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Jurnal Manajemen Pemasaran dan Perilaku Konsumen
Published by Universitas Brawijaya
ISSN : 2963329X     EISSN : 2963329X     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Publish all forms of quantitative and qualitative research articles and other scientific studies related to the field of Marketing Management and Consumer Behavior.
Arjuna Subject : Ilmu Pengambilan Keputusan (semua kategori) - Ilmu Manajemen dan Riset Operasi
Articles 25 Documents
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Search results for , issue "Vol. 4 No. 1 (2025)" : 25 Documents clear
Pengaruh Perceived Value, Customer Satisfaction, Dan In-Shop Emotions Terhadap Repurchase Intention Kamilah, Muthi'ah; Nugroho, Dian Ari
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.1.11

Abstract

This research aims to identify the influence of perceived value, customer satisfaction, and in-shop emotions on the intention of ZAMA Homewear customers to repurchase Malang-style embroidered fashion products. The influence to be assessed is the influence of the independent variable, i.e., perceived value, customer satisfaction, and in-shop emotions, on the dependent variable, which is repurchase intention. This explanatory research elucidates the relationship of variables and the other or the influence of variables on the other. Using non-probability sampling method and purposive sampling technique, 140 people with the minimum age of 18 years and who had shopped directly at ZAMA Homewear boutique at least once were selected as the respondents. The data was collected via Google Forms. Here the classical assumption test, multiple regression analysis, and hypothesis testing were performed in SPSS 24. This study finds that perceived value, customer satisfaction, as well as in-shop emotions, are able to increase repurchase intention. The greater the perceived value, customer satisfaction, and the in-shop emotions, the greater the customer repurchase intention in the future.
The Influence of Halal Awareness, Digital Marketing and Influencers on Purchasing Decisios About Halal Cosmetics Zubaidah Nikiulu, Adinda Fauzah; Nurmasari, Nuraini Desty
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.1.20

Abstract

The objective of this quantitative explanatory research is to assess the effects of halal awareness, digital Marketing, and influencer on the decision of Generation Z in Malang City. The respondents are 300 people. They were selected from the population of Muslim Generation Z in Malang City who have bought halal cosmetics products through e-commerce or have used halal cosmetics brands that collaborate with influencers as promoters or brand ambassadors. The results of the data analysis using multiple linear regression performed in IBM SPSS version 26 demonstrate that halal awareness influences the purchase decision, digital marketing affects the purchase decision, and that influenceris also able to influence the purchase decision.
From Influence to Intention: The Power of Celebrity Endorsers and Consumer Perception in Skincare Purchases Abdallah, Ulil Albab; Moko, Wahdiyat
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.1.04

Abstract

This study aims to examine the influence of celebrity endorsers and consumer perceptions on purchasing decisions in the cosmetics industry, specifically focusing on Wardah products. The research adopts an explanatory design to test the relationships among the proposed variables. Data were collected from Generation Z consumers who have previously purchased Wardah products through a questionnaire using a Likert scale. Multiple linear regression analysis was employed to test the hypotheses. The findings reveal that both celebrity endorsers and consumer perceptions have a positive and significant effecton purchasing decisions, both simultaneously and partially. Celebrity endorsement strengthens brand appeal and consumer trust, while favorable consumer perceptions enhance purchase confidence and loyalty.
The Influence of Green Product and Green Promotion on Purchase Intention: The Mediating Role of Green Brand Image Meivianto, Muhammad Tajuddin; Pradana, Bayu Ilham
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.1.03

Abstract

The rise of green consumerism is a response to environmental issues among consumers. Therefore, it is necessary to examine how prepared companies are to address environmental concerns to influence consumers' purchasing intentions. Several previous studies have concluded that consumer purchasing intentions are influenced by green products, green promotion and green brand image. This quantitative research aims to assess the influence of green products and green promotion on purchase intention with the mediation of green brand image in the context of Fore Coffee, a coffee shop in Malang City. The population of this study are people who live in Malang City and know about the coffee shop. Using nonprobability sampling method and purposive sampling technique, 138 people were selected as the respondents. The results of the data analysis using Partial Least Squares indicate that green products have no significant effect on purchase intention, that green promotion has a significant impact on purchase intention, that green brand image has a significant influence on purchase intention, that green products have a significant effect on green brand image, and that green promotion has a significant impact on green brand image. Furthermore, the results of the mediation test show that green brand image fully mediates the effects of green product on purchase intention and partially mediates the effects of green promotion on purchase intention.
Impulse Buying Cosmetic Products: The Effect of Live Streaming Quality and Flash Sale Insani, Nadhifah Qolbi; Awalil Fakhri, Erie
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.1.18

Abstract

The rapid increase in sales figures for the cosmetics industry in Indonesia over the last five years, which has even rivaled food and beverage sales figures, has made the cosmetics industry established as king in the FMCG line. Supported by the increasing phenomenon of online shopping, e-commerce platforms see this as an opportunity to attract potential consumers. One such platform is Shopee, which has enhanced its marketing strategy by presenting live streaming features and flash sale promotions. The interaction created between the live streamer and the audience, combined with the flash sale promotion, prompts potential consumers, who previously had no plans to buy, to make spontaneous purchases. This is commonly referred to as impulse buying. This research aims to measure the influence of live streamer quality and flash sales on impulse buying of cosmetic products on Shopee's live streaming. This research is a quantitative explanatory type with a replicative nature using the SEM-PLS analysis method. Data collection was conducted purposively on 180 respondents by distributing questionnaires. The results of this research indicate that live streamer quality has a significant effect on impulse buying, whereas flash sales do not have a significant effect on impulse buying.
The Power of Price and Promotion: Understanding What Drives Purchases at Renjeolmies.id Imani, Amalia Rahma; Kurniawati, Desi Tri
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.1.08

