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Nawasena: Jurnal Ilmiah Pariwisata
Published by Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang
ISSN : 28289536     EISSN : 28289110     DOI : 10.56910
Core Subject : Economy,
Economics, Econometrics & Finance
Journal yang mempublikasikan artikel-artikel ilmiah dalam studi Ilmu Ekonomi Manajemen yaitu manajemen sumber daya manusia, manajemen keuangan, manajemen pemasaran, manajemen operasional, manajemen strategik bahkan manajemen yang terkait dibidang Pariwisata dan Perhotelan
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 110 Documents
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Analisis Potensi Incentive Tour di Kota Cirebon Dian Fitriyana; Chondro Suryono
Nawasena: Jurnal Ilmiah Pariwisata Vol. 3 No. 2 (2024): Agustus : Nawasena: Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat STIEPARI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/nawasena.v3i2.1646

Abstract

The city of Cirebon has emerged as a tourism destination city that has a variety of beauties, both natural beauty, artificial beauty, culinary, art, history and so on. In business management, in order to support tourism needs, the city of Cirebon follows developments by having more than 30 tours and travel companies that manage local, inter-city and overseas tourism. Incentive tours are often used by large companies as a form of appreciation for the performance results of the person concerned. This activity is also believed to be able to support individual loyalty to the company for a certain period of time. This method has been practiced by many out-of-town companies who send incentive tours to the city of Cirebon as a form of appreciation. This research was conducted in the city of Cirebon through observation and literature study in data collection and using qualitative methods. The results of data collection are described in accordance with current conditions and circumstances. The results of this research provide an illustration that tour and travel has a very important role in the world of tourism because it is one of the spearheads in developing tourism as well as being a driving force for tourists so that it is easier to find the information they want and can buy the service products offered. However, marketing in the incentive tour sector is still very minimal and is only known through word of mouth, not through large-scale promotions. Tour and travel service providers only create incentive tour package concepts by request from companies that contact them. There have not been any public tour packages operating in the corporate market.
Analisis Penerapan Fungsi Manajemen Poac Dalam Pelaksanaan Acara Ephics 2.0 Fitriatunnisa Shabrina; Riyanto Wibowo
Nawasena: Jurnal Ilmiah Pariwisata Vol. 3 No. 2 (2024): Agustus : Nawasena: Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat STIEPARI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/nawasena.v3i2.1652

Abstract

Event management is the application of project management that is specifically engaged in the process of making and developing personal events or group events, associations, formal agencies and informal agencies with varying scales. In event management, there is time management, management, and human resources (HR) involved, resulting in a function that is responsible for planning, organizing, controlling, and evaluating elements. In supporting learning on campus, students are required to carry out an event commonly called Entrance of Portal to Hospitable International Competitions & Seminars (EPHICS). The event is an application of the theory learned in class. As a form of student creativity in realizing the management of Event Management in the Hospitality Sector. The implementation of the EPHICS 2.0 program is the result of the collaboration of students of the D4 Convention & Event Management Study Program together with D4 Hospitality Management through recruitment activities as a support in the concept of study program collaboration, with the involvement of students who play the role of organizers directly at the EPHICS 2.0 event, a forum is created as a place for creativity that has the potential to get a lot of attention from the community. In this study, the author wants to conduct research in analyzing the POAC Management Function in the Implementation of EPHICS 2.0 Events
Kualitas Pelayanan Check-In Dan Check-Out Tamu Hotel Kelas Melati di Palembang Nyayu Ully Auliana; Dwi Hanadya
Nawasena: Jurnal Ilmiah Pariwisata Vol. 3 No. 2 (2024): Agustus : Nawasena: Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat STIEPARI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/nawasena.v3i2.1659

Abstract

This study was conducted to determine the quality of guest check-in and check-out services at Palembang jasmine class hotels. When making a reservation, check-in and check-out a receptionist will follow the hotel's Standard Operating Procedures. In this case, the Standard Operating Procedures are rules that must be carried out by all hotel employees in order to provide the desired quality of service. Jasmine class hotels in Palembang in checking in and checking out guests still have not implemented standard operational service procedures. This has an impact on the quality of service, such as allowing guests to have their needs for service not met. Therefore, a standard procedure for hotel check-in and check-out services has been prepared which is expected to improve the quality of service and meet the needs of hotel guests.
The Influence of Marketing Communication Mix on Decisions to Purchase Room Services Tigor Halomoan Tambunan; Nidia Wulansari
Nawasena: Jurnal Ilmiah Pariwisata Vol. 3 No. 2 (2024): Agustus : Nawasena: Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat STIEPARI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/nawasena.v3i2.1670

