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The International Conference on Education, Social Sciences and Technology (ICESST)
Published by Pusat Riset dan Inovasi Nasional
ISSN : 29642701     EISSN : 29642671     DOI : 10.51903
Core Subject : Science, Social,
Computer Science & IT Environmental Science
Through this conference, we invite experts, practitioners, lecturers, students, and education observers from around the world to sit together to explore various issues and debates about educational research, policy, and experience. This conference aims to provide a platform to optimize, improve and develop education, social sciences and technology in the Digital Age.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 174 Documents
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Mathematical Connections to the Demand and Supply Functions of MSME Products in Pelawi Utara Subdistrict Nina Fadilah; Ikhah Malikhah; Minarti Sri Wachyuni; Nanda Puspa Rahmadani; Ramandha
The International Conference on Education, Social Sciences and Technology (ICESST) Vol. 3 No. 2 (2024): The International Conference on Education, Social Sciences and Technology
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/icesst.v3i2.450

Abstract

This service aims to socialize the mathematical connection to the concept of Element (demand and supply for MSME products in North Pelawi Village, Babalan District, Langkat Regency. This service activity is carried out by a service team consisting of lecturers and students who aim to provide briefings in the form of socialization to the community of business actors and MSME owners where with this activity it is hoped that there will be awareness and motivation of business actors to relieve the importance of applying mathematical concepts in the context of the connection or tension between the amount of demand and supply. So to predict the amount of demand and the amount of supply at a certain price is not difficult. Because with the ability to predict and control the number of goods offered, the price will be able to be conditioned to be stable and still within reasonable limits. For this reason, the role of business actors has a great influence on the sustainability and development of the business carried out so that the goal of obtaining maximum profits for better MSME performance is obtained. This service was carried out in North Pelawi Village by previously recording business actors around North Pelawi Village with the aim that MSMEs that have been run so far can better apply an understanding of mathematical concepts that are connected to the demand and supply elements for products produced in a certain period or period of time.
Human Resource Optimization in Digital Marketing: Synergy of Technology and Creativity Kustiyono Kustiyono; Abdul Aziz
The International Conference on Education, Social Sciences and Technology (ICESST) Vol. 3 No. 2 (2024): The International Conference on Education, Social Sciences and Technology
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/icesst.v3i2.453

Abstract

Optimizing human resources (HR) in digital marketing through the synergy between creativity and technology is an important strategy to create effective and innovative marketing campaigns in the digital era. Creativity plays a crucial role in producing engaging and relevant content, which is able to build an emotional connection with consumers as well as strengthen the brand identity. Meanwhile, technology allows for personalization, data-driven analysis, and efficiency in the implementation of marketing strategies. This study examines how the combination of human resource creativity and the use of digital technology can create a competitive advantage for companies. The results of the study show that companies that successfully integrate these two elements can increase consumer engagement, customer loyalty, as well as the effectiveness of marketing campaigns. From a conceptual perspective, this approach is changing the way companies view innovation and cross-functional collaboration within organizations, which in turn improves responsiveness and adaptability to market changes. The practical implications of this research are the importance of investing in the development of creative and skilled human resources in technology, to create a sustainable digital marketing strategy and be able to compete in an increasingly competitive global market.
The Relationship Between Competitive Advantage, Customer Focus Strategy, And Customer Satisfaction In The Service Industry Ravindra Safitra Hidayat; Selamat Riyadi; Heru Nugroho; Dadet Sugiarto
The International Conference on Education, Social Sciences and Technology (ICESST) Vol. 3 No. 2 (2024): The International Conference on Education, Social Sciences and Technology
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/icesst.v3i2.454

Abstract

This study explores the intricate interplay between competitive advantage, customer focus strategies, and customer satisfaction within the service industry, emphasizing a human-centered approach to organizational development. Through a comprehensive literature review, the research highlights the transformative potential of aligning strategic initiatives with human values and emotional resonance. It underscores the importance of cultivating meaningful relationships with customers to create sustainable competitive advantages that extend beyond traditional economic metrics. The findings reveal that customer satisfaction is deeply rooted in both functional service excellence and emotional connections. By leveraging insights from customer experiences, organizations can design tailored strategies that resonate with individual needs and aspirations. Furthermore, the research demonstrates how customer-centric approaches influence broader organizational culture, fostering environments that prioritize empathy, innovation, and authentic human engagement. This study contributes to the theoretical discourse by framing competitive advantage as a human endeavor and offers practical implications for service organizations aiming to achieve operational excellence while honoring the human dimensions of service delivery. The integration of strategic, operational, and tactical levels forms a cohesive framework for achieving enduring success through genuine customer relationships and continuous adaptation to evolving market dynamics.
Sentiment Analysis and Factors Influencing the Adoption of Islamic Digital Banking among the Millennial Generation in Indonesia Farida Ayu Avisena Nusantari; Eryco Muhdaliha; Mia Laksmiwati
The International Conference on Education, Social Sciences and Technology (ICESST) Vol. 3 No. 2 (2024): The International Conference on Education, Social Sciences and Technology
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/icesst.v3i2.455

