Outline Journal of Management and Accounting
This Outline Journal of Management and Accounting (OJMA) accepts articles on the results of studies in the fields of marketing management, financial management, human resource management, and accounting. OJMA invites manuscripts in the areas of: Human Resource Management Financial management Marketing Management Operation management Accountancy
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<![CDATA[Management strategy at Bromo II minimarket ]]>
<![CDATA[Nadya Nafisha]]>;
<![CDATA[Rut Afentina Sinambela]]>;
<![CDATA[Salsabila Fayza]]>;
<![CDATA[Tina Muhardika Handayani]]>
<![CDATA[ Outline Journal of Management and Accounting Vol. 3 No. 1 (2024): June ]]>
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DOI: 10.61730/ojma.v2i2.41
<![CDATA[Penelitian ini dilaksanakan untuk mengetahui bagaimana manajemen strategi pada minimarket frenchise, populasi penelitian ini adalah mini market Alfamidi Bromo II. Responden merupakan karyawan mini market. Metode penelitian ini adalah kualitatif deskriptif dengan menganalisis bagaimana penerapan manajemen usaha. Hasil dari penelitian ini adalah:1. Usaha minimarket Alfamidi menerapkan manajemen sebagai pengelolaan sumber daya manusia atau pekerja. 2.Manajer pada minimarket Alfamidi bersifat demokratis dengan menerima sudut pandang dari karyawan. 3. Struktur tugas dan bagian-bagian pada Minimarket Alfamidi memiliki kelengkapan yang baik. This research was conducted to find out how the management strategy is at the minimarket franchise, the population of this study is the Alfamidi Bromo II minimarket. Respondents are mini market employees. This research method is descriptive qualitative by analyzing how the implementation of business management. The results of this study are: 1. Alfamidi's minimarket business applies management as the management of human resources or workers. 2. Managers at Alfamidi minimarkets are democratic by accepting the point of view of employees. 3. The structure of tasks and sections at Alfamidi Minimarket is well equipped.]]>
<![CDATA[The Effect of Customer Loyalty and Location on Purchasing Decisions at Brastagi Supermarket Gatot Subroto ]]>
<![CDATA[Agustiana, Intan Rizki]]>;
<![CDATA[Sutantio, Andy]]>;
<![CDATA[Felix, Felix]]>;
<![CDATA[Nico, Nico]]>;
<![CDATA[Pratama, Muhammad Farid]]>;
<![CDATA[Rinaldi, Muammar]]>;
<![CDATA[Khaira, Imamul]]>
<![CDATA[ Outline Journal of Management and Accounting Vol. 3 No. 1 (2024): June ]]>
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DOI: 10.61730/ojma.v2i2.137
<![CDATA[This study aims to determine the effect of Customer Loyalty and Location partially or simultaneously on Brastagi Supermarket Gatot Subroto. Population in this study are customers of Brastagi Supermarket for 50 customers. The sampling technique in this study used a saturated samples, which amounted to 50 customers. The research method used is the technique of collecting data through questionnaires. The analytical method used to solve problems and prove hypotheses is descriptive analysis, regression analysis. T test results indicate that Customer Loyalty has no positive and insignificant effect on Purchase Decisions at Brastagi Supermarket Gatot Subroto and Location has a positive and significant effect on Purchase Decisions at Brastagi Supermarket Gatot Subroto. F test results indicate that Customer Loyalty and Location have a positive and significant effect on Purchase Decisions at Brastagi Supermarket Gatot Subroto. The coefficient of determination (R2) show that 35.3% of the Purchasing Decisions variable is influenced by the Customer Loyalty and Location variables, while the remaining 65.7% is influenced by other variables outside of this study such as service quality, store atmosphere, and promotion.]]>
<![CDATA[The Analysis Of The Implementation Of Management And Organization Systems At Warkop Alam Jaya ]]>
<![CDATA[Hasyim]]>;
<![CDATA[Sirait, Melani Manginar]]>;
