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Nawasena: Jurnal Ilmiah Pariwisata
Published by Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang
ISSN : 28289536     EISSN : 28289110     DOI : 10.56910
Core Subject : Economy,
Economics, Econometrics & Finance
Journal yang mempublikasikan artikel-artikel ilmiah dalam studi Ilmu Ekonomi Manajemen yaitu manajemen sumber daya manusia, manajemen keuangan, manajemen pemasaran, manajemen operasional, manajemen strategik bahkan manajemen yang terkait dibidang Pariwisata dan Perhotelan
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 110 Documents
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Model Pengembangan Pariwisata Kreatif Melalui Wisata Edukasi Dan Kuliner Di Sentra Jajanan Pasar, Pudak Payung, Kota Semarang Nina Mistriani; Hesky Ilham Ikhlasandi; Vida Vrisna Kirani; Nakmas Syaefullah Fajrin; Elsandar Ndruru; Wisnu Teguh Prabowo; Widayanti Laia; Dyah Palupiningtyas
Nawasena: Jurnal Ilmiah Pariwisata Vol. 3 No. 1 (2024): April : Nawasena: Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat STIEPARI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/nawasena.v3i1.1311

Abstract

The development of the creative economy tourism sector is an initiative to improve the community's economy and accelerate tourism, including the city of Semarang. Pudak Payung Market, a traditional snack center has great potential as a creative tourist destination. This research aims to examine the development of creative tourism involving the community in Semarang City's traditional snack centers as a promotion for Semarang City in increasing tourist visits. This type of research is descriptive qualitative and uses a case study research method. This research has a community-based participatory approach that includes local activities in tourism development and promotion. Research result creative tourism development model to combine local wealth with educational and gastronomic tourism to increase tourist visits, strengthen local communities, and protect culture and the environment. So, the Pudak Payung Market Snack Center in Semarang City can be a successful example of creative tourism development in other areas.
Travellers' Perception Of Quality Of Local Tour Attendant Service At Keraton Kasepuhan Cirebon Dian Fitriyana; Sudiana Wachyudi; Mintahul Maula
Nawasena: Jurnal Ilmiah Pariwisata Vol. 2 No. 3 (2023): Desember : Nawasena: Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat STIEPARI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/nawasena.v2i3.1312

Abstract

Kasepuhan Palace in Cirebon, West Java, is a cultural tourist destination that has extraordinary history and cultural riches. As one of the oldest palaces in Indonesia, this place attracts many tourists looking for an authentic historical and cultural experience. The quality of service provided by local tour guides at Kasepuhan Palace plays an important role in the tourist experience. Understanding tourists' perceptions of the quality of local tour guide services is an important step in maintaining and increasing the attractiveness of this cultural destination in the eyes of visitors. This research uses a quantitative approach, in collecting data obtained through direct observation, questionnaires, interviews and document recording of tourists who visit the Kasepuhan Palace, Cirebon. Determining the number of samples in this study used purposive sampling, sample selection was based on certain criteria, the service quality measurement aspects analyzed were reliability, responsiveness, assurance, empathy, tangible. This research also considers factors that influence tourists' perceptions of frame of reference & field of experience. This research also discusses the problems that arise at the Kasepuhan Palace in Cirebon due to the imbalance between the limited number of tour guides and the significant number of tourist visits. The results of this research provide an overview of the quality of local tour guide services that influence tourists' perceptions, and how these perceptions influence tourist satisfaction during a visit to the Kasepuhan Palace.
Pengaruh Ekspektasi Dan Fasilitas Terhadap Kepuasan Wisatawan Di Ragentar Glamping Umbul Sidomukti Saptiany, Shella Gherina; Octafian, Ray; Putri, Julian Andriani; Susilaningtyas, Gesit; Oktavianto, Ibnu Farhan
Nawasena: Jurnal Ilmiah Pariwisata Vol. 2 No. 2 (2023): Agustus : Nawasena: Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat STIEPARI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/nawasena.v2i2.1313

Abstract

This research aims to investigate the extent to which expectations and facilities at RaGentar Glamping influence tourist satisfaction. Expectations refer to tourists' hopes or anticipations about the experience they will receive when visiting RaGentar Glamping, while facilities refer to the features and services provided by the accommodation, such as the quality of accommodation, food, recreational facilities, and customer service. The research sample consists of a number of tourists who have visited RaGentar Glamping. Through surveys or interviews, respondents were asked to evaluate their expectations before the visit, as well as assess their satisfaction after experiencing the facilities at RaGentar Glamping.The results of the data analysis indicate that there is a significant relationship between expectations and facilities with the level of tourist satisfaction. This means that the higher the expectations and the quality of facilities provided by RaGentar Glamping, the higher the level of satisfaction experienced by tourists. This underscores the importance of paying attention to and enhancing the quality of services and facilities provided by RaGentar Glamping to improve the experience and satisfaction of visitors.
Pengaruh E-WOM Dan Daya Tarik Wisata Terhadap Keputusan Berkunjung Wisatawan Di Kota Lama Semarang Ray Octafian; Julian Andriani Putri; Dyan Triana Putra; Galih Ahmad Khoiri; Andhara Auror Alnilam; Muhammaad Azhar Putra
Nawasena: Jurnal Ilmiah Pariwisata Vol. 2 No. 2 (2023): Agustus : Nawasena: Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat STIEPARI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/nawasena.v2i2.1317