Abstract

This research explores the factors influencing the adoption of Islamic digital banking among millennials in Indonesia. Employing a qualitative approach through a comprehensive literature review, the study analyzes existing research on Islamic digital banking adoption, focusing on academic journals, conference proceedings, and industry reports. The findings reveal that perceived ease of use and usefulness of digital banking services are crucial. Additionally, social influences, such as peer and family recommendations, and personal factors, including demographics and cultural background, significantly impact adoption rates. This research provides valuable insights for Islamic banks in Indonesia to develop targeted strategies for millennial engagement. By understanding these influencing factors, Islamic banks can tailor digital banking services to meet the specific needs and preferences of this demographic, thereby enhancing market penetration and fostering growth within the evolving digital banking landscape.
Legal Review of the Misuse of Voice Changer Technology in the Dissemination of Hoaxes and Information Manipulation in Indonesia Satriya Nugraha; Rengga Kusuma Putra; Aziz Widhi Nugroho; Retno Eko Mardani; Rosmawiah Rosmawiah
The International Conference on Education, Social Sciences and Technology (ICESST) Vol. 3 No. 2 (2024): The International Conference on Education, Social Sciences and Technology
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/icesst.v3i2.456

Abstract

The spread of hoaxes through voice manipulation technology, such as voice changers, has become a significant issue in Indonesia in recent years. This technology allows perpetrators to manipulate someone's voice, which is then used to spread false information that can damage an individual's reputation, influence public opinion, and create social unrest. This study aims to analyze the legal aspects related to the misuse of voice changers in the spread of hoaxes, identify the challenges faced in law enforcement, and provide policy recommendations to improve legal protection for hoax victims. The methodology used in this research is normative legal research, with a normative approach focusing on the analysis of the Electronic Information and Transactions Law (UU ITE) and the Personal Data Protection Law (UU PDP), as well as other relevant regulations. The results show that although Indonesia has a sufficient legal framework to address hoax cases involving voice changers, law enforcement still faces challenges in terms of identifying perpetrators, proving voice manipulation, and the lack of more specific regulations. Additionally, victims have the right to legal protection, including compensation and clarification of false information. This study recommends enhancing the capacity of law enforcement, strengthening regulations, and improving digital literacy among the public to address the challenges posed by this technology.
The Role Of Green Marketing And Brand Image In Shaping The Decision To Stay At Ecolodge Bukit Lawang Resort Yudha Maulana Putra; Lubis, Adelina; Ikbar Pratama
The International Conference on Education, Social Sciences and Technology (ICESST) Vol. 3 No. 2 (2024): The International Conference on Education, Social Sciences and Technology
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/icesst.v3i2.457

Abstract

This study aims to examine the role of green marketing and brand image in shaping the decision to stay at Ecolodge Bukit Lawang Resort. Ecolodge Bukit Lawang Resort, located in the Bukit Lawang area, North Sumatra, offers an eco-friendly tourism concept that focuses on sustainability and nature conservation. Therefore, understanding how green marketing practices and brand image can influence consumer behavior in making decisions to stay is important. This study uses a quantitative approach with a survey of 100 visitors who have stayed at Ecolodge. Data were analyzed using multiple regression methods to test the influence of green marketing (eco-friendly products, green promotions, and sustainability policies) and brand image (trust, associations, and perceived quality) on consumer decisions. The results showed that both factors had a significant influence on the decision to stay. Green marketing plays an important role in creating a positive image that influences consumer trust, while a strong brand image strengthens the decision to stay. These findings provide insight for Ecolodge Bukit Lawang Resort managers to focus more on developing green marketing strategies and strengthening brand image in order to increase the resort's appeal as an ecologically responsible tourist destination.
The Effectiveness of “Monfidens” Policy in Dealing with Post-Covid-19 Economic Recession in The Four of the Group Twenty (Turkey, South Africa, Russia, Indonesia) G20 Elfira Annisa; Wahyu Indah Sari; Dewi Mahrani Rangkuty
The International Conference on Education, Social Sciences and Technology (ICESST) Vol. 1 No. 2 (2022): The International Conference on Education, Social Sciences and Technology
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/icesst.v1i2.479