Abstract

Purchasing decisions refer to the process by which consumers make decisions to buy certain products or services after evaluating the various options available. This activity is one of the utilization of promotional activities carried out by a company. Where in the promotion there are forms of promotion that are incorporated in a marketing communication mix. Marketing communication mix is a form of marketing that is done to attract relationships with consumers while still paying attention to communication values that are useful for building good relationships with consumers. The main objective of this research is to find the correlation between marketing communication mix and the decision to purchase room services. This research uses quantitative methodology with a causal associative approach. Data collection was carried out by distributing questionnaires to respondents in the form of google forms. A total of 165 respondents were surveyed using a Likert scale, and the majority of visitors were in the age range of 26 to 35 years. The data was analyzed using Partial Least Square Structural Equation Modeling. The results showed that F was calculated with sig. 0.000 <0.05, then the marketing communication mix variable has a significant influence on purchasing decisions. Furthermore, R Square is 0.608. This means that the marketing communication mix influences purchasing decisions by 60.8%. This study found that marketing communication mix is an important factor in improving purchasing decisions.
Proses Penyusunan Proposal Corporate Event oleh PT Aldena Ganthari Kreatif: (Studi Kasus “Re-Grand Launching BMW Performance Motors Indonesia”) Rizki, Tamara Trima
Nawasena: Jurnal Ilmiah Pariwisata Vol. 3 No. 2 (2024): Agustus : Nawasena: Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat STIEPARI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/nawasena.v3i2.1671

Abstract

This study aims to analyze the process of preparing a proposal for the event "Re-Grand Launching BMW Performance Motors Indonesia" by PT Aldena Ganthari Kreatf. The purpose of this study is to understand the steps in the preparation of the proposal as well as the challenges faced and solutions implemented during the process. The research methods used are observation, secondary data collection through documentation, and interviews and analysis methods carried out are qualitative descriptive. The results of the study show that 1) In the process of preparing the BMW PMI Re-Grand Launching proposal, there are several discrepancies with the pitching process theory in Aryanti & Rudatin (2022). 2) The challenges faced in the proposal preparation process are the short time in processing and changes in the client's wishes that have the potential to change the concept. In facing these challenges, Event Organizers (EOs) must create vendor-related databases and create effective schedules to achieve short time targets and always maintain communication with clients.
Pemenuhan Kebutuhan Pelayanan Kepada Jemaah oleh KBIHU dan Tour & Travel Haji dan Umroh Dwi Hanadya; Nyayu Ully Auliana
Nawasena: Jurnal Ilmiah Pariwisata Vol. 3 No. 2 (2024): Agustus : Nawasena: Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat STIEPARI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/nawasena.v3i2.1675

Abstract

This article examines the efforts made by the Hajj and Umrah Guidance Group (KBIHU) as well as tour and travel agents in meeting the service needs of Hajj and Umrah pilgrims. This study aims to identify the type of service provided, evaluate the quality of service, and measure the level of satisfaction of pilgrims with the services received. Data was collected through survey methods and interviews with congregations, as well as direct observation of the service process. The results of the study show that there are several important aspects in the service that are very concerned by the congregation, such as worship guidance, accommodation facilities, transportation, and health support. KBIHU and high-quality tour and travel agents are generally able to meet the expectations of pilgrims by providing comprehensive and professional services. However, there are also several obstacles and challenges faced in the service process, such as limited resources and ineffective coordination. This study suggests increasing training for service staff, improving facilities, and improving the coordination system to improve the quality of service to Hajj and Umrah pilgrims.
Analisis Pengaruh Citra Merek Terhadap Minat Berkunjung Ke Namu Coffee Duta Mas, Jelambar Jonathan Yofan Tjandra; Dewanta Facrureza
Nawasena: Jurnal Ilmiah Pariwisata Vol. 3 No. 2 (2024): Agustus : Nawasena: Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat STIEPARI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/nawasena.v3i2.1677

Abstract

This research investigates the influence of brand image on interest in visiting Namu Coffee Duta Mas, Jelambar, Namu Coffee is a coffee shop / café located on Jl. Wijaya Kusuma No.13 RT09/RW09, Grogol Pertamburan, West Jakarta. Café is a place to relax and chat where visitors can order drinks and food.This research uses a descriptive quantitative method, by collecting data using Google Form / questionnaire with a total of 100 respondents calculated using the Slovin formula.The test results from this research produce valid, reliable and normal test data, and the hypothesis test results from this research show that dimensions 1 and 2 of brand image have no partial influence, but dimension 3 of brand image has a partial influence on the variables of interest. visit, and the results of this research test show that there is a simultaneous influence on the variableinterest in visiting at Namu Coffee Duta Mas, Jelambar.
Pengaruh Motivasi, Inovasi dan Efikasi Diri Terhadap Minat Berwirausaha Mahasiswa D III Perhotelan Politeknik Harapan Bersama Tegal Wiyanti Wiyanti; Tantri Adithia Sabrina
Nawasena: Jurnal Ilmiah Pariwisata Vol. 3 No. 2 (2024): Agustus : Nawasena: Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat STIEPARI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/nawasena.v3i2.1678

