this study indicate that there is a positive and significant influence between exposure to skincare review content on TikTok @dokterdetektif (X) on purchase intention (Y). Every 1% increase in content exposure, buying interest will also increase by 0.735.
Korelasi Antara Paparan Model Berkulit Tan di Instagram @Lafiye Dengan Rasa Percaya Diri Followers Kafidani, Hana Naurah; Sumardjijati, Sumardjijati
Hulondalo Jurnal Ilmu Pemerintahan dan Ilmu Komunikasi Vol 5 No 1 (2026): Januari - Juni 2026
Publisher : Fakultas Ilmu Sosial dan Ilmu Poliitik Universitas Ichsan Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59713/jipik.v5i1.1542

Abstract

Beauty standards in Indonesia that emphasize fair skin often make women with tanned skin feel less confident. This study aims to determine the relationship between exposure to tanned models on the Instagram account @Lafiye and the self-confidence of female followers with similar skin tones. An explanatory quantitative approach was used in this study, with data collected through an online questionnaire from 100 female respondents with tanned skin who follow the account @Lafiye. Variable X was measured using indicators of frequency and duration of exposure, while variable Y included self-confidence, optimism, and objectivity. The analysis was conducted using the Spearman Rank correlation test. The results showed that there was no significant relationship between the two variables, with a correlation value of r = 0.087 and a significance of p = 0.392. These findings indicate that the visual representation of tanned models on social media is not strong enough to influence overall self-confidence. This study recommends that brands should not only rely on visual appearance, but also include narratives that support self-acceptance and diversity as part of their communication strategy.
Pengungkapan Diri Gen Z dalam “Komunitas Marah Marah” di Twitter Safira, Noviana; Sumardjijati, Sumardjijati
Hulondalo Jurnal Ilmu Pemerintahan dan Ilmu Komunikasi Vol 5 No 1 (2026): Januari - Juni 2026
Publisher : Fakultas Ilmu Sosial dan Ilmu Poliitik Universitas Ichsan Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59713/jipik.v5i1.1545

Abstract

This study examines the practice of self disclosure, which is the disclosure of personal information to others, carried out by Generation Z through komunitas marah marah on Twitter. The background of this study is formed by the increasing emotional openness and intense use of language. The objective of the study is to understand the forms of self disclosure that emerge and the factors influencing them, such as personality, gender, post topics, media anonymity, and social environment. This study employs a descriptive qualitative approach, using in-depth interviews and documentation of informants' posts. The results show that komunitas marah marah serve as an alternative space for Gen Z to anonymously express personal experiences and emotions. Social media anonymity provides a sense of safety when expressing sensitive topics, especially for introverted individuals. The lack of support in the real world also drives them to seek validation, empathy, and solutions through online communities. Thus, komunitas marah marah function as safe spaces that allow Gen Z to express themselves more freely, free from the pressure of social norms.
Pengaruh Unggahan Promosi Pada Akun Instagram @almondcrispy.id Terhadap Keputusan Pembelian Janari, Rafinda; Anggara, Reddy; Oxygentry, Oky
Hulondalo Jurnal Ilmu Pemerintahan dan Ilmu Komunikasi Vol 5 No 1 (2026): Januari - Juni 2026
Publisher : Fakultas Ilmu Sosial dan Ilmu Poliitik Universitas Ichsan Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59713/jipik.v5i1.1548

Abstract

The advancement of information technology has driven significant changes in marketing strategies, particularly through social media platforms like Instagram. This study aims to evaluate the impact of promotional content posts on the Instagram account @almondcrispy.id on consumer purchasing decisions. The research focuses on three key variables: intensity, message content, and attractiveness. Data were collected through a survey involving 90 respondents who follow the account. The results of regression testing show that all three variables significantly influence purchasing decisions, with a total contribution of 34.9%. The significance values for intensity are 0.048, message content 0.009, and attractiveness 0.015, all of which are below 0.05, indicating a strong influence. These findings demonstrate that structured visual promotions can effectively influence consumer purchasing decisions. The study adopts a theory which states that media exposure has a real impact on audience behavior. These findings can serve as a reference for designing digital marketing strategies, particularly for local SMEs.
Analisis Komparatif Framing Pemberitaan Kasus Kekerasan Seksual dari Kapolres Ngada NTT di Media Merdeka.com dan Okezone.com Maharani, Yuni Dwi; Mayasari, Mayasari; Oxcygentri, Oky
Hulondalo Jurnal Ilmu Pemerintahan dan Ilmu Komunikasi Vol 5 No 1 (2026): Januari - Juni 2026
Publisher : Fakultas Ilmu Sosial dan Ilmu Poliitik Universitas Ichsan Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59713/jipik.v5i1.1549

Abstract

This study aims to analyze how the media present the news about the sexual violence case involving the Ngada Police Chief from East Nusa Tenggara (NTT) in the online media Merdeka.com and Okezone.com. This case has attracted public attention because the perpetrator is a law enforcement officer, making media coverage potentially influential in shaping public perception of the police institution and the issue of justice for the victim. This study uses a qualitative approach with framing analysis based on the model of Zhongdang Pan and Gerald M. Kosicki, which includes syntactic, script, thematic, and rhetorical structures. The data consists of six online news articles, three from Merdeka.com and three from Okezone.com, published in March 2025. The results show that Merdeka.com tends to highlight the victim's perspective through the use of emotional diction, the revelation of new facts, and narratives that are empathetic and advocative. In contrast, Okezone.com emphasizes the procedural and formal aspects, focusing on the legal process, the ethical trial, and official institutional statements, with minimal exploration of the victim's suffering. This difference indicates that news construction is heavily influenced by the editorial policies and journalistic orientation of each media outlet. This study recommends that media adopt a victim-centered perspective to raise social awareness and support the enforcement of justice in reporting sexual violence cases.

Page 10 of 11 | Total Record : 104

 7   8   9   10   11 

Filter by Year

2022 2026


Reset
Filter By Issues
All Issue Vol 5 No 1 (2026): Januari - Juni 2026 Vol 4 No 2 (2025): Juli - Desember 2025 Vol 4 No 1 (2025): Januari - Juni 2025 Vol 3 No 2 (2024): Juli - Desember 2024 Vol 3 No 1 (2024): Januari - Juni 2024 Vol. 2 No. 2 (2023): Juli - Desember 2023 Vol. 2 No. 1 (2023): Januari - Juli 2023 Vol. 1 No. 2 (2022): Juli - Desember 2022 Vol. 1 No. 1 (2022): Januari - Juni 2022