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International Journal of Economics (IJEC)
Published by PT Inovasi Pratama Internasional
ISSN : -     EISSN : 2961712X     DOI : https://doi.org/10.55299/ijec
Core Subject : Economy,
Economics, Econometrics & Finance
International Journal of Economics (IJEC) E-ISSN. 2961-712X is a refereed publication that comes to address the Economic and Administration challenges that economic units of various nature face in today’s rapidly changing international economic environment. It is designed to publish original and high quality research work that will cast light in contemporary issues and will pave the way for the application of mould-braking solutions. IJEC’s general scope is to stimulate, promote and disseminate contemporary research that will have a significant impact on the theory and practice of Businesses, Public Organizations and other Institutions. IJEC’s aims to bridge the gap between theoretical developments and applied, policy-oriented research, becoming the ideal vehicle of advancing innovative ideas in the framework of entities’ economic management and general administration. In this context, the International Journal of Economics (IJEC) is bound to have a distinctive interdisciplinary profile, destined to cover a wide variety of topics spanning from Business Economics to Management, Finance, Accounting, Insurance, Risk Management, Auditing, Banking, International Economics, and Social Science. The ultimate mission of the International Journal of Economics (IJEC) is to constitute a valuable resource of scientific knowledge and applied research results for academics, practitioners and policy-makers becoming an indispensable ally in tackling modern economy’s challenges.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 657 Documents
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The Influence of Perceived Usefulness, Perceived Ease of Use, and Service Quality on Continuance Intention with Satisfaction as an Intervening Variable (Study of Indrive Application Users in Surabaya) Hafidhuddin, Muhammad Azam; Nurul Azizah
International Journal of Economics (IJEC) Vol. 2 No. 2 (2023): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v2i2.717

Abstract

The aim of this research is to analyze the influence of perceived usefulness, perceived ease of use, and service quality on continuance intention with satisfaction as an intervening variable among Indrive application users in Surabaya. This study uses a quantitative approach. The data obtained is primary data obtained through distributing questionnaires to 100 respondents over a period of four weeks. Using the Structural Equation Modeling (SEM) technique with the Partial Least Square (PLS) method approach. The results of this research show that satisfaction is influenced by perceived usefulness, perceived ease of use, and service quality. And continuity intention itself is influenced by perceived ease of use and satisfaction. Meanwhile, perceived usefulness and service quality have no effect on continuance intention.
The Effect of Profitability, Debt Policy, Political Connections, Economic Crisis on Tax Aggressiveness Ridwansyah, Ridwansyah; Indayani
International Journal of Economics (IJEC) Vol. 3 No. 1 (2024): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i1.718

Abstract

The primary goal of this study is to analyze the impact of economic and political power, debt policy, and political influence on tax aggressiveness during times of economic uncertainty. In this study, we choose as examples health and pharmaceutical firms trading on the Indonesia Stock Exchange between the years 2018 and 2021. To test for the predicted difference between before and after the covid 19 epidemic, researchers utilized multiple regression and other tests (paired sample t-test) in SPSS version 23. This research backs up the notion that fiscal stability and profitability affect tax aggressiveness. There was no difference in the prevalence of tax evasion strategies either before or after the Covid 19 pandemic, and neither debt policies nor political relationships seemed to have any influence on tax aggression. Using research findings to inform decision making or policy implementation may boost a company's future success. In addition to building on earlier replication attempts, this work also puts to the test comparisons made before and during the COVID-19 epidemic, making it a significant piece of research.
Branding Strategy Based on Mangrove Conservation Ecotourism-Three Colors of South Malang District Teguh Priyo Sadono
International Journal of Economics (IJEC) Vol. 3 No. 1 (2024): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i1.719