<![CDATA[Hutabalian, Relli Anisma]]>;
<![CDATA[Br Sinaga, Era Widia]]>;
<![CDATA[Edison Sagala]]>
<![CDATA[ Outline Journal of Management and Accounting Vol. 3 No. 1 (2024): June ]]>
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DOI: 10.61730/ojma.v3i1.60
<![CDATA[Tujuan penelitian ini adalah melakukan telaah mengenai penerapan manajemen perencanaan,pengorganisasian,pengarahan,dan pengendalian dalam pengelolaan SDM di Warkop Alam Jaya.Tersedianya sumberdaya manusia bagi suatu perusahaan,dilakukan dengan cara mengidentifikasi sistem manajemen yang diterapkan dalam usaha tersebut,serta mengembangkan sumber daya manusia dalam usaha itu menjadi berkualitas sesuai sistem manajemen yang dibutuhkan usaha tersebut.Organisasi perlu memastikan bahwa sumberdaya yang ada didalamnya memiliki pengetahuan,kemampuan,dan keterampilan dan sikap yang unggul sehinga dapat menunjang pencapaian tujuan organisasi.Melalui pengelolaan sumberdaya manusia,diharapkan kinerja karyawan akan meningkat,dan melalui evaluasi serta penilaian kinerja yang dilakukan dapat membantu meminitor kemampuan dan kinerja karyawan.]]>
<![CDATA[The Influence Of Product Quality And Service Quality On Customer Satisfaction At Toko Bangunan Sukses Abadi ]]>
<![CDATA[Stheny, Eveline]]>;
<![CDATA[Irvan Surya]]>;
<![CDATA[Alvin Caesar]]>;
<![CDATA[Fenny Cindy Amelia]]>;
<![CDATA[Fidelis Iwan Syahputra Sihombing]]>;
<![CDATA[Musa Christian Siringoringo]]>;
<![CDATA[Agus Rahmadsyah]]>
<![CDATA[ Outline Journal of Management and Accounting Vol. 3 No. 1 (2024): June ]]>
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DOI: 10.61730/ojma.v3i1.140
<![CDATA[Penelitian ini bertujuan untuk mengkaji tentang kualitas produk dan kualitas pelayanan terhadap kepuasan pelanggan pada Toko Bangunan Sukses Abadi. Teknik perolehan data melalui penyebaran kuesioner kepada pelanggan dan observasi secara langsung di Toko Bangunan Sukses Abadi. Teknik analisis data pada penelitian menggunakan analisis regresi linier berganda. Pengujian hipotesis dalam penelitian ini menggunakan uji T dan uji F dengan program perangkat lunak SPSS versi 25. Hasil penelitian melalui uji T menunjukkan bahwa kualitas produk memiliki pengaruh parsial terhadap kepuasan pelanggan dan kualitas layanan memiliki pengaruh parsial terhadap kepuasan pelanggan. Hasil uji F menunjukkan bahwa kualitas produk dan kualitas pelayanan bersama-sama berpengaruh secara simultan terhadap kepuasan pelanggan pada Toko Bangunan Sukses Abadi.]]>
<![CDATA[The Effect of Tax Knowledge and Tax Socialization on Motivation to Pay Taxes in STIE Eka Prasetya Students ]]>
<![CDATA[Tanelwy, Aurellia]]>;
<![CDATA[Kosasih, Jocelin]]>;
<![CDATA[Calosa, Charen]]>;
<![CDATA[Caroline]]>;
<![CDATA[Jesslyn]]>;
<![CDATA[Stefanie]]>;
<![CDATA[Tina Muhardika Handayani]]>;
<![CDATA[Bambang Sutejo]]>;
<![CDATA[Sudirman]]>
<![CDATA[ Outline Journal of Management and Accounting Vol. 3 No. 1 (2024): June ]]>
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DOI: 10.61730/ojma.v3i1.141
<![CDATA[This study aims to determine the effect of partially or simultaneously Tax Knowledge and tax Socialixation on Motivation to Pay Taxes. The population in this study are STIE Eka Prasetya Students. The sampling technique in this study used saturated samples, which amounted to 35 students of 20.1 class. The research method used is the technique of collecting data through questionnaires. The analytical method used to solve problems and prove hypotheses is descriptive analysis, regression analysis. Partially Tax Knowledge has a positive and significant effect on Motivation to Pay Taxes and Tax Socialization has a positive and significant effect on Motivation to Pay Taxes. Simultaneously Tax Knowledge and Tax Socialization have a positive and significant effect on Motivation to Pay Taxes. The coefficient of determination test results (R2) shows that 56,1% of the Motivation to Pay Taxes variable is influenced by the Tax Knowledge and Tax Socializationvariable, while the remaining 43,9% is influenced by other variables outside of this study.]]>
