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Dakwatussifa: Journal of Da'wah and Communication
Published by Sekolah Tinggi Ilmu Tarbiyah Sirojul Falah Bogor
ISSN : -     EISSN : 28298012     DOI : https://doi.org/10.56146/dakwatussifa
Core Subject : Religion, Education, Social,
Religion Education Law, Crime, Criminology & Criminal Justice Social Sciences
Dakwatussifa: Journal of Dakwah and Communication is a peer-reviewed national journal on communication, dakwah, broadcasting, education and Islamic studies managed by STIT Sirojul Falah Bogor. This journal focused on communication, dakwah, broadcasting, education, and Islamic studies through the publication of articles, research reports, and book reviews. The Journal is published twice a year on July and December. The aim of the journal is to disseminate the communication, dakwah, broadcasting, and Islamic studies researches done by researchers. Specifically, the journal will deal with topics, including but not limited to: Broadcasting, Communication, Dakwah and Islamic propagation, Islamic education, Islamic studies, Islamic education, and other related issues. E-ISSN 2829-8012
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 44 Documents
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ANALISIS STRATEGI KOMUNIKASI PERSUASIF ANTARA PROFESI USHER DAN SPG : (Survei Deskriptif: Studi Komparatif Strategi Komunikasi Persuasif antara Usher dan SPG) Amelia, Ade Putri Nur; Soegiarto, Asep; Sari, Wina Puspita; Farabi, Qoryna Noer Seima El; Putriana, Muria
Dakwatussifa: Journal of Da'wah and Communication Vol. 4 No. 2 (2025): Volume 4 Nomor 2 Tahun 2025
Publisher : STIT Sirojul Falah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56146/dakwatussifa.v4i2.263

Abstract

Usher dan Sales Promotion Girl (SPG) merupakan dua peran pemasaran lapangan yang kerap dianggap serupa, meskipun menerapkan strategi komunikasi yang berbeda secara signifikan. Penelitian ini bertujuan untuk menganalisis strategi komunikasi persuasif yang diterapkan oleh kedua profesi tersebut. Teori komunikasi persuasif dari Suryanto digunakan dengan empat dimensi utama: kredibilitas sumber, isi pesan, pengaruh lingkungan, dan kesinambungan pesan. Metode penelitian yang digunakan adalah deskriptif kualitatif dengan pengumpulan data melalui wawancara, observasi lapangan, dan dokumentasi. Informan terdiri dari usher, SPG, pelatih, team leader, klien, dan konsumen. Hasil penelitian menunjukkan bahwa usher lebih mengandalkan komunikasi nonverbal dalam merepresentasikan brand, sementara SPG lebih menekankan persuasi verbal untuk meningkatkan penjualan produk. Perbedaan ini mencerminkan posisi dan fungsi unik masing-masing profesi dalam kegiatan promosi.
PENGARUH SYIFA HADJU SEBAGAI BRAND AMBASSADOR TERHADAP BRAND IMAGE PRODUK GLAD2GLOW (ANALISIS FOLLOWERS INSTAGRAM @Glad2Glow DI KALANGAN GENERASI Z) Kartika, Mega Ardhiani; Seyma El Farabi, Qoryna Noer; Wina Puspita Sari; Muria Putriana; Mentari Anugrah Imsa
Dakwatussifa: Journal of Da'wah and Communication Vol. 4 No. 2 (2025): Volume 4 Nomor 2 Tahun 2025
Publisher : STIT Sirojul Falah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56146/dakwatussifa.v4i2.264

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Syifa Hadju sebagai brand ambassador terhadap brand image produk Glad2Glow di kalangan Generasi Z. Latar belakang penelitian ini adalah meningkatnya penggunaan produk skincare di Indonesia dan strategi pemasaran dengan menggunakan figur publik. Metode penelitian menggunakan pendekatan kuantitatif eksplanatif melalui survei kuesioner terhadap 100 followers Instagram @Glad2Glow usia 15-25 tahun. Hasil penelitian menunjukkan Syifa Hadju berpengaruh signifikan terhadap brand image Glad2Glow. Dimensi Visibility, Credibility, Attraction, dan Power pada Syifa Hadju membentuk citra merek positif di benak konsumen, meningkatkan kepercayaan dan preferensi pembelian. Temuan ini menunjukkan pemilihan brand ambassador yang sesuai dapat menjadi strategi komunikasi pemasaran efektif di era digital. Praktisi PR dan pemasar kosmetik perlu mempertimbangkan penggunaan figur publik relevan untuk membangun brand image yang kuat. Kata kunci : Brand Ambassador, Brand Image, Glad2Glow, Generasi Z, Syifa Hadju
Pendidikan Ekonomi Islam Isdonesia Naratasati, Purwanti
Dakwatussifa: Journal of Da'wah and Communication Vol. 3 No. 2 (2024): Dakwatussifa Journal Of Dakwah and Comunication
Publisher : STIT Sirojul Falah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56146/dakwatussifa.v3i2.205