Abstract

Currently, tourism development in East Java is running quite rapidly, especially South Malang district which has an increase in the percentage increase as of October 2023 of 59.80 % . This value increased by 1.57% from the previous month . Tourism destinations are dominated by natural tourism in the form of beaches along the Southern Cross Route, causing local communities and the government to use these beaches as tourist destinations. South Malang Regency has 101 beaches that have been opened or are still under development and several locations are still known as pristine tourist locations . From several cases of opening beach tourism locations in South Malang Regency, complaints from visitors or prospective visitors were regarding access to ingress and egress roads, conditions and behavior of the local community as well as the lack of supporting public facilities and this was also the same as expressed by tourism managers. This shows the lack of strength and unpreparedness of a brand built by regional and central governments at a coordinated tourist location . In building and developing a tourist destination brand, CMC Tiga Warna creates the identity of their tourist destination in the form of a sustainable tourism system, offering several attractions such as banana boats, canoes, snorkeling, diving and mangrove planting. By using direct and indirect marketing processes and involving customers as a supporting force in forming an image for potential visitors, CMC Tiga Warna combines marketing strategies and a strong self-identity to introduce potential visitors and the public .
The Influence of Workload, Burnout and Subjective Well Being on Employee Performance With Organizational Citizenship Behavior As An Intervening Variable in RSUD Dr. Mohammad Zyn Sampang District Romaji; Mujanah, Siti; Sumiati
International Journal of Economics (IJEC) Vol. 3 No. 1 (2024): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i1.720

Abstract

The purpose of this study was to determine the effect of workload, burnout, subjective well-being (OCB) on employee performance at Dr. Hospital. Mohammad Zyn, Sampang Regency. Total sampling (saturated sampling) was used as the sampling technique. The research sample consisted of 70 respondents. Collecting data by distributing questionnaires to all respondents. The collected data were then analyzed using the PLS-SEM analysis technique. The results showed that workload had a positive and significant effect on (OCB). Workload has a positive and significant effect on employee performance. Burnout has a negative and significant effect on Organizational Citizenship Behavior (OCB). Burnout has no significant effect on employee performance. Subjective well-being has a positive and significant effect on (OCB). Subjective well being has a positive and significant effect on employee performance. Organizational Citizenship Behavior (OCB) has a positive and significant effect on employee performance
Analysis of Integrated Marketing Communication (IMC) Strategy in Increasing Market Share: Case Study of Selingkar Yogyakarta Sri Utami; Azizah, Nurul
International Journal of Economics (IJEC) Vol. 2 No. 2 (2023): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v2i2.721

Abstract

This research aims to provide valuable guidance for marketing practitioners and product developers in developing appropriate and effective IMC strategies. So this research can encourage increased awareness, acceptance and adoption of literacy education products in Selingkar. In this research, descriptive qualitative data collection techniques were used, as well as the data collection process through observation, interviews and documentation. The source of this research is the founder of Selingkar and marketing officer of Selingkar. The research results show that Selingkar has implemented an integrated IMC strategy, including advertising, direct marketing, sales promotion, personal sales, sponsorship, word of mouth, public relations and social media marketing which have an impact on market share . However, the application of IMC is still limited to technology. Additionally, this integration helps manage marketing budgets more effectively and allows for more accurate measurement of campaign results.
The Influence of Technological Skills, Ease of Use, and Service Security Regarding M-Banking BCA User Satisfaction among Students Faculty of Economics and Business UPN "Veteran" East Java Yulianto, M. Efendy Dwi; Anwar, Muhadjir
International Journal of Economics (IJEC) Vol. 3 No. 1 (2024): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i1.723

Abstract

Currently is an era where various kinds of technology are developing. Mobile Banking is a technology created by a banking company which is usually called M-Banking. M-Banking is a service provided by banks to their customers to carry out various banking transactions by sharing the features and menus found in banking applications via smart phones or smartphones. The aim of this research is to explain the influence of technological skills, ease of use, security of services on satisfaction using BCA M- Banking among students at the economics and business faculty of UPN "Veteran" East Java. This research uses a quantitative approach through purposive sampling techniques. The population in this study were students from the economics and business faculty of UPN "Veteran" East Java. The samples in this research are active students studying at the Faculty of Economics and Business, UPN "Veteran" East Java, students from the Faculty of Economics and Business, UPN "Veteran" East Java who have BCA M-Banking. Meanwhile, the sample in this study was 130 respondents from the economics and business faculty of UPN "Veteran" East Java with relevant criteria. All tests carried out using the Smart PLS Application indicate that all tests received scores above the prerequisite values so that the tests were said to be reliable. The research results indicate that Technology Skills have a positive and significant effect on Customers Satisfaction. Ease of Use has a positive and significant effect on Customers satisfaction, US well US Service Security has a positive and significant effect on Customers Satisfaction.
Collaboration Between Facilitator and Social Media officer in Introducing Daya Market Through BPTN Syariah's Sahabat Daya Program Dewi, Kharisma Tri Buana; Oktafia, Renny
International Journal of Economics (IJEC) Vol. 3 No. 1 (2024): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i1.724