Abstract

Growing entrepreneurial interest cannot be done immediately without the encouragement that can drive a person's entrepreneurial spirit. The growth of student interest in entrepreneurship is influenced by motivation. Growing interest in entrepreneurship also requires the role of innovation as a response to the demands and needs of a person to survive in the midst of competition. Student entrepreneurial interest can be seen from the characteristics of an entrepreneur, namely student confidence in entrepreneurship, interest, and courage to take risks when they are entrepreneurs in the future and future-oriented when they are entrepreneurs. A person's confidence in their ability to complete a job (self-efficacy) will affect interest in entrepreneurship because a person's motivational condition is based more on what they believe than what is objectively true. This study aims to determine the effect of motivation, innovation and self-efficacy on entrepreneurial interest of D III Hospitality students at Harapan Bersama Polytechnic Tegal. This research is quantitative research with a survey approach. The analysis used is multiple linear regression analysis with instrument test using validity test and reliability test. The expected target of this study is to determine the significant influence of motivation, innovation and self-efficacy on entrepreneurial interest of D III Hospitality Polytechnic students of Harapan Bersama Tegal.The results of the study prove that there is a positive influence of motivation, innovation, self-efficacy on entrepreneurial interest in D III Hospitality students of Harapan Bersama Polytechnic Tegal. The higher the motivation, innovation, self-efficacy, the interest in entrepreneurship in D III Hospitality students of Harapan Bersama Polytechnic Tegal will also increase.
Potensi Implementasi Teknologi Augmented Reality Pada Industri Food & Baverage Dalam Meningkatkan Kepuasan Pelanggan Averil Rorizanda; Bambang Suharto
Nawasena: Jurnal Ilmiah Pariwisata Vol. 3 No. 2 (2024): Agustus : Nawasena: Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat STIEPARI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/nawasena.v3i2.1682

Abstract

The dynamic and competitive Food and Beverage (F&B) industry requires continuous innovation to maintain its competitiveness. One innovation currently attracting attention is the use of Augmented Reality (AR) technology in the context of consumer experiences. With AR, customers can interact with menus, view 3D visuals of dishes, and access additional information. The implementation of AR in the food and beverage industry has the potential to significantly enhance customer satisfaction through improved customer experiences. This research aims to thoroughly explore the potential offered by Augmented Reality (AR) technology in enhancing customer satisfaction in the Food and Beverage (F&B) industry. By focusing on the integration of AR within the F&B environment, this study intends to understand how the implementation of AR can alter the way customers interact with products and services, as well as its impact on their perceptions and satisfaction, an area that currently lacks extensive research. The research methodology employed is a systematic literature review with a qualitative approach, enabling the identification, evaluation, and synthesis of findings from various related studies. The analysis of ten reviewed literature pieces indicates that the use of AR in restaurant menu applications holds significant potential for enhancing customer experiences and adding value to businesses in the F&B industry. Factors such as design, device availability, and consumer acceptance also play crucial roles in the successful implementation of AR in food and beverage businesses. Furthermore, companies need to pay attention to product quality, customer service, and competitive pricing to enhance customer satisfaction. Continuous monitoring of customer responses to the use of AR is also necessary for companies, as they should be prepared to make improvements or adjustments based on customer feedback.
Pengaruh Rotasi Kerja dan Beban Kerja terhadap Kinerja Karyawan Hotel Truntum Padang Dini Putri Ayu; Yuke Permata Lisna; Youmil Abrian
Nawasena: Jurnal Ilmiah Pariwisata Vol. 4 No. 2 (2025): Agustus : Nawasena : Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat STIEPARI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/nawasena.v3i2.1684

Abstract

This research was conducted because there is a phenomenon that causes employee performance to decline at the Truntum Padang Hotel. The aim of this research is to explain how job rotation and workload affect employee performance. This research was conducted using quantitative descriptive methods with associative causal relationships. The research location is the Truntum Padang Hotel. The non-probability sampling type is used for purposive sampling. The data used in this research is primary data. The questionnaire created based on the Likert scale has been processed before passing the validity and reliability test process using SPSS 26.00. This research found that job rotation is an important factor in improving employee performance at the Truntum Padang Hotel. and workload have a significant influence on employee performance at the Truntum Padang Hotel. The research results show that the work rotation (X1) and workload (X2) variables are both rated very well based on statistical calculations, with average TCR values ​​of 4.36% and 4.26% respectively. employee performance (Y) is also considered very good with an average TCR value of 4.34%.

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