Abstract

Penelitian ini bertujuan untuk memberikan gambaran pendidikan ekonomi syariah di Indonesia. Perkembangan ekonomi syariah diawali dengan hadirnya bank Muamalat pada tanggal 1 mei 1992. Tumbuh kembang perbankan syariah meningkat ketika terjadi krisis moneter tahun 1998, karena pada waktu itu hanya bank Muamalat yang tidak terkena krisis. Setelah berkembangnya bank syariah maka berkembang pula pendidikan ekonomi syariah di Indonesia, hal ini diawali dengan berdirinya Perguruan Tinggi yang membuka program studi ekonomi syariah dan perbankan syariah yaitu IAIN Sumatra Utara. Pada tahun 2000an Perguruan Tinggi yang membuka program studi ekonomi syariah dan perbankan syariah meningkat pesat dan antusiasme masyarakat terhadap program studi ini sangat tinggi,namun pada tahun 2022 terjadi penurunan minat masyarakat karena banyak alumni-alumninya yang belum bekerja di industri dan di sektor keuangan syariah. Hal ini disebabkan karena belum adanya link and match antara dunia pendidikan dengan sektor industri dan keuangan syariah. Banyak kendala-kendala yang dihadapi yaitu keterbatasan ahli ekonomi dan keuangan syariah, keterbatasan kurikulum dan silabus, belum adanya link and match antara dunia pendidikan dan lembaga keuangan syariah, dan terbatasnya dana dalam sarana dan prasarana di Perguruan Tinggi. Untuk itu peran pemerintah sangat penting untuk membenahi nomenklatur dalam program studi ekonomi Islam, pembenahan kurikulum dan silabus, peningkatan sarana dan prasarana di Perguruan Tinggi terutama di Perguruan Tinggi Keagamaan Islam Swasta (PTKIS), dan peningkatkan kesejahtraan honorer dosen. Adapun data-data yang menjadi rujukan untuk artikel ini adalah data primer dan skunder. Data primer di peroleh dari hasil wawancara dari perwakilan perguruan tinggi yang membuka program studi ekonomi syariah dan perbankan syariah sedangkan data skunder di peroleh dari beberapa sumber seperti jurnal, website, literatur yang terkait dengan penelitian ini. Dengan adanya artikel ini diharapkan menjadi bahan referensi sehingga pendidikan ekonomi syariah semakin maju dan antusiasme masyarakat untuk memilih jurusan ekonomi syariah dan perbankan syariah kembali meningkat.
Etika Pers dan Sensitivitas Agama dalam Penyiaran Televisi (Studi Kasus Tayangan Trans7 tentang Pondok Pesantren dan Kyai) Sofyan, Ahmad; Solahudin; Zaenal Abidin; Rocmansyah, M
Dakwatussifa: Journal of Da'wah and Communication Vol. 4 No. 2 (2025): Volume 4 Nomor 2 Tahun 2025
Publisher : STIT Sirojul Falah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56146/dakwatussifa.v4i2.321

Abstract

Jurnal ini membahas pentingnya penerapan etika pers dan sensitivitas agama dalam praktik penyiaran televisi di Indonesia, dengan studi kasus pada tayangan Xpose Uncensored Trans7 yang menimbulkan kontroversi karena dianggap mendiskreditkan pondok pesantren dan para kyai. Melalui analisis terhadap Undang-Undang Nomor 40 Tahun 1999 tentang Pers, Undang-Undang Nomor 32 Tahun 2002 tentang Penyiaran, Kode Etik Jurnalistik (KEJ), serta Pedoman Perilaku Penyiaran dan Standar Program Siaran (P3–SPS), penelitian ini menyoroti pelanggaran etika berupa ketidakseimbangan informasi, kurangnya verifikasi, serta minimnya kepekaan terhadap nilai-nilai keagamaan. Hasil analisis menunjukkan bahwa tayangan tersebut tidak memenuhi prinsip cover both sides dan menimbulkan stigma negatif terhadap lembaga keagamaan. Reaksi publik yang kuat menunjukkan perlunya penguatan fungsi edukatif dan tanggung jawab sosial media agar kebebasan pers tetap berjalan dalam koridor moral dan hukum. Artikel ini menegaskan bahwa kebebasan pers harus diimbangi dengan tanggung jawab etis untuk menjaga harmoni sosial, menghormati nilai agama, dan melindungi martabat tokoh keagamaan.
Analisis Pengenalan Literasi Digital pada Anak di Lingkungan Keluarga Arifin, Zainal; Asoka Niscahya Alam Mayang
Dakwatussifa: Journal of Da'wah and Communication Vol. 3 No. 1 (2024): Journal of Da'wah and Comucation
Publisher : STIT Sirojul Falah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56146/dakwatussifa.v3i1.171

