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Bincar Nasution
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info@ipinternasional.com
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+6285360415005
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INDONESIA
International Journal of Economics (IJEC)
ISSN : -     EISSN : 2961712X     DOI : https://doi.org/10.55299/ijec
Core Subject : Economy,
International Journal of Economics (IJEC) E-ISSN. 2961-712X is a refereed publication that comes to address the Economic and Administration challenges that economic units of various nature face in today’s rapidly changing international economic environment. It is designed to publish original and high quality research work that will cast light in contemporary issues and will pave the way for the application of mould-braking solutions. IJEC’s general scope is to stimulate, promote and disseminate contemporary research that will have a significant impact on the theory and practice of Businesses, Public Organizations and other Institutions. IJEC’s aims to bridge the gap between theoretical developments and applied, policy-oriented research, becoming the ideal vehicle of advancing innovative ideas in the framework of entities’ economic management and general administration. In this context, the International Journal of Economics (IJEC) is bound to have a distinctive interdisciplinary profile, destined to cover a wide variety of topics spanning from Business Economics to Management, Finance, Accounting, Insurance, Risk Management, Auditing, Banking, International Economics, and Social Science. The ultimate mission of the International Journal of Economics (IJEC) is to constitute a valuable resource of scientific knowledge and applied research results for academics, practitioners and policy-makers becoming an indispensable ally in tackling modern economy’s challenges.
Articles 657 Documents
The Influence of Brand Image and Price Perception on Buavita Purchasing Decisions at Alfamart Kemanggisan 2 Jakarta Ronnie, Dave Matthew; Supriyono, Supriyono
International Journal of Economics (IJEC) Vol. 3 No. 1 (2024): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i1.795

Abstract

This study aims to determine the effect of brand image and price perception on purchasing decisions of Buavita product at Alfamart Kemanggisan 2 Jakarta. This quantitative method research uses the population of Buavita consumers at Alfamart Kemanggisan 2 Jakarta in the last 3 months. The number of research samples was 99 people who were taken using the non-probability sampling method with purposive sampling technique. The data collection method was carried out through the distribution of conventional questionnaires and was measured using a Likert scale. The analysis used is Partial Least Square (PLS). The results of this study indicate that there is a significant influence between brand image and purchasing decisions also price perception and buying decisions of Buavita product at Alfamart Kemanggisan 2 Jakarta.
Analysis of Financial Performance in Manufacturing Companies Using Financial Ratios Syahputra, Danil; Ningsih, Supiah
International Journal of Economics (IJEC) Vol. 3 No. 1 (2024): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i1.797

Abstract

Background: The objective of every company is to generate profit, increase sales and improve the welfare of employees and shareholders. Purpose: This research aims to investigate the impact of sub-manufacturing companies on the Indonesia Stock Exchange on profitability, liquidity, and activity. Method: The study employed a quantitative research method and utilized purposive sampling to select 10 out of 26 companies that met the researcher's criteria. Result: The research results indicate a significant influence between profitability, liquidity, and activity on financial performance (F-test, sig value of 0.000 < 0.05, F table 2.807 > 255.546). The regression model is considered worthy of further research. Additionally, the T-test shows that profitability and liquidity have a significant effect on financial performance, while activity does not.
Management Audit to Assess the Effectiveness of Sales Management at PT. XX Syah, Syafrial
International Journal of Economics (IJEC) Vol. 3 No. 1 (2024): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i1.799

Abstract

Background: Companies use marketing management audits to evaluate the effectiveness of their marketing function and determine competitive strategies to maintain their survival. Objective: This report presents a management audit of the marketing function at PT. The aim of this study is to assess the efficacy of the marketing function implementation and identify areas for improvement, in order to provide suggestions and recommendations. The research methodology involves a descriptive qualitative approach using a case study method, which includes observation, documentation, interviews, and questionnaires. The assessment was based on a comparison of criteria, causes, and effects. According to the research conducted, it can be inferred that the implementation of the marketing function has not been as effective as desired. According to the research conducted, it can be inferred that the implementation of the marketing function has not been as effective as desired. According to the research conducted, it can be inferred that the implementation of the marketing function has not been as effective as desired. It was found that there are several internal and external factors that could be considered weaknesses for the company.
Innovative Model Development Performance Management for Increase Productivity in the Digital Era at PT. Indofood CBP Sukses Makmur Tanah Laut South Kalimantan Lusiana, Herlina; Azahraty, Azahraty; Ambarwati, Riris
International Journal of Economics (IJEC) Vol. 3 No. 1 (2024): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i1.811