<![CDATA[The Effect of Price, Promotion, Service Quality on Purchase Decisions of Fdr Brand Motorcycle Tires at PT. Master Ban Blessings Indonesia ]]>
<![CDATA[Pesta Gultom]]>;
<![CDATA[Muhammad Ali Akbar]]>;
<![CDATA[Vio Renawati]]>
<![CDATA[ Outline Journal of Management and Accounting Vol. 3 No. 1 (2024): June ]]>
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DOI: 10.61730/ojma.v3i1.142
<![CDATA[Penelitian ini bertujuan untuk mengetahui Pengaruh Harga, Promosi, Kualitas Pelayanan Terhadap Keputusan Pembelian Ban Motor Merek FDR di PT. Masterban Berkat Indonesia. Metodologi penelitian yang digunakan adalah metode deskriptif kuantitatif, unit analisis dan observasi dalam penelitian ini adalah Konsumen. Populasi dalam penelitian ini adalah konsumen PT. Masterban Berkat Indonesia. Sampel dalam penelitian ini menggunakan Teori Heir diketahui bahwa jumlah dari sampel yang akan digunakan dalam penelitian ini adalah sebanyak 100 konsumen PT. Masterban Berkat Indonesia, dengan metode sampel aksidental. Metode penelitian yang digunakan yakni dengan teknik pengumpulan data melalui penelitian kepustakaan dan penelitian lapangan yang dilakukan secara sistematik berdasarkan tujuan penelitian. Metode analisis yang digunakan untuk memecahkan permasalahan dan membuktikan hipotesis adalah dengan analisis deskriptif, analisis regresi. Hasil uji t menunjukkan bahwa Harga berpengaruh signifikan terhadap keputusan pembelian. Promosi berpengaruh signifikan terhadap Keputusan pembelian. Kualitas pelayanan tidak berpengaruh dan tidak signifikan terhadap Keputusan pembelian. Hasil uji F menunjukkan bahwa variabel Harga, Promosi dan Kualitas pelayanan berpengaruh signifikan terhadap Keputusan pembelian.]]>
<![CDATA[The Influence Of Consumer Behavior And Product Quality On Product Purchase Decisions In Maximart Yanglim Medan ]]>
<![CDATA[halim, Cheviria]]>;
<![CDATA[Valesia tjuang]]>;
<![CDATA[Seriana]]>;
<![CDATA[Sulyyani]]>;
<![CDATA[Kelvin]]>;
<![CDATA[Mela Novita Rizki]]>
<![CDATA[ Outline Journal of Management and Accounting Vol. 3 No. 1 (2024): June ]]>
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DOI: 10.61730/ojma.v3i1.143
<![CDATA[This research analyzes the influence of consumer behavior and product quality on purchasing decisions at Maximart Yanglim Medan. Maximart Yanglim is a retail company that provides daily necessities products, especially food and other necessities. Product quality is an important factor in influencing consumer purchasing decisions. This study identifies the stages of consumer purchasing decisions, starting from recognizing needs, searching for information, evaluating alternatives, to purchasing decisions and post-purchase behavior. Apart from that, factors such as other people's attitudes and situational factors also influence purchasing decisions.]]>
<![CDATA[Management strategy at Bromo II minimarket ]]>
<![CDATA[Nadya Nafisha]]>;
<![CDATA[Rut Afentina Sinambela]]>;
<![CDATA[Salsabila Fayza]]>;
<![CDATA[Tina Muhardika Handayani]]>
<![CDATA[ Outline Journal of Management and Accounting Vol. 3 No. 1 (2024): June ]]>
Publisher : <![CDATA[Outline Publisher ]]>
Show Abstract
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DOI: 10.61730/ojma.v2i2.41
<![CDATA[Penelitian ini dilaksanakan untuk mengetahui bagaimana manajemen strategi pada minimarket frenchise, populasi penelitian ini adalah mini market Alfamidi Bromo II. Responden merupakan karyawan mini market. Metode penelitian ini adalah kualitatif deskriptif dengan menganalisis bagaimana penerapan manajemen usaha. Hasil dari penelitian ini adalah:1. Usaha minimarket Alfamidi menerapkan manajemen sebagai pengelolaan sumber daya manusia atau pekerja. 2.Manajer pada minimarket Alfamidi bersifat demokratis dengan menerima sudut pandang dari karyawan. 