Abstract

Human interaction patterns with digital media are becoming more intense as a result of digital disruption. Digital media can be beneficial, but it can also be detrimental. Therefore, digital literacy skills are needed to help people use digital media correctly, especially children. This can start from the family environment as the smallest organization closest to the child. This research aims to analyze the introduction of digital literacy to children in the family environment. This research was conducted by conducting a systematic literature review using a qualitative approach. Data collection techniques by examining Google Scholar-based journal article sources that are relevant to the research study. After collecting and obtaining data that is in accordance with the research study, the data is then analyzed using the content analysis method. The results of research on introducing digital literacy to children in the family environment can be divided into 4 parts, including 1) children are good imitators, 2) parents' digital literacy skills, 3) guidance and control, 4) developing digital literacy habits.
Pengaruh Pembelajaran Akidah Akhlak terhadap Akhlak Karimah siswa kelas IX MTs Raudlatul Jannah Cijujung Kecamatan Sukaraja Kabupaten Bogor Kurniati, Nia; Edy
Dakwatussifa: Journal of Da'wah and Communication Vol. 3 No. 1 (2024): Journal of Da'wah and Comucation
Publisher : STIT Sirojul Falah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56146/dakwatussifa.v3i1.173

Abstract

The development of science and technology is currently very rapid, marked by the emergence of AI (Artificial Intelligence) and IoT (Internet of Things), apart from being able to improve human welfare, it will also have a negative impact. As a bulwark for students' self-defense in facing various challenges of the times, students need to receive religious education so that they do not fall into bad things. Learning moral beliefs is one part of the field of Islamic religious education that can provide knowledge, appreciation and a strong will to practice good morals and avoid bad morals. The aim of this research is to determine the effect of learning moral beliefs on the morals of class IX students at MTs Raudlatul Jannah Cijujung, Sukaraja District, Bogor Regency. This research uses quantitative research methods to determine the effect of variable X on variable Y. The population in this research is class IX students at MTs Raudlatul Jannah Cijujung. This research sample was taken using non-probability sampling techniques with total sampling or saturated sampling. Samples were taken from the entire population, namely 25 respondents. The data collection techniques used in this research are library and field methods. The instrument in this research uses a Likert scale in checklist form. The research results show that calculating the person coefficient using the Product Moment formula obtained a correlation value of 0.824 at a significance level of 5% from the r table of 0.413. Meanwhile, based on the t test, the tcount value is 12.274 > ttable is 1.717, meaning tcount is greater than ttable, so it can be concluded that in this study Ha is accepted and H0 is rejected. This means that there is an influence of learning moral beliefs on students' morals.
PENGEMBANGAN SUMBER BELAJAR BERBASIS WEB PADA MATA PELAJARAN PAI DI SMA NEGERI 1 TENJOLAYA BOGOR Abidin, Zaenal; Fajriyah, Ayi
Dakwatussifa: Journal of Da'wah and Communication Vol. 3 No. 1 (2024): Journal of Da'wah and Comucation
Publisher : STIT Sirojul Falah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56146/dakwatussifa.v3i1.174

Abstract

This research is based on the development of technology and information that has developed greatly towards the world of education. Utilization of the web as a learning medium in accordance with the learning styles of students who are heading towards the digital era, web-based learning is a learning activity that utilizes website media that can be accessed through the internet network. internet network access provided by the school then the web-based learning media can be used by the teacher as one of the learning media where the teacher still uses learning in every learning. This research focuses on the problem of How to Develop WEB-Based Learning Media in Islamic Religious Education Subjects at SMAN 1 Tenjolaya Bogor.This research studies: 1) Producing web-based learning media on Islamic Religious Education subjects; 2) Describe the results of student responses to the use of web-based learning media in Islamic Religious Education subjects Related to this research is research and development (Research & Development) or R&D related to products, instructional media development, using ADDIE models which include Analysis, Design, Development, Implementation, and Evaluation. Research data obtained through observation, questionnaire, and documentation. Furthermore, data analysis using the results score from the validation of media experts, material experts and student responses to web-based learning media. The results of the research show: 1) the development by the researcher carries out student character analysis, media analysis, and data analysis of media and material experts, then designs the media with a web site application that contains a blog, media development on materials, desired products, validation, tests try to do 28 students of class X, implement the developed media then given to the teacher to be used for students then the researcher gives a questionnaire to students about perceptions of the developed media, then a further evaluation of the media based on the assessment of students and the media developed. 2) Inviting students about Learning Media by providing a questionnaire of 28 students using web-based learning media that are close to God, the media developed "feasible" is used as a learning medium in class X SMA1 Tenjolaya Bogor
Pengaruh Media Pembelajaran Flashcard Terhadap Kemampuan Membaca Huruf Hijaiyah Pada Anak di Majlis Ta’lim Nurul Ilmi Citeureup Kabupaten Bogor Sabrina, Neng; Edy
Dakwatussifa: Journal of Da'wah and Communication Vol. 3 No. 1 (2024): Journal of Da'wah and Comucation
Publisher : STIT Sirojul Falah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56146/dakwatussifa.v3i1.176