Abstract

The Old Town area of Semarang is a tourist destination expected to become an icon of the city. Revitalization efforts carried out by the government between 2020-2023 have successfully made the Old Town area of Semarang more attractive. However, the majority of tourists visiting the area tend to only take photos and sit around without truly enjoying the tourist facilities provided. Therefore, this research aims to identify the influence of attraction and electronic word of mouth on the decision to visit the Old Town area of Semarang. The research method used is explanatory research employing questionnaires, interviews, and literature studies as data collection tools. The population of this research is domestic tourists who have visited the Old Town area of Semarang in the past 3 years and have social media accounts. A sample of 100 respondents was taken using nonprobability sampling methods, particularly purposive sampling approach. The research results indicate that electronic word of mouth and attraction positively contribute to the decision to visit the Old Town area of Semarang.
Pengaruh Fasilitas Dan Media Sosial Promosi Terhadap Keputusan Menginap Tuwuh Adhistyo Wijoyo; Ray Octafian; Julian Andriani Putri; Sarah Nur Amalina; Azizah Naharia; Fadhill Ramadhan
Nawasena: Jurnal Ilmiah Pariwisata Vol. 2 No. 2 (2023): Agustus : Nawasena: Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat STIEPARI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/nawasena.v2i2.1318

Abstract

The importance of customer satisfaction has become a primary focus, with many companies investing in customer resources and continually seeking ways to enhance satisfaction. Promotional strategies through social media are an approach that can be adopted by tourism businesses such as accommodations to influence customer satisfaction. This research aims to explore the impact of social media and facility quality on customer satisfaction levels. The results of data analysis indicate that Facility Quality (X1) positively and significantly influences tourists' decisions to stay (Y). The influence of social media (X2) is also positive and significant on tourists' decisions to stay (Y). Together, facility quality (X1) and social media (X2) have a significant impact on tourists' decisions to stay (Y) at Glamping Mawar Camp, Bandungan.
Pengaruh Partisipasi Masyarakat Dan Kearifan Lokal Terhadap Minat Berkunjung Di Desa Wisata Kandri Kota Semarang Julian Andriani Putri; Nina Mistriani; Ray Octafian; Margaretha Setyaningtyas; Gofrandha Hilga Hibatullah; Kafilatul Hidayah
Nawasena: Jurnal Ilmiah Pariwisata Vol. 3 No. 1 (2024): April : Nawasena: Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat STIEPARI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/nawasena.v3i1.1319

Abstract

This study examines the impact of local community engagement and traditional values on the desire to visit Kandri Tourism Village in Semarang, emphasizing the importance of local wisdom and community involvement as key factors. Utilizing quantitative methods and a questionnaire-based survey to collect data from visitors, this research analyzes the influence through multiple linear regression analysis techniques. Findings indicate that both community participation and local wisdom have a positive and significant impact on visiting interest, affirming that improvements in these aspects enhance the desire to visit. The study suggests that the management of tourism villages should focus on active community involvement and the preservation of traditional values to attract more visitors. It offers practical recommendations for destination managers and local authorities to increase community engagement and promote local wisdom as strategies to boost visits to Kandri Tourism Village, showing that synergy between community involvement and traditional values is essential for the successful development and marketing of community-based tourism destinations.
Pengaruh Kepuasan Wisatawan Dan Citra Destinasi Terhadap Minat Kunjungan Ulang Di Kota Lama Semarang Aletta Dewi Maria; Ray Octafian; Dyah Palupiningtyas; Isnu Hadi Sunarko; Muhammad Arif Winata; Perez Eben Ezer Sidabutar
Nawasena: Jurnal Ilmiah Pariwisata Vol. 3 No. 1 (2024): April : Nawasena: Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat STIEPARI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/nawasena.v3i1.1320