Abstract

This research to analyze the contribution of variables from three economic policies, with monetary policy through interest rate variables, exchange rates, and money supply in facing economic recession. Where the fiscal policy variable is through tax value. Then macroprudential policy through Non Performing Loan and Capital Adequacy Ratio variables. This study uses secondary data or time series, namely from December 2019 to February 2021. The data analysis model in this study is the Vector Autoregression (VAR) model which is seen from being sharpened with Impulse Response Function (IRF) analysis and Forecast Error Variance Decomposition (FEVD), Panel ARDL, and Different Tests. The results of the IRF analysis show that the stability of the response of all variables is formed in period 8 or the medium and long term, where the response of other variables to changes in one variable shows different variations, both from positive responses to negative responses or vice versa, and there are variables whose responses remain positive or remain negative from the short term to the long term. The results of the FEVD analysis show that for the short-term inflation variable it is influenced by inflation itself and in the medium and long term it is influenced by interest rates. For the JUB variable in the short term it is influenced by JUB itself and in the medium and long term it is influenced by NPL. For the interest rate variable in the short term it is influenced by JUB while in the medium and long term it is influenced by the exchange rate itself and CAR. For the tax variable in the short, medium and long term it is influenced by the tax itself and JUB. For the NPL variable in the short, medium and long term it is influenced by JUB and tax. For the CAR variable in the short, medium and long term it is influenced by JUB and tax. Then the results of the ARDL Panel analysis show that the country that is able to become a leading indicator in controlling the economic recession in the Four of The Group Twenty, namely Turkey, is only done by interest rates. While South Africa is done by interest rates, taxes, NPL, and CAR. For Russia, it is done by all variables, namely the amount of money in circulation, interest rates, exchange rates, taxes, NPL, and CAR. Meanwhile, Indonesia is carried out by exchange rates, taxes, NPL and CAR.
Integrating Artificial Intelligence in Education Challenges and Opportunities for 21st Century Learning Bashir Raza; Irfan Jameel Salman
The International Conference on Education, Social Sciences and Technology (ICESST) Vol. 1 No. 2 (2022): The International Conference on Education, Social Sciences and Technology
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/icesst.v1i2.491

Abstract

The integration of Artificial Intelligence (AI) in education presents both challenges and opportunities for 21st-century learning. This study explores the transformative potential of AI in enhancing personalized learning, adaptive assessments, and intelligent tutoring systems. The research aims to identify the key barriers to AI adoption in educational settings, including ethical concerns, data privacy, and technological infrastructure. Utilizing a qualitative approach, data were collected through literature reviews and expert interviews. The findings indicate that while AI can significantly improve learning outcomes and administrative efficiency, its implementation requires strategic planning, teacher training, and regulatory frameworks. This study highlights the importance of balancing AI-driven innovation with ethical considerations to maximize its benefits in education.
The Impact of Social Media on Student Academic Performance and Digital Wellbeing Ilyas Junaid; Munir Hadi Faizan
The International Conference on Education, Social Sciences and Technology (ICESST) Vol. 1 No. 2 (2022): The International Conference on Education, Social Sciences and Technology
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/icesst.v1i2.492

Abstract

The increasing use of social media among students has raised concerns regarding its impact on academic performance and digital well-being. This study aims to examine the relationship between social media usage, student learning outcomes, and overall well-being in a digital environment. Using a mixed-methods approach, data were collected through surveys and in-depth interviews with high school and university students. The findings indicate that while social media can serve as a valuable tool for academic collaboration and resource-sharing, excessive and unregulated usage often leads to distractions, reduced academic performance, and negative effects on mental health. The study highlights the need for balanced social media engagement and the implementation of digital literacy programs to promote responsible usage. These insights contribute to the ongoing discussion on digital well-being and offer practical recommendations for students, educators, and policymakers.
The Role of Emerging Technologies in Enhancing Inclusive and Equitable Education Anwar Mehdi; Karim Yassine Darwish
The International Conference on Education, Social Sciences and Technology (ICESST) Vol. 1 No. 2 (2022): The International Conference on Education, Social Sciences and Technology
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/icesst.v1i2.493

Abstract

Emerging technologies play a crucial role in transforming education by fostering inclusivity and equity. This study explores how artificial intelligence, virtual reality, and adaptive learning platforms contribute to overcoming traditional barriers to education. The research adopts a qualitative approach, analyzing case studies and recent advancements in educational technology. Findings reveal that these technologies enhance accessibility for students with disabilities, provide personalized learning experiences, and bridge educational gaps in underprivileged regions. The study highlights the importance of policy support and infrastructure development to maximize the benefits of technological integration in education. The implications suggest that adopting emerging technologies can create a more inclusive and equitable learning environment, ensuring education for all.

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