Abstract

This research is very in-depth and focuses on developing innovative performance management models to increase productivity in the digital era at PT. Indofood CBP Sukses Makmur, Tanah Laut, South Kalimantan. Explanation of the research, in the context of the digital era, and the research methodology used, including the literature study method chosen to gain an in-depth understanding of this research topic. The attached literature review provides a good overview of key concepts relevant to performance management in the digital era. This research has included important theories and findings that support the theoretical basis of the research. The research results highlight the development of innovative performance management models relevant to the digital era, with an emphasis on performance optimization through digital technology, data analytics and efficient improvement processes. Implementation of the model in an organizational context, including specific steps such as goal setting and communication, is an important element in turning the model into concrete action. In addition, the solutions offered to overcome challenges and obstacles that may arise during implementation are wise steps. It reflects a solution-oriented approach and is ready to face changes that may occur on the way to more innovative performance management. This article also demonstrates an understanding of the importance of employee satisfaction, ongoing training, and a focus on results in the context of more adaptive performance management. Thus, this research appears to be a valuable resource for management practitioners, organizational leaders, and researchers interested in understanding and implementing effective performance management in the digital era. Congratulations on your efforts in conducting relevant research and contributing positively to the development of innovative performance management models.
Challenges and Opportunities Management Human Resources in Industry 4.0 Focuses on Digital Skills Syamsudinnoor International Banjarmasin Airpot, South Kalimantan Firdaus, Firdaus; Ambarwati, Riris
International Journal of Economics (IJEC) Vol. 3 No. 1 (2024): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i1.812

Abstract

The Industrial Era 4.0 has brought profound changes in various industrial sectors throughout the world. This research explores the challenges and opportunities of human resource management (HR) in facing these changes, with a focus on Syamsudin Noor International Airport, Banjarmasin, South Kalimantan. The digital era and Industry 4.0 have changed the business landscape, demanding rapid adaptation in managing the workforce. A key challenge is the lack of digital skills required by employees to operate in an increasingly digitalized environment. This research provides an overview of changes at Syamsudin Noor Airport, which has an important role as a regional gateway and logistics center. The airport is facing changes in technology, regulations and increasing customer expectations. HR management must play a strategic role in overcoming this challenge. The conclusion of this research is that HR management must prioritize developing employee digital skills, changing organizational culture, and understanding regulations related to the digital era. This is crucial to ensure the success of Syamsudin Noor Airport and similar organizations in facing Industry 4.0. Opportunities exist in operational efficiency, data analytics and work flexibility. In conclusion, adaptive HR management and a focus on developing digital skills will play a key role in responding to challenges and exploiting opportunities in the Industry 4.0 era.
The Influence of Product Quality and Price Perception on Gold Purchasing Decisions at the Slamet Jaya Shop, Surabaya Akbar, M. Rizal; Fitriyah, Zumrotul
International Journal of Economics (IJEC) Vol. 3 No. 1 (2024): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i1.817

Abstract

The aim of this research is to determine the influence of product quality and price perception on the decision to purchase gold products at the Slamet Jaya store in Surabaya. The population in this study are consumers who own gold in Surabaya who have made purchases at the Slamet Jaya gold collection in Surabaya. The sample in this study was 98 respondents taken using a purposive sampling technique, namely taking samples based on criteria. The sample collected of respondents who had purchased gold products at Take Slamet Jaya Surabaya. The data used in this research are primary and secondary data. The analysis technique used in this research is (PLS) with validity test and hypothesis testing. The results of this research prove that: (1) product quality has a positive and significant effect on purchasing decisions (2) price perception has a positive and significant effect on purchasing decisions.
Adapting HR Practices for Remote Work: Lessons from the Post-Pandemic Era, Case Study at Uniska MAB Banjarmasin Ambarwati, Riris; Nadeak, Bernadetha; Sofyan, Hady; Rosid, Abdul; Priatna, Isep Amas
International Journal of Economics (IJEC) Vol. 3 No. 1 (2024): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i1.818