Abstract

The Old Town of Semarang is a famous tourist destination in Indonesia, with the potential to captivate tourists to return. This study aims to examine the impact of tourist satisfaction and perception of destination image on the intention to revisit the Old Town of Semarang. The research employs a quantitative approach through a survey. Data was collected through questionnaires given to tourists visiting the Old Town of Semarang. The research findings indicate that tourist satisfaction and destination image have a positive and significant influence on the intention to revisit. Tourist satisfaction positively contributes to the intention to revisit because satisfied tourists are more likely to return. Additionally, destination image also positively influences the intention to revisit as tourists with a positive perception of the destination are more likely to return. These findings provide insights for tourism destination managers to enhance tourists' interest in revisiting.
Creative Economy Promotion Model As Culinary Tourism In Kranggan Lumpia Leather Center, Semarang City Amelia Tri Nursifa; Nina Mistriani; Ayu Puspita Rini; Flores Harliesyahputra Laia; Haidar Hafiiz Azzam; Herni Susanti Ndruru; Melvannisa Ayu Dara Ninggar; Yasmin Carolina Gea
Nawasena: Jurnal Ilmiah Pariwisata Vol. 3 No. 1 (2024): April : Nawasena: Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat STIEPARI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/nawasena.v3i1.1321

Abstract

Creative activities are related to the food and beverage business which is popular with the public and adds value to the creative products of culinary industry players. The aim of the research is to analyze and develop the creative economy of the culinary tourism sector in Kranggan Village, Semarang City. This research uses a qualitative descriptive approach with survey and interview methods. The promotional model developed integrates the following elements: Promoting local culinary delights, collaborating with culinary industry players, and using a word of mouth promotion model. The research results show that this promotional model has succeeded in increasing visits to local culinary destinations in encouraging culinary business growth. The promotion model has become a tradition and cultural identity for the culinary industry around Kranggan Village, Semarang City. So that the Lumpia Skin Center is known to the public and culinary businesses in Semarang City. This has an impact on the economy of the surrounding community, as well as the creation of jobs in the creative economy sector.
Tinjauan Atraksi Ekowisata Di Kawasan Ecovillage Tangkahan, Kabupaten Langkat, Provinsi Sumatera Utara Sabam Syahputra Manurung
Nawasena: Jurnal Ilmiah Pariwisata Vol. 2 No. 2 (2023): Agustus : Nawasena: Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat STIEPARI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/nawasena.v2i2.1322

Abstract

Through an approach that focuses on environmental conservation, education, and community involvement, ecotourism opens new avenues to create a balanced relationship between humans and nature. Tangkahan Ecovillage is located in the Gunung Leuser National Park (TNGL) area, Langkat Regency which has started ecotourism activities since 2004. In 19 years of its journey, it is interesting to discuss the description of ecotourism attractions in this region. This research was developed through a qualitative descriptive method. The process of collecting data through interviews, observations and document studies. The results of the research are presented in the form of narratives that describe the situation at the research site, direct quotes from participants, and supported by images or illustrations to clarify the findings.This research results in ecotourism has played an important role in becoming a bulwark of defense from increasingly massive forest destruction activities. Tourist attractions in the form of elephant conservation, river and forest area exploration, camping ground, and natural attractions at the location have proven to be in demand by local and foreign tourists. Local communities who are members of the Community Tour Operator (CTO) manage tourism services well with the principle of profit sharing. Furthermore, the tourist community utilizes this activity as an economic source and as a medium of education for the wider community on the importance of preserving nature so that Tangkahan ecotourism can be enjoyed by everyone in the long term..
Analisis Pengembangan Pariwisata Terkait Mata Pencaharian Ekonomi Kreatif Ridho Rahmatulloh; Andi Muhammad Fauzan Baso; Muhamad Sobahri; Noerma Kurnia Fajarwati
Nawasena: Jurnal Ilmiah Pariwisata Vol. 3 No. 1 (2024): April : Nawasena: Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat STIEPARI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/nawasena.v3i1.1323

Abstract

Tourism is a rapidly growing industry globally and is currently a source of employment and livelihood for many people. Tourism development in the region as a development sector cannot be separated from the development of local communities and the construction of supporting facilities. One of the factors in the success of developing a tourist destination is communication. Through communication, opportunities for the popularity of a tourist destination will open up to become more widely known by the wider community. The world of tourism is a sector that can be relied on as a foreign exchange earner so it has a big opportunity to continue to be monitored and developed. This sector is increasingly sought after by the public because tertiary needs are related to the lifestyle patterns of modern society. The higher the economy, education and level of work routine, the greater the demand for travel. The communication revolution that accompanies the tourism industry can be aligned with utilizing promotional strategies through digital means for easy access to fulfill human tertiary needs. The service team targets tourism potential. Rural areas are a source of tourist attraction that utilizes the uniqueness of the region with its natural landscape and original culture. Rural tourism can have an organizational form in the form of a tourist village where all the attractions, amenities and institutions that oversee it come from the initiative of the residents themselves. Rural tourism is a form of memorial tourism, namely activities to remember the past even though in reality, rural tourism tends to divert tourist activities from their daily routine or a kind of escape from the hustle and bustle of urban life.

Page 6 of 11 | Total Record : 110

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