Abstract

This research aims to analyze and explain the influence of prices and promotions on purchasing decisions on Renjeolmies.id business. This type of research is an explanatory with a quantitative approach to testing the causality relationship between independent variables and dependent variables. The study used a sample of 131 people from a population of 131 consumers at the Renjeolmies.id business. Sampling using nonprobability sampling techniques using saturated samples. The data analysis techniques used in this study are double linear regression analysis supported by instrument testing, classical assumption testing, and statistical testing. The hypothesis test is performed with the t test to find out the relationship between independent variables and dependent variables through the IBM SPSS 29 program. Research results show that prices and promotions have a significant positive influence on purchasing decisions. Thus, Renjeolmies.id is expected to be able to improve price variables and promotions so that it can improve purchasing decisions on consumers.
Bridging Service and Digital Experience: Understanding Customer Satisfaction in Intercity Bus Transport Syahru Utama, Afwan; Arif, Moh. Erfan
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.1.05

Abstract

The increasingly modern era has made transportation service providers, such as 27 Trans with its inter-city and inter-province bus transportation, engage in a competition of delivering excellence in service and facility and enhancing e-service quality through online ticketing application in response to business digitalization. Satisfactory service can please and comfort all segments of customers, one of which is higher education students. The objective of this research is to identify the effects of perceived service quality and e-service quality on the satisfaction of 27 Trans’ customers. This quantitative explanatory research explains the relationship between one variable and the others through hypothesis testing. Using purposive sampling, 120 people with the minimum age of eighteen years who have used the service of 27 Trans and have purchased ticket via 27 Trans application were selected as the sample. The data was harvested from Likert-scaled questionnaires and analyzed through multiple linear regression in SPSS 26. The results of the hypothesis testing led to findings that perceived service quality positively and significantly influences the satisfaction 27 Trans’ customers and that e-service quality positively and significantly affects the satisfaction of the said customers.
The Contingency of Brand Image, Price Perception and Store Atmosphere Towards Consumer Repurchase Intention In the Current Parasocial Setting of Local FnB Bussiness Febrianto, Rozindo Bima; Parwati, Kardina Yudha
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.1.09

Abstract

The growing number of students in Malang City presents a promising market opportunity for the food and beverage (F&B) industry. However, the rapid expansion of this sector has intensified competition, creating numerous alternatives that may reduce customers repurchase intention due to decision inertia. Repurchase intention, as a reflection of customer retention, plays a crucial role in sustaining business competitiveness and continuity. Hondje Tea Shop, an F&B business operating since 2018, offers a “homely” concept that emphasizes comfort over luxury. This study aims to analyze the influence of brand image, price perception, and store atmosphere on repurchase intention among Hondje Tea Shop customers in Malang. Adopting a quantitative approach, the findings reveal that brand image, price perception, and store atmosphere significantly influence repurchase intention. A strong and relatable brand image enhances emotional connection, while fair price perception and a well-designed store atmosphere improve customer satisfaction and encourage repeat purchases.  
Comparative Analysis of Company Financial Performance Before and After Acquisition Izza, Alfiano; Djazuli, Atim
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.1.07

Abstract

This study analyzes the comparison of the company's financial performance before and after the acquisition of five companies listed on the Indonesia Stock Exchange, namely PT Astra Otoparts Tbk, PT Bayan Resources Tbk, PT Indospring Tbk, PT MNC Land Tbk, and PT Telekomunikasi Indonesia Tbk. The analysis period includes five years before (2008-2012) and five years after the acquisition (2014-2018). The research method uses financial ratios such as Current Ratio (CR), Debt to Equity Ratio (DER), Total Assets Turnover (TATO), Return on Assets (ROA), Return on Equity (ROE), Net Profit Margin (NPM), and Earning Per Share (EPS). Hypothesis testing is done with the Kolmogorov-Smirnov normality test, paired sample t-test, and Wilcoxon Signed Rank Test. The results showed that there were significant differences in several financial ratios between the pre- and post-acquisition periods. The EPS ratio decreased significantly after the acquisition with a significance value of 0.002. Meanwhile, ROA and TATO did not show significant differences. Overall, acquisitions have an impact on changes in financial performance, both positive and negative. This study provides important implications for investors and management in making strategic decisions related to acquisitions. The results can be used to evaluate the impact of acquisitions on company performance.
Encouraging Repeat Purchases: A Study of The Effects of Brand Image, Brand Trust, and Product Quality Tresna, Muhamad Ikhsandi; Rohman, Fatchur
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.1.02

Abstract

This research investigates the influence of brand image, brand trust, and product quality on repurchase intention among Somethinc skincare users in Malang City. This study uses a quantitative approach, which seeks to identify relationships and explain the causes of measurable changes in social facts. Utilizing non-probability sampling and purposive sampling, 160 people with the minimum age of 18 years who have purchased Somethinc within the last six months and live in Malang City were selected as the respondents. The data quality was assured via classical assumption, validity, and reliability testing, and the data processing was conducted through multiple regression and descriptive analysis; all of which were performed in IBM SPSS Statistics 27. This study finds that brand image, brand trust, and product quality have a positive and significant impact on repurchase intention among Somethinc skincare users in Malang City.

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