Abstract

In a global context influenced by the pandemic, HR adaptations to support remote work are important for organizational continuity and productivity. This research highlights the lessons learned from a case study at Uniska MAB Banjarmasin, which effectively adapted their HR practices in the post-pandemic era. Diverse research methods, including case studies, in-depth interviews, document analysis, and participant observation, provide in-depth insight into the adaptation process. The research results show that Uniska MAB Banjarmasin experienced significant changes in work patterns, performance evaluation, and reward policies as a response to remote work. Despite emerging challenges, such as remote management and work-life balance, the adaptation of effective strategies, such as technology training and an open communication approach, has resulted in increased employee engagement, productivity and job satisfaction. The implications of this research are not only practical, with recommendations for other organizations wishing to adopt similar practices, but also theoretical, providing a deeper understanding of HR management in the context of remote work. By considering the challenges overcome and lessons learned from Uniska MAB Banjarmasin, this research highlights the potential for positive adaptation of HR practices to support organizational success in facing rapidly changing work environments.
The Influence of Human Resource Development on Inclusive Regional Economic Development: A Spatial Economic Assessment Approach Rudy Mas’ud; Zamruddin Hasid; Rahcmad Budi Suharto; Diana Lestari
International Journal of Economics (IJEC) Vol. 3 No. 1 (2024): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i1.821

Abstract

Economics is treated effectively by standard economics. In spatial economics, the interaction between Agglomeration Forces, which attract economic activity to a particular region, and Dispersion Forces, which spread economic activity throughout the surrounding region, determines the geographic distribution of economic activity. Spatial Economic Analysis will provide an understanding of how space (distance) influences economic behavior referring to each type of economic entity. The method used in this research is a quantitative research method. Multivariate analysis is used in analyzing research, involving variables in a number more than or equal to three variables. The method used in this research is a quantitative research method. Multivariate analysis is used in analyzing research, involving variables in a number more than or equal to three variables. Development policies must be tailored to specific regions to encourage local production and innovative networks and make the manufacturing industry more competitive. The populations of most cities in urban agglomerations are still spread out. Although urban populations tend to cluster around a few sub-central urban units, the trend is toward population agglomeration around urban centers. The decline in technological progress and technological efficiency will affect the spatial structure of urban agglomeration and influence economic efficiency.
Adoption Green Car in Indonesia : Implementation VBN Theory Akbar, A Zaenudin; Kuswati, Rini
International Journal of Economics (IJEC) Vol. 3 No. 1 (2024): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i1.822

Abstract

Electric cars have the potential to reduce greenhouse gas emissions and air pollution compared to fossil fuel cars. In green behavior research, a focus on electric cars can provide a better understanding of the preferences, motivations, and challenges individuals face in switching to these environmentally friendly cars. This research aims to analyze the influence of biospheric values ​​on ascription of responsibility and willingness to adopt, analyze the influence of ascription of responsibility on personal norms and willingness to adopt, analyze personal norms on willingness to adopt and personal norms mediate the influence of ascription of responsibility on willingness to adopt. This research data was collected using a questionnaire because this research is research using quantitative methods. Data analysis in this research was carried out using the Partial Least Square (PLS) method using SmartPLS software version 3.0. The results of this research show that Biospheric Value has a significant positive effect on interest in adopting electric cars. Ascription Of Responsibility has a significant positive effect on Personal Norm. Biospheric Value has an insignificant negative effect on Willingness To Adopt. Ascription Of Responsibility has a significant positive effect on Willingness To Adopt. Personal Norm has a significant positive effect on Willingness To Adopt. Personal Norms can mediate the influence of Ascription Of Responsibility on Willingness To Adopt.
The Influence of Islamic Financial Planning in Buying Life Insurance Ardhina, Aried; Ali, Zulkarnain Muhammad; Indra, Indra
International Journal of Economics (IJEC) Vol. 3 No. 1 (2024): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i1.824

Abstract

In Indonesia there is still a big opportunity to develop the sharia industry in Indonesia, especially sharia life insurance. This is based on the penetration rate of life insurance in Indonesia in 2018 only reaching 1.3%, which shows a decrease from the previous year which was 1.4%. Therefore a strategy is needed to increase the penetration of sharia insurance through research on the factors that influence a person's interest in participating in sharia life insurance. This study aims to examine the effect of financial literacy, Islamic life insurance knowledge, Islamic financial planning, and financial behavior on interest in participating in Islamic life insurance. This research is a quantitative research. Primary data was obtained through a survey that obtained 140 respondents aged over 17 years and domiciled in the city of Bogor. The analysis uses the Partial Least Square Structural Equation Modeling (PLS-SEM) method with SmartPLS software. The results of this study indicate that the variable knowledge of sharia life insurance and sharia financial planning has a significant effect on interest in participating in sharia life insurance. On the other hand, the variables of financial literacy and financial behavior do not significantly influence interest in participating in sharia life insurance.