Abstract

Parents have the responsibility to facilitate the reading of the hijaiyah letters they don't understand and find it difficult to memorize hijaiyah letters for children and for children religious noble character. The time allocation in the ta'lim majlis is only 2 hours a week, Therefore, increasing the reading of Iqra' and the Al-Qur'an in children is wrong One effort parents make is to ensure that children are diligent in studying reading iqra' and other religious knowledge. Which aims other than to improve read Iqra' but also the Koran and to increase faith, understanding, and experience of Islamic teachings. So that children are motivated to learn, that's why we as a teacher at the majlis Ta'lim Nurul Ilmi improves learning methods, namely use Flashcard learning media so that children are enthusiastic and enthusiastic the learning. The purpose of this research is to find out the influence of the media Flashcard Learning on the Ability to Read Hijaiyah Letters in Children Majlis Ta'lim Nurul Ilmi Citeureup, Bogor Regency.
PENGARUH POLA ASUH ORANG TUA TERHADAP AKHLAK KARIMAH PESERTA DIDIK KELAS VIII DI SMP PLUS MUDA PRAKARYA Safitri, Ananda Laila; Edy
Dakwatussifa: Journal of Da'wah and Communication Vol. 3 No. 1 (2024): Journal of Da'wah and Comucation
Publisher : STIT Sirojul Falah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56146/dakwatussifa.v3i1.178

Abstract

This research was conducted to determine whether or not there is an influence between parental parenting patterns and the morals of class VIII students at SMP Plus Muda Prakarya . This research uses a quantitative descriptive method, a correlation model of 2 variables, which consists of the independent/independent variable, namely moral character and the dependent variable: parenting style. This research included all 27 class VIII students at SMP Plus Muda Prakarya. The technique used for sampling is a saturated sample. The data collection instruments in this research were documentation and questionnaires. The data analysis technique used is simple linear regression Conclusion Based on the data analysis explained in the previous chapter, it can be concluded that there is an influence between variable. Judging from the results of the simple regression analysis, the significance value obtained is smaller than 0.05, namely 0.000 < 0.05, so H0 is accepted and H1 is rejected, Parental Parenting Patterns (X) have an influence on Student Morals (Y). The level of influence between variable This means that the parenting style towards the morals of Class VIII SMP Plus Muda Prakarya is in the "Quite Strong" category.
Analisis Literasi Pajak Terhadap Perencanaan Pajak Masayarakat di Kecamatan Cibungbulang Permatasari, Mega; Herlina, Lina
Dakwatussifa: Journal of Da'wah and Communication Vol. 3 No. 2 (2024): Dakwatussifa Journal Of Dakwah and Comunication
Publisher : STIT Sirojul Falah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56146/dakwatussifa.v3i2.198

Abstract

Potensi perpajakan Indonesia sangatlah besar, namun sayang belum tergarap optimal dari 254,8 juta penduduk Indonesia hingga januari 2015, baru tercatat 26,8 juta WP orang pribadi, padahal pemilik pekerjaan potensial mencapai 44,8 juta orang. Belum lagi penduduk usia 15 tahun yang bisa di katagorikan usia produktif angkanya menjadi 206,6 juta orang, wajib pajak yang memiliki kemampuan yang sama harus membayar pajak dalam jumlah yang sama. Terdapat pengaruh literasi terhadap pengelolan perpajakan. Hasil pengujian hipotesis menunjukkan bahwa Literasi berpengaruh terhadap Perencanaan. Pengaruh ini menunjukkan bahwa Literasi yang baik akan memberikan implikasi terhadap peningkatan Perencanaan. Berdasarkan hasil perhitungan antara Literasi dengan Perencanaan, diperoleh nilai dengan βY2 = 0,115 sementara nilai t hitung = 2,214 sedangkan t tabel pada taraf signifikansi α = 0,01 = 1,649 untuk dk = 396 dan nilai thitung > ttabel, maka H0 ditolak dan H1 diterima. Dengan demikian dapat disimpulkan bahwa literasi (X) berpengaruh terhadap Perencanaan (Y).

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