Abstract

The development of increasingly sophisticated technology requires MSME players to understand increasingly sophisticated technology. The development of technology that has brought many changes to society, the emergence of media has its own impact on life in this world. Everyone can use social media easily. In this case, the rapid development of information technology encourages the economy to develop with the existence of Islamic economics in Islamic banks. PT Bank BTPN Syariah Tbk is a company engaged in the Islamic financial sector. One of the programs initiated by BTPN Syariah bank is Pasar Daya, a program owned by BTPN Syariah organized by Daya. The main objective of this program is to maximize the potential of Access to Market (market access) for customers. The method used in conducting this community service program is to use the ABCD (Asset Based Community Development) method.
Utilization of Technology in Facilitating Customer Purchases and Payments at Charles & Keith Puspito, Galuh Retno; Oktafia, Renny
International Journal of Economics (IJEC) Vol. 3 No. 1 (2024): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i1.726

Abstract

With its continued development, technology is now not only used as a communication medium, but can be used as a means of payment or online shopping. Currently, the public or customers are offered many digital shopping and payment methods. PT Kurnia Ciptamoda Gemilang under the Charles & Keith brand has utilized existing technological advances by implementing an online shopping model via website and chat shop as well as a payment method using e-money, without eliminating the cash payment method. Despite innovation, many Charles & Keith customers are still confused about the steps from shopping to payment. This is due to the lack of information obtained so the company introduces this innovation through salespeople. The purpose of this activity is to find out the use of technology to facilitate customer access to purchases and payments at Charles & Keith. The method used is ABCD (Asset Based Community Development) with several stages such as preparation stages, implementation stages and monitoring and evaluation stages. The results obtained from this activity show that the company has taken advantage of technological developments that provide a choice of shopping methods via websites and chat shops as well as payments using transfers, QRIS, credit cards, virtual accounts, and others. Customers also received this innovation positively, as monthly results show about the increase in the number of chat shop users.
The Influence of Experiential Marketing and Emotional Marketing on Customer Loyalty at Starbucks Jemursari Asyhari, Muhammad Daffa; Dermawan, Rizky
International Journal of Economics (IJEC) Vol. 3 No. 1 (2024): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i1.727

Abstract

Experiential Marketing is a way of providing customers with experience regarding the services or products they use so as to influence customer loyalty. Emotional Marketing aspects build emotional relationships beyond the experiences experienced by customers, warm emotional relationships build customer attachment to products or services. This research aims to determine the influence of Experiential Marketing and Emotional Marketing on customer loyalty at Starbucks Jemursari. This research method uses quantitative research. The population in this research is Starbucks Jemursari customers with a total of 103 respondents. The sampling technique uses a non-probability sampling method with purposive sampling technique. The analysis technique for this research uses the partial least squares (PLS) method. The research results show that Experiential Marketing has an effective influence on customer loyalty at Starbucks Jemursari and Emotional Marketing has an effective influence on customer loyalty at Starbucks Jemursari.
The Effect of Managerial Coaching Skills on Team-Level Architectural Knowledge and Team Performance Moderated by Manager Learning Goal Orientation Hafidz, Gilang Pratama; Nurdiansyah, Erfian
International Journal of Economics (IJEC) Vol. 3 No. 1 (2024): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i1.735

Abstract

Managerial coaching skills play an important role in human resource strategy which can be utilized by companies by providing the impact of training to broaden employ-ee perspectives and improve employee performance. The goal of this study is con-ducted to investigate the connection between Managerial coaching skills to team-level architectural knowledge and team performance. Quantitative research is used in this field with the technique purposive sampling was used, and questionnaires were handed out to 120 permanent employee respondents at Indonesian sharia non-banking financial institutions aged 23-50 years and are in the Tangerang Regency area. The primary data was analyzed using the method of Structural Equation Mod-eling (SEM). The three assumptions put forth are supported by the study's findings, which also show that team-level architectural knowledge has the biggest direct impact on team performance. Then managerial coaching skill has the greatest indirect effect on relationships between team-level architectural knowledge with team performance. This research contributes to companies in maintaining and improving team performance looking at several factors, team-level architectural knowledge is formed from optimal and measurable managerial coaching skill. The researcher advises broadening the study's scope and seeking objects in related domains as subsequent investigation.

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