3. Struktur tugas dan bagian-bagian pada Minimarket Alfamidi memiliki kelengkapan yang baik. This research was conducted to find out how the management strategy is at the minimarket franchise, the population of this study is the Alfamidi Bromo II minimarket. Respondents are mini market employees. This research method is descriptive qualitative by analyzing how the implementation of business management. The results of this study are: 1. Alfamidi's minimarket business applies management as the management of human resources or workers. 2. Managers at Alfamidi minimarkets are democratic by accepting the point of view of employees. 3. The structure of tasks and sections at Alfamidi Minimarket is well equipped.]]>
<![CDATA[The Analysis Of The Implementation Of Management And Organization Systems At Warkop Alam Jaya ]]>
<![CDATA[Hasyim]]>;
<![CDATA[Sirait, Melani Manginar]]>;
<![CDATA[Hutabalian, Relli Anisma]]>;
<![CDATA[Br Sinaga, Era Widia]]>;
<![CDATA[Edison Sagala]]>
<![CDATA[ Outline Journal of Management and Accounting Vol. 3 No. 1 (2024): June ]]>
Publisher : <![CDATA[Outline Publisher ]]>
Show Abstract
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Original Source
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DOI: 10.61730/ojma.v3i1.60
<![CDATA[Tujuan penelitian ini adalah melakukan telaah mengenai penerapan manajemen perencanaan,pengorganisasian,pengarahan,dan pengendalian dalam pengelolaan SDM di Warkop Alam Jaya.Tersedianya sumberdaya manusia bagi suatu perusahaan,dilakukan dengan cara mengidentifikasi sistem manajemen yang diterapkan dalam usaha tersebut,serta mengembangkan sumber daya manusia dalam usaha itu menjadi berkualitas sesuai sistem manajemen yang dibutuhkan usaha tersebut.Organisasi perlu memastikan bahwa sumberdaya yang ada didalamnya memiliki pengetahuan,kemampuan,dan keterampilan dan sikap yang unggul sehinga dapat menunjang pencapaian tujuan organisasi.Melalui pengelolaan sumberdaya manusia,diharapkan kinerja karyawan akan meningkat,dan melalui evaluasi serta penilaian kinerja yang dilakukan dapat membantu meminitor kemampuan dan kinerja karyawan.]]>
<![CDATA[The Effect of Customer Loyalty and Location on Purchasing Decisions at Brastagi Supermarket Gatot Subroto ]]>
<![CDATA[Agustiana, Intan Rizki]]>;
<![CDATA[Sutantio, Andy]]>;
<![CDATA[Felix, Felix]]>;
<![CDATA[Nico, Nico]]>;
<![CDATA[Pratama, Muhammad Farid]]>;
<![CDATA[Rinaldi, Muammar]]>;
<![CDATA[Khaira, Imamul]]>
<![CDATA[ Outline Journal of Management and Accounting Vol. 3 No. 1 (2024): June ]]>
Publisher : <![CDATA[Outline Publisher ]]>
Show Abstract
|
Download Original
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Original Source
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Check in Google Scholar
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DOI: 10.61730/ojma.v2i2.137
<![CDATA[This study aims to determine the effect of Customer Loyalty and Location partially or simultaneously on Brastagi Supermarket Gatot Subroto. Population in this study are customers of Brastagi Supermarket for 50 customers. The sampling technique in this study used a saturated samples, which amounted to 50 customers. The research method used is the technique of collecting data through questionnaires. The analytical method used to solve problems and prove hypotheses is descriptive analysis, regression analysis. T test results indicate that Customer Loyalty has no positive and insignificant effect on Purchase Decisions at Brastagi Supermarket Gatot Subroto and Location has a positive and significant effect on Purchase Decisions at Brastagi Supermarket Gatot Subroto. F test results indicate that Customer Loyalty and Location have a positive and significant effect on Purchase Decisions at Brastagi Supermarket Gatot Subroto. The coefficient of determination (R2) show that 35.3% of the Purchasing Decisions variable is influenced by the Customer Loyalty and Location variables, while the remaining 65.7% is influenced by other variables outside of this study such as service quality, store atmosphere, and